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Stretch Marks Treatment Market

Market Study on Stretch Marks Treatment: Topical Treatment Continues to Remain Most Popular

Stretch Marks Treatment Market by Treatment type (Topical Medications and Procedural Treatments)

Stretch Marks Treatment Market Outlook (2022 to 2033)

The Global Stretch Marks Treatment Market expanded at a CAGR of 4.8% from 2012 to 2022 and reached US$ 2.5 billion in 2022, with the market forecasted to expand at a CAGR of 5.8% to reach a valuation of US$ 4.6 billion by the end of 2033.

  • The World Health Organization reports that since 1975, obesity has increased globally. In 2016-2017, there were over 1.9 billion overweight adults, with over 650 million of them being obese.

A majority of the world's population is suffering due to various obesity-related issues brought on by bad lifestyle choices. Obesity has become more common throughout the world, which is causing a rise in the number of people who have stretch marks.

  • Revenue from stretch marks treatment accounted for 15% share of the global skin treatment market in 2022.

Both men and women commonly get stretch marks. Many variables such as genetics and the level of skin stress influence their severity. The level of the hormone cortisol may also be important. In addition, environmental factors such as weight gain during pregnancy and obesity contribute to the occurrence of stretch marks.

Collagen and elastin, which sustain the skin, tear due to sudden change. Stretch marks can develop while the skin recovers. However, they don't appear on everyone. Hormone fluctuations are also a causing factor. Depending on the skin color, stretch marks first mostly appear red, then purple, pink, reddish-brown, or dark brown.

More people across the world are becoming concerned about the aesthetic appearance of their skin and are opting for higher usage of skin treatment procedures and topical options to get rid of stretch marks.

Attribute Key Insights
Stretch Marks Treatment Market Size (2023) US$ 2.6 Billion
Projected Market Value (2033) US$ 4.6 Billion
Global Market Growth Rate (2023 to 2033 ) 5.8% CAGR
Market Share of Top 5 Countries 54.3%
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What are the Key Trends Being Witnessed in the Market for Stretch Marks Treatment?

Increasing Demand for Less Painful Treatment Options (Laser Treatment)

Technological improvements have always had a positive impact on the growth of the market. Stretch mark treatment solutions like chemical peels, laser-based technology, and micro abrasion techniques are the go-to options since consumers seek the least invasive, most comfortable procedures. With latest developments in laser technology and aesthetic treatments, there are multiple options to choose from. The demand for minimally invasive cosmetic treatment methods is increasing dramatically on a global scale. Dermatologists prefer to use topical medications or lasers rather than surgery to treat some diseases, such as stretch marks and scars.

Patients prefer approved stretch mark treatments over unapproved treatments or goods. Several items are getting the go-ahead from the appropriate regulatory organizations, which boosts consumer confidence and increases demand.

More patients are coming in because of claims made by minimally invasive technology. Stretch marks are treated with ablative lasers (CO2, Erbium YAG), which remove the top layer of skin. The texture and appearance of the newly formed skin tissues will be smoother. Fraxel and other non-ablative lasers leave the top layer of skin intact. Instead, they focus on the skin's deeper layers to encourage collagen formation from the inside out. Industry manufacturers are taking to this advantage to devote themselves to research and development. As a result of this, the treatment industry for stretch marks will see a boost in the coming years.

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Can Demand for Stretch Marks Treatment Be Affected in Any Way?

High Cost of Treatment Denting Market Expansion

One of the key reasons restraining the growth of this industry is the high cost of aesthetic, minimally invasive treatments such as CO2 lasers and microdermabrasion.

Stretch mark treatment and aesthetic methods can vary a lot in cost. The severity of the stretch marks, the patient's willingness to treat the problem, the location of the stretch marks on the body, and the quantity of product utilized are all determining variables. The price varies depending on the surgery, the doctor's location, the time and effort required, the surgeon's training and expertise, and the complexity of the procedure/operation.

People's preferences have changed a lot over time, becoming more in line with other options for aesthetic and therapeutic surgery as a result of the high expense of various stretch mark treatment products and procedures.

  • The Aesthetic Society recently published its annual Aesthetic Plastic Surgery Statistics, which was done utilizing the Society's new, more precise digital technology. Statistics indicate that aesthetic cosmetic surgery will continue to increase in popularity. The average price of a surgical procedure rose by 6% in 2021, while the average price of a non-surgical procedure rose by 1% in the same year.

Another key factor is that there are very few trained professionals in this industry to carry out the required procedures effectively.

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Country-wise Insights

Why is the United States a Lucrative Market for Stretch Marks Treatment?

“Higher Demand for Aesthetic Procedures in the Country”

The United States accounted for 82.8% share of the North American market in 2022.

As the public's acceptance of aesthetic cosmetic operations increases, there is a current trend toward higher utilization of these procedures. Every age group is motivated to enhance their physical attractiveness. The market for aesthetic lasers has been rising rapidly in the United States.

Because they serve to improve the skin and stimulate collagen formation while eradicating fine lines, scars, and stretch marks, procedures such as total ablative and non-ablative skin resurfacing and chemical peeling are particularly well-liked these days.

  • Stretch marks are a problem for pregnant women and 80% of United States teenagers, which has led to a noticeable rise in product demand. The United Nations projects that by 2030, there will be around 1.3 billion adolescents worldwide.

Will Germany Be a Lucrative Market for Stretch Marks Treatment?

“Growing Prevalence of Obesity Cases”

Germany held 7.4% share of the global stretch marks treatment market in 2022.

  • The number of people suffering from obesity is growing in Germany. As per the Journal of Health Monitoring, 53.5% of the population (46.6% of women and 60.5% of men) is overweight (including obesity). Obesity is present in 19% of adults.

People tend to opt for aesthetic procedures and topical options more to enhance their appearance. The number of market players providing laser treatment is also high. As a result of this, the adoption of treatment options in Germany is high as compared to other European countries. Moreover, the high disposable income of German households is allowing them to opt for cosmetic procedures and other treatment options available in the market.

  • According to OECD the disposable income of German households was US$ 34,887.8 in 2014 as compared to US$ 34,286.2 in 2013.

How is China Emerging as a Prominent Market for Stretch Marks Treatment?

“Increasing Beauty Standards”

China held a leading share of 42.4% of the East Asian market in 2022.

Chinese beauty standards are very high. People, mainly under the influence of social media, tend to promote flawless skin and beauty standards, as a result of which, there is very high demand for skin treatment, especially for hiding scars and stretch marks. People are choosing minimally invasive procedures more than other surgeries for the treatment of scars. Laser treatment for skin is one option that is solemnly driving the market in China.

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Category-wise Insights

Which Treatment is the Most Popular for Stretch Marks?

“Reliance on Topical Products to Remain High”

The topical treatment segment held 79.9% share of the global market in 2022.

  • Stretch marks seem to respond well to topical oil formulations that are rich in vitamins and plant extracts, according to a study published in The Journal of Cosmetic Dermatology in May 2021.

The high success rate of topical oil treatments for stretch marks is a key factor driving segment growth. There are numerous possibilities for topical oils and lotions, all of which are readily available in the market. These are not only inexpensive but in many instances been demonstrated that they have no negative effects on the skin and cause no pain.

  • Prescribed topical drugs such as tretinoin, according to researchers and doctors, saw results on early stretch marks. One study found that stretch marks were less evident in participants who used this prescription ointment every night for 24 weeks. The early stretch marks of those who neglected using the cream grew.

Which Type of Stretch Marks Account for High Revenue Generation?

“Treatment of Stretch Marks in Pregnant Women”

Striae gravidarum (post-pregnancy) held a leading market share of 31.8% in 2022.

Because of their high presence in pregnant women, especially after pregnancy, this type of treatment is more sought-after. Stretch marks form naturally during pregnancy as a result of the skin expanding to accommodate the growing baby within the uterus. Although not everyone gets stretch marks, if they do develop them during pregnancy, they usually go away over time. The amount of weight gain varies widely between individuals; the average pregnancy weight gain for women is between 10 and 12.5 kg (22 and 28 lb).

Competitive Landscape

Leading market players are creating unique formulations that promise to have a better impact on decreasing stretch marks to strengthen their product lines globally. These alternatives are also competitively priced. Similar consolidation efforts, such as capacity expansion and product launches, have been carried out by several market players in the stretch marks treatment space.

For instance:

  • Clarins Stretch Mark Control product received an update on January 13th, 2020, with a new formulation of plant-based components and packaging. The brand's Phyto Stretch Complex, which mixes organic green banana and asiaticoside derived from Centella asiatica, is believed to be present in the product.
  • On 9th May 2022, Weleda signed a long-term lease for a 23,500 sq ft warehouse and office at Etiquette Park in Ilkeston, Derbyshire.

Similarly, the team at Persistence Market Research has tracked recent developments related to companies in the stretch marks treatment market, which are available in the full report.

Stretch Marks Treatment Industry Report Scope

Attribute Details
Forecast Period 2023 to 2033
Historical Data Available for 2012 to 2022
Market Analysis US$ Million for Value
Key Countries Covered
  • United States
  • Canada
  • Brazil
  • Argentina
  • Mexico
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • China
  • Japan
  • South Korea
  • Australia
  • New Zealand
  • Türkiye
  • GCC
  • Northern Africa
  • South Africa
Key Market Segments Covered
  • Treatment Type
  • Stretch Mark Type
  • End User
  • Region
Key Companies Profiled
  • Weleda
  • Clarins
  • basq NYC
  • Body Merry
  • Himalaya Global Holdings Ltd.
  • Stratpharma AG (Stratpharma Inc.)
  • Browne Drug Co., Inc. (Palmer’s)
  • Mederma (HRA Pharma)
  • Givaudan SA
  • NEOSTRATA COMPANY, INC. (Johnson & Johnson Services, Inc.)
  • Bio-Oil (Union Swiss (Pty) Ltd)
  • Merz Pharma
  • Dermaclara
  • Unilever
Report Coverage
  • Market Forecast
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives
Customization & Pricing Available upon Request

Key Segments of Stretch Marks Treatment Industry Research

By Treatment:

  • Topical Medications
    • Gels
    • Creams
    • Oils/Serums
  • Procedural Treatments
    • Radiofrequency Therapy
    • Non-ablative Laser Fractional Resurfacing
    • Ablative Laser Resurfacing
    • Infrared Devices/Radiations
    • Dermabrasion
    • Chemical Peels

By Stretch Mark Type:

  • Striae atrophicans (Thinned Skin)
  • Striae gravidarum (Post Pregnancy)
  • Striae distensae (Stretched Skin)
  • striae rubrae (Red)
  • Striae albae (White)
  • Striae nigra (Black)
  • Striae caerulea (Dark Blue)

By End User:

  • Hospitals
  • Dermatology Clinics
  • Aesthetic Clinics
  • Wellness and Spa Centers
  • Home Care Settings

By Region:

  • North America
  • Latin America
  • Europe Stretch
  • South Asia Stretch
  • East Asia Stretch
  • Oceania Stretch
  • The Middle East & Africa

- Companies Covered in This Report -

  • Weleda
  • Clarins
  • basq NYC
  • Body Merry
  • Himalaya Global Holdings Ltd.
  • Stratpharma AG (Stratpharma Inc.)
  • Browne Drug Co., Inc. (Palmer’s)
  • Mederma (HRA Pharma)
  • Givaudan SA
  • NEOSTRATA COMPANY, INC. (Johnson & Johnson Services, Inc.)
  • Bio-Oil (Union Swiss (Pty) Ltd)
  • Merz Pharma
  • Dermaclara
  • Unilever

- Frequently Asked Questions -

The global stretch marks treatment market was valued at US$ 2.5 billion in 2022.

Revenue from stretch marks treatment is set to increase at 5.8% CAGR and reach US$ 4.6 billion by 2033.

Demand for stretch marks treatment increased at 4.8% CAGR from 2012 to 2022.

The U.S., Germany, U.K., China, and Japan account for 54.3% market share.

The U.S. accounts for 82.2% share of the North American market.

Japan accounted for 6.5% share of the global market in 2022.

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