Demand for Mattresses from Hospitality and Healthcare Industries Remains Significant
Players in the growing hospitality sector and healthcare sector aim to expand their business by providing essential facilities and servicers required by end users. This includes mattress that match with the interior design of a hotel room. Increasing number of luxury hotels and healthcare centres is significantly propelling growth of the global mattress market. Hotels are expected to hold a significant share in the global mattresses market, as hotels change their mattresses more often than residential end users. King Koil Company is principally engaged in offering mattresses to premium hotels such as Hyatt Regency, JW Marriott, Le Meridien and Westin Hotels & Resorts.
Increasing Use of Orthopaedic Mattress to Propel Market Growth
Doctors are recommending use of orthopaedic mattresses for improve quality of sleep and ease pain. Increasing sedentary and hectic lifestyles that lead to backache and other body pain, and customers opt for orthopaedic beds as those are recommended by doctors. This significantly boosts sales of orthopaedic mattresses. Thus, mattress brands are launching certified orthopaedic mattresses to enhance their portfolios for better market positioning. Recently in 2019, Kurl-on acquired U.S.-based brand Spring Air to increase its product offerings in orthopaedic mattress.
Key Mattress Manufacturers Targeting Millennials through Online Channels
Millennials seek cost-effective mattresses with innovative designs. Preference of Millennials to make purchases through online platforms creates opportunities for companies to offer a wide variety of cost-effective to a wider consumer base. Key manufacturers in the mattress market such as Casper, Leesa, Purple, Tuft & Needle, and Nest Bedding are focusing on millennials by marketing their offerings with whimsical social and digital content.
For example, Nest Bedding Company is engaged in marketing mattress to millennials with a “professional napper” contest and collaborating with influencers like model Lindsay Pelas, and the Silicon Valley actor Jimmy O. Yang to create quirky videos.
East Asia and South Asia to Offer Lucrative Opportunities
East Asia and South Asia are expected to hold a significant share of the global mattress market, attributable to high demand for mattresses in these regions boosted by raise in purchasing power of customers. Manufacturers in Europe import natural fiber used in mattresses from South Asia and East Asia to manufacture natural fiber-based mattress.
Key manufacturers based in North America are principally focused on automation pertaining to the components associated with mattresses. Increasing awareness regarding benefits of high quality mattress to ease back problems is expected to contribute to the significant growth of the mattress market in Latin America and Middle East & Africa.
Mattress Market Landscape
The global mattress market represents a fairly consolidated competition landscape, where majority of key players maintain their strategic focus on quality and product variety. Leading producers of mattress are currently prioritizing R&D and new product launches to increase comfort provided by their mattress offerings. Increasing demand from countries such as Mexico, China, Japan, France, Italy, and the U.K. is expected to boost market growth. Unique product offerings and innovative designs are identified as key strategies adopted by manufacturers of mattresses.
Casper primarily offers a transitional layer in mattress with two types of poly-foam including a firmer one to support the lumbar region and softer one at the ends of the bed, which provides complete head-to-toe support to provide pressure relief for the feet and neck. Increasing number of counterfeit products and reduced spending on premium products by the middle income demographic is anticipated to impact revenues of prominent players.
A changing landscape of the mattress market has led our analysts to conclude that, the market is gaining considerable momentum. Increasing demand for mattresses from developing countries as well as developed countries boost market growth.
Improving life styles of middle-income demographic in developing countries is expected to bolster growth of global mattress market during the forecast period. Advertisements, promotional activities, and celebrity endorsements to change customer perception towards mattresses pertaining to improvement of quality sleep can help companies gain significant profits in the global mattress market during the forecast period.
Mattress Market - Scope of the Report
Persistence Market Research (PMR) recently published a new report on the mattress market for the assessment period of 2018-2029. The research study offers a close look at the evolving aspects of the mattress market and at dynamics impacting growth of the mattress market growth. It also focuses on key developments in the mattress market. The report provides insights into various macro and microeconomic factors responsible for a significant impact on the mattress market.
The report on the mattress market extensively focuses on the key trends shaping its growth and offers opportunity analysis of the mattress market to help readers identify untapped markets. This report provides a comprehensive view of the incremental opportunity, which can further help readers and aspiring players to make well-informed decisions and establish themselves in the market.
Several stakeholders in the mattress market can rely on the data offered in this report to make effective decisions. Moreover, the information offered in this report also can help new market entrants to expand their bases in the mattress market.
The report elaborates on both the historical and current trends shaping the market. The performance journey of the mattress market has been drawn and analyzed in to make the lucrative side of the market evident to readers. The competitive landscape presented in the mattress report gives readers a detailed outlook through profiles of the key companies operating in the market, along with their differential strategies and key focus areas.
Mattress Market: Taxonomy
The mattress market is segmented in PMR’s report on basis of product type, size, and region to provide readers with in-depth information on the global mattress market. These segments have been analyzed in detail and data pertaining to the growth of each segment has been included in the study.
The mattress market research report includes a competitive landscape that provides a dashboard view of the key competitors operating in the market. Some of the market players included in this section include Spring Air International, King Koil, Paramount Bed Co., Ltd. Relyons Beds, Casper, Simba Sleep Limited, Serta Inc., and Dormeo UK limited.
Mattress Market: Key Questions Answered in Report
The research study on the mattress market offers insights into growth of the market lucidly. The key insights offered in the mattress market report answer some of the most salient questions
Mattress Market: Research Methodology
A unique and promising research methodology forms the base of the mattress market report. This report has been prepared after a comprehensive analysis of the market happenings, and riveting insights have been compiled meticulously. The research methodology for the mattress market is a two-step process comprising primary and secondary research. Key stakeholders, including suppliers, and service providers and experts of several designations, including executive vice presidents, directors, service engineers, technical advisor, GM marketing professionals, and sales professionals have been interviewed to obtain information included in the report. The secondary sources referred to by our analysts include investor presentations of manufacturers, World Bank, IMF, and other credible sources.