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Digestive Remedies Market

Market Study on Digestive Remedies: Unhealthy Lifestyles Drive the Demand for Digestive Remedies

Digestive Remedies Market by Product type (Capsules, Liquid, Drinkable, Powder, Gels)

Digestive Remedies Market Outlook (2023 to 2033)

The Global Market for Digestive Remedies is expected to be of valuation US$ 19,009.5 Million in the year 2023 which is set to reach a valuation of US$ 28,165.74 Million by the end of the forecast period by expanding at a value CAGR of ~4.0%.

Digestive Remedies Market Size (2023E)

US$ 19,009.5 Million

Projected Sales of Digestive Remedies (2033F)

US$ 28,165.74 Million

Value CAGR (2023 to 2033)

~4.0%

Value Share of Top 4 Countries (2023 E)

~ 25 to 30%

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Digestive Remedies Consumption Analysis (2018 to 2022) Vs. Market Estimations (2023 to 2033)

The global digestive remedies market has witnessed significant growth in the historical period registering a CAGR of ~3.7% in the historical period and is valued at US$ 19,009.5 Million in 2023. Growing consumer understanding of the acuteness of gastrointestinal disorders, combined with the need for excellent health, is anticipated to boost the global digestive remedies market during the forecast period of 2023 to 2033.

The growing commonness of gastrointestinal diseases, such as inflammatory bowel disease, irritable bowel syndrome, constipation, and gastroesophageal reflux illness, has raised concerns about stomach health, which, in turn, is expected to boost product development within the digestive remedies market.

Digestive remedies supplements must comply with the requirements of multiple regulatory bodies, including the United States Food and Drug Administration, Dietary Supplement Health and Education Act 1994, and Natural Health Products Regulations for manufacture and use. Increasing numbers of gymnasiums and fitness centres in emerging markets, including China and India, will boost demand for digestive remedy products due to increased awareness of muscle enhancement and reduced fat content among people.

Digestive remedies such as probiotics are used for the therapy of gastrointestinal (GI) illnesses. The most prevalent digestive disorders include indigestion, heartburn, irritable bowel syndrome (IBS), diarrhea, movement disease, heartburn, pediatric digestive illnesses, and constipation. The advent of online pharmacies is a trend that is allowing the global digestive remedies market to expand at a rapid rate. The popularity of self-medication has also increased as a result of easy access to the Internet, which offers a platform for users to interact with health researchers worldwide. Digestive remedies demand also surge with a renewed interest in clean-label products.

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What are the Key Trends in the Market for Digestive Remedies?

Online Retail Channels to Permeate Digestive Remedies Market”

Digestive remedies like probiotics are used to treat gastrointestinal (GI) illnesses. The most common digestive disorders include indigestion, irritable bowel syndrome (IBS), diarrhoea, movement disease, heartburn, pediatric digestive illnesses, and constipation. The advent of online pharmacies is a trend that is allowing the global digestive remedies market to expand at a rapid rate. The popularity of self-medication has also increased as a result of easy access to the Internet, which offers a platform for users to interact with health researchers worldwide. Digestive remedies demand also surge with a renewed interest in clean-label products.

“Consumer Focus Shifts towards Healthy Living, Natural Digestive Remedies and Mental Health to Drive Market Growth”

In the recent past, the production of digestive remedy products has risen considerably. In addition to dietary advantages, digestive remedies provide a plethora of human health advantages. Of all the new digestive remedies products available, probiotics and prebiotics, integrated food products have gained significant market share in global digestive remedies, especially in Europe, followed by Asia and the United States.

Thus, the probiotic strategy and the prebiotic approach through the growth of functional foods are fundamentally distinct, although both contribute to the general improvement of intestinal health and fuel the demand for digestive remedies products worldwide.

“Increasing Awareness around Digestive Disorders Boosting the Demand for Digestive Remedies”

The awareness-raising campaigns of businesses such as Yakult continue to increase customer awareness of probiotic products, which in turn will continue to boost market growth for digestive remedies. In addition, growing dairy consumption in emerging economies is driving the demand for value-added dairy products. For example, China's reliance on imported dairy products decreases its ability to create its procedures and therefore it tends to replicate techniques established in Japan. Intellectual property protection for digestive remedies products must be regarded, as many imitator products are known to exist. The health advantages of digestive remedies and probiotics are presently unproven in China, which is why sales are typically driven by chemists/pharmacies during the forecast period.

“Pre & Probiotics Stimulating Strategic Developments”

There has been a lengthy debate among health experts over the health advantages of digestive remedies such as probiotics and prebiotics for many years, and which of them was the most effective product for improving human health.

Weighing each item for digestive remedies pros and cons, producers and scientists initially concentrated on probiotics, while prebiotics was not given much significance. This is reflected in the marketing styles of each item and thus sales of probiotics gained traction for the global digestive remedies market.

In the last few years, market competitors are turning to prebiotics as they think that probiotics alone are not enough for digestive health. The best technique is to use both probiotics and prebiotics in tiny amounts and to allow the multiplication of good bacteria by supplying them with food in the form of prebiotics and by replenishing the number of bacteria over a period with probiotics.

Endeavours by market players to enhance the efficacy of both prebiotics and probiotics by continuously investing time and money in research and development initiatives will propel the digestive remedies market to greater heights. The industry will further gain traction through well placed and well-timed marketing strategies.

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Country-Wise insights

What is the Demand Outlook in South Asia & Pacific Region Digestive Remedies market?

The market of South Asia & Pacific expected to witness a CAGR of ~5.7% in the global digestive remedies market in 2023. The increasing incidence of chronic gastrointestinal diseases, the rapid aging and obese population, the increasing demand for preventive medicine and the existence of significant market players are the main factors contributing to the big size of the industry. Apart from the elevated incidence of GI illnesses, demand for instant relief solutions has escalated the growth across the region. With the time-pressed working population seeking quick-fix solutions, well-established companies are increasingly offering innovative digestive remedies.

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Zaid Sheikh
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Category-Wise insights

Why is Online Retail Expected to Project High Growth Rate in the Forecast Duration?

The market growth for online retail segment is expected to grow at a high CAGR of ~ 5.9% during the forecast period. Digestive remedies are inexpensive and can be purchased online. Such channels can provide a variety of benefits, such as coupons and other offers. Furthermore, the increasing popularity of app-based sellers is propelling the segment over the forecast period.

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Leading manufacturers in the global digestive remedies market space are carrying out various partnerships and collaboration to gain synergy benefits and increase production capacity for high market share. Due to the existence of multiple big and small producers, the digestive remedies market is extremely fragmented and competitive. Some of the major competitors in the global digestive remedies market are Bayer Healthcare, Johnson & Johnson, GlaxoSmithKline Plc, Procter & Gamble Co, Sanofi, Abbott Laboratories Inc., and Reckitt Benckiser Group Plc (RB).

Adoption of innovative marketing strategies has allowed participants in the digestive remedies industry to grow at a significant rate. With adequate investment at each point of product development, companies have worked to increase awareness of the health advantages of digestive remedies. In order to increase product awareness, successful clinical trial results have been shared with target customers.

  • In 2020, GlaxoSmithKline Plc entered into global collaboration and licence agreement with Sosei Heptares to target immune disorders of the digestive system. This agreement focuses on the development and discovery of selective, oral, small molecule agonists of GPR35.
  • In September 2020, Reckitt Benckiser Group Plc launched its new first-of-its-kind microbiome brand Bodi-Ome product line. The new line of five probiotic dietary supplements includes Beating Heart, Immun N'me, Stress Ya Later, Femme Power, and I Got Gut, uses clinically proven, targeted probiotic strains to support digestive and immune health, heart-health, vaginal health and many more.
  • Bayer AG cater its digestive remedies products under different brands Rennie, and Alka-Seltzer Original. These antacids help neutralize excess stomach acids, offering fast, effective relief from indigestion and heartburn.
  • In July 2019, GlaxoSmithKline has announced the joint venture with Pfizer's Consumer Health division to support the product innovations and revenue growth opportunities across the globe.

Digestive Remedies Industry Report Scope

Attribute

Details

Forecast period

2023 to 2033

Historical data available for

2018 to 2022

Market analysis

USD million for value

Key regions covered

  • North America
  • Latin America
  • Europe
  • South Asia & Pacific
  • East Asia
  • Middle East & Africa

Key countries covered

  • United States
  • Canada
  • Germany
  • United Kingdom
  • France
  • Italy
  • Spain
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand
  • GCC countries
  • Turkey
  • Nigeria
  • South Africa

Key market segments covered

  • Product Type
  • Nature
  • Source
  • Sales Channel
  • Region

Key companies profiled

  • Johnson & Johnson, Inc.
  • Bayer AG
  • Sanofi
  • Procter & Gamble Co.
  • Jiangzhong Pharmaceutical Co Ltd
  • Abbott Laboratories Inc.
  • Reckitt Benckiser Group Plc (RB)
  • Takeda Pharmaceutical Co Ltd.
  • Pfizer
  • GlaxoSmithKline Plc
  • Menarini Group
  • Taisho Pharmaceutical Holdings Co Ltd.
  • Purdue Pharma LP
  • Others (Available on Request)

Report coverage

  • Market forecast
  • Company share analysis
  • Competition intelligence
  • DROT analysis
  • Market dynamics and challenges
  • Strategic growth initiatives

Customization & pricing

Available upon request

Digestive Remedies Industry Research by Category

By Product Type:

  • Capsules
  • Liquid/Drinkable
  • Powder
  • Gels
  • Others(Pills, Tablet, Gummy)

By Nature:

  • Organic
  • Conventional

By Source:

  • Prebiotic
  • Probiotic
  • Food Enzymes

By Sales Channel:

  • Pharmaceutical & Drug Store
  • Hypermarket/Supermarket
  • Convenience Store
  • Direct Store
  • Online Retail
  • Other Retail Format

By Region:

  • North America
  • Latin America
  • Europe
  • South Asia & Pacific
  • East Asia
  • Middle East & Africa

- Companies Covered in This Report -

  • Johnson & Johnson, Inc
  • Bayer AG
  • Sanofi
  • Procter & Gamble Co.
  • Jiangzhong Pharmaceutical Co Ltd
  • Abbott Laboratories Inc.
  • Reckitt Benckiser Group Plc (RB)
  • Takeda Pharmaceutical Co Ltd.
  • Pfizer
  • GlaxoSmithKline Plc
  • Menarini Group
  • Taisho Pharmaceutical Holdings Co Ltd.
  • Purdue Pharma LP
  • Others (Available on Request)

- Frequently Asked Questions -

The global market for digestive remedies has a value of US$ 19,009.5 Mn in 2023.

The global market for digestive remedies has a value CAGR of ~3.7% from 2018-2022.

The global market for digestive remedies has a value of US$ 28,165.74 Mn in 2033.

The global market for digestive remedies has a value CAGR of ~4.0% from 2023-2033.

The top players include Bayer AG, Abbott Laboratories Inc., Reckitt Benckiser Group Plc (RB), Takeda Pharmaceutical Co Ltd., and Pfizer with a market share of about ~35%-45%.

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