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Fruit Pulp Market

Market Study on Fruit Pulp: Growing Interest in Organic-based Fruit Pulp for Beverage Manufacturing

Fruit Pulp Market Segmented By Mango, Apple, Guava, Banana, Peach, Kiwi, Citrus Fruits, Berries Type in Organic Fruit Pulp, Conventional Fruit Pulp Nature

Fruit Pulp Market Outlook (2022-2032)

The global fruit pulp market is valued at US$ 1.73 Bn and is slated to expand at a CAGR of 5.4% to reach US$ 2.93 Bn by the end of 2032. East Asia and South Asia, together, account for a high share of the worldwide sales of fruit pulp.

Report Attribute Details

Fruit Pulp Market Size (2022E)

US$ 1.73 Bn

Projected Sales of Fruit Pulp (2032F)

US$ 2.93 Bn

Value CAGR (2022-2032)


Value Share of Top 5 Countries (2021A)


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Fruit Pulp Consumption Analysis (2017-2021) Vs. Market Estimations (2022-2032)

The fruit pulp market has grown at a constructive CAGR of 4.1% during 2017-2021. Fruit pulp consumption is rising as consumers shift toward healthy eating practices. Natural and organic components are more preferred by consumers over synthetic flavors in food products.

A significant aspect influencing global consumer demand for fruit pulp is the extended storage life with little change to the natural content and flavor. More food manufacturers are moving toward producing fruit pulp-based food products.

Fruit pulp has the advantages of being rich in juice content, pure in flavor, easy to use, and marketable. Fruits that have been boiled, raw fruit pulp, concentrated fruit juice, and white granulated sugar are used as the basic materials to make instant fruit pulp.

There has been increased spending on functional and healthy meals that boost the immune system. The top-selling categories are classified as organic, canned, ready-to-eat (RTE), vegan, clean-label, bio-based, and sustainable due to rising health, ingredient, and environmental consciousness, as well as the ongoing public health emergency.

As per Persistence Market Research’s study, the global fruit pulp market is expected to rise at a CAGR of 5.4% through 2032.


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What are the Growth Drivers for the Fruit Pulp Market?

“Government Initiatives Aiding Market Expansion”

Government initiatives and support for the expansion of this industry, which includes activities such as giving high priority to agro-based companies and adjacent industries, have been the most significant and crucial factors driving the fruit extracts market globally.

Besides, government activities in the South Asia & Pacific region have aided in driving the demand for processed fruit products. For instance, the Indian government has exempted the fruit and vegetable processing industry from paying taxes. The sector has also been given top priority by banks for loans and other forms of financial aid.

Moreover, wide retail network, increase in the consumption of packaged and canned foods, and other factors have enhanced the availability and distribution of food products, which will favorably impact the demand growth for fruit pulp over the coming years.

Many governments across the world have laid down policies and are releasing funds to support fruit pulp producers. Moreover, numerous factors responsible for the identification of market prices, which include water and electricity expenses, fruit cost, labor cost, procedures used, and many others will all play a role in determining market prices.

“Rising Consumption of Processed Food Products”

The urban population leads a fast-paced life and frequently purchases prepared foods and drinks from stores because they are time- and convenience-efficient. The lifestyle itself is fostering a robust market for processed food and beverage sales, which is supporting the expansion of the puree or pulp market for food ingredients.

Furthermore, there has been a rise in global demand for safe agricultural and processed food products, along with safe trade processes. Increased demand from the international market is paving the way for Asian exporting countries to become suppliers of fresh fruits and vegetables, together with processed fruit products such as puree or pulp.

“Increasing Demand for Pulp-based Food Products”

Packaged food manufacturers use pulp/puree instead of the fruits or vegetables listed on the product package. A majority of companies start their packaged food products with water or pulp/puree (with the highest proportion per gram). A huge number of companies in the Latin American and European regions use pulp in large quantities in their food items. A majority of nutritious and entire fruit and vegetable products are manufactured from water and puree or pulp, with a touch of fruits or vegetables.

Due to consumers' hectic lifestyles, sales of infant food are increasing. People who live in cities don't have time to cook food at home, and as such, they purchase baby food products to meet their children's basic requirements.

Demand for fruit pulp products is rising as a result of the increasing sales of readymade baby foods, which have a better taste and are therefore more likely to be enjoyed by babies.

“Consumers Increasingly Seeking Clean Label Products”

Consumers are leaning toward maintaining a healthy lifestyle, owing to which, there has been a hike in the consumption of food ingredients and food with potential health benefits. Consumers have recently grown more aware and conscientious about their diets, leading them to spend on a holistic approach to wellness and health that encompasses practically every facet of life.

Thus, the market for clean label products is fast expanding globally due to growing health and wellness consciousness among the population, along with an increasing number of extremely affluent consumers interested in the healthy food trend. Consumers are also increasingly opting for products with clear labels and avoiding artificial additives.

Since a clean label is a general indicator of safe and healthful food, taking into account three consumer prospects, including ingredients, nutrition, and sustainability-it has provided an opportunity for food manufacturers and also fruit pulp suppliers.

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What are the Factors Restraining Market Growth for Fruit Pulp?

“Seasonal Supply of Fruits and Restrictions on Usage of Artificial Substances”

A key factor restraining market growth is limited or uncertain demand for fruits. Administrations have put strict limitations on the usage of artificial substances and chemicals in a wide range of food products.

Uneven climatic conditions are leading food supply to contract, worsening the demand-supply gap and posing challenges to many countries' food safety programs. Several out-of-the-ordinary situations have occurred, diverting the supply of fruits for other uses.

Furthermore, the lack of high-quality raw materials required to make processed fruit pulp has been a big challenge to the fruit pulp business. In addition, lack of infrastructure facilities in some countries combined with the high cost of packaging poses a danger to the market's expansion for fruit pulp.

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Country-wise Insights

Which Country Dominates the South Asia & Pacific Fruit Pulp Market?

India is a major contributor to the fruit pulp market in South Asia & Pacific with a valuation of US$ 66 Mn in 2022. India is considered a large consumer base for fruit pulp, and puree and raw materials are easily available, including mangoes, tomatoes, and bananas.

Why the U.S. is a Favourable Market for Fruit Pulp Manufacturers?

Sugar-free and low-sugar products have gained popularity in the United States in recent years. Manufacturers have started replacing artificial sweeteners derived from fruit with sugar. Several beverages, snacking, and confectionery manufacturers are utilizing fruits as a sweetener.

The U.S. fruit pulp market is set to expand at a value CAGR of 5.5% to reach US$ 223.1 Mn by the end of 2032.

Category-wise Insights

Which End-use Industry Accounts for High Fruit Pulp Usage?

Fruit pulp is widely utilized in the juice industry and is most preferred for utilization in the beverage industry. The inclination of consumers for a smooth texture and powerful flavor has shaped the juice and ingredient sectors in both, developing and developed countries.

The volume of fruit pulp used in the beverage industry is pegged at 17,132 MT and is expected to increase at a CAGR of 6.4% through 2032.

Will the Rapidly Growing F&B Industry Offer New Opportunities for Fruit Pulp Suppliers?

Smoothies, mocktails, juices, and cocktails are among the beverages produced using fruit pulp. These have a pure and natural taste with a full-bodied texture. Coarse pulp or puree is recommended because it has a more traditional homemade appearance with little chunks of fruit visible.

Fruit pulp for beverages was worth US$ 189.6 Mn in 2021 and is expected to register growth at a CAGR of 4.9% over the forecast period.

Competitive Landscape

Companies that are part of the fruit supply chain are entering into partnerships with several stakeholders in the industry. Collaborations are supporting them to ensure a traceable and transparent supply chain and enjoy uninterrupted fruit supply.

Market players are also prioritizing innovation and are investing in research and development activities.

  • In May 2022, a fruit juice concentrate manufacturing facility in Austria installed 556-kWp solar modules placed on top, owing to AGRANA Beteiligungs-joint AG's venture with RWA Raiffeisen Ware Austria AG.
  • In September 2020, Tropicana launched its new range of juice 'Tropicana Lean Juice' with 40% fewer calories and 40% less sugar. These are available in 3 different flavors - mixed berries, tropical fruits, and citrus fruits.

Fruit Pulp Industry Report Scope



Forecast period


Historical data available for


Market analysis

USD Million for value

Key regions covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Pacific
  • The Middle East & Africa

Key countries covered

  • U.S.
  • Canada
  • Germany
  • U.K.
  • France
  • Italy
  • Spain
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Oceania
  • GCC Countries
  • Turkey
  • South Africa

Key market segments covered

  • Type
  • Nature
  • End Use
  • Distribution Channel
  • Region

Key companies profiled

  • ABC Fruits
  • Keventer Group
  • PepsiCo
  • Iprona AG
  • Shimla Hills Offerings Pvt. Ltd.
  • Dohler GmbH
  • Agrana Group
  • Conagra Brands Inc.
  • Tianjin Kunyu International Co. Ltd.
  • Fábrica De Mermeladas, S.A. De C.V.
  • Allanasons Pvt Ltd.
  • Mor Mukat Marketing Pvt. Ltd.
  • Sunimpex
  • Raje Agro Foods Private Limited
  • Rio Grande Foods
  • Goya Foods, Inc.
  • Alimentos S.A.S.
  • Capricorn Food Products India Ltd.
  • Others

Report coverage

  • Market Forecasts
  • Company Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives

Customization & pricing

Available upon request

Fruit Pulp Industry Research by Category

Fruit Pulp Market by Type:

  • Mango
  • Apple
  • Guava
  • Papaya
  • Banana
  • Peach
  • Kiwi
  • Citrus Fruits
  • Berries
  • Others

Fruit Pulp Market by Nature:

  • Organic Fruit Pulp
  • Conventional Fruit Pulp

Fruit Pulp Market by End Use:

  • Food & Beverage Industry
    • Bakery & Confectionery
    • Dairy & Frozen Desserts
    • Beverages
    • Others (Puree & Concentrate)
  • Foodservice Industry
  • Retail/Household

Fruit Pulp Market by Distribution Channel:

  • Business to Business
  • Business to Consumer
    • Hypermarkets/Supermarkets
    • Convenience Stores
    • Specialty Stores
    • Online Retail

Fruit Pulp Market by Region:

  • North America Fruit Pulp Market
  • Latin America Fruit Pulp Market
  • Europe Fruit Pulp Market
  • South Asia & Pacific Fruit Pulp Market
  • East Asia Fruit Pulp Market
  • Middle East & Africa Fruit Pulp Market

- Companies Covered in This Report -

  • ABC Fruits
  • Keventer Group
  • PepsiCo
  • Iprona AG
  • Shimla Hills Offerings Pvt. Ltd.
  • Dohler GmbH
  • Agrana Group
  • Conagra Brands Inc.
  • Tianjin Kunyu International Co. Ltd.
  • Fábrica De Mermeladas, S.A. De C.V.
  • Allanasons Pvt Ltd.
  • Mor Mukat Marketing Pvt. Ltd.
  • Sunimpex
  • Raje Agro Foods Private Limited
  • Rio Grande Foods
  • Goya Foods, Inc.
  • Alimentos S.A.S.
  • Capricorn Food Products India Ltd.
  • Other Companies (on Additional Request)

- Frequently Asked Questions -

The global fruit pulp market is currently valued at over US$ 1.73 Bn.

Increasing demand for super fruits, nutritional value of fruit pulp, consumer preference for organic fruit pulp-based products are driving market growth.

From 2017 to 2021, demand for fruit pulp increased at a CAGR of 4.1%.

Sales of fruit pulp are projected to increase at 5.4% CAGR and reach US$ 2.93 Bn by 2032.

Agrana Group, PepsiCo, Dohler GmbH, Keventer Group, Conagra Brands Inc., and Iprona AG account for a market share of 40%-45%.

The U.K. leads the European fruit pulp market with over 22% market share.

The U.K., India, U.S., Germany, and China are major consumers of fruit pulp.

China holds a market value of US$ 248.9 Mn while South Korea accounts for US$ 20.1 Mn, in 2022.

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