Turf Care Equipment Market

Global Market Study on Turf Care Equipment: Lawn Mowers to Remain Highly Sough-after for Maintenance of Commercial Lawns and Turfs

Turf Care Equipment Market Segmented By Turf Sprayers, Mowers, Turf Tractors, Aerators, Utility Vehicles Equipment Type with Gasoline, Diesel Fuel

About the Report

Demand for turf care equipment has witnessed substantial growth in the last few years, and this growth is projected to continue over the coming years as well on the back of increasing use at commercial lawns, golf courses, and sports turfs across the globe. Moreover, turf care equipment has grown not just in terms of application in these broad fields of end use but also due to the technological advancements in these equipment. Over the years, as automation in various sectors has gained momentum, coupled with labor shortage and the need to reduce labor costs, more lawn and turf owners are relying on turf equipment as an investment with long-term financial gains in mind.

In its new study, Persistence Market Research offers insights about key factors fueling the demand for turf care equipment. The report tracks global sales in 20+ high-growth markets, where North America leads the way by far, followed by Europe. As far as all equipment types are concerned, mowers are the most sought-after across regions. The report also analyzes the impact COVID-19 has had on the building and construction industry in general, and turf care equipment in particular.

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Companies

  • Husqvarna AB
  • Textron Inc.
  • Honda Motor Co.
  • Deere & Company
  • The Toro Company
  • MTD Products, Inc
  • Intimidator Inc.
  • Swisher Inc.
  • AriensCo
  • Alamo Group Inc. (Dixie Chopper)
  • Briggs & Stratton Corporation
  • Excel Industries Inc.
  • Kubota Corporation
  • Yanmar Holding Co. Ltd.
  • BLACK+DECKER Inc.
  • ADW Turf Sprayers
  • Turbo Technologies
  • Greenman Golf & Turf Solutions
  • Spraying Devices, Inc.
  • Scag Power Equipment
  • Brinly-Hardy Company
  • Schiller Grounds Care, Inc.
  • Protea Turf Equipment CC

What is the Future Outlook on Turf Care Equipment in Comparison to Historic Sales?

In earlier times, the turf care equipment market has faced challenges such as durability and quality of the product, product availability, and price concerns. The market though gained pace as companies launched advanced products and the availability of these products become easier across the globe for end users. Manufactures have increased production capabilities due to rising demand, which led the market expand at a CAGR of over 3% during the last 5 years.

Technologies and innovations such as connected robotic mowers, a feature in which mowers can communicate amongst themselves whilst mowing a lawn, are gaining prominence. Several other new features by existing as well as emerging companies are likely to attract customers to switch to more advanced options. Companies around the world will follow this emerging trend to keep pace with the dynamic market environment.

Owing to the ongoing crisis caused by COVID-19, production and supply chain activities have seen a slump, yet, consumption will improve with economic recovery post-pandemic.

The COVID-19 pandemic has had a severe impact on the global economy at various levels, and the impact is seen on the manufacturing industry as well. With a number of end users affected in regions such as North America, East Asia, and Asia Pacific, supply and shortage in demand are expected to result in significant drop in Y-O-Y growth. Yet, Persistence Market Research expects the global turf care equipment market to expand at over 4% CAGR through 2031.

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What is the Commercial Potential of Turf Care Equipment?

Turf care equipment is mostly used at commercial lawns and turfs and in sports fields and turfs. These have numerous applications, including mowing, aerating, tilling, spraying, cultivating, etc. Turf care equipment plays a vital for maintaining lawn and turf grass. Leading companies offer a broad line of products covering many applications necessary for the management of turfs. Companies are also focused on research & development activities in order to provide technologically advanced products to customers.

Competitive price offerings and rise in end user satisfaction based on the performance and use of advanced technologies are the end results of R&D activities. Moreover, establishing sales and service facilities in emerging countries coupled with long-term partnerships with regional distributors also pave the way for the expansion of channel reach.

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Which Recent Trends are Impacting Turf Care Equipment Sales?

In many developing nations, setting up small turfs tends to create an upsurge in the sales of turf care equipment. Over the past few years, tier-1 and tier-2 cities in countries such as India, Indonesia, Singapore, etc., have begun to experience the problem of no or less space for sports activities, and therefore, the business of providing space on rent on an hourly basis for such activities is growing, leading to demand creation for turf care equipment. Equipment such as lawn mowers, aerators, and tillers have created good sales figures in the time span from 2016 to 2020, and are likely to rise further over the forecast period.

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Country-wise Insights

Are Australia and New Zealand Lucrative Markets for Turf Care Equipment?

Persistence Market Research has projected Australia and New Zealand to remain one of the most lucrative markets in the South Asia & Pacific region for turf care equipment throughout the course of the forecast period. One of the key factors supporting this is the sports-oriented population in this region, leading to increasing passion for golf course memberships.

Moreover, Australia and New Zealand are also seeing an increase in the number of commercial turfs and landscaping sites. Apart from this, Australia is also known for numerous small to medium manufacturers of turf care equipment. The country has many small maintenance shops, where equipment owners have ease of comfort in repairing turf care equipment.

How is the German Sports Association Aiding Turf care equipment market Growth?

In 2019, the German Olympic Sports Confederation (DOSB) and the German Football Association (DFB) raised their voice on the ban of plastic granules as an infill material for artificial turfs. Over the next six years, either these turfs need to be completely shut down or will have to switch to natural turfs. German associations, which between them oversee more than 100,000 (including 6,000 synthetic turfs and pitches) sports clubs and facilities, have established a joint working group to spearhead the development of natural turfs, or at least more environment friendly pitches and fields. These manifestations made by German associations will be the driving factor for rising demand for turf care equipment in Germany, with the market projected to expand at a healthy CAGR of 4.5% through 2031.

What’s the Outlook on GCC Countries for Turf Care Equipment?

In GCC countries, rise of cricket and football in countries such as the UAE and Saudi Arabia has bolstered the sales of turf care equipment. These countries are highly dependent on imports and usually enquire for top-notch quality products that are technologically advanced. Moreover, the region has more than 65 golf courses and 10 new projects that are in development currently, owing to which, rise in demand for turf care equipment is expected over the next few years.

What’s Driving Turf Care Equipment Sales in the U.S.?

Over the last few years, new and improved designs of mowers have been launched by numerous market players owing to significant sales of lawn mowers in the U.S. Manufacturers are introducing products that are built to last and need less maintenance during the tenure of usage. The U.S. also has numerous small to medium manufacturers, and good reachability for aftersales service from them makes the country a leading market for turf care equipment.

Moreover, in the U.S., there are many businesses that offer lawn care on an agreement basis. Landlord hire the services of lawn care professionals to care and maintain their lawns. In order to expand their business, these professionals stick to a single brand of turf care equipment. This, in turn, allows them to repair their equipment with ease as they only have to consult a single manufacturer.

How is India Faring in the Market for Turf Care Equipment?

There has been a recent surge in commercial lawn and turf spaces in India, owing to the confinement of playing areas for children as well as adults in tier-1 and tier-2 cities. Businesses are providing space for sports activities such as futsal, cricket, lawn tennis, etc., on lease for short durations. Moreover, many working professionals prefer going to such turfs for temporary enjoyment and as a leisure activity. These turfs are frequently maintained so that they are always functional and provide various benefits to end users.

Another demand creator in the country is the fact that there are numerous states that are witnessing increased construction activities. Development of public parks and lawns built near famous tourist spots has led to the requirement for maintenance of these lawns in top-notch condition, thereby leading to rising demand for turf care equipment.

Category-wise Insights

Which End Use Drives Most Demand for Turf Care Equipment?

The market share of turf care equipment in commercial lawns and turfs is significant. It accounts for as much as half of the market share by value. Lawns can be found at businesses, industrial clusters, government lands, parks, public and private school grounds, and along roadsides and other service areas. Lawns and other turf areas are important resources because they help conserve open spaces, provide entertainment, increase property value, and protect the environment. Another segment that is contributing to the rising demand for the turf care equipment market is sports lawns and turfs.

Which Fuel is More Popular for Use in Turf Care Equipment?

In commercial turf care equipment, diesel is used mostly and holds a prominent market share by volume as well as by value. Diesel offers better performance and efficiency, and provides more energy per unit of volume. Being less costly in comparison to gasoline, diesel is the more popular option for manufacturers as well users of turf care equipment. Gasoline also contains a certain amount of ethanol, which can be corrosive and absorbs water, and may cause issues in starting or running a lawn mower, and, in some cases, cause damage to the fuel system. Other fuels (electric, hybrid, and propane) are expected to witness demand growth at a high rate owing to the cumulative advantages of these fuels over conventional fuels.

Why Do Lawn Mowers Hold a Prominent market Share?

Mowers are expected to lead in terms of both, market share and growth rate, during the forecast period. The segment is expected to hold more than three-fourth of the market value share throughout the forecast period, attributed to their high usage across regions. Mowers play a vital role in maintaining turfs. Even small turf spaces require a lawn mower, and, as such, mowers hold a prominent market share in this space.

Competitive Landscape

The turf care equipment market is moderately competitive in nature, with the presence of a large number of players operating in the landscape. Some of the players are focusing on gaining the attention of specific demography. The market sees robust partnerships throughout the value chain, with high focus on innovations. Manufacturers are aiming at strategic collaborations with end users and regional distributors to address the requirements of an expanding customer base. Brand consciousness and aggressive marketing make it challenging for new entrants in this space.

Some of the leading companies operating in the market are:

  • Husqvarna AB
  • Honda Motor Co.
  • Deere & Company
  • The Toro Company
  • MTD Products, Inc.
  • Intimidator Group
  • Kubota Corporation
  • Briggs & Stratton Corporation
  • BLACK+DECKER Inc.
  • Textron Inc.

*The list is not exhaustive, and only for representational purposes. Full competitive intelligence with SWOT analysis available in the report.

Scope of Report

Attribute

Details

Forecast Period

2021-2031

Historical Data Available for

2016-2020

Market Analysis

US$ Million for Value and Units for Volume

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa

Key Countries Covered

  • US
  • Canada
  • Germany
  • U.K.
  • France
  • Italy
  • Spain
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • ASEAN
  • Oceania
  • Turkey
  • Northern Africa
  • South Africa

Key Segments Covered

  • Equipment Type
  • Fuel
  • End Use
  • Region

Key Companies Profiled

  • Husqvarna AB
  • Honda Motor Co.
  • Deere & Company
  • The Toro Company
  • MTD Products, Inc.
  • Intimidator Group
  • Kubota Corporation
  • Briggs & Stratton Corporation
  • BLACK+DECKER Inc.
  • Textron Inc.

Report Coverage

  • Market Forecasts
  • Brand Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives

Customization & Pricing

Available upon Request

Market Segmentation by Category

  • By Equipment Type
    • Turf Sprayers
    • Mowers
    • Turf Tractors
    • Aerators
    • Utility Vehicles
    • Others (Topdressers, Stripers, etc.)
  • By Fuel
    • Gasoline
    • Diesel
    • Others (Electric, Hybrid, Propane, etc.)
  • By End Use
    • Commercial Lawn & Turf
    • Sports Lawn & Turf
    • Golf Turf
    • Other Turfs
  • By Region
    • North America
    • Latin America
    • Europe
    • East Asia
    • South Asia & Pacific
    • Middle East & Africa

Key Questions Answered in Report

Q1. Which is the most lucrative market for turf care equipment?

North America currently leads the global market for turf care equipment. Sales in North America will be over 50% of the total global share throughout the forecast period.

Q2. Which is the top-selling turf care equipment?

Mowers are highly-sought-after for many applications. Demand for mowers is expected to remain high in the near future, especially due to their intense penetration in all regions.

Q3. Which is the most lucrative application for turf care equipment?

Turf care equipment is widely used at commercial lawns and turfs of municipal properties, government properties, and also on golf courses across the globe.

Q4. Which are some of the leading turf care equipment manufacturers?

Some of the leading companies manufacturing turf care equipment are Husqvarna AB, Honda Motor Co., Deere & Company, The Toro Company, MTD Products, Inc., Kubota Corporation, and Briggs & Stratton Corporation.

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Is this research conducted by Persistence Market Research?

Yes, the research has been conducted by expert analysts of Persistence Market Research through a combination of primary research and secondary research. To know more about how the research was conducted, you can speak to a research analyst.

What research methodology is followed by Persistence Market Research?

Persistence Market Research follows a methodology that encompasses demand-side assessment of the market, and triangulates the same through supply-side analysis. This methodology is based on the use of standard market structure, methods, and definitions. Request a detailed methodology.

Who are the respondents for primary research?

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What are the sources of secondary research?

Persistence Market Research conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request

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