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Yumberry Market Segmented By Product Type such as Fresh, Frozen, Canned with Origin such as Organic and Conventional
Yumberry is a commercial name for the fruit yangmei, which is native to China and Japan. Yumberry is known by the scientific name of myrica rubra. Yumberry has various names according to the regions in which they are grown such as yamamomo or Japanese bayberry in Japan and red bayberry and waxberry in the rest of the world.
Yumberry has a high anti-oxidant activity and high vitamin and mineral content and are an addition to the superfruits category. They are known to have many health benefits such as dispelling summer heats in the bowel and curing stomach aches. Increasing number of scientific research papers are also supporting these health claims.
Yumberry is a spherical, reddish-purple colored fruit which has a slight resemblance to raspberries and has a succulent and fleshy inner side. They have a sweet-sour flavor taste like that of a strawberry. As of 2016, almost 90% of the global yumberry produce was grown in China.
The rest of the production zone is fragmented with the inclusion of countries like Japan, India, Thailand and Vietnam. The Zhejiang Province in China contributes enormously to the yumberry production. Recently, the growing demand for superfruits and exotic fruits has raised considerable awareness about the advantages of yumberry and consequently, its consumption has also grown.
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The growth of the yumberry market is indicated by a number of product launches in the beverages segment, where manufacturers have developed yumberry drinks and are marketing it as a healthy superfruit drink. This trend is especially followed in the North American region and to some extent in Europe.
Despite yumberry being predominantly cultivated in Asia, they are speculated to meet an increased demand from consumers across the globe, and the supply-demand scenario of yumberry market and its possible shift of production and consumption over the forecast period with regard to regions is essential to further strategize the global growth of the yumberry market.
In the competitive backdrop of berries and other superfruits, yumberries boast of their fresh and pleasant taste which gives marketers a major advantage and is also helping fuel the growth of the market. Most notable are the initiatives taken up by Australia to establish a firm growth of the yumberry market in the local region.
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Some of the producers/growers operating in the yumberry market are DB Tomato (Xiamen) Industry Co.,Ltd., Guangdong Jason Nursery Industrial Co. Ltd and Y.V. Fresh. The market is dominated by a number of small growers in China and act as exporters for rest of the world.
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Australia has been focusing on cultivating yumberry for the past several years. Because berries spin much more profit than other fruits, Australia is strategizing to cultivate and market yumberry (or the Chinese red bayberry) in Australia.
In 2012, the UniQuest, which is the main research commercialization company of the University of Queensland, struck a deal with YV Fresh, which is a yumberry grower and marketing company based in Victoria, in order to establish the yumberry industry in Australia. Yumberries are also being specially cultivated keeping in mind their various varieties which suit the Australian climate.
Yumberry is mostly marketed as a superfruit, that is a fruit which is full of vitamins and antioxidants and known to have other health benefits and much of the yumberry is consumed in the fresh form.
But consumers in regions like North America, are also exploring exotic fruits which have a fresh and pleasant taste. Hence, instead of the health benefit tagline, yumberry could also be marketed as an exotic, refreshing and indulgent fruit which will expand the consumer base for the market in North America.
In Europe, the availability of yumberry is relatively low and therefore it presents itself as a potential market for healthy and natural products. Availability of channel partners can be leveraged in this region and distribution can be expanded along with promotional marketing to raise consumer awareness.
A modelling-based approach and triangulation methodology will be followed to estimate data covered in this report. A detailed market understanding and assessment of the applications, types, forms and end uses of the product segments covered in the study is followed by carrying out a demand-side approach to estimate the sales of target product segments, which is then cross-referenced with a supply-side assessment of value generated over a pre-defined period. The statistics and data is collected at a regional level, consolidated and synthesized at a global level to estimate the overall market sizes.
Some of the key data points covered in our report include:
