Savory Biscuits Market Size, Share, Trends, Growth, and Forecasts for 2025 - 2032

Savory Biscuits Market Size and Trends

The savory biscuits market size is likely to be valued at US$ 64.2 Bn in 2025 and is estimated to reach US$ 90.7 Bn in 2032, growing at a CAGR of 6.9% during the forecast period 2025-2032.

Savory biscuits have evolved from traditional mealtime accompaniments into a dynamic segment in the global snack food industry. The shifting consumer preferences toward flavor-forward, portable, and functional snacks propels the demand. No longer limited to plain crackers, this category now spans a wide range of innovative formats, incorporating multigrain blends, plant-based proteins, and regional spice profiles. Increasing demand for convenient, low-sugar alternatives to sweet snacks is expected to drive the sales of savory biscuits in both developed and emerging markets.

Key Industry Highlights

• Rising demand for convenient, low-sugar snacks is fueling growth in the savory biscuit segment across urban markets.
• Flavors inspired by regional spices, functional ingredients, and portion-controlled packaging are reshaping consumer expectations.
• Increased snacking frequency due to hybrid work and mobile lifestyles is pushing demand for on-the-go savory options.
• Cheese biscuits are anticipated to account for around 34.7% share in 2025 due to their umami-rich profile that offers a satisfying savory experience.
• Consumers are increasingly seeking multigrain savory biscuits that provide fiber and slow-release carbs.
• Rising health awareness in North America is prompting a shift from sweet cookies to low-sugar, high-protein savory biscuit alternatives.

Global Market Attribute	Key Insights
Savory Biscuits Market Size (2025E)	US$ 64.2 Bn
Market Value Forecast (2032F)	US$ 90.7 Bn
Projected Growth (CAGR 2025 to 2032)	6.9%
Historical Market Growth (CAGR 2019 to 2024)	5.1%

Market Dynamics

Driver - Demand for Clean and Convenient Snacking Fuels Growth

The on-the-go snacking trend is significantly augmenting the savory biscuits market growth. This is because consumers are seeking portable, non-messy options that offer both taste and mild satiety during commutes or work breaks. Savory biscuits meet these requirements with their dry, shelf-stable format and convenient packaging. In urban India, brands such as Britannia have responded with compact on-the-go packs of their NutriChoice savory biscuit lines.

In the West, the trend is mainly associated with health-conscious portability. E-commerce and food delivery platforms are also enabling this shift. Brands are curating snack kits for remote workers or students, combining savory biscuits with dips or hummus sachets. This format, once limited to premium offerings, is now being expanded by mass-market players. Biscuit mixes are also gaining popularity as consumers seek easy to prepare options.

Restraint - High Salt and Fat Content Triggers Reformulation Calls

Nutritional concerns surrounding savory biscuits, mainly their high levels of refined carbohydrates, sodium, and saturated fats, are acting as barriers to consumption to a certain extent. According to a 2024 survey by Euromonitor, 42% of global consumers actively avoid snacks perceived as ultra-processed or high in sodium. Savory biscuits often fall into this category due to their industrial formulations. It is evident in the U.K. and Australia, where front-of-pack labeling schemes have exposed the unhealthy profiles of several mainstream savory biscuit brands, hampering repeat purchases.

In India, multiple studies indicate high sodium levels in the everyday diet. Average daily salt intake ranges from 8 to 12 grams, nearly double the World Health Organization (WHO) guidelines. Packaged snacks, including biscuits, contribute around 7% of that. A joint review by the Food Safety and Standards Authority of India (FSSAI) and the ICMR National Institute of Nutrition (ICMR-NIN) is now classifying various packaged biscuits as high in fat, sugar, and salt. This is further prompting calls for reformulation and consumer pushback.

Opportunity - Private label partnerships open new growth avenues

Collaborations with retailers for exclusive savory biscuit products are creating new avenues and enabling targeted innovation. These partnerships allow manufacturers to test novel flavors, formats, and functional ingredients with reduced distribution risks. At the same time, these help retailers differentiate their private label portfolios. For instance, Walmart’s private-label Bettergoods range expanded into savory snacks through a partnership with Kellanova in 2025. It featured Thai?Style Pineapple Fried Rice Crackers, exclusive to Walmart.

Similarly, Kellanova recently launched Cheez-It Snap’d Crackers with Hidden Valley Ranch flavoring, a limited-time co-branded product. Distributed via leading retailers, this spicy-savory collaboration blended Kellanova’s cheese-centered brand with ranch flavor, showcasing the trend of bold, co-branded flavors. Hence, retailer collaborations are no longer just about shelf space, but they are a strategic gateway to real-time consumer data, rapid prototyping, and premiumization.

Category-wise Analysis

Product Type Insights

By product type, the market is divided into plain, cheese, spicy, and herbs. Among these, the cheese savory biscuits segment will likely hold around 34.7% of the savory biscuits market share in 2025 owing to their ability to deliver intense umami, a sensory experience that enhances satiety and perceived indulgence without relying on sweetness. In the U.S. and Australia, cheese biscuits are also used as carriers for added functionality such as protein or calcium fortification. This strengthens their appeal among health-conscious consumers demanding convenient yet nutrient-rich snacks.

Spicy savory biscuits are gaining traction because of the rising global demand for bold and adventurous flavors. It is evident among Gen Z and millennial consumers who are boosting flavor experimentation in the snack aisle. In Southeast Asia, spicy flavor innovation is rooted in regional culinary identities. Markets in the West are also responding to this trend with localized heat profiles.

Ingredient Insights

Based on ingredient, the savory biscuits market is segregated into wheat, millets, and multigrain. Out of these, multigrain savory biscuits are poised to account for nearly 38.2% of share in 2025 due to the rising demand for nutrient-dense, functional snacks that fit into everyday health routines without compromising on taste. Consumers increasingly seek snacks that offer satiety and digestive benefits. Multigrain formats help address this by providing fiber, protein, and slow-digesting carbohydrates.

Millet-based savory biscuits are seeing steady growth owing to a convergence of health-driven consumer behavior, government support, and ingredient sustainability narratives. Millets such as ragi, bajra, and jowar are naturally gluten-free, rich in micronutrients, and have a low glycemic index. These features are hence attracting consumers with rising concerns over metabolic health, specifically in India, where diabetes and lifestyle-related disorders are increasing. The country’s government’s declaration of 2023 as the International Year of Millets, supported by the United Nations, further brought enormous attention to millet-based food.

Regional Insights

North America Savory Biscuits Market Trends

In 2025, North America is estimated to account for approximately 36.5% of share due to shifting consumer preferences toward functional snacking and alternative flavor profiles. Savory biscuits are increasingly being positioned as a healthier snack substitute to chips or crackers, especially among millennials and Gen Z. A key trend in the market is the expansion of clean-label savory biscuits, often featuring minimal ingredients, plant-based proteins, and reduced sodium.

Simple Mills, for example, has seen double-digit growth year-over-year in its almond flour-based savory crackers, which now include biscuit-like textures and flavors such as rosemary and sea salt. Mondelez’s Ritz Crisp & Thins line, with variants such as Cream Cheese & Onion and Bacon, has also performed well as a baked alternative to fried snacks. Innovation in the U.S. savory biscuits market is being propelled by multicultural influences as brands are launching new products inspired by West African and Caribbean flavors.

Europe Savory Biscuits Market Trends

In Europe, savory biscuits are well-established as a snacking and mealtime accompaniment, primarily in the U.K., France, and Italy. In these countries, traditional consumption habits are often associated with cheese boards, soups, or aperitif culture. The market is mature but evolving, with a surging emphasis on functional ingredients and gourmet positioning. For example, in the U.K., Pladis' Jacob’s brand continues to dominate. However, it is facing increasing competition from premium brands such as Peter’s Yard, which specializes in sourdough crispbreads with Scandinavian-inspired flavors.

The category is also experiencing a shift toward plant-based and high-protein formulations. In Germany and the Netherlands, brands such as Dr. Karg’s and Bolletje have launched seeded and grain-based savory biscuits aimed at health-conscious adults. These products often carry organic certification and use local ingredients, which resonate with modern consumers. Mediterranean herbs, aged cheeses, olives, and even truffle are also being incorporated to create more gourmet-style offerings.

Asia Pacific Savory Biscuits Market Trends

Asia Pacific is witnessing steady growth due to snackification of meals and the integration of indigenous flavors. India remains one of the most dynamic markets as brands such as Britannia and Parle continue to dominate with masala-flavored offerings. However, new players, including Open Secret and regional start-ups are carving out niches with protein-packed or millet-based savory variants to cater to health-conscious urban consumers. China’s market is gaining traction with baked snacks infused with local flavors such as scallion, seaweed, and salted egg yolk.

Southeast Asia is witnessing a rise in cross-border flavor experimentation. In Indonesia and Thailand, brands such as GarudaFood and Thai German Biscuit Co. have extended their savory ranges with chili-lime and shrimp-flavored crackers. They are striving to respond to the local palate’s affinity for bold, spicy profiles. Brands in Japan are mainly focusing on texture and umami flavor delivery. Glico and YBC have successfully launched cheese-flavored rice crackers and miso-based biscuits that cater to adult consumers seeking refined snacking options.

Competitive Landscape

The savory biscuits market is characterized by global conglomerates and regional players, each leveraging localized flavor profiles and distribution strategies to maintain high share. Leading food companies have diversified their portfolios to include savory variants, often focusing on baked, low-calorie alternatives to conventional snacks. These companies compete not just on taste, but also on health claims, introducing high-fiber, multigrain, or gluten-free options. Private labels and artisanal brands are also gaining a foothold, specifically in North America and Western Europe, where consumers value transparency and lean-label ingredients.

Key Industry Developments

• In June 2025, Manchester-based Hill Biscuits launched a classic cream cracker to cater to the rising demand for value-for-money, quality savory options. Simply Savory by Hill Biscuits is anticipated to transform the market with its combination of accessible pricing and quality.
• In February 2025, Britannia collaborated with Warner Bros. Discovery Global Consumer Products (WBGCP) to introduce Pure Magic Choco Frames, the limited-edition Harry Potter-inspired open chocolate biscuit. Each of the five biscuits in a pack is inspired by the world of Harry Potter, bringing back fond memories of Hogwarts.

Companies Covered in Savory Biscuits Market

• Lotus Bakeries NV
• ITC Limited
• Parle Products
• Mondelēz International, Inc.
• General Mills, Inc.
• Kellogg Company
• The Campbell's Company
• McVitie's
• Thomas Tunnock Limited
• Bakery de France
• Nestlé S.A.
• Unilever PLC
• Britannia Industries Limited
• The Kraft Heinz Company
• PepsiCo, Inc.
• Others