The consumer has always been the king, and now that king is powered by a set of smart solutions that ensure a faster, smarter, and safer shopping experience. The proliferation of smartphone-based shopping, the growing trend of in-store mobile app marketing, and the revolutionary impact of the Internet of Things have come together to foster the culture of smart retail.
By engaging consumers during the pre-shopping, shopping, and post-shopping phases, businesses can significantly drive revenue and customer loyalty. Several new stores are being designed around showcasing the experience of virtual reality, giving the concept of “experiential retail” new meaning. The retail landscape is also witnessing the wonders of augmented reality, giving customers the best of mobile, online, and brick-and-mortar shopping.
With its suite of real-time data collection, qualitative and quantitative research, and smart retail analytics, Persistence Market Research allows businesses to engage with consumers and enhance their omnichannel experience. PMR’s services allow organizations to gain deeper insight into consumer purchasing behavior and incorporate these insights in the company’s product assortment and marketing mix.
