Global Email Application Market: Report Introduction
Email applications for business are fast gaining popularity owing to an increased adoption of SaaS solutions across global enterprises. Advancements in cloud security solutions have resulted in organizations willing to spend a large part of their IT budgets on cloud based software. This growing proliferation of SaaS solutions is creating a ripple effect on cloud based business email solutions. This is one of the key recommendations by Persistence Market Research for market players operating in the global email application market. A new report titled “Email Application Market: Global Industry Analysis 2012–2016 and Forecast 2017–2025,” studies the various dimensions of the global email application market including growth and performance over an eight year period 2017 to 2025.
A cohesive structure helps the reader navigate the report seamlessly
The report on the global email application market follows a systematic format beginning with the executive summary, market introduction, market view point, and global market analysis (including market size, Y-o-Y growth, and absolute $ opportunity); followed by detailed regional forecasts of the global email application market across the various assessed geographies and covering the different market segments. In this report, we have tracked the market across a historical period (2012 – 2016) as well as presented a detailed forecast for the next eight years beginning 2017. The regional forecasts are followed by a mention of the forecast factors and their relevance and impact on the global email application market as well as the forecast assumptions made by Persistence Market Research.
One of the main sections of our report is a detailed assessment of the competitive landscape of the global email application market. In this section, we focus on the global market structure of Tier 1 as well as Tier 2 email application vendors, market share analysis of players in both the organized and un-organized sector, and a competition intensity mapping based on market segmentation. In this section, we also present a detailed dashboard view of the key players operating in the global email application market, along with profiles of some of these top players. These company profiles are elaborate and contain information on the companies –company details and description, product offerings, key financials, annual revenue and Y-o-Y growth, key developments, business strategy, and presence in the global market on the basis of products and solutions offered.
One of the key features of the competitive landscape section in our report on the global email application market is a dedicated portion on market opportunities available for key players. Here we have studied the partnerships, mergers and acquisitions, and new product launches of the top players in the last three years and benchmarked their key business strategies with the existing and predicted global market opportunities.
The competitive dashboard is followed by the global email application market forecast on the basis of deployment type, end user, vertical, operating environment, and region. We end our report with a list of assumptions and acronyms used throughout the report followed by a download on the research methodology adopted to arrive at the market estimations and revenue figures.
By End User
By Deployment Type
By Operating Environment
A structured approach to the research helps validate our findings to achieve near 100% accuracy
We have leveraged extensive primary and secondary research to ascertain the overall global market size, top industry players, distributors and software developers, products, applications and industry connotations. Top-down approach has been used to assess market numbers for each product category while Bottom-up approach has been used to counter-validate the estimated market numbers. Macro-economic indicators such as GDP, wholesale & retail trade, merchandise trade, and prices have been considered to arrive at the indicated market numbers. Economic fluctuations have been considered while forecasting market numbers. It is to be noted that this research publication includes market study for software and services only.
Windows to remain the most preferred operating system for enterprise email applications
Over the years, email applications have moved through various operating systems. From mainframe, Unix, and Linux, enterprise systems across the globe have adopted Microsoft’s Windows operating environment seamlessly. Having said that, the other operating environments continue to support certain business applications including email applications. These other operating systems hold a meagre share of the global email application market in terms of adoptability and revenue growth. Our forecasts indicate that the Windows operating environment will project significant growth over the period of assessment, owing to increasing adoptability by enterprises and in particular, a growing preference for cloud based Windows operating systems. The Windows operating environment is estimated to grow from an estimated market valuation of US$ 677.3 Mn in 2017 to US$ 1076.9 Mn by the end of the forecast period (2025). This is indicative of a CAGR of 6.0% in terms of value. The Windows segment is projected to register high Y-o-Y growth rates throughout the forecast period.
Factors impacting the growth of email applications deployed on the Windows operating environment
Increasing adoption of cloud based email applications fueled by artificial intelligence is a key market driver influencing enhanced growth of the global email application market. Other prominent growth drivers include a growing preference for on-demand services with automated provisioning infrastructure and a rising adoption of SaaS based solutions across global enterprises. Enterprises are adopting hybrid cloud management software, which aids in delivering and managing a full spectrum of hybrid and multi-cloud environments to accelerate the need for digital transformation. This adoption of hybrid cloud platforms by organizations helps DevOps enable continuous data delivery across the cloud. Hybrid cloud management software helps improve IT agility, responsiveness, and overall operational efficiency. Windows being the most preferred operating environment by a large number of global enterprises, the market for the Windows operating environment is likely to witness significant growth during the forecast period.
The global market for email applications comes with its own set of challenges that restrict revenue growth
No market is devoid of challenges and the global email application market is no exception. One of the primary factors restraining market growth is the aspect of security. A compromise of business email deployed on Windows and other operating environments is likely to pose grave challenges to the global market. Further, easy accessibility to cloud based email applications by fraudulent individuals may cause grave concerns to the organization regarding the security of critical enterprise data.
Future trends likely to be witnessed in the coming years
Over the next few years, the global email application market is likely to witness high demand for email security solutions from large as well as small and medium business enterprises. Also, migration to cloud based systems is gaining traction in the banking and financial services sector. Financial enterprises are more likely to move towards cloud based Windows operating systems owing to the flexibility and convenience offered by cloud applications.
Windows will continue to hold the top position among all the operating environments across the various regional markets
In the North America email application market, the Windows operating environment is anticipated to reach a market valuation in excess of US$ 1400 Mn by the end of 2025 – witnessing a CAGR of 5.0%. In terms of value, the Windows segment is projected to be the most attractive in the North America email application market during the forecast period. This segment will also register high Y-o-Y growth rates in the North America market. The Windows segment will dominate the Latin America, Europe, Asia Pacific, and Middle East & Africa email application markets. This segment is also likely to be the most attractive operating environment and is projected to register high Y-o-Y growth rates across these regional markets. In essence, it can be said that by operating environment, the Windows operating system is likely to stick to its leadership position throughout the forecast period in the global email application market.