Developing economies are witnessing revolutionary changes in terms of internet penetration. This has also changed the dynamics of the e-commerce industry. Key players in the e-commerce industry are targeting their consumers through personal care products and other life style products. These companies are conducting marketing campaigns to increase the awareness of personal hygiene, which has fueled the demand for perineal care products globally. Over the years, consumer behavior has altered drastically, and they are more inclined towards researching about products online and making purchases of various products, including incontinence products (perineal care) through home care settings.
The growing prevalence of bladder related chronic diseases has also triggered the adoption of perineal care products. The rising prevalence of bladder related chronic diseases such as bladder cancer, kidney disease, and endocrine and urological disorders is in turn slowly driving the growth of perineal care products. An increase in the number of patients suffering from the above indications would lead to incontinence related disorders. A growing number of patients suffering from incontinence problems has led to a rise in the adoption of perineal care products. In 2013, according to the World Health Organization, one out of four women aged 35 years and above suffered from urinary incontinence problems. It is expected that demand for perineal care products will surge in the coming years, owing to a rise in the aforementioned diseases and disorders.
Barrier to be the most preferred product type
Barrier creams or perineal moisturizers are used for protection by acting as a buffer in the protection of skin against moisture and degrading enzymes present in fecal matter. They may be formulated as creams that are an emulsion of oil/lipid and water, and contain barrier ingredients (zinc oxide, dimethicone) in combination or alone, as an ointment that is semi-solid and comes in formulation with petroleum in the form of pastes that are formulated with absorbent materials such as carboxymethylcellulose, in the form of lotions which is a liquid suspension of active or inert ingredients, and as films that contain polymer (acrylate based) suspended in water, and forms a transparent protective layer on the skin. The inclination of women towards keeping the perineal area clean and also moisturize it has resulted in a high use of barrier perineal products. The low risks of side-effects also makes barrier a suitable choice.
Use of cleanser to rise initially
Perineal cleansers are formulated with surfactants and offer easy removal of debris (dead skin, oil) with minimal force. Perineal cleansers are available in several categories on the basis of their chemical structure such as non-ionic, anionic, and amphoteric, and contain more than one type of surfactant. Cleanser sometimes also contains additional conditioning agents to preserve the moisture in the skin.
Washcloths to compete with other product types
Perineal wipes or washcloths are pre-moisturized wipes and offer easy and quick cleaning of the skin. Perineal wipes are made up of smooth material to offer minimal friction. These are available in both scented and non-scented forms and sometimes contain mild surfactants for conditioning of the skin. As a result of the infections that washcloths can cause, its demand is expected to rise at a rather slower pace as compared to the other product types.
Global Healthcare Sector Outlook
Despite the economic and political uncertainty in the recent past, the global healthcare industry has been receiving positive nudges from reformative and technological disruptions in medical devices, pharmaceuticals and biotech, in-vitro diagnostics, and medical imaging. Key markets across the world are facing a massive rise in demand for critical care services that are pushing global healthcare spending levels to unimaginable limits.
A rapidly multiplying geriatric population; increasing prevalence of chronic ailments such as cancer and cardiac disease; growing awareness among patients; and heavy investments in clinical innovation are just some of the factors that are impacting the performance of the global healthcare industry. Proactive measures such as healthcare cost containment, primary care delivery, innovation in medical procedures (3-D printing, blockchain, and robotic surgery to name a few), safe and effective drug delivery, and well-defined healthcare regulatory compliance models are targeted at placing the sector on a high growth trajectory across key regional markets.
Parent Indicators Healthcare
PMR utilizes a triangulation methodology that is primarily based on experimental techniques such as patient-level data, to obtain precise market estimations and insights on Molecule and Drug Classes, API Formulations and preferred modes of administration. Bottom-up approach is always used to obtain insightful data for the specific country/regions. The country specific data is again analysed to derive data at a global level. This methodology ensures high quality and accuracy of information.
Secondary research is used at the initial phase to identify the age specific disease epidemiology, diagnosis rate and treatment pattern, as per disease indications. Each piece of information is eventually analysed during the entire research project which builds a strong base for the primary research information.
Primary research participants include demand-side users such as key opinion leaders, physicians, surgeons, nursing managers, clinical specialists who provide valuable insights on trends and clinical application of the drugs, key treatment patterns, adoption rate, and compliance rate.
Quantitative and qualitative assessment of basic factors driving demand, economic factors/cycles and growth rates and strategies utilized by key players in the market is analysed in detail while forecasting, in order to project Year-on-Year growth rates. These Y-o-Y growth projections are checked and aligned as per industry/product lifecycle and further utilized to develop market numbers at a holistic level.
On the other hand, we also analyse various companies annual reports_bk_01_01_2020, investor presentations, SEC filings, 10k reports_bk_01_01_2020 and press release operating in this market segment to fetch substantial information about the market size, trends, opportunity, drivers, restraints and to analyse key players and their market shares. Key companies are segmented at Tier level based on their revenues, product portfolio and presence.
Please note that these are the partial steps that are being followed while developing the market size. Besides this, forecasting will be done based on our internal proprietary model which also uses different macro-economic factors such as per capita healthcare expenditure, disposable income, industry based demand driving factors impacting the market and its forecast trends apart from disease related factors.
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