Industry: Consumer Goods
Published Date: December-2024
Format: PPT*, PDF, EXCEL
Delivery Timelines: Contact Sales
Number of Pages: 180
Report ID: PMRREP33931
The hangover cure market is estimated to increase from US$ 2.5 Bn in 2024 to US$ 4.4 Bn by 2031. The market is projected to record a CAGR of 8.9% during the forecast period from 2024 to 2031.
Sales are being driven by the rising number of working professionals with demanding schedules. After-hours socializing and alcohol usage are frequent in urban living. For people who need to juggle their social lives and professional obligations, hangover cure medications provide a useful way to help them recuperate more quickly and maintain their routines.
A moderate drinker may often have two to four drinks over the course of several hours during a social gathering or party. This equates to around 0.5 to 1 drink every hour. Attendees may consume less alcohol at more informal events, such as barbecues or get-togethers. However, they tend to consume more alcohol, typically three to five drinks or more, at events like weddings or New Year's Eve celebrations.
Key Highlights of the Market
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Market Attributes |
Key Insights |
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Hangover Cure Market Size (2024E) |
US$ 2.5 Bn |
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Projected Market Value (2031F) |
US$ 4.4 Bn |
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Global Market Growth Rate (CAGR 2024 to 2031) |
8.9% |
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Historical Market Growth Rate (CAGR 2019 to 2023) |
8.3% |
Asia Pacific hangover cure industry accumulated around 55% of the global market share in 2024. This is owing to the widespread drinking culture in various countries around the region, where alcohol use is a frequent social activity. The prevalent drinking culture has resulted in a surging occurrence of hangovers, thereby creating significant demand for hangover antidotes.
Asia Pacific is further projected to experience high demand due to the rising awareness of the advantages linked to alcohol detoxification products. The Australia’s market for hangover remedy products is anticipated to achieve significant growth, with a predicted CAGR of 17% from 2024 to 2031.
The market in India is projected to rise at a CAGR of 14.9% from 2024 to 2031. Growing urban lifestyle, along with an escalating trend in social drinking, is set to propel hangover cure product demand. As awareness of health and well-being increases, people are pursuing effective solutions to alleviate the consequences of alcohol usage.
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Category |
Market Share in 2024 |
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Form- Tablets and Capsules |
37% |
Based on form, the market is classified into tablets and capsules, liquid, powder, and patches. Among these, the tablets and capsules segment dominates the market. This is due to the wide variety of easily available alternatives.
The ease of usage of tablets, as they can be taken on the go, and their quick response time have also led to their widespread acceptance. Product innovation by key players such as Bayer AG and Nuun in the form of effervescent tablets, as well as dihydromyricetin capsules by No Day's Wasted, has boosted the segment.
The patch category, on the other hand, is anticipated to remain in the second position with a share of 34% in 2024. Rehydration patches are likely to be in high demand in the upcoming years due to customers' growing need for novel hangover remedies. Before ingesting alcohol, these patches are placed on the skin, allowing the active components to enter the skin through the pores.
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Category |
Market Share in 2024 |
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Sales Channel- Online |
65% |
By sales channel, the market is segmented into online and offline. Key players such as Rally Labs LLC, DrinkAde, Drinkwek, LLC, IVITA, RESQWATER, DOTSHOT, and Morning Fresh offer their products through their online channels. They also collaborate with third-party sellers such as Amazon.com, Walmart, CVS, and other pharmaceutical websites.
The ease of access to these portals, along with a wide range of products that help consumers make informed and cost-efficient purchases, has helped the online segment dominate. However, a significant portion of revenue came from the offline distribution channel, which accounted for 35% of share in 2024.
The main distributors of hangover prevention drinks are offline channels, including pharmacies, health and wellness centers, and a few supermarkets, hypermarkets, and department shops. To increase their customer base, most of the pharmacies now provide delivery services.
Hangover cure is a health supplement that is mainly used to tackle the after-effects of excessive alcohol consumption. Intake of alcohol beyond limits causes adverse and, at times, severe side effects such as nausea, headaches, dehydration, inflammation, sleep cycle disturbance, hormonal imbalance, toxicity, and fatigue.
Anti-hangover medicines in various forms and types contain ingredients such as electrolytes, vitamins, and additives that help tackle these symptoms and give quick relief. Such supplements help to rehydrate the body, support liver function, enhance lethargy, and help in removing toxins from the body.
Apart from remedies that can be useful for post-alcohol consumption, market players are also foraying into hangover-prevention products. These can be taken before drinking alcohol to prevent the side effects from materializing. For instance,
Rising consumption of alcohol across the globe is the most prominent driver for the hangover cure market growth. In general, increased acceptance of alcohol consumption in social and official settings, as well as reduced outlook of alcoholism being a vice has increased the amount of consumption globally.
During the historical period from 2019 to 2023, the hangover cure market witnessed a CAGR of 8.3%. Growth was driven by rising awareness of the health impacts of alcohol consumption and increasing availability of functional beverages and supplements.
The market's expansion was also bolstered by innovation in product formulations, incorporating vitamins, electrolytes, and herbal ingredients, appealing to health-conscious consumers. Key players like Bayer AG, Cheers Health, and Liquid I.V. extended their product portfolios to address hydration and liver support.
The availability of these products via online and offline channels further grew significantly, increasing consumer access. However, market growth was restrained by the limited awareness of such remedies in developing regions.
Over the forecast period, the global hangover detox drink industry is projected to witness a CAGR of around 8.9%. Markets in Asia Pacific, particularly China and India, are likely to surge rapidly due to increasing disposable income and a shift in social drinking norms.
The focus on sustainable and natural product ingredients is anticipated to attract a broad consumer base. Emerging players and ongoing product innovations, such as nanoparticle-based solutions and unique hangover patches, are set to reshape the competitive landscape.
Acceptance and Awareness of Alcohol Consumption to Propel Demand
The amount of alcohol consumption has seen a steady rise over recent years. According to surveys conducted by the World Health Organization (WHO), both societal and individual factors play essential roles in this increased acceptance of alcohol consumption.
Improved living standards, cultural acceptance, family habits, and the availability of alcohol significantly influence the decision to consume alcohol. Policies on alcohol production and consumption, along with age and gender, also play pivotal roles.
Earlier, considered as a vice, alcohol has transitioned into a socio-economic indicator and hobby. With the ready availability of all types of alcohol at varying price points that are affordable to consumers from every economic class, the level of alcohol consumption has gone up.
Growing consumption of alcohol and awareness about its ill effects have also increased over the past few years. Government initiatives to reduce alcohol-related accidents and health issues, as well as awareness drives and campaigns are prevalent on social media and other outlets. Rising awareness of the ill effects has had a direct effect on the understanding and usage of remedies and preventive measures available at the consumer’s disposal.
Global measures by WHO such as the formation of the Global Information System on Alcohol and Health (GISAH) are anticipated to propel demand. GISAH will help in better understanding of alcohol consumption patterns, its adverse effects, and the need for necessary policies. It is likely to help in the further growth and innovation in the field of hangover relief medicines.
Companies like More Labs, Flyby, and DrinkAde are leading the innovation with science-backed products targeting hydration and nutrient replenishment. For example,
Demand for Customized Hangover Relief Drinks to Skyrocket
Rising need for tailored and personalized solutions significantly contributes to the expansion of the hangover removal drink industry. Modern consumers are seeking products customized to their own health profiles and recuperation needs.
Growing demand for individualized hangover remedies has resulted in the creation of tailored therapies. Such options comprise supplements tailored for various body types and tolerance levels. At the same time, these include beverages formulated with certain ingredients to address specific recovery requirements. Personalizing products or services enhances consumer satisfaction and encourages repeat usage, directly impacting market growth.
Increasing Shift toward Healthy and Non-alcoholic Beverages Limits Adoption
The hangover medication industry is intensively dependent on consumer consumption behavior. The shift toward a healthy and safe lifestyle among consumers is anticipated to inadvertently see a drop in the use of harmful products such as alcohol and a declining need for hangover cures.
Product innovation in the food and lifestyle sector, focusing on lucrative non-alcoholic alternatives, could drive a shift in consumption patterns. The ready availability of alternatives, with lesser side effects, is anticipated to impact the growth of the hangover cure market negatively.
Unproved Efficiency of Products to Restrict Market Growth
Some ingredient mixtures that go into the production of hangover cure shots are said to lack scientific backing. Limited research on the effects and benefits of hangover remedies has raised doubts among consumers. This skepticism stems from unclear performance claims. Stringent rules surrounding the production of supplements and the use of ingredients might also negatively impact a product's projected performance.
Rising Consumer Shift toward Healthy Drinks Presents Key Opportunities
Modern consumers are looking for supplements that provide maximum benefit to the body to offset the junk food and sugary beverages they inadvertently consume. Companies are investing in research and development to make better hangover products that can tackle the side effects due to alcohol poisoning, such as liver issues, fatigue, and nausea. At the same time, these are set to provide elements that help in improving the consumer’s general well-being.
The inclusion of natural herbal ingredients, along with vitamins, minerals, and other additives that are helpful for the body, will help increase the consumption of hangover cures. Companies are including innovative ingredient mixtures that provide a unique positive impact on the body, such as adding red ginseng for increased metabolism or ginger for gastrointestinal issues. It will likely help improve revenue collection. For instance,
Prominent organizations, including Abbott, Bayer AG, and Rally Labs LLC, are at the forefront of the market. They are providing inventive solutions by capitalizing on their technological prowess and vast experience in the health and wellness industry.
Organizations operating in this industry prioritize product research and development, strategic alliances, and user experience improvement. These businesses make substantial investments in research and development to discover novel ingredient lists to attract new user bases.
Key companies establish collaborations with influencers and third-party sale points, such as CVS and Walmart to further push sales. To contend with the booming market that is primarily motivated by concerns regarding the health benefits of the product, key players must come up with new ingredient combinations. This strategy would help to keep them ahead of the curve, which also falls under required regulations.
To distinguish themselves in this highly competitive market, these businesses strive to differentiate their products. They are set to achieve this by providing different herbal additives such as ginseng, prickly pear, turmeric, and milk thistle.
Recent Industry Developments
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Attributes |
Details |
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Forecast Period |
2024 to 2031 |
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Historical Data Available for |
2019 to 2023 |
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Market Analysis |
US$ Billion for Value |
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Key Regions Covered |
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Key Market Segments Covered |
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Key Companies Profiled in the Report |
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Report Coverage |
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Customization and Pricing |
Available upon request |
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The global market is estimated to be valued at US$ 2.5 Bn in 2024.
The global market is predicted to witness a CAGR of 8.9% over the forecast period.
Asia Pacific held the largest market share in 2024.
Abbott, Bayer AG, and More Labs are some of the key players.
The tablets and capsule segment is set to rise significantly during the forecast period.
