Liquid Eggs Market

People all over the world now are more concerned about their health than ever before. Vegan, kosher, clean label, free-from, plant-based, etc., and rising trends across the world, from a broader perspective. Talking about eggs in particular, growing concerns regarding the safety of shell eggs have led to the rise of liquid eggs. These are pasteurized and hygienically packed, convenient to use, and similar to shell eggs as far as functionality is concerned. As such, the global liquid eggs market size is projected to expand around 1.6X over the forecast period of 2020 to 2030.

Liquid Eggs Market Trends

Growing Preference for Liquid White Eggs: Liquid white eggs are prepared by pasteurization egg water. Liquid white eggs contain pure protein and have fewer calories, which is why their demand is rising. Consumers are progressively moving toward health-consciousness, which has led them to cut fat and cholesterol from their diets. Since liquid egg white concentration comprises water and high protein content, consumers are preferring it. This growing demand has also led to higher production liquid eggs products, as manufacturers are also keen to meet consumer needs and are seeing substantial growth in sales. Manufacturers in the liquid eggs market space are also increasing new product launches related to liquid egg products.

• For instance, The Happy Egg Co, a U.K.-based egg manufacturer, has launched liquid egg whites and egg mayo. The company has entered the liquid egg segment for the first time.

Growing Demand for Free-range Liquid Eggs: The popularity of liquid eggs has been increasing over the past few years, as they are considered more safe and nutritional as compared to shell eggs. Eggs have been farmed in conventional ways where chicken grow in cages and have minimum space to roam around. This conventional way of farming has raised concerns in the egg industry due improper hygiene and increase in microorganisms. This has led to increase in cage-free farming of eggs. Players in the liquid eggs market are also assuring to increase the production of free-range liquid eggs. Consumers have become more aware and are keen to know the sources and farming practices of egg products. Hence, key players in the liquid eggs market are now more focused on offering liquid egg products.

• For instance, Margaret's Eggs, a U.S.-based liquid egg producer, majorly focuses on sustainable sourcing of its eggs from farmers who supply free-range eggs. This ensures that the hens are not treated with any harmful chemicals.

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Regional Outlook of Liquid Eggs Market

Liquid eggs are mostly consumed in North America as well as in European countries. Consumers in North America are seeking safer and convenient ways to consumer eggs, which has further increased the sales of liquid eggs products. High concerns regarding the food safety of shell eggs is also a considerable factor for consumer inclination toward liquid egg products in the region. European countries such as Germany, France, the Netherlands, and the U.K. are prominent producers of liquid egg products. The egg processing industry is experiencing substantial growth in Europe, which has increased the consumption of processed egg products, including liquid eggs. Furthermore, East Asia and South Asia are anticipated to exhibit significant increase in the global liquid eggs market share during the forecast period. The key contributing factor is rising per capita food expenditure of the middle-class population in China, India, and other developing countries in these regions.

Covid-19 Impact on Liquid Eggs Market

As the COVID-19 pandemic impacts on the world economy are increasing, major industries are facing undesirable consequences. Food & beverage industries have witnessed high decreases in product sales, and food processing has been also impacted badly due to the closing of manufacturing facilities for some time. Liquid egg production also went down due to this global pandemic, which is subsequently impacting the prices of liquid egg products. Moreover, in countries such as the U.S., which has been badly hit by COVID-19, liquid egg producers are witnessing major losses. Disturbed supply chains and suspension of trade activities have played their part in the sluggish growth of the liquid eggs market. However, with lockdowns lifted and ease in restrictions, sales of liquid egg products could pick pace and manufacturers are expected to gain the substantial benefits.

Analysts’ Viewpoint

The global liquid eggs market is anticipated to exhibit significant growth over the coming years, with South Asia and East Asia projected to offer potential growth opportunities during the forecast period of 2020-2030. Consumers are preferring safe and convenient liquid eggs over shell eggs, which is a considerable factor for the growth of the global liquid eggs market in the foreseeable future.

Leading market players such as Cargill Incorporated, Ovostar Union NV, Global Food Group BV, and others are focusing on business expansion and targeting product innovation to strengthen their positions in the global liquid eggs market. Increasing production capacity and improvement in quality are other strategies being adopted by key players to gain a competitive edge in the global liquid eggs market space.