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Turf Care Equipment Market

Global Market Study on Turf Care Equipment: Lawn Mowers to Remain Highly Sough-after for Maintenance of Commercial Lawns and Turfs

Turf Care Equipment Market Analysis and Review by Equipment Type (Turf Sprayers, Movers, Turf Tractors, Aerators, Utility Vehicles and Others)

Turf Care Equipment Market Outlook (2023-2033)

The global Turf Care Equipment demand is expected to experience growth rate of 4.5% during 2022- 2032. The market is currently valued at US$ 13,729.4 Mn in 2023, and the market valuation of the Turf Care Equipment is anticipated to reach US$ 21,321.3 Mn by end of 2033. A historical CAGR of 1.5% during 2017 – 2022 has been recorded by Persistence Market Research experts.

Turf Care Equipment Market Value (2022A)

US$ 13,191.5 Mn

Turf Care Equipment Market Sales (2023E)

US$ 13,729.4 Mn

Turf Care Equipment Market Forecast (2033F)

US$ 21,321.3 Mn

Value CAGR (2023-2033)

4.5%

Collective Value Share: Top 3 Countries (2022A)

41.9%

The demand for turf care equipment has increased significantly in recent years, and this trend is expected to continue in the upcoming years due to increasing applications at commercial lawns, golf courses, and sports turfs throughout the world. Furthermore, sales of lawn care equipment have enhanced due to increasing technological development by key manufacturers that has enhanced their applications in end use sectors. As automation has gained traction in numerous industries, coupled with labour shortages and the desire to cut labour costs, more lawn and turf owners are turning to turf equipment as an investment with long-term financial gains in mind.

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What is the Future Outlook on Turf Care Equipment in Comparison to Historic Sales?

During initial period, the turf care equipment manufacturers experienced problems such as product durability and quality, product availability, and pricing issues. However, the industry gained momentum as manufacturers launched advanced products along with ease of availability of these products for end users worldwide. Manufacturers have improved production capacity in response to growing demand, causing the market to rise at a CAGR of more than 3% during the last five years.

Technologies and innovations like connected robotic mowers, which allow mowers to communicate with one another while mowing a lawn, are gaining popularity. Several additional new features introduced by established and emerging players are likely to attract customers to move towards advanced options. Manufacturers around the world are adopting this rising trend in order to stay in line with their peers in market.

The COVID-19 pandemic had a significant impact on the global economy at many levels, including the manufacturing industry. With a number of end users affected in North America, East Asia, and Pacific region, supply and demand shortages are projected to result in a considerable decline in Y-O-Y growth. However, Persistence Market Research predicts the worldwide lawn care equipment market to grow at a CAGR of more than 4.5% through 2033.

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What is the Commercial Potential of Turf Care Equipment?

Turf care equipment is most commonly seen on commercial lawns and turfs, as well as on sports fields and turfs. These may be used for a variety of tasks such as mowing, tilling, aerating, cultivating, spraying, etc. Turf care equipment plays a key role in maintaining grass on lawn and turf. Leading companies provide a diverse range of products for a variety of lawn management applications. Players operating in the market are also focusing on research and development activities in order to give technologically advanced products to customers.

Competitive price offerings and an increase in end user satisfaction based on performance and the utilisation of modern technology are the results of R&D activities. However, building sales and service facilities in new markets, as well as long-term agreements with regional distributors, open the way for manufacturers to expand their channel reach.

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Which Recent Trends are Impacting Turf Care Equipment Sales?

In many developing countries, establishing small turfs leads to a rise in turf care equipment sales. Over the last few years, tier-1 and tier-2 cities in countries such as Australia, Indonesia, Singapore, and others have begun to experience the problem of no or limited space for sports activities, and as a result, the business of providing space on hourly basis for such activities has grown, creating demand for turf care equipment. Lawn mowers, aerators, and tillers have shown strong sales growth from 2017 to 2022, and are expected to rise further throughout the projected period.

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Country-wise Insights

Are Australia and New Zealand Lucrative Markets for Turf Care Equipment?

According to Persistence Market Research, Australia and New Zealand will continue to be one of the most attractive markets in the South Asia & Pacific region for turf care equipment over the forecast period. One of the primary aspects supporting this is the region's sports-oriented population, which has led to an increase in interest in golf course memberships.

The quantity of commercial turfs and landscaping sites is increasing in Australia and New Zealand. Apart from that, Australia is known for having a large number of small to medium-sized turf care equipment manufacturers. The country has several local maintenance shops where equipment owners can repair their turf care equipment with ease.

How is the German Sports Association Aiding Turf care equipment market Growth?

In 2019, the German Olympic Sports Confederation (DOSB) and the German Football Association (DFB) both protested against the use of plastic granules as an infill material for artificial turfs. Over the next six years, these turfs need to either be entirely shut down or converted to natural turfs. German associations, who between them supervise more than 100,000 (including 6,000 synthetic turfs and pitches) sports clubs and facilities, have created a joint working group to lead the development of natural turfs, or at least more environment friendly pitches and fields. These German associations will be the driving factor for increasing demand for turf care equipment in Germany, with the market expected to rise at a healthy CAGR of 4.5%.

What’s the Outlook on GCC Countries for Turf Care Equipment?

The rise of cricket and football in GCC countries such as the UAE and Saudi Arabia has boosted turf care equipment sales. These countries are heavily reliant on imports and often seek high-quality, technologically advanced items. Moreover, this region has more than 65 golf courses and 10 new projects that are currently developing, owing to which, surge in demand for turf care equipment is predicted in the coming years.

What’s Driving Turf Care Equipment Sales in the U.S.?

In recent years, due to considerable sales of lawn mowers in U.S, various market participants have developed new and improved mower designs in recent years for American market. Manufacturers are introducing products that are designed to last and require less maintenance over time. The U.S. also has a large number of small to medium-sized producers, and their availability for after-sales support makes the country a major market for turf care equipment.

Several firms in the U.S. provide lawn care on a contract basis. Landlord use the services of lawn care professionals to care and maintain their lawns. These specialists commit to a particular brand of grass care equipment in order to build their business. As a result, they can easily fix their equipment because they just need to consult a single manufacturer.

How is India Faring in the Market for Turf Care Equipment?

The limitation of playing grounds for children and adults in tier-1 and tier-2 cities has resulted in a recent boom in commercial lawn and turf spaces in India. Businesses rent out space for sports like futbal, cricket, and lawn tennis for short periods of time. Moreover, many working professionals like visiting to such turfs for temporary enjoyment and as a leisure activity. These turfs are routinely maintained to ensure that they are constantly operational and give a variety of benefits to end users.

Another source of demand in the country is the fact that several states are experiencing increasing construction activity. The development of public parks and lawns near popular tourist attractions has increased the need for these lawns to be kept in top condition, resulting in an increase in demand for turf care equipment.

Category-wise Insights

Which End Use Drives Most Demand for Turf Care Equipment?

Turf care equipment has a substantial market share in commercial lawns and turfs. It accounts for up to half of the market share in terms of value. Commercial Lawns includes various businesses, industrial clusters, government properties, parks, public and private school grounds, and other service locations. Lawns and other turf areas are valuable resources because they retain open space, offer entertainment, boost property value, and aid the environment. Sports lawns and turfs are another category that is contributing to the growing demand for turf maintenance equipment.

Which Fuel Type is More Popular for Use in Turf Care Equipment?

Diesel is the widely used fuel in commercial turf care equipment, with a significant market share in both volume and value. Diesel provides better performance and economy, as well as more energy per unit volume. Diesel is a more popular fuel type amongst the manufacturers and users of turf care equipment as it is less expensive than gasoline. Apart from that gasoline also includes ethanol, which may be corrosive and absorbs water, causing problems while starting or running a lawn mower and, in certain circumstances, causing fuel system damage. Other fuels (electric, hybrid, and propane) are predicted to have rapid demand growth in upcoming period due to the combined advantages of these fuels over conventional fuels.

Why Do Lawn Mowers Hold a Prominent market Share?

During the forecast period, mowers are predicted to lead in terms of both market share and growth rate. Because of its widespread use, the segment is estimated to account for more than three-fourths of the market value over the projection period. Mowers are essential for turf maintenance. Even small turf areas require the use of a lawn mower that is the reason why the mowers have a substantial market share.

Competitive Landscape

The turf care equipment industry is moderately competitive, with a big number of competitors present in the landscape. Some players are focusing their efforts on capturing the attention of a certain demography. The market sees strong relationships throughout the value chain, with a strong emphasis on innovation. Manufacturers are looking for strategic alliances with end users and regional distributors to satisfy the requirements of an increasing consumer base. New entrants in this industry face challenges due to brand awareness and aggressive marketing.

Some of the leading companies operating in the market are:

  • Husqvarna AB
  • Honda Motor Co.
  • Deere & Company
  • The Toro Company
  • MTD Products, Inc.
  • Intimidator Group
  • Kubota Corporation
  • Briggs & Stratton Corporation
  • BLACK+DECKER Inc.
  • Textron Inc.

Scope of the Report

Attribute

Details

Forecast Period

2023-2033

Historical Data Available for

2017-2022

Market Analysis

  • USD Million for Value
  • Units for Volume

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa

Key Segments Covered

  • Equipment Type
  • Fuel
  • End Use
  • Region

Key Companies Profiled

  • Husqvarna AB
  • Honda Motor Co.
  • Deere & Company
  • The Toro Company
  • MTD Products, Inc.
  • Intimidator Group
  • Kubota Corporation
  • Briggs & Stratton Corporation
  • BLACK+DECKER Inc.
  • Textron Inc.

Report Coverage

  • Market Forecasts
  • Brand Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives

Customization & Pricing

Available upon Request

Turf Care Equipment Market by Category

By Equipment Type

  • Turf Sprayers
  • Mowers
  • Turf Tractors
  • Aerators
  • Utility Vehicles
  • Others (Topdressers, Stripers, etc.)

By Fuel

  • Gasoline
  • Diesel
  • Others (Electric, Hybrid, Propane, etc.)

By End Use

  • Commercial Lawn & Turf
  • Sports Lawn & Turf
  • Golf Turf
  • Other Turfs

By Region

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa

- Companies Covered in This Report -

  • Husqvarna AB
  • Honda Motor Co.
  • Deere & Company
  • The Toro Company
  • MTD Products, Inc.
  • Intimidator Group
  • Kubota Corporation
  • Briggs & Stratton Corporation
  • BLACK+DECKER Inc.
  • Textron Inc.

- Frequently Asked Questions -

North America currently leads the global market for turf care equipment. Sales in North America will be over 50% of the total global share throughout the forecast period.

Mowers are highly-sought-after for many applications. Demand for mowers is expected to remain high in the near future, especially due to their intense penetration in all regions.

Turf care equipment is widely used at commercial lawns and turfs of municipal properties, government properties, and also on golf courses across the globe.

Some of the leading companies manufacturing turf care equipment are Husqvarna AB, Honda Motor Co., Deere & Company, The Toro Company, MTD Products, Inc., Kubota Corporation, and Briggs & Stratton Corporation.

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