Dog Collars, Leashes & Harnesses Market

Market Study on Dog Collars, Leashes & Harnesses: PMR Foresees Various Opportunities, Analysing the Growing Ownership Trend, Emphasis on Pet Safety and Comfort, and the Increased Demand for Styleful and Functional Pet Accessories

A Detailed Analysis of the Dog Collars, Leashes & Harnesses Market Based on the rising pet humanization trend, heightened awareness of pet safety and well-being, and the growing demand for innovative, fashionable, and durable pet accessories

Report ID: PMRREP33850

Number of Pages: 158

Format: PPT*, PDF, EXCEL

Industry: Consumer Goods

Published Date: January-2024

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Dog Collars, Leashes & Harnesses Market Outlook

The global dog collars, leashes & harnesses market is forecasted to expand at a CAGR of 8.2% and thereby increase from a value of US$5.47 Bn in 2023 to US$ 9.51 Bn by the end of 2030.


Key Insights

Dog Collars, Leashes & Harnesses Market Size (2023E)

US$5.47 Bn

Projected Market Value (2030F)

$ 9.51 Bn

Global Market Growth Rate (CAGR 2023 to 2030)


Historical Market Growth Rate (CAGR 2018 to 2022)


Revenue Share of Top Four Countries (2022E)


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Market Introduction and Definition

Harnesses, leashes, and dog collars are indispensable pet care accessories, as they equip owners with the means to command and regulate their canine companions. Dog collars are typically adorned with badges that contain identification information and are fastened around the canine's neck. Leashes are cords or straps that are attached to the collars of canines, allowing their owners to control and direct their pets while on outings. In contrast to collars, harnesses distribute strain across the shoulders and torso. These accessories fulfill utilitarian functions by facilitating control and security, while also manifesting individuality through a diverse array of designs, materials, and characteristics; in doing so, they enhance the comfort and welfare of both companion animals and their proprietors.

Multiple factors assist in propelling the worldwide market for dog collars, leashes, and harnesses. The surge in pet ownership, propelled by evolving lifestyles and increasing disposable incomes, stimulates the market for pet care products. Increased consciousness regarding the well-being and security of pets promotes the utilization of high-quality and specialized accessories. Novelties in materials and designs accommodate the varied preferences of consumers. The availability of e-commerce platforms facilitates the purchase of pet products, thereby contributing to the expansion of the market. In addition, the market is further stimulated by the trend of considering pets as family members and the emphasis on humanizing pets, which promotes continuous expansion and product diversification.

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Market Growth Drivers

Exponential Growth of Electronic Commerce

The exponential growth of electronic commerce has emerged as a significant catalyst for the worldwide market for dog collars, leashes, and harnesses. Over the past few years, there has been a notable transformation in consumer behavior within the pet care sector. An expanding proportion of pet owners are now preferring to make pet-related purchases through online channels. Consumers have significantly altered their approach to purchasing pet accessories, such as collars, leashes, and harnesses, due to the convenience and accessibility provided by e-commerce platforms. Online retailers offer an extensive variety of choices, enabling consumers to remotely examine a wide-spread selection of designs, dimensions, compositions, and attributes.

Numerous elements have contributed to the expansion of e-commerce in the pet care industry. To begin with, the widespread availability of internet connectivity and the proliferation of smartphones have granted consumers the ability to peruse and purchase pet products at any moment and in any location. The increased accessibility of pet accessories has not only expanded the market for these products but has also enabled pet owners to make more informed decisions. Furthermore, the increasing inclination towards e-commerce can be attributed to the accessible and comprehensive product information available online and the added convenience of doorstep delivery. By comparing products, reading reviews, and making informed decisions, pet owners can enhance their overall shopping experience.

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Market Restraints

Ecological Repercussions Linked to Manufacturing

An important factor restraining the growth of the worldwide market for dog collars, leashes, and harnesses is the ecological repercussions linked to the manufacturing and disposal of these accessories. A developing concern regarding the environmental impact of pet products has resulted from an increased awareness of sustainability and eco-conscious consumer behavior. Conventional materials employed in the production of canine accessories, including plastics and synthetic fibers, are sources of pollution and waste in landfills. Growing consumer demand for sustainable and environmentally favorable alternatives is exerting pressure on manufacturers to embrace more sustainable practices. The difficulties consist in locating materials that are not only durable and functional but also environmentally sustainable for use in pet accessories.

Form of Counterfeit and Substandard Goods

The world market for dog collars, leashes, and harnesses is confronted with a substantial obstacle in the form of counterfeit and substandard goods. With the increasing prevalence of pet humanization and the corresponding surge in demand for pet accessories, the market is increasingly vulnerable to the infiltration of counterfeit and substandard products. The widespread availability of these inferior products not only tarnishes the standing of esteemed brands but also endangers the health and safety of animals. Particularly in light of the proliferation of online sales platforms, the difficulty in regulating and monitoring the vast and diverse market presents a challenge. Imitations of well-known brands can be manufactured by unscrupulous entities, frequently at the expense of quality, durability, and safety protocols.


Growing Phenomenon of Companion Humanization

The growing phenomenon of companion humanization presents itself as a substantial advantageous factor for the worldwide market of dog collars, leashes, and harnesses. The increasing number of people who consider their pets to be integral members of the family has led to a greater emphasis on offering them luxurious and fashionable amenities in addition to basic care. The aforementioned change in consumer perspective has generated a need for pet accessories that not only fulfill utilitarian functions but also mirror the proprietor's individual preferences and way of life. Dog collars, leashes, and harnesses have evolved from practical accessories to fashionable accessories, catering to the aspiration of pet guardians to demonstrate their fondness and favorably exhibit their companions.

The current inclination towards humanizing pets provides numerous prospects for market participants to expand their range of products. Presently, dog accessory manufacturers prioritize aesthetics when designing these products, employing an assortment of materials, hues, designs, and embellishments to accommodate the varied preferences of consumers. The utilization of designer and high-end collars, leashes, and harnesses has become increasingly prevalent, providing pet owners with the opportunity to embellish their animals stylishly. Moreover, the incorporation of customization choices, including personalized designs or engraved badges, serves to enhance the distinct identity of every animal and cultivate a feeling of attachment and uniqueness in the owner. The trend of companion humanization not only stimulates the market for conventional accessories but also creates opportunities for niche and specialty products, thereby furnishing businesses with a dynamic and ever-changing environment to investigate and exploit.

Analyst’s Viewpoint

The worldwide market for dog collars, leashes, and harnesses is anticipated to experience consistent expansion over the next few years, propelled by several factors that contribute to the pet care industry's continuous development. A significant factor propelling market expansion is the burgeoning trend of companion humanization. With the growing recognition of canines as integral members of the family, there is an increasing focus on furnishing them with high-quality and fashionable accessories in addition to necessary care. The increased desire for visually appealing, practical, and comfortable dog collars, leashes, and harnesses has resulted from this cultural shift, providing manufacturers with prospects to expand their product lines through innovation.

The dynamic between manufacturers and consumers is of paramount importance in determining the course of the market. E-commerce has provided manufacturers with immediate and unrestricted access to a worldwide clientele. Online platforms offer manufacturers a convenient means to exhibit their products, establish connections with consumers, and collect valuable feedback. By engaging in direct communication, manufacturers can gain insights into consumer preferences, remain updated on emergent trends, and customize their products to align with changing demands. Concurrently, consumers derive advantages from an extensive selection of options, customized alternatives, and the ease of doorstep delivery, thereby cultivating a symbiotic association that elevates the overall market encounter. Additionally, technological progress is exerting an impact on the dynamics of the market. The incorporation of intelligent technologies, including electronic training devices and GPS-enabled collars, into pet accessories reflects the dynamic nature of the market.

Supply-side Dynamics

The global market for dog collars, leashes, and harnesses is dominated by several significant companies that shape the competitive landscape. Prominent participants in the market consist of well-known brands including Petco, PetSmart, Ancol Pet Products, LupinePet, and Coastal Pet Products. These corporations possess substantial market dominance as a result of their wide-ranging product portfolios, well-established brand identities, and efficient distribution systems. Market adoption is dominated domestically by the United States and China, owing to their high rates of pet ownership and increasing emphasis on pet care. Pet owners in these nations enthusiastically adopt an extensive assortment of collars, leashes, and harnesses, which span from utilitarian essentials to high-end, designer alternatives, thereby exemplifying the market's multifunctionality.

Prominent entities operating in the dog accessories industry are significantly altering the terrain using strategic endeavors, groundbreaking products, and market penetration. Prominent brands such as Petco and PetSmart utilize their extensive offline and online retail networks to provide an extensive assortment of dog collars, leashes, and harnesses, thereby appealing to a wide spectrum of clientele. These corporations allocate resources towards research and development to introduce novel attributes, materials, and designs, thereby establishing precedents within the industry and shaping consumer inclinations.

Market Segmentation

What Dog Collar Will Be Targeted the Most for Installations?

Flat and Rolled Collars to be Dominant owing to their Ease of Use and Comfort

The greatest market share is anticipated to be held by the flat and rolled collars segment of the dog collars, leashes, and harnesses market. These harnesses, renowned for their ease of use and comfort, are widely favored by pet owners. Their extensive utilization and adaptability contribute to a substantial foothold in the market. Conversely, the segment about electronic collars is projected to expand at the most rapid rate. Electronic collars, which are becoming more prevalent due to technological progress and heightened demand for training aids, feature remote-controlled functions and a variety of training modes. Electronic collar demand is experiencing the most rapid growth in the market due to an increased consciousness regarding efficacious training techniques and a preference for novel solutions.

Which Dog Leash Should Be Focused on the Most Regarding Sales?

Standard Tether Leashes to be Sold Rapidly owing to their Straightforward Design

It is anticipated that the standard tether segment will hold the most significant portion of the market for dog collars, leashes, and harnesses. Standard leashes are extensively employed in outdoor activities and excursions due to their straightforward design, long-lasting nature, and intuitive maneuverability. Their extensive acceptance and uncomplicated construction contribute to their market dominance. In contrast, the retractable leash market is anticipated to expand the most rapidly. In response to the growing demand from dog owners for greater flexibility and independence during excursions, retractable leashes feature length-adjustable components that permit canines to investigate their environment while still retaining authority. Their versatility and convenience are propelling retractable leashes to the forefront of the market, where they are experiencing the most rapid expansion.

Which Dog Harness Are Expected to Benefit the Most from Revenue Generation?

Back Clip Harnesses to be Adopted Rapidly owing to their Effective Dispersing

It is expected that back-clip harnesses will hold the most significant portion of the market for dog collars, leashes, and harnesses. By effectively dispersing pressure across the dog's back and torso, these harnesses are favored by canines of all sizes and breeds due to their comfort and user-friendliness. The widespread adoption of back-clip harnesses among pet owners can be attributed to their simplicity and practicality. Conversely, front-clip restraints are anticipated to experience the most rapid expansion. With the increasing emphasis of pet owners on training and control while walking their dogs, front-clip harnesses emerge as efficacious alternatives by diverting the dog's focus to the owner. As a result of the expanding emphasis on positive reinforcement training techniques, front-clip harnesses are experiencing the most rapid market expansion.

Which Material Type is expected to generate the most value for the market?

Nylon-based Products to be Dominant owing to their Affordability and Versatility

It is anticipated that the nylon segment will own the most significant portion of the market for dog collars, leashes, and harnesses. Due to its affordability, versatility, and durability, nylon is a popular material among pet owners for a variety of accessories. Due to its low weight and straightforward maintenance requirements, it maintains a dominant position in the market. In contrast, the neoprene market segment is anticipated to experience the most rapid growth. The combination of neoprene's water resistance and plush, comfortable texture renders it an attractive material for pet accessories. The segment's rapid market expansion is anticipated to be propelled by the rising demand for neoprene-based collars, leashes, and harnesses, as consumers place a greater emphasis on the comfort and design of their pets' accessories.

Which Distribution Channel Dog Harness Are Expected to Be Valued at the Maximum?

Pet Stores to Sell Products at a Rapid Pace owing to their Wide Selection

It is anticipated that pet stores will hold the most significant portion of the market for dog collars, leashes, and harnesses. These specialized retail establishments provide a wide selection of merchandise and customized support, rendering them the go-to locations for acquiring pet-related accessories. The market dominance of pet stores can be attributed to the convenience and expertise they offer. Conversely, the online retail sector is anticipated to experience the most rapid expansion. Rapid growth in the online retail sector has been fueled by the increasing prevalence of online purchasing, the ease of doorstep delivery, and the vast selection of products available. With the increasing adoption of e-commerce by consumers for pet-related transactions, the online retail sector of the dog accessories industry is positioned to experience significant growth.

Top Regional Markets

Why is North America Emerging as a Dominating Region?

Considerable Degree of Pet Ownership and a Strong Economic Circumstances to Promote Growth

Geographically, North America is positioned to hold the largest portion of the worldwide market for dog collars, leashes, and harnesses. The prevailing position can be ascribed to a multitude of elements, encompassing a considerable degree of pet ownership, strong economic circumstances, and a cultural predilection towards the upkeep of pets. Pets hold a significant position as integral members of the family in North America, specifically in the United States and Canada. This has resulted in a sustained demand for wide-ranging and superior pet accessories. Furthermore, the area is renowned for its robust pet industry infrastructure, comprising a multitude of veterinary clinics, online retailers, and specialty pet stores that provide an extensive selection of dog accessories. The phenomenon of pet humanization, in which animals are regarded as members of the family, contributes to North America's market dominance on a global scale by increasing the demand for premium and customized pet products. Furthermore, the area's profound concern for the health, safety, and overall welfare of pets corresponds with the increasing recognition of the significance of utilizing high-quality accessories such as harnesses, collars, and leashes.

What Opportunities Lie in Asia Pacific for Manufacturers?

Pet Ownership and Shifting Lifestyles to Generate Revenue

The market for dog collars, leashes, and harnesses is anticipated to expand at the quickest rate in the Asia-Pacific region, particularly South Asia & Pacific. Diverse factors that contribute to an increase in pet ownership, shifting lifestyles, and a greater emphasis on pet care all contribute to this forecast. The expansion of regional economies results in increased disposable incomes, which in turn fosters the development of a burgeoning middle class that possesses the means and inclination to purchase pet-related products. In tandem with this demographic transition, cultural attitudes toward pets are evolving; a growing number of people consider pets to be family members and companions. The increasing prevalence of pet ownership and the development of nuclear families are factors that contribute to the rising urbanization and demand for pet accessories in South Asia and the Pacific. In addition, an abundance of online retail platforms is proliferating in the region, facilitating access to an extensive selection of dog accessories.

Competitive Intelligence and Business Strategy

Prominent entities in the worldwide market for dog collars, leashes, and harnesses implement strategic initiatives to maintain and increase their market dominance. A crucial strategy entails establishing a robust presence in the retail sector. Organizations such as Petco and PetSmart employ a strategic approach by establishing an extensive network of brick-and-mortar locations, thereby guaranteeing pet owners broad access. The dominant actors' broad reach enables them to serve a varied consumer base, thereby securing market share via the means of convenience and visibility.

Establishing collaborations and partnerships with esteemed designers and influencers enhances the appeal of products offered by dominant players. These businesses grow brand loyalty and improve their public perception by establishing connections between their products and prominent figures in their industry and personalities who have a soft spot for animals. Using exclusive product launches and limited-edition collections, a perception of exclusivity is established, which stimulates consumer interest and establishes a premium market position. Furthermore, industry leaders prioritize customer education and engagement. By offering comprehensive product information, guides on pet safety, and training advice, they establish credibility among consumers and establish themselves as authorities in the field of pet care. Adopting a customer-centric approach not only cultivates brand loyalty but also appeals to prospective consumers who are in search of dependable and enlightening resources about pet care.

Dog Collars, Leashes & Harnesses Market Report Scope



Forecast Period

2023 to 2030

Historical Data Available for

2018 to 2022

Market Analysis

US$ Million for Value

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • South Asia & Pacific
  • East Asia
  • The Middle East & Africa  

Key Countries Covered

  • United States
  • Canada
  • Germany
  • United Kingdom
  • France
  • Italy
  • Spain
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand
  • GCC Countries
  • South Africa  

Key Market Segments Covered

  • Dog Collar
  • Dog Leash
  • Dog Harness
  • Material Type
  • Distribution Channel
  • Region

Key Companies Profiled

  • Co-Leash
  • Mendota Pet
  • Coastal Pet Products Inc.
  • Ruff Wear Inc.
  • Bingin Dog
  • Pets Empire
  • PetsUp
  • Hunter Pet Store
  • Link AKC
  • Wagz Inc.
  • Scholar
  • FitBark
  • Ancol Pet Products

Report Coverage

  • Market Forecast
  • Company Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives  

Customization & Pricing

Available upon request

Dog Collars, Leashes & Harnesses Market Research Segmentation

By Dog Collar:

  • Flat and Rolled Collars
  • Choke Chains
  • Martingale Collars
  • Pinch Collars
  • Head Halters
  • Electronic Collars

By Dog Leash:

  • Standard Leash
  • Retractable Leash
  • Adjustable Leash
  • Chain Leash
  • Split Leash
  • Others

By Dog Harness:

  • Back-Clip Harnesses
  • Front-Clip Harnesses
  • Dual-Clip Harnesses
  • Others

By Material Type:

  • Nylon
  • Leather
  • Neoprene
  • Others

By Distribution Channel:

  • Hypermarkets/ Supermarkets
  • Pet Stores
  • Online Retail
  • Others

By Region:

  • North America
  • Europe
  • East Asia
  • South Asia & Oceania
  • Latin America
  • Middle East & Africa

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Companies Covered in This Report

  • Co-Leash
  • Mendota Pet
  • Coastal Pet Products Inc.
  • Ruff Wear Inc.
  • Bingin Dog
  • Pets Empire
  • PetsUp
  • Hunter Pet Store
  • Link AKC
  • Wagz Inc.
  • Scholar
  • FitBark
  • Ancol Pet Products

Frequently Asked Questions

The market is anticipated to grow at a CAGR of 8.2% during the projected period.

The Dog Collars, Leashes & Harnesses market was valued at USD 5.47 billion in 2023.

The United States held the largest market share in 2023.

The prominent players in the market are Co-Leash, Mendota Pet, Coastal Pet Products Inc., and Ruff Wear Inc., among others.

The online stores segment is expected to grow at the fastest growth during the forecast period.

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