U.S. Beauty Devices Market Size, Share, and Growth Forecast for 2025 - 2032

U.S. Beauty Devices Market by Type (Hair Removal Devices, Cleansing Devices, Acne Devices, Rejuvenation Devices, Intense Pulsed Light Devices, Oxygen and Steamer Devices, Hair Growth Devices, Derma Roller, Cellulite Reduction Devices), by Usage Area (Salon, Spa, At-Home)

ID: PMRREP4331
Calendar

April 2025

83 Pages

Author : Swapnil Chavan

PreviewSegmentation

US Beauty Devices Market Size and Share Analysis

The U.S. beauty devices market is estimated to reach a size of US$ 8,114.2 Mn in 2025. It is projected to rise at a CAGR of 9.1% through the assessment period to attain a value of US$ 14,928.6 Mn by 2032.

Devices that are used to enhance the physical appearance are called the beauty devices and they are being widely used for treating acne, pigmentation, blemishes, age spots, wrinkles and freckles. These account for a sizable proportion of skin problems among women worldwide. Certain factors, such as growing prevalence of skin diseases, increasing number of road accidents that result in scars, rising scenario of aging population are some of the major factors accelerating the growth of the US beauty device market in the coming future.

Growing skin concerns due to prolonged exposure to the sunrays along with the increasing emphasis of the social media are key factors analysed to positively impact the US beauty devices market during the forecast period of 2025-2032.

Growing concern among the younger population about their visual appeal & appearances is the principal factor driving the growth of the beauty devices market in the US region. Additionally, increasing awareness regarding the availability of various skin devices and treatments, combined with rising disposable income, is benefiting the growth of the beauty devices market. Such factors are providing lucrative environment for the adoption of US beauty devices systems in the coming future.

US Beauty Devices Market Size (2025)

US$ 8,114.2 Mn

Projected Market Value (2032)

US$ 14,928.6 Mn

US Market Growth Rate (2025-2032)

9.1%

Skin Derma Rollers Segment Share in US Beauty Devices Market (2024)

15.8%

What Restraints Will Hamper the Growth of US Beauty Devices Market?

“Rising Prevalence of Dermal Concerns together with the High cost of Beauty Devices”

The high cost of buying and maintaining beauty devices along with the rising skin concerns associated with the over use of chemicals & cosmetics are the major restrains to the growth of the beauty device market in the US region. Additionally, rising psychological & health issues associated with the exposure to the cosmetic product are causing serious disease like skin cancer, dullness and so on. These are some of the major challenges to the growth of US beauty device market.

  • In January 2023, L'Oréal had launched HAPTA, the first handheld, ultra-precise computerized makeup applicator designed to meet the beauty demands of people with limited hand & arm mobility.
  • In January 2023, L'Oréal had launched L'Oréal Brow Magic, an at-home electronic eyebrow makeup applicator that gives customized brow looks in seconds.

Category-wise Insights

Why Derma Rollers Segment Have the Larger Market Share in the US Beauty Devices Market by Type?

“Beauty-Conscious Customers Allow the Derma Rollers to Have a Large Market Share Because of Skin Care Habits”

Derma rollers segment is analyzed to dominate the US beauty devices market with the share of 56.8% owing to the factors such as increase in the number of beauty-conscious customers coupled with the rising demand for skin care products by millennials and so on.

Furthermore, derma rollers have recently gained popularity, owing to the fact that they are easily accessible via online stores and can be utilized at home by customers with a combination of appropriate skin skincare products.

Why US beauty devices for Salon Usage Have the Largest Market Share in 2024?

“Rising Awareness, Wellness Tourism and Expectations of a Better Service Help Salons Have the Largest Market Share”

US beauty devices for salon usage hold the largest share of 28.7% in 2024, owing to the factors such as growing wellness tourism industry, rising awareness among the consumers about their spiritual, physical and psychological well-being and so on.

Furthermore, various people who travel for business or pleasure frequently include wellness activities, spas & salons, which boosts the adoption & utilization of aesthetic instruments in various regions combined with the growing usage of the advanced healthcare devices in salons are also boosting the adoption of beauty devices in salons in US region.

Competitive Landscape

Major US beauty devices companies are collaborating to provide the best & personalized beauty experience to its consumers.

  • In January 2023, L’Oréal collaborated with Johnson & Johnson to launch smart beauty technologies in cosmetics, hair care and skin supplements to enhance the experience of its consumers.
  • In November 2022, Nu Skin Enterprises had launched LumiSpa iO device, a smart skin treatment and cleansing device. It features Nu Skin's patented micropulse technology and elevates personalized beauty to a new level with customized treatments available, intelligent mentoring, skincare routine tracking, and so on.

Recent developments related to key players providing US beauty devices market solutions have been tracked by the analysts at Persistence Market Research, which will be accessible in the full report.

Companies Covered in U.S. Beauty Devices Market

  • L’Oreal Group
  • Nu Skin Enterprises Inc.
  • Home Skinovations Ltd.
  • PhotoMedex, Inc.
  • TRIA Beauty, Inc.
  • Konikklijke Philips N.V
  • Syneron Medical, Ltd.
  • Cynosure, Inc.
  • Procter & Gamble Company.
  • Others
Frequently Asked Questions

The U.S. beauty devices market is expected to reach US$ 8,114.2 million in 2025.

The market is forecasted to attain a value of US$ 14,928.6 million by 2032.

The market is projected to grow at a CAGR of 9.1% during this period.

Key factors include the rising prevalence of skin diseases, an increasing aging population, and growing awareness of beauty treatments.

The growing emphasis on social media beauty trends and influencers has significantly boosted consumer interest in beauty devices.

US Beauty Devices Report Scope

Attribute

Details

Forecast Period

2025-2032

Historical Data Available for

2019-2024

Market Analysis Units Value: US$ Bn/Mn, Volume: As applicable
Report Highlights
  • Market Forecast and Trends
  • Competitive Intelligence & Share Analysis
  • Growth Factors and Challenges
  • Strategic Growth Initiatives
  • Pricing Analysis & Technology Roadmap
  • Future Opportunities and Revenue Pockets
  • Industry Market Analysis Tools

Key Companies Profiled

  • Panasonic Corporation
  • Lumenis Ltd.
  • Nu Skin Enterprises Inc.
  • TRIA Beauty Inc.
  • Home Skinovations Ltd.
  • Carol Cole Company Inc.
  • L’Oréal SA
  • Candela Corporation
  • YA-MAN LTD.
  • MTG Co. Ltd.
  • Koninklijke Philips N.V.
  • LightStim

Pricing

Available upon Request

Key Segments of US Beauty Devices Market Industry Research

Type:

  • Hair Removal Devices
  • Cleansing Devices
  • Acne Devices
  • Rejuvenation Devices
  • Intense Pulsed Light Devices
  • Oxygen and Steamer Devices
  • Hair Growth Devices
  • Derma Roller
  • Cellulite Reduction Devices

Usage Area:

  • Salon
  • Spa
  • At-Home

Related Reports

1. Executive Summary

    1.1. Market Outlook

    1.2. Demand Side Trends

    1.3. Supply Side Trends

    1.4. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Key Market Trends

    3.1. Key Trends Impacting the Market

    3.2. Product Innovation / Development Trends

4. Pricing Analysis

    4.1. Pricing Analysis, By Beauty Devices

    4.2. Average Pricing Analysis Benchmark

5. US Beauty Devices Market Demand (Value in US$ Mn) Analysis 2019-2023 and Forecast, 2024 - 2032

    5.1. Historical Market Value (US$ Mn) Analysis, 2019-2023

    5.2. Current and Future Market Value (US$ Mn) Projections, 2024 - 2032

        5.2.1. Y-o-Y Growth Trend Analysis

        5.2.2. Absolute $ Opportunity Analysis

6. Market Background

    6.1. Macro-Economic Factors

    6.2. Forecast Factors - Relevance & Impact

    6.3. Value Chain

    6.4. COVID-19 Crisis – Impact Assessment

        6.4.1. Current Statistics

        6.4.2. Short-Mid-Long Term Outlook

        6.4.3. Likely Rebound

    6.5. Market Dynamics

        6.5.1. Drivers

        6.5.2. Restraints

        6.5.3. Opportunities

7. US Beauty Devices Market Analysis 2019-2023 and Forecast 2024 - 2032, by Type

    7.1. Introduction / Key Findings

    7.2. Historical Market Size (US$ Mn) Analysis By Type, 2019-2023

    7.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Type, 2024 - 2032

        7.3.1. Hair Removal

        7.3.2. Cleansing

        7.3.3. Acne Treatment

        7.3.4. Light-Emitting Diode (LED) Therapy and Photorejuvenation

        7.3.5. Oxygen/Facial Steaming

        7.3.6. Hair Growth

        7.3.7. Dermarolling

        7.3.8. Cellulite Reduction

    7.4. Market Attractiveness Analysis By Type

8. US Beauty Devices Market Analysis 2019-2023 and Forecast 2024 - 2032, by Usage Area

    8.1. Introduction / Key Findings

    8.2. Historical Market Size (US$ Mn) Analysis By Usage Area, 2019-2023

    8.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Usage Area, 2024 - 2032

        8.3.1. Salon

        8.3.2. Spa

        8.3.3. At-Home

    8.4. Market Attractiveness Analysis By Usage Area

9. Market Structure Analysis

    9.1. Market Analysis by Tier of Companies

    9.2. Market Share Analysis of Top Players

    9.3. Market Presence Analysis

10. Competition Analysis

    10.1. Competition Dashboard

    10.2. Competition Benchmarking

    10.3. Competition Deep Dive

        10.3.1. L’Oreal Group

            10.3.1.1. Business Overview

            10.3.1.2. Product Portfolio

            10.3.1.3. Profitability by Market Segments (Business Segments/Region)

            10.3.1.4. Key Strategy & Developments

        10.3.2. Nu Skin Enterprises Inc.

            10.3.2.1. Business Overview

            10.3.2.2. Product Portfolio

            10.3.2.3. Profitability by Market Segments (Business Segments/Region)

            10.3.2.4. Key Strategy & Developments

        10.3.3. Home Skinovations Ltd.

            10.3.3.1. Business Overview

            10.3.3.2. Product Portfolio

            10.3.3.3. Profitability by Market Segments (Business Segments/Region)

            10.3.3.4. Key Strategy & Developments

        10.3.4. PhotoMedex, Inc.

            10.3.4.1. Business Overview

            10.3.4.2. Product Portfolio

            10.3.4.3. Profitability by Market Segments (Business Segments/Region)

            10.3.4.4. Key Strategy & Developments

        10.3.5. TRIA Beauty, Inc.

            10.3.5.1. Business Overview

            10.3.5.2. Product Portfolio

            10.3.5.3. Profitability by Market Segments (Business Segments/Region)

            10.3.5.4. Key Strategy & Developments

        10.3.6. Konikklijke Philips N.V

            10.3.6.1. Business Overview

            10.3.6.2. Product Portfolio

            10.3.6.3. Profitability by Market Segments (Business Segments/Region)

            10.3.6.4. Key Strategy & Developments

        10.3.7. Syneron Medical, Ltd.

            10.3.7.1. Business Overview

            10.3.7.2. Product Portfolio

            10.3.7.3. Profitability by Market Segments (Business Segments/Region)

            10.3.7.4. Key Strategy & Developments

        10.3.8. Cynosure, Inc.

            10.3.8.1. Business Overview

            10.3.8.2. Product Portfolio

            10.3.8.3. Profitability by Market Segments (Business Segments/Region)

            10.3.8.4. Key Strategy & Developments

        10.3.9. Procter & Gamble Company.

            10.3.9.1. Business Overview

            10.3.9.2. Product Portfolio

            10.3.9.3. Profitability by Market Segments (Business Segments/Region)

            10.3.9.4. Key Strategy & Developments

        10.3.10. Others

            10.3.9.1. Business Overview

            10.3.9.2. Product Portfolio

            10.3.9.3. Profitability by Market Segments (Business Segments/Region)

            10.3.9.4. Key Strategy & Developments

11. Assumptions and Acronyms Used

12. Research Methodology

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