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Digestive Health Supplements Market

Global Market Study on Digestive Health Supplements: Being Diet-Conscious to help in the exponential growth of Market

Digestive Health Supplements Market Segmented By Probiotics, Prebiotics, Enzymes Product Type in Capsules, Tablets, Powder Form

Digestive Health Supplements Market Outlook (2023-2033)

The global digestive health supplements market is projected to expand at ~7.5% CAGR and reach ~US$ 23,263.9 million by the end of 2033, up from its current market size of ~US$ 10,519.6 million in 2022.

Global Digestive Health Supplements Market Size (2022A)

~US$ 10,519.6 million

Global Digestive Health Supplements Market Size (2023E)

~US$ 11,263.9 million

Projected Sales of Digestive Health Supplements Market (2033F)

~US$ 23,263.9million

Value CAGR (2023 to 2033)


Collective Value Share: Top 3 Countries (2022)


Increased inactivity and a sedentary lifestyle have contributed to an exponential rise in digestive problems worldwide. Weight gain is one of the main health issues associated with a sedentary lifestyle. Sedentary lifestyle is a significant underlying cause of death, disease, and disability, according to the WHO.

Physical inactivity is responsible for over 2 million deaths annually, and early results from a WHO research on risk factors indicate that sedentary lifestyles are one of the main causes of mortality and disability worldwide. Many people are unaware that sedentary lifestyles may also contribute to digestive problems, as prolonged sitting can cause bloating, constipation, and other digestive problems.

People are focusing on leading healthy lifestyles more and more these days. People can achieve their exercise objectives with the aid of technological trackers and apps that track their nutrition. The abundance of information on the internet also equips users with knowledge that will help them choose healthier options. These elements have led to significant growth in the digestive health supplements market.

Further, people are constantly looking for ways to enhance their digestive health as a result of the desire to combat obesity and the negative impacts of being overweight, setting the stage for the expansion of this industry.

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Digestive Health Supplements Market Analysis from 2017 to 2022 Vs Market Outlook for 2023 to 2033

Between 2017 and 2022, demand for digestive health supplements climbed by 6.8%, and between 2023 and 2033, the market is projected to grow at a CAGR of 7.5%. The market for probiotics is anticipated to expand in the near future as more people become aware of the benefits of gut health for physical health, weight control, and energy levels. Sales of probiotic products, for instance, increased from ~9.3% in South Korea in 2017 to ~16% in 2022.

The high frequency of gastrointestinal ailments in both developed and developing countries is predicted to be a result of dietary changes and an increase in the use of high-sodium foods. Consumers' increasing disposable income and growing knowledge of the advantages of prebiotics and probiotics for digestive health are expected to fuel market expansion.

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How is Rising Number of Weight Management Programs Affecting the Market?

These days, weight management is quite important. Consumers must convert to a weight management regimen and start taking supplements to lose weight because lifestyle has caused weight gain and an unhealthy BMI. Prebiotics, which encourage healthy weight management, have shown to be a lifesaver for this demographic.

Prebiotics create the perfect environment for the healthy bacteria already present in gut to thrive while probiotics work to strengthen the colonies of these bacteria. There is evidence that Lactobacillus gasseri may aid in weight loss and belly fat reduction in obese individuals. Additionally, some probiotic supplement combinations help people on high-calorie diets avoid gaining weight.

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What are the Key Challenges for Digestive Health Supplements Manufacturers?

Although the term "nutraceutical" has always been divisive, the growing overlap between the food and nutritional supplement industries is emphasising divisions that neither sector can ignore. Furthermore, there are regional differences in the definition; for example, while the US has relatively lenient rules on health claims, Europe has strict regulations. The European Commission's health claims regulation may or may not coincide with rules approved by the US FDA. The nutricosmetics sector has a difficulty as a result of the market's complexity and misunderstanding.

The FDA is now working to define the limits of nutraceuticals, supplements, and food due to the growing popularity and demand for the nutricosmetics sector. Additionally, it is crucial that the category be defined clearly everywhere.

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Country-wise Analysis

How is the Digestive Health Supplements Striving in US?

In 2022, the US Digestive Supplements held the major share of nearly 75% in North America. By definition of the US FDA, dietary supplements are those that are used orally and contain a "dietary element." In addition to other ingredients that can be utilised to supplement the diet, these dietary ingredients can include vitamins, minerals, amino acids, herbs, and botanicals. Additionally, probiotics can be purchased as dietary supplements (in the form of pills, powders, liquids, and other substances) that include a wide range of strains and dosages and help to maintain a healthy gut.

The World Gastroenterology Organisation (WGO) suggests limiting probiotic usage to the strains and indications that have been shown to be effective for people with impaired immune function or other serious underlying disorders. The "expiration" or "use by" date on the product label should include the total amount of CFUs, ideally for each strain, according to the International Scientific Association for Probiotics and Prebiotics. The association also advises consumers to stay away from supplements that show the CFU count "at time of manufacture," as this information does not take into account CFU decreases throughout the course of a product's lifecycle.

What is the State of Digestive Health Supplements Market in UK?

Due to the recent widespread recognition of the direct link between gut health and overall health and well-being, the market for digestive health offers exceptional prospects for innovation and innovative product development. Although there is a market potential for producers given the significant yearly spending on gut health products in the UK, developing novel solutions is challenging because probiotics are very sensitive and effective, and as a result, stability and survivability must be demonstrated.

Some forward-thinking businesses in the gut health sector include USN, OptiBiotix, Nutrition Works, Valentis, Vitabiotics, Symprove, Albeena, Soylent, Natures Aid, Hope in Health, One Gum, CBD FX, Prime Fifty Ltd, Mizkan, Bimuno, and Bulk Powders. UK Contributed a market share of about 22% in Europe in 2022.

What is the Scope of Digestive Health Supplements Market in India?

The desire for weight control, better gut health, a lack of physical activity, and a sedentary lifestyle are all contributing to the continued consumer interest in digestive health. In reality, the Indian probiotic sector still places a premium on digestive health. Since the Indian probiotics market is currently primarily concerned with immune and digestive health, there is plenty of space to increase sales by educating and raising consumer awareness of its numerous advantages.

International probiotic brands that are both imported and domestically produced hold a 50/50 majority in the market. Start-ups are encouraged in an effort to stimulate regional innovation. Looking back, the top brands are strengthening their positions through product development and market penetration. For instance, Yakult Danone conducted a lot of research in 2018 to support the growth of the market in Northern India. The digestive supplements market in India is expected to grow at a robust CAGR of nearly 8% throughout the projection period.

Category-wise Insights

Which Type of Digestive Health Supplements hold the Major Share?

By product type, the Probiotics, prebiotics, and digestive enzymes are all available as health supplements for the digestive system. Digestive enzymes, which are gaining popularity globally, break down macronutrients into smaller components to promote efficient absorption while prebiotics assist modify the microbiota and improve mineral absorption. According to research, the two forms of fibre derived from chicory root, inulin and oligo fructose, which is a subset of inulin, are the best prebiotic supplements.

PrebiotinTM Prebiotic Fiber is a full-spectrum prebiotic fibre that nourishes bacteria on both sides of the colon and prevents the growth of unwanted microbiota. It contains oligo fructose-enriched inulin (OEI), which is naturally generated from chicory root. Since more than ten years ago, probiotics have dominated the digestive health area, and the business is still expanding. The prebiotic segment is anticipated to grow at CAGR of around 6.7% through the forecast years.

Which Form of Supplements is Mostly Preferred?

Due to its simplicity of usage, many, particularly the elderly population, prefer to take capsules over other forms. The producers will be encouraged to boost the production of empty capsules during the projection period by the continued consumer preference for capsules. Moreover, the capsules digestive health supplements held the major share of 44.4% in the global market in 2022.

Therefore, Persistence Market Research forecasts a positive trajectory for the growth of the capsules segment over the assessment period. These capsules are affordable, oxidation resistant, provide the greatest flexibility, and are simple to use due to their slick and smooth exterior. They are particularly useful for items with a disagreeable odour and bitter taste.

Which Sales Channel will Gain Traction through the Forecast Period?

Due to the increase in internet usage, businesses now manage operations on a worldwide scale differently. Due to the increasing use of mobile devices and the spread of high-speed internet access, businesses may now connect with a sizable number of potential customers online. Due to this, businesses now have more opportunities, especially in the e-commerce industry.

Over the past few years, there has been a substantial increase in the number of online shoppers, and this trend is also apparent in the market for digestive health supplements continue to make attempts to increase their online operations. As a result, it is expected that the online retailers sector would gain traction and expand at a CAGR of around 7.4%.

Competition Landscape

To increase their penetration into attractive markets, the players employ a variety of expansion techniques. These tactics include the introduction of new products, teaming up with influential individuals, forming partnerships, making acquisitions, and bolstering local and international distribution networks.

For Instance:

  • With the introduction of its new Digestive Health Water Enhancers in 2022, MegaFood, a B-Corp that produces high-quality supplements, increased the range of goods for digestive health. MegaFood Digestive Health Water Enhancers, which come in three delectable fruit flavors-Pineapple Mango Kombucha, Guava Passion Fruit Kombucha, and Lemon Ginger Kombucha-deliver reviving gut support with prebiotics and probiotics.
  • In 2022, the wellness company Soulfuel introduced Soulfuel protein powder, which aims to improve the gut with a cutting-edge combination of digestive enzymes, prebiotic Inulin, and the post-biotic with brand name Epicor.

Digestive Health Supplements Industry Report Scope



Forecast Period


Historical Data Available for


Market Analysis

  • US$ Million for Value
  • Units for Volume

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • MEA

Key Countries Covered

  • United States
  • Canada
  • Brazil
  • Mexico
  • Germany
  • U.K.
  • France
  • Spain
  • Italy
  • Russia
  • South Africa
  • Northern Africa
  • GCC Countries
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand

Key Market Segments Covered

  • Product type
  • Form
  • Sales Channel
  • Region

Key Companies Profiled

  • Nestec S.A.
  • Nutrica NV
  • Alimentary Health Limited
  • Lonza Group Ltd
  • Amway
  • Bayer
  • Herbalife
  • NOW Foods
  • Nature’s Bounty
  • Garden of Life
  • Zenwise
  • HealthForce
  • Olly
  • Others (As per Request)

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Key Segments Covered in Digestive Health Supplements Industry Research

Digestive Health Supplements Market by Product Type:

  • Probiotics
  • Prebiotics
  • Enzymes
  • Others

Digestive Health Supplements Market by Form:

  • Capsules
  • Tablets
  • Powder
  • Others

Digestive Health Supplements Market by Sales Channel:

  • Modern Trade
  • Convenience Stores
  • Specialty Stores
  • Multi-brand Stores
  • Online Retailing
  • Others

Digestive Health Supplements Market by Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East Africa

- Companies Covered in This Report -

  • Nestec SA
  • Nutrica NV
  • Alimentary Health Limited
  • Lonza Group Ltd
  • Amway
  • Bayer
  • Herbalife
  • NOW Foods
  • Nature’s Bounty
  • Garden of Life
  • Zenwise
  • HealthForce`
  • Olly
  • Other Players (As Requested)

- Frequently Asked Questions -

The global digestive health supplements market reached a valuation of US$ 10,519.6 million at the end of 2022.

Between 2017 and 2022, global sales of digestive health supplements increased at ~6.8% CAGR.

Europe leads the global market and accounted for highest share in 2022.

Some of the leading manufacturers of digestive health supplements are Nestec S.A., Nutrica NV, Alimentary Health Limited, Lonza Group Ltd., Amway, Bayer, Herbalife, NOW Foods, Nature’s Bounty, Garden of Life, Zenwise, HealthForce, and Olly among others.

The global market for digestive health supplements is expected to expand at ~7.5% CAGR through 2033.

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