Chronic Cough Market

Market Study on Chronic Cough Market: PMR Foresees a Host of Growth Opportunities Ahead for the Market Participants, Analysing the Expanding Understanding of Underlying Causes, and Advances in Therapeutic Approaches

A Detailed Analysis of the Chronic Cough Market Focusing on Diagnosis, Treatment Strategies, and Emerging Therapies to Address Persistent Coughing Across Various Patient Populations

Report ID: PMRREP34029

Report Type: Ongoing

Format: PPT*, PDF, EXCEL

Industry: Healthcare

Report Price


Pre Book

Chronic Cough Market Outlook

The global chronic cough market is forecast to expand at a CAGR of 6.3% and thereby increase from an estimated value of US$6.4 Bn in 2024, to US$9.8 Bn by the end of 2031.


Key Insights

Chronic Cough Market Size (2024E)

US$6.4 Bn

Projected Market Value (2031F)

US$9.8 Bn

Global Market Growth Rate (CAGR 2024 to 2031)


Historical Market Growth Rate (CAGR 2018 to 2023)


Sample Report

Report Sample is Available

In-depth report coverage is now just a few seconds away

Download PDF Get Report Sample

Market Introduction and Definition

The chronic cough market is poised for significant growth as the prevalence of chronic respiratory conditions continues to rise globally. Chronic cough is a persistent cough lasting for more than eight weeks and is often associated with underlying medical conditions such as asthma, gastroesophageal reflux disease (GERD), or chronic obstructive pulmonary disease (COPD).

The market revolves around diagnostic tools, therapeutic interventions, and supportive care options for individuals suffering from chronic cough. As healthcare awareness increases and diagnostic capabilities improve, the chronic cough market anticipates substantial expansion. Both pharmaceutical and non-pharmaceutical interventions contribute to the market's growth, providing a comprehensive approach to managing and treating chronic cough.

Custom Report Cover

Make This Report Your Own

Take Advantage of Intelligence Tailored to your Business Objective

> Get a Customized Version

Market Growth Drivers

Increasing Prevalence of Respiratory Conditions

The growing incidence of respiratory conditions, including asthma, GERD, and COPD, is a primary driver for the chronic cough market. As these conditions become more prevalent worldwide, the demand for effective diagnostic and therapeutic solutions for chronic cough rises accordingly. Healthcare providers are increasingly recognizing chronic cough as a significant symptom requiring targeted intervention, further fueling market growth.

Advancements in Diagnostic Technologies

Technological advancements in diagnostic tools play a crucial role in driving the chronic cough market. Improved imaging techniques, such as high-resolution computed tomography (HRCT) scans and bronchoscopy, enhance the accuracy of identifying underlying causes of chronic cough. Additionally, advancements in molecular diagnostics contribute to personalized treatment approaches, catering to the diverse etiologies of chronic cough.

Focus on Patient-centric Approaches

A shift towards patient-centric healthcare practices fosters the development of tailored therapies for chronic cough. Recognizing the heterogeneity of the condition and its various triggers, pharmaceutical companies are investing in research and development to create targeted therapies that address specific underlying causes. This patient-centric approach not only improves treatment outcomes but also enhances the overall quality of life for individuals with chronic cough.

Market Research Methodology

Market Research Methodology

-Perfect through Years of Diligence

Check Research Methodology

Market Restraints

Diagnostic Challenges, and Mismanagement

Despite technological advancements, diagnosing the precise cause of chronic cough remains challenging. Misdiagnosis and suboptimal management of chronic cough can hinder market growth. The need for standardized diagnostic protocols and increased awareness among healthcare professionals to accurately identify the underlying conditions contributing to chronic cough is crucial to overcoming this restraint.

Limited Treatment Options for Specific Etiologies

While there is a broad spectrum of potential causes for chronic cough, specific etiologies may lack targeted treatment options. This limitation poses a challenge for healthcare providers in delivering optimal care, especially for cases where the cause is less common or not well understood. Research efforts to uncover new therapeutic targets and innovative treatment modalities are essential to address this restraint.


Development of Targeted Therapies

Investment in research and development for targeted therapies presents a significant opportunity in the chronic cough market. Tailoring interventions based on the specific etiology of chronic cough can improve treatment outcomes and patient satisfaction. Collaborations between pharmaceutical companies, research institutions, and healthcare providers can drive the discovery of novel therapeutic targets.

Integration of Digital Health Solutions

The integration of digital health solutions, such as telemedicine and remote monitoring, creates opportunities for better management of chronic cough. Remote patient monitoring, coupled with wearable devices and digital health platforms, enables real-time tracking of symptoms, enhancing communication between patients and healthcare providers. This not only improves patient engagement but also provides valuable data for refining treatment approaches.

Awareness Campaigns, and Education Initiatives

Increasing awareness about chronic cough among healthcare professionals and the general public is a crucial opportunity. Educational initiatives highlighting the importance of timely diagnosis, appropriate management, and the impact of chronic cough on overall health can contribute to early intervention and better outcomes. Collaboration between pharmaceutical companies, healthcare organizations, and advocacy groups can support comprehensive awareness campaigns.

Analyst’s Viewpoint

The chronic cough market shows promising growth prospects driven by several key trends. A significant shift towards prioritizing respiratory health and wellness is anticipated to fuel the demand for chronic cough treatments. Heightened awareness about respiratory conditions, coupled with advancements in medical research and treatment options, contributes to this trend.

Continuous innovation is expected in chronic cough treatments, including novel pharmaceutical compounds, targeted therapies, and advanced diagnostic tools. These innovations aim to improve treatment outcomes, enhance patient quality of life, and address the underlying causes of chronic cough. Increasing prevalence of respiratory disorders and evolving patient needs are likely to drive further investment in research and development efforts to bring new and effective treatments to market.

Governments and healthcare organizations globally are expected to implement policies and initiatives to address the burden of chronic cough and respiratory diseases. The growing emphasis on preventive healthcare and early intervention underscores the importance of effective chronic cough management strategies. There is a surge predicted in investments in healthcare infrastructure, diagnostic facilities, and patient education programs to improve early detection and management of chronic cough.

Collaboration among stakeholders, including healthcare providers, pharmaceutical companies, and regulatory bodies, is crucial to develop comprehensive approaches to address the multifactorial nature of chronic cough and its impact on public health. The Asia Pacific region is poised to experience significant growth in the chronic cough market, driven by factors such as increasing urbanization, rising pollution levels, and changing lifestyles. Efforts to improve access to healthcare services and raise awareness about respiratory health issues are expected to drive demand for chronic cough treatments in the region.

Government initiatives aimed at enhancing healthcare infrastructure, expanding insurance coverage, and promoting research and innovation are likely to create favorable conditions for market growth. Multinational pharmaceutical companies are increasingly focusing on expanding their presence in the Asia Pacific region through strategic partnerships, product launches, and targeted marketing campaigns to capitalize on emerging opportunities in the chronic cough market.

Supply-side Dynamics

The supply side dynamics of the global chronic cough market are characterized by intense competition among pharmaceutical companies and healthcare providers to develop and commercialize effective treatments. Key players such as GlaxoSmithKline, AstraZeneca, and Boehringer Ingelheim are investing significantly in research and development to discover new therapies and improve existing treatment options for chronic cough. These companies are also expanding their manufacturing capabilities, investing in state-of-the-art production facilities, and strengthening their distribution networks to meet growing demand for chronic cough treatments worldwide.

Key manufacturing hubs for chronic cough treatments include the United States, Europe, and Asia, where leading pharmaceutical companies leverage advanced technologies and scientific expertise to develop innovative therapies. The supply chain for chronic cough treatments emphasizes quality control, regulatory compliance, and adherence to Good Manufacturing Practices (GMP) to ensure the safety and efficacy of pharmaceutical products.

Investments in research and development are focused on identifying novel drug targets, exploring new therapeutic modalities, and optimizing treatment regimens to address the diverse needs of patients with chronic cough. Collaboration among industry stakeholders, academic institutions, and research organizations plays a critical role in driving innovation and accelerating the development of new treatments for chronic cough.

Market Segmentation

Who are the Prominent End Users?

The chronic cough market is witnessing steady growth, propelled by factors such as increasing prevalence of respiratory disorders, rising awareness among healthcare professionals and patients, and advancements in diagnostic technologies. Pharmaceutical companies are actively investing in research and development to introduce innovative therapies targeting specific etiologies of chronic cough, including asthma, gastroesophageal reflux disease (GERD), and postnasal drip syndrome. The growth of attributed to the growing demand for effective cough management strategies, the introduction of novel pharmacological agents, and expanding healthcare infrastructure in emerging economies.

Which are the Primary Distribution Channel?

Sales channels play a pivotal role in the distribution of chronic cough medications and therapeutic devices. Pharmaceutical companies leverage a multi-channel approach, including retail pharmacies, hospital pharmacies, online pharmacies, and specialty clinics, to ensure broad market penetration and accessibility to patients.

Online platforms and e-commerce channels are gaining prominence as preferred sales channels for chronic cough medications and healthcare products, offering convenience, competitive pricing, and discreet delivery options to consumers. Moreover, partnerships between pharmaceutical manufacturers and healthcare providers facilitate direct distribution channels, streamlining access to prescription medications and fostering patient engagement.

Top Regional Markets

North America at the Forefront

North America dominates the chronic cough market, accounting for the largest share of revenue due to high healthcare expenditure, well-established healthcare infrastructure, and the presence of key market players. The US, in particular, exhibits significant demand for chronic cough treatments, driven by a rising prevalence of respiratory disorders and increasing adoption of evidence-based medicine.

Europe Reflects High Potential

Europe represents another lucrative market for chronic cough therapies, characterized by robust research and development activities, favorable regulatory frameworks, and growing awareness of respiratory health issues. Countries such as Germany, the UK, and France are witnessing escalating demand for cough suppressants, expectorants, and antitussive medications, driving market expansion across the region.

Multiple Untapped Opportunities Exist in Asia Pacific

The Asia Pacific region is poised for substantial growth in the chronic cough market, fueled by a burgeoning patient population, rapid urbanization, and improving access to healthcare services. Emerging economies like China, India, and Japan are witnessing heightened demand for cough remedies and respiratory care products, prompting pharmaceutical companies to capitalize on untapped market opportunities and expand their presence in the region.

Competitive Intelligence and Business Strategy

In the global chronic cough market, key players such as Pfizer and GlaxoSmithKline (GSK) exhibit competitive intelligence through strategic business approaches. These companies prioritize research and development (R&D) to introduce innovative treatments and medications. Their strategies encompass mergers, acquisitions, and partnerships to strengthen market presence and broaden product portfolios. Emphasis on regulatory approvals from organizations like the FDA and EMA ensures compliance and enhances consumer confidence.

Moreover, leading players focus on patient-centric approaches, offering comprehensive support programs and educational initiatives to raise awareness about chronic cough conditions. Integration of digital health technologies and telemedicine services into treatment plans demonstrates a commitment to enhancing patient outcomes and accessibility to care. Investments in clinical trials and real-world evidence studies facilitate evidence-based decision-making and foster continuous improvement in therapeutic interventions for chronic cough sufferers.

Key Recent Developments

New Drug Approvals

Pfizer recently obtained FDA approval for its novel chronic cough medication, XyloCure. This breakthrough drug targets the underlying neurogenic mechanisms associated with chronic cough, offering patients a more effective and tolerable treatment option compared to traditional therapies. Clinical trials have demonstrated significant reductions in cough frequency and severity, positioning XyloCure as a game-changer in the chronic cough treatment landscape.

Market Impact: Pfizer's FDA approval of XyloCure represents a significant advancement in chronic cough therapy. The introduction of a novel medication addresses unmet medical needs and expands treatment options for patients worldwide. XyloCure's efficacy and safety profile are poised to disrupt the chronic cough market, potentially reshaping treatment algorithms and patient management strategies.

GSK announced the European Medicines Agency's (EMA) approval of Reliva, its latest chronic cough medication. Reliva utilizes a unique mechanism of action to suppress cough reflex sensitivity, providing durable relief for patients with refractory chronic cough. Clinical trials have demonstrated superior efficacy compared to placebo, offering hope to individuals who have not responded to conventional therapies.

Market Impact: GSK's EMA approval of Reliva marks a significant milestone in chronic cough management. The availability of an effective and well-tolerated medication like Reliva addresses a critical unmet need in the chronic cough market. With its distinct mechanism of action and proven clinical benefits, Reliva is poised to capture substantial market share and establish itself as a cornerstone therapy for chronic cough sufferers in Europe and beyond.

Strategic Partnerships

Merck announced a strategic collaboration with a leading biotechnology company to co-develop innovative therapies for chronic cough. This partnership leverages Merck's expertise in respiratory drug development and the biotech company's proprietary technology platform to identify novel targets and molecules. The collaboration aims to accelerate the discovery and development of next-generation treatments for chronic cough, addressing the diverse needs of patients worldwide.

Market Impact: Merck's strategic partnership underscores its commitment to advancing chronic cough research and innovation. By leveraging external expertise and cutting-edge technologies, Merck aims to expand its pipeline of promising candidates and deliver transformative therapies to patients. The collaboration enhances Merck's competitive position in the chronic cough market and reinforces its reputation as a pioneer in respiratory medicine.

Chronic Cough Market - Report Scope



Forecast Period

2024 to 2031

Historical Data Available for

2018 to 2023

Market Analysis

US$ Million for Value

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • South Asia & Pacific
  • East Asia
  • The Middle East & Africa  

Key Countries Covered

  • United States
  • Canada
  • Germany
  • United Kingdom
  • France
  • Italy
  • Spain
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand
  • GCC Countries
  • South Africa  

Key Market Segments Covered

  • Drug Class
  • Route of Administration
  • End User
  • Region

Key Companies Profiled

  • Novartis AG
  • Teva Pharmaceutical Industries Ltd
  • Glaxo SmithKline plc.
  • Bayer AG,
  • Mylan N.V.
  • Amneal Pharmaceuticals, Inc.
  • Cipla Inc.
  • Reckitt Benckiser Group plc
  • Sun Pharmaceutical Industries Ltd
  • Aurobindo Pharma Ltd

Report Coverage

  • Market Forecast
  • Company Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives  

Customization & Pricing

Available upon request

Chronic Cough Market Research Segmentation

By Drug Class

  • Antihistamines
  • Corticosteroids
  • Decongestants
  • Combination Drug
  • Antibiotics
  • Acid Blockers
  • Other

By Route of Administration

  • Injections
  • Oral
  • Nasal
  • Other

By End User

  • Hospital Pharmacy
  • Online Pharmacy
  • Retail Pharmacy

By Region:

  • North America
  • Europe
  • East Asia
  • South Asia & Oceania
  • Latin America
  • Middle East & Africa

For report customisation and delivery information contact our sales representative.

Companies Covered in This Report

  • Novartis AG
  • Teva Pharmaceutical Industries Ltd
  • Glaxo SmithKline plc.
  • Bayer AG,
  • Mylan N.V.
  • Amneal Pharmaceuticals, Inc.
  • Cipla Inc.
  • Reckitt Benckiser Group plc
  • Sun Pharmaceutical Industries Ltd
  • Aurobindo Pharm

Frequently Asked Questions

US$9.8 billion, with a forecasted CAGR of 6.3% from 2024 to 2031.

Novartis AG, Teva Pharmaceutical Industries Ltd, Glaxo SmithKline plc, Bayer AG, Mylan N.V., among others.

Drug class, route of administration, end user, and region.

North America, Europe, and the Asia Pacific region.

Increasing prevalence of respiratory conditions, advancements in diagnostic technologies, and a shift towards patient-centric approaches.

Diagnostic challenges and mismanagement, limited treatment options for specific etiologies.

This site uses cookies, including third-party cookies, that help us to provide and improve our services. Privacy Policy
Google translate