In recent years, consumers have been increasingly favoring organically grown food products, owing to their purity and health benefits. Pasta, one of the most consumed food products, is also experiencing an organic touch in its dishes. Organic pasta is produced by organically grown wheat and grains, and no pesticides and chemical fertilizers were used during their plantation.
The organic pasta market is expected to be largely profited by health benefits associated with its ingredients. Furthermore, growing health and wellness trends are likely to support the growth of the organic pasta market over the forecast period of 2019-2029.
The organic trend is one of the most popular trends in the food and beverage industry, which is increasingly being adopted by a large consumer base in the world. Organic food contains fewer pesticides, is considered as fresh food, is better for the environment as well as add the nutritional value of the food. Pasta has increasingly become one of the favorite foods of consumers, especially in Europe and North America.
Moreover, the organic movements are gaining strong attention from these two regions, which will influence the organic pasta market to thrive at an international level. For instance, Morelli pasta factory offers varieties of organic pasta made from the kamut flour or cornmeal such as kamut spaghetti, corn linguine, mais spaghetti, spelt tagliatelle, and others.
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- Barilla Group
- Ebro Foods, Inc.
- TreeHouse Foods Inc.
- Dakota Growers Pasta Company
- De Cecco Company
- Nestlé S.A.
- Delverde Industrial Alimentari S.p.a.
- RFM Corporation
- Grupo La Moderna
- General Mills, Inc.
- Pastas Gallo Company
Consumer Inclination towards Chemical-Free Food Products to Promote Organic Pasta Market Growth
The food and beverage industry is undergoing a drastic change in recent years. Consumer awareness has increased which has negatively impacted chemical-laden food products. Today’s consumer isn’t favoring the consumption of harmful chemicals in their food. Along with that, the addition of preservatives and additives during food processing has also daunted the consumers regarding the chemical nature of the food products.
Thus, organic food is providing optimism to the consumer with its chemical-free characteristics. Organic pasta is also gaining a significant value share in organic food consumption, as pasta is considered a vital food products for a large number of the consumer base.
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Innovative Ingredients for the Health-focused Consumer to Boost the Market Growth
Ever-evolving consumers’ demand is a crucial factor for food manufacturers. Nutritionally enhanced food is what the consumer is now favoring. The higher the nutritional content, the more the consumer is likely to switch brands and go for healthier alternatives. This has led to widespread research and development initiatives, creating newer and more innovative ingredients, which also remains the prime focus area of food manufacturers. Organic pasta manufacturers are placing intense focus on their innovation strategy to further influence consumers. The manufacturers are adopting nutritionally focused strategies such as the addition of multi-functional and nutritional ingredients in organic pasta.
Therefore, the combination of nutritionally sound and organic ingredients is pioneering groundbreaking innovations, which in turn, is likely to create a plethora of opportunities for organic pasta market players. For instance, ingredients such as whole wheat pasta, olive oil, celery, organic grass fed dairy cheese, and other healthy and innovative ingredients have been used by the organic pasta manufacturers to meet the consumer demands.
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North America and Europe to Hold a Prominent Market Share
North America and Europe are the two main regions that dominate the organic pasta market. The highest consumption share of pasta is accounted by North America, whereas Europe holds the top position in pasta production. The same goes for the organic pasta market.
The U.S. has the highest consumption of organic pasta, and will continue display robust growth over the forecast period. This is owing to the high demand for organic products amid rapid consumer inclination towards health and wellness trend.
In South and East Asia, the consumption of organic pasta is relatively low, due to lack of awareness and high pricing of the product. Nevertheless, the demand is expected to grow in the upcoming years with a high growth rate, in the view of strong economic growth in Asian countries along with subsequent increase in per capita income of the consumers.
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The Analyst’s Viewpoint
A comprehensive view of the global organic pasta market has led our analysts to conclude that the market is growing at a stable rate, with North America and Europe holding a large chunk of the global consumption of organic pasta. The increasing usage of new and innovative products is spurring the demand for organic pasta.
The impact of high demand for organic food products will remain for a long period. Technological innovations in manufacturing process and adoption of healthy and natural ingredients by leading market players will give a thrust to the global organic pasta market. Further, companies with research and development capabilities and expertise in the use of technology will gather momentum and profitability in the global organic pasta market.
Key Segments of the Global Organic Pasta Market
PMR’s study on the global organic pasta market offers information divided into 4 important segments- source, product, packaging, category, distribution channel, and region.
• Convenience Stores
• Discount Stores
• Food and Drink Specialty Stores
• Independent Small Groceries
• E-Commerce (Online Retail)
Key Questions Answered in PMR’s Global Organic Pasta Market
- Which region will have the highest market share in the global organic pasta over the forecasted period?
- Which region is experiencing the highest growth (CAGR)?
- Which factors are impacting the global organic pasta market?
- Which are the global trends in the organic pasta market that are impacting the market?
- What are the strategies adopted by the emerging players in the global organic pasta market to capture the opportunities in various regions?
- What is the market structure of the global organic pasta market?