Digestive Health Supplements Market

Global Market Study on Digestive Health Supplements: Being Diet-Conscious to help in the exponential growth of Market

Digestive Health Supplements Market Segmented By Probiotics, Prebiotics, Enzymes Product Type in Capsules, Tablets, Powder Form

Digestive Health Supplements Market Outlook (2021 - 2031)

Demand for digestive health supplements increased by 7% between 2015 and 2019. The global digestive health supplements market is expected to witness a CAGR of 6 % between 2021 and 2031.

Digestive Health Supplements Market Size (2022)

US$ 10 Bn

Projected Market Value (2031)

US$ 19 Bn

Global Market Growth Rate (2022-2031)


Share in parent market


Find Out More about the Report Coverage


  • Nestec SA
  • Nutrica NV
  • Alimentary Health Limited
  • Lonza Group Ltd
  • Amway
  • Bayer
  • Herbalife
  • NOW Foods
  • Nature’s Bounty
  • Garden of Life
  • Zenwise
  • HealthForce`
  • Olly
  • Others (On Request)

Digestive Health Supplements Demand Analysis (2016-2020) v/s Market Outlook (2021-2031)

Demand for digestive health supplements increased by 6% between 2016 and 2020 and the global digestive health supplements market is expected to witness a CAGR of 7% between 2021 and 2031. As more number of individuals have started developing benevolence regarding the gut health in physical health, weight management, and energy levels, the market for probiotics is expected to grow in the near future. In South Korea, for example, probiotics product sales climbed from 9% in 2016 to 15.8% in 2020.

Changes in eating patterns and an increased intake of high-sodium foodstuff are expected to contribute to the high prevalence of gastrointestinal illnesses in both - developed and developing nations. Rising knowledge amongst consumers about the benefits of prebiotics and probiotics for digestive health, along with the rising disposable income of consumers, is likely to drive market growth.

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What is expected to keep the Hopes High for Digestive Health Supplements Market?

“Increasing Awareness about Gut Health among People”

Rising consumers’ knowledge about gut health is expected to drive demand for digestive health supplements, particularly probiotics and prebiotics. As more number of individuals recognize the importance of gut health in physical health, weight management, and energy levels, the market for digestive health supplements is expected to expand going forward.

People today are focusing on living healthy lifestyles. Apps that track diet and smart wristbands that record physical activity are assisting people in reaching their fitness objectives. The abundance of resources on the internet also provides customers with the knowledge that may be used to make healthy decisions. As a consequence of these factors, the dietary supplement industry is witnessing enormous growth. People seek solutions to battle obesity and the negative repercussions of being overweight, and as a result, they are always seeking ways to enhance their digestive health, paving the way for growth in this sector.


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What restraints is the Digestive Health Supplements Market subject to?

“Popularity of natural foods, Strict Regulatory Standards, and Expensive Development costs.”

The increasing popularity of natural food products such as fruits and vegetables serves as a key restraining factor here. Furthermore, the global digestive health supplements market is confronted with obstacles as a result of strict regulatory standards. Several testing and approvals need to be completed before the manufacturers launch their products in the market. At the same time, material development expenses are also restricting the business expansion.

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How has Covid-19 affected the Digestive Health Supplements Market?

“Increased Awareness about Immunity among the common public.”

The COVID-19 pandemic has sparked new health and wellness trends. Immunity has evolved into one of the most crucial aspects of human life. Consumers’ interest in immunity-boosting foods and beverages has risen, presenting enormous opportunities for digestive health supplement manufacturers. Before the pandemic, dietary supplement sales in the United States grew by 5% ($345 million) in 2019. However, sales increased by 44 % ($435 million) in the six weeks before April 5th, 2020, during the first wave of the pandemic, as compared with the same period in 2019.

Competitive Landscape

The digestive health supplement industry is very competitive. High expenditures in Research & Development and product innovation have resulted in a significant share of the market. The market's top players are focusing on mergers and acquisitions to enhance their portfolio and cater to the interests of local customers, as well as acquiring new leading brands.

  • Unilever, in May 2021, did acquire Wellness Supplements Firm Onnit (based out of Austin, Texas) with the objective of satiating demands pertaining to probiotics and enzymes.
  • Organic India, in February 2022, did launch daily pack supplements that do feature the whole herb formulae designed for targeting digestive, cognitive, and immune health and mood.
  • Wedderspoon, in September 2021, did announce launching its product line entitled “Manuka Honey Digestive Gummies. This product makes way for two discrete formulae called berry and Tropical. Berry gummies comprise Elderberry and DE111 probiotic for immune and digestive support, whereas tropical gummies are made out of proprietary mix of DE111 Probioticc plus premium chamomile + prebiotics and ginger.
  • PanTheryx Inc., in March 2021, did announce acquisition of TruBiotics (a probiotic supplement brand) along with its trademarks from Bayer HealthCare LLC. The former’s brands and ingredient offerings inclusive of Life’s First Natural, Prebiotics, and dairy colostrum are being shared by the latter for creating a range of nutritional supplements supporting comprehensive immune and digestive health at every stage of life.

Digestive Health Supplement Industry Report Scope



Forecast Period


Historical Data Available for


Market Analysis

US$ Mn/Bn for Value

Key Regions Covered

  • North America
  • Europe
  • Middle East & Africa
  • Rest of the World

Key Countries Covered

  • U.S.
  • Canada
  • Germany
  • Italy
  • France
  • U.K.
  • Spain
  • Russia
  • India
  • Indonesia
  • Malaysia
  • China
  • Japan
  • South Korea
  • GCC
  • South Africa

Key Market Segments Covered

  • Product Type
  • Form
  • Sales Channel

Key Companies Profiled

  • Nestec S.A.
  • Nutrica NV
  • Alimentary Health Limited
  • Lonza Group Ltd
  • Amway
  • Bayer
  • Herbalife
  • NOW Foods
  • Nature’s Bounty
  • Garden of Life
  • Zenwise
  • HealthForce
  • Olly

Customization & Pricing

Available upon Request

Digestive Health Supplement Market Categorization

Digestive Health Supplement Market by Type of Product

  • Probiotics
  • Prebiotics
  • Digestive enzymes

Digestive Health Supplement Market by Form

  • Capsules
  • Tablets
  • Powder
  • Others

Digestive Health Supplement Market by Distribution Channel

  • Modern Trade
  • Convenience Stores
  • Specialty Stores
  • Multi-brand Stores
  • Online Retailing
  • Others

Digestive Health Supplement Market by Region

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East & Africa (MEA)

Media Release

- FAQs -

The global digestive health supplement market was worth USD 10 billion in the year 2021.

The market for digestive health supplements is expected to reach US$ 19 Bn by 2031, expanding at a CAGR of 7%.

The functional foods and drinks segment will dominate the market in terms of product type.

The rising number of digestive issues, as well as increased knowledge and willingness to spend on gut health, are significant drivers of market growth.

Nestec S.A., Nutrica NV, Alimentary Health Limited, Lonza Group Ltd, and Amway are among the market's top players.

In 2019, the Asia Pacific region's market held a sizable share.


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