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Organic Honey Market Segmented By Manuka Honey, Sourwood Honey, Buckwheat Honey, Rosemary Honey, Dandelion Honey, Eucalyptus Honey Type
The global organic honey market is currently valued at US$ 852.7 Mn, and is anticipated to progress at a high CAGR of 7.8% to top a valuation of US$ 1.8 Bn by the year 2032.
Organic Honey Market Size (2022E)
US$ 852.7 Mn
Projected Sales of Organic Honey (2032F)
US$ 1.8 Bn
Value CAGR (2022-2032)
Value Share of Top 5 Countries (2021A)
Europe dominates the global market for organic honey, accounting for 25.3% value share in 2022, followed by the Middle East & Africa with a share of 23.6% in the global market. The food & beverages sector is among the leading industries utilizing organic honey with a share of more than 60% in the global market. By value, organic honey accounts for 9% to 15% of the global honey market.
The global market for organic honey expanded at a CAGR of 6.5% from 2017 to 2021. Increased demand from the food & beverage industry is driving market growth, as consumers have become more aware of the health benefits that organic foods provide. By the end of 2021, the worldwide organic honey sales registered a worth of US$ 785.5 Mn, with an absolute opportunity of US$ 67.3 Mn in 2022 over 2021.
With growing demand for organic honey from consumers and manufacturers increasing their offering of organic honey in the foodservice industry, market players are set to witness promising growth.
Different kinds of honey have distinct smells and tastes, as well as different nutrients and energy levels. The nutritional profile of various forms of organic honey is another important reason that is increasing its use in a variety of businesses.
Going forward, the global market for organic honey is expected to rise at a value CAGR of 7.8% over the projected period of 2022-2032.
“Rising Demand for Natural Sweeteners Benefiting Organic Honey Suppliers”
Demand for natural sweeteners is significantly increasing as young consumers are preferring them over artificial sweeteners because of increasing health concerns. Natural sweeteners are safe and secure for consumption and also provide nutritional benefits to the body. This is the reason why consumers are looking for natural organic sweeteners as a replacement to white sugar for tea, coffee, yogurt, baked food, and many other applications.
Natural sweeteners contain proteins, polyphenols, amino acids, and terpenoids, which offer safety, security, delicious taste, and high-quality nutrients to the finished products that are widely used by health-conscious consumers.
“Growing Use of Organic Honey in Alcoholic Beverages”
Honey wine is brewed from organic honey, yeast, and water. The product is very popular in many regions of the world. Demand for this beverage is increasing due to its recognition as one of the oldest alcoholic beverages enjoyed by ancient Greeks, Romans, and Africans. This gives an extra Unique Selling Point (USP) to the product in the market.
High production of alcoholic beverages is driving demand for organic honey. Consumption of alcoholic drinks is increasing among adults, and honey wine is the best healthy alternative to regular alcoholic drinks. Honey wine possesses several benefits such as containing various minerals, vitamins, and enzymes, which makes it a healthy choice for consumers.
Supply of organic honey has witnessed significant year-on-year growth as consumers are adopting a healthy lifestyle. Organic honey is ethically produced; it is pure, safe, secure, high in quality, and delivers healthy nutrients. Organic honey has antimicrobial, antibacterial, and anti-inflammatory properties that help cure various diseases.
This increases demand for organic honey in food and non-food applications around the world. India and China are emerging markets for organic honey products, as customer preferences are shifting toward organic honey due to growing awareness of the ill-effects of artificial sweeteners, and hence, these countries are offering lucrative opportunities for organic honey manufacturers in the Asia Pacific region.
“Wide Availability of Organic Honey Substitutes”
Sugar and artificial sweeteners are substitutes for organic honey. Artificial sweeteners are obtained from natural substances such as herbs or sugar. Artificial sweeteners contain much more sugar as compared to refined sugar, which is widely used in jams and jellies, baked food, dairy products, soft drinks, and many more. Besides, cost of production of organic honey is also higher than regular honey and its substitutes.
Artificial substitutes such as aspartame and acesulfame are used to sweeten soft drinks, saccharin and sucralose are used to sweeten food and drinks, and stevia is obtained from a herb that is used for sweetening food and drinks. These substitutes for organic honey are easily available in the market and come at a more affordable price. Thus, strong presence of substitutes in the market will hamper growth of the organic honey market to some extent.
Governments have begun to put greater focus on strengthening the beekeeping sector to produce hive products on a big scale while maintaining high-quality standards and operating ethically. This is done in some developing economies, such as India, after considering the potential for promising growth in this industry.
Such kind of government interventions will ensure the environment and honeybee colonies' long-term viability. Organic honey will be produced using a smoke-free and non-invasive approach. Farmers and beekeepers will earn more money as a result of the government's involvement.
Organic honey is becoming increasingly popular in the personal care sector because of the change in consumer behavior. Consumers are becoming increasingly aware of the contents used in personal care products, and are taking steps to avoid any potentially dangerous components. Organic honey is utilized as a gentle exfoliator in the cosmetics industry to keep moisture in products, maintain aroma, and nourish the skin.
Organic honey also has antibacterial characteristics, due to its high pH, which aids in the killing of bacteria and fungi. Organic honey is utilized as an antibacterial ointment for the same reason. Organic honey in the personal care & cosmetics sector is also used to treat a variety of skin and hair issues, including acne, skin disorders, and hair loss.
Which Countries in Europe are Showing Promising Growth Potential?
“Italy & Spain Leading Market Growth in Europe”
Italy and Spain are European markets that are set to grow the fastest during the projected period. The market for organic honey is expected to develop at a significant CAGR in these nations. For the predicted period, the CAGRs for Italy and Spain are 10.4% and 8.5%, respectively.
How is the East Asia Market Performing?
“Regional Market Growth being Driven by China & Japan”
China, followed by Japan and South Korea, are significant economies in East Asia. Due to the large use of honey as a commodity of traditional relevance for cultures and practices and medicinal characteristics, China holds a market share of more than 80% in the East Asia organic honey market.
Which Type of Organic Honey is Most in Demand?
“High Popularity of Buckwheat & Sourwood Organic Honey”
Buckwheat and sourwood honey are two of the most popular varieties of organic honey worldwide. Buckwheat honey has a market value share of 26.4%, whereas, sourwood honey has a market value share of 12.2%.
There is rising use of these varieties of honey for moisturizing, skin care, antioxidants, and other therapeutic purposes.
Which End-use Industry is Showing Highest Growth Outlook for the Forecast Period?
“Surging Use of Organic Honey in Pharmaceuticals Industry”
During the forecast period, pharmaceutical and retail/household industries have the largest growth potential. Demand for organic honey from the pharmaceuticals industry is set to increase at a value CAGR of 7.4%, while from the retail/household sector, it is predicted to increase at a value CAGR of 6.9%.
These industrial segments offer significant business potential for organic honey producers and suppliers.
Manufacturers of organic honey are engaged in offering it for various applications to meet rising demand of different target industries. They are also focusing on increasing their production capacity and investing in research & development.
Latest technological integration for processing, detection, quality-enhancing, etc., will help organic honey producers provide their products at competitive prices. This is expected to benefit them in producing organic honey more sustainably.
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The global organic honey market is currently valued at US$ 852.7 Mn.
Worldwide organic honey sales are set to increase at a CAGR of 7.8% and be valued at US$ 1.8 Bn by the end of 2032.
As per Persistence Market Research’s projections, Europe currently holds dominance, accounting for 25.3% of the global market for organic honey.
Major end-use industries for organic honey include food & beverages, cosmetics & personal care, pharmaceuticals, and retail/household.
South Asia and Latin America are set to register the highest growth among all regions, at CAGRs of 10% and 8.7%, respectively, over the forecast period.
Top market players include Manuka Health New Zealand Limited, Lamex Food Group Ltd., Wedderspoon Organic Inc., and Heavenly Organics, LLC, with an estimated market share of 20% to 30%.
High production of organic honey is majorly observed in China, India, Brazil, the U.S., New Zealand, and Argentina.