The mobile media is setting up new benchmarks in terms of utilization every single day. Research states that the time that mobile phone users spend every single day on their mobiles did grow by 41.4% in 2018 from 2014. The same number is expected to reach 234 minutes by the year 2021. Another reason could be the fact that netizens are more into using their mobile devices for browsing the web in place of conventional means like laptop or PC.
The increase in attention span (as mentioned above) has been, and is expected to take the online mobile gaming industry to greater strides between 2020 and 2030. Though North America ruled the roost till date, the year 2020 is witnessing Asia-Pacific to push North America to the second spot. IT is a known fact that countries like India house more than 50% of population aged between 18 and 30. Moreover, the inclination of this population towards online games is driving the online mobile gaming market at an exponential rate. As such, the gaming industry does not show even a single sign of receding.
In the games segment, Candy Crush Saga show the light of the day way back in 2012. Since then, there has been no looking back. It continues to be one of the highest grossing mobile games of all time. The original game followed by sequels did generate revenue over US$ 1 Bn in 2018. “Pokemon GO’ is another gaming app which, since 2016, does cross 10 Mn exclusive monthly all across the US.
What’s with Gaming Platforms?
Microsoft, PlayStation, and Nintendo are the gaming platforms known for their exclusive releases. Stadia is bound to table new-fangled things. Right now, there are Xbox One and a PS4. The PS4 works better with action gaming. If Fallout 4 and Skyrim are the games of choice, Xbox serves the purpose. There is also “Samsung Galaxy Store”.
Online Games Streaming Platforms: The Gold Mines
Live game streaming platforms prove to be a paradise to online gamers as the uniqueness of game is ascertained. The online mobile gaming market is witnessing a major overhaul in the form of online games streaming platforms. It has been reported that Zillions of people all over do show interest in looking through gaming videos then that for Netflix, HBO, Hulu combined. These platforms are likely to be the major revenue generator going forward. The ones creating ripples right now include YouTube Gaming, Twitch, InstaGib TV, Mixer, Hitbox, Azubu, BigoLive, Gosu Gamers, Dlive, and DiscoMelee.
The “Lockdown” Effect
The outbreak of Covid-19 has led to the world imposing partial/total lockdown in the world. As such, being cooped up at homes is something that just has to be endured. However, the same lockdown has substantiated the online mobile gaming market in the last few months. The number of people engaged in online mobile gaming has increased three-fold since Mar 2020. The games downloaded in the highest frequency include MOBA, MMORPG, and Battle Royale. This could be attributed to the fact that these games have proper social features. So, downloading these games is an effort towards combating isolation.
The governments all over are also onto strict vigilance to check if the thin line between “online gaming” and “online gambling” stays intact.
Competitors (Region-wise and Otherwise)
The top 5 revenue generators herein include the US, China, Japan, South Korea and Germany. The key players include Activision Blizzard, Inc. Tencent Holdings Limited, and Zynga, Inc.