Duvet Market

Market Study on Duvets: Online Retailing to Pick Pace and Complement Market Expansion

Report ID: PMRREP28507

Number of Pages: 300

Format: PPT*, PDF, EXCEL

Industry: Consumer Goods

Published Date: August-2022

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Duvet Market Outlook (2024-2032)

The global market is projected to expand at 3.2% CAGR and reach US$ 2.64 Bn by the end of 2032, up from its current market size of US$ 1.93 Bn.

Worldwide sales of duvets account for 3%-7% share of the global bedding products market at present.

Report Attribute Details

Duvet Market Size (2024)

US$ 1.93 Bn

Projected Sales of Duvets (2032)

US$ 2.64 Bn

Market CAGR (2024 to 2032)


Market Share of Top 5 Duvet Manufacturers

~7% to 12%

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Demand Analysis of Duvet Market (2019 to 2023) Vs. Market Projections (2024 to 2032)

From 2019 and 2023, worldwide demand for duvets increased at a steady CAGR of 2.4%, with the United States, Japan, China, Russia, and the U.K. holding significant shares in the global market.

Rising tourism sector, lavish hotel room bedding & amenities, and a variety of other fashion-related consumer trends have driven the retail sales of duvets over the past decade. Modern-style comforters/duvets leading to strong demand for viscoelastic duvets, ubiquitous presence of affordable microfiber bedding, and an extensive online market have been key influencers on the overall bedding market, and thereby on the market for duvets as well.

An increasing number of consumers are appreciating the benefits of sustainable approaches and eco-friendly products that the growing number of bedding product businesses are manufacturing. Awareness of the significance of environmental perception and sound leadership is on the ascent, highlighted via the rise in consumer-level bedding brands.

Additionally, more desirable and ethical products are being appreciated, such as sustainable duvets made without animal ingredients or with a questionable production process.

The efforts of major bedding manufacturers for the mass production of biodegradable bedding and environment-responsible duvets are making headway. Apart from the production of high-end eco-friendly duvets, several companies have joined environmental-protection groups to promote social action, be it planting a tree per sale, exploring alternative energy sources, or limiting water usage. Such factors are driving the sustainability factor in the  place.

Evolving bedding trends are also expected to lead to the growth of the market across the globe over the coming years. All in all, over the next ten years, worldwide sales of duvets are anticipated to increase at 3.2% CAGR.

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What is Aiding the Sales Growth of Duvet Market?

“Growth in Hospitality Sector to Drive Sales of Duvets in Global Market”

The global hospitality market is anticipating a healthy growth rate due to the growth of interest in the service sector over the short term. In emerging countries, the hospitality industry is burgeoning, not only in the growth of hotels and resorts but also in prospects for attracting new guests who have high demands for premium and luxurious products and services.

As tourism grows in developing economies, more hotels are being opened in a growing number of locations to meet the exact needs of potential travelers. These trends are expected to give hotel developers a solid foothold in emerging markets around the world, further boosting the demand for bedding products such as duvets.

“Initiatives by Regional Governments & Organizations to Aid Market Growth”

A duvet is a blanket consisting of down, feathers, or other kinds of soft materials such as soft plumules. Down or lightweight stuffing is used across the world for duvets, which come from birds such as ducks or geese.

In addition to regional governments, many different governments and local authorities are dedicated to saving animals and stopping the use of animals to exploit filling materials employed in the production of duvets. This has compelled duvet manufacturers to utilize processed and synthetic rubber instead of natural feathers and fur.

Moreover, different creative designs, textures, patterns, and colors are the trendy aspects looked upon by the consumers, which is expected to aid market expansion going forward

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Country-wise Insights

How is Product Targeting Boosting Duvet Sales in the U.S.?

The duvet market in the U.S. is expected to progress at a CAGR of 2.9% during the forecast period.

Personalized custom bedding has grown increasingly popular, even among millennials. Besides the increasing overall trend for contemporary styles in bedding, consumers are also favoring unique, soft, and luxurious bedding products.

Targeted shopping has become popular nowadays. Manufacturers are creating items targeted at a particular audience segment. Following the trend, synthetic comforters are becoming popular in warm climates. In fact, in these locations, products such as microfiber duvets that are lightweight, mildly warm, and simple to care for are witnessing rising popularity.

To attract more consumers, reversible duvets have been introduced into the market, which is resulting in more product adoption in the country.

What Role Does Waterproof Duvets Play in the U.K. Market?

The U.K. is one of the significant markets in the Europe duvet industry and accounts for 34.8% of the regional market share. The duvet market in the United Kingdom has seen a dramatic increase over the last decade with the development of waterproof duvets.

An advantage of using a waterproof duvet cover is that it protects the mattress or bed base. Economy waterproof duvet covers are fluid-proof and can easily be wiped and cleaned from any spillages. The category offers comfort and hygiene at a very affordable price. Waterproof duvets are ideal for children as they have longevity even after multiple instances of bed wetting.

Why are Silk Duvets Hugely Popular in Japan?

Japan is one of the progressing markets in East Asia and is anticipated to register a growth rate of 2.1% in terms of value over the forecast period.

Japan has a large market for silk duvets and the nation's growing reliance on these quilts is related to the popularity of Western duvets. These duvets, also known as kakefuton, are similar to their Western counterparts, but are exquisite in their silk fabrication and are especially useful for those suffering from allergies because they tend to repel mold and dust mites.

In addition, unique designs and patterns of duvets are driving customers' interest in the country, which is boding well for market growth in Japan.

Category-wise Insights

Why are Natural Duvets Gaining Immense Popularity in the Market?

According to the analysis under material type, natural duvets hold a major share of around 62% in the overall duvet market in 2022.

Over the decades, the fashion industry has been slow and mixed. Along with customization, environment-conscious materials and varied production processes are new trends. With new styles constantly being introduced, sustainability is among the criteria used today to determine a brand's value.

Customers are searching for bedding that is low-cost and durable. Natural duvets are insulated and have hypoallergenic properties while remaining lightweight and warm, which is why the segment enjoys a fair share in the overall market.

Will Hospitals Account for Higher Duvet Sales in the Commercial Sector?

According to the analysis, the hospitals segment is estimated to account for a value share of 37.7% in the commercial duvets segment in 2022. Overall, the commercial sector category is expected to remain dominant in the global market.

The latest innovation of breathable, waterproof fabric used to make duvets protects a person from every type of liquid stain, besides dust mites and bed bugs, which are major causes of asthma, eczema, and rhinitis. As hospitals are devoted to hygiene, they are more interested in waterproof duvets as a means to reduce their laundry budgets.

Will Online Sales of Duvets Continue to Rise at a Fast Pace?

Modern trade is estimated to account for 17.3% of the market share by the end of 2022. Global sales of duvets from online retailing are expected to rise at a CAGR of more than 4% during the forecast period.

e-Commerce is revolutionizing commercial activities all over the world.

  • In fact, Rite Aid introduced its online distribution platform, Letgo, during the COVID-19 pandemic as a way to help create more opportunities for consumer spending.

Another major driver of the impact of online sales has been lockdowns, which brought an upturn in online shopping due to the fact that it was the only option immediately available outside the brick-and-mortar sector. The e-commerce sector offers great opportunities for companies and online services, which will give an added push to duvet sales.

Competition Landscape

Duvet market manufacturers are implementing a variety of penetration strategies to increase their sales in lucrative markets. These strategies include product launches, collaborations with key players, partnerships, acquisitions, and strengthening of regional and global distribution networks.

Key market players are closely involved in executing their decisions directly with or by means of joint ventures with local area players. Increasing attention to high-quality products and services will increase the opportunities for duvet manufacturers over the coming years.

Duvet Market Industry Report Scope



Forecast Period


Historical Data Available for


Market Analysis

  • US$ Mn for Value
  • Units for Volume

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • MEA

Key Countries Covered

  • United States
  • Canada
  • Brazil
  • Mexico
  • Germany
  • U.K.
  • France
  • Spain
  • Italy
  • South Africa
  • Northern Africa
  • GCC Countries
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia & New Zealand

Key Market Segments Covered

  • End Use
  • Material Type
  • Sales Channel
  • Region

Key Companies Profiled

  • Sheela Foam Ltd.
  • Hanesbrands Inc.
  • John Cotton Group Ltd.
  • Hollander Sleep Products
  • The White Company
  • Slumberdown
  • Duvet Pillow & Linen Co.
  • Old Europe Duvet Company
  • Brooke + Wilde Limited
  • Others (on request)


Available upon Request

Key Segments Covered in Duvet Market Industry Research

By Material Type:

  • Natural Duvets
    • Down Filling
    • Feather Filling
    • Silk
    • Wool
    • Others
  • Synthetic Duvets
    • Polyester
    • Others

By Bed Type:

  • Single Bed
  • Double Bed
  • Queen Size
  • King Size

By End Use:

  • Residential
  • Commercial
    • Hotels
    • Hospitals
    • Others

By Sales Channel:

  • Wholesalers & Distributors
  • Modern Trade
  • Convenience Stores
  • Specialty Stores
  • Multi-brand Stores
  • Online Retailing
  • Independent Small Stores
  • Others

 By Region:

  • North America 
  • Latin America 
  • Europe 
  • East Asia 
  • South Asia 
  • Oceania 
  • MEA 

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Companies Covered in This Report

  • Sheela Foam Ltd.
  • Hanesbrands Inc.
  • John Cotton Group Ltd.
  • Hollander Sleep Products
  • The White Company
  • Slumberdown
  • Duvet Pillow & Linen Co.
  • Old Europe Duvet Company
  • Brooke + Wilde Limited
  • Other Players (As Requested)

Frequently Asked Questions

The global duvet market reached a valuation of US$ 1.87 Bn at the end of 2021.

Between 2017 and 2021, global sales of duvets increased at 2.4% CAGR.

Europe leads the global market and accounted for a global share of 45% in 2021.

Some of the leading manufacturers of duvets are Sheela Foam Ltd., Hanesbrands Inc., John Cotton Group Ltd., DYKON A/S, Hollander Sleep Products, and The White Company.

The global market for duvets is expected to expand at 3.2% CAGR and reach US$ 2.64 Bn by 2032.

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