Organic Pea Protein Market

Well-planned vegetarian diets are completely healthful and nutritionally adequate for people throughout all stages of life. Plant-based proteins have been associated with a variety of health benefits, including weight management, optimal health, and longevity of life. Research and development can help vegans, vegetarians, and consumers that eat meat understand the benefits of adopting plant-based proteins. Growing awareness among consumers about opting for plant-based proteins, and their increasing application in healthy food products, are factors that are positively influencing the organic pea protein market dynamics.

High Protein Content Makes Organic Pea Protein a Popular Emerging Plant-based Protein

Organic pea protein has up to 80% protein content, which is powerful a protein punch with lots of flexibility for other ingredients. Highly refined to reduce oligosaccharides, organic pea protein offers improved flavor, mouth feel, and digestive ease. These attributes allow increased protein levels in foods such as high-fiber, high-protein, and low-calorie bread, without changing their flavor. These organic pea proteins are rich in lysine, and their high-quality amino acid balance make them the perfect complement to wheat protein, while their uncommon allergen status outshines soy and whey protein sources. These factors are responsible for labeling organic pea protein as the most popular emerging plant-based protein in the modern world.

Surging Demand for Plant-based Ingredients Propelling Growth of Organic Pea Protein Market

Increasing awareness among consumers about the benefits of opting for organic food is influencing consumers to buy organic ingredients and products. Organic plant-based ingredients are different from conventionally grown plant-based ingredients, as organic plant-based ingredients are either grown under a natural system of agriculture without the use of synthetic fertilizers, or they are processed products made from organically produced raw materials. Organic plant-based ingredients such as organic pea protein are gaining popularity, owing to rising awareness concerning the health benefits of organic food. On the back of these factors, the organic pea protein market is expanding substantially across the globe.

Increasing Application of Organic Pea Protein in Nutraceuticals Driving Market Growth

Organic pea protein contains a high amount of protein, which has various applications in the nutraceutical industry. This high-protein ingredient is used as a nutraceutical supplement in weight management and healthy food preparations. Changing and hectic lifestyles of consumers have attracted their attention toward healthy ingredients, and owing to this, organic vegan products have gained more traction in recent years. The high protein content of organic pea protein has made it a popular ingredient that is used in many nutraceutical supplements by many health-conscious consumers. Thus, increasing application in nutraceuticals is boosting the growth of the global organic pea protein market.

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North America and Europe Collectively Dominate Market; Rising Organic Trend Asia Pacific

The global organic pea protein market is mainly dominated by two regions, North America and Europe, which together account for more than 70% of the market share. These two are also the largest pea producing regions and the highest number of organic pea protein manufacturers.

Asia Pacific is displaying fast increment in growth, attributable to changing lifestyles of consumers. Expanding mindfulness about the advantages of organic food combined with headways in organic cultivating procedures are foreseen to drive the interest for natural nourishment. Industrialized and developed regions such as Australia, New Zealand, Japan, Singapore, Hong Kong, and South Korea are major markets for organic food in the Asia Pacific market. There is also an increase in the demand for products in developing countries such as India and China due to rising awareness about the benefits of organic food, which is positively influencing the organic pea protein market in the region. 

Anticipated COVID-19 Impact on Organic Pea Protein Market

The ongoing health crisis due to the COVID-19 pandemic has affected all walks of life. The level of impact on processed agricultural products is mainly dependent on the seasonality of the crop. Pea crops take one year to complete their life cycle. This crop is grown only in the winter season in countries around the world. Planting can take place from winter to early summer, depending upon the location. Organic pea protein requires organic peas as a raw. The global pandemic has impacted organic crop production and has also decreased the demand for organic products, globally.

Leading producing countries of organic peas are facing agricultural challenges due to COVID-19-related restrictions. Governments are taking appropriate measures to control and maintain optimum output from agricultural farmlands. But those are not enough for industrial agricultural crops. Production has reduced or stopped from key manufacturers of organic pea protein, as many countries have imposed total lockdowns, due to which, many industries have had to shut down production for some time. To control the spread of coronavirus, many countries have declared a national emergency, due to which, transportation systems have collapsed. Manufacturers of organic pea protein are facing various challenges, right from the procurement of raw material to the processing of ingredients, due to the shortage of labor, transport, and distribution of the final product.

The world is proceeding toward a global recession, but the premium consumer class will always have spending power to purchase products. The pricing of organic pea protein may be impacted in the near future due to food price inflation. These factors are expected to leave a short-term impact on the growth of the global organic pea protein market, for at least the next couple of quarters in the current financial year. 

Analysts’ Viewpoint

The global organic pea protein market is witnessing substantial growth. Key players could gain additional profits by positioning their products for premium consumers, not now, but in next couple of years. Manufactures need to be focused on the marketing and awareness of the benefits of organic pea protein. Additionally, emerging economies in South Asia and East Asia offer huge opportunities to expand business in the global organic pea protein market.