Consumers are progressively approaching high nutritional food products to lead a healthy lifestyle. The most demanded nutrients among consumers are high fiber and protein diets, as they offer numerous health benefits. Consumers are becoming increasingly serious regarding the consumption of high dietary food.
Dietary fiber contains high disease protective properties, which are capable of fighting against heart diseases, diabetes, and some types of cancer. In addition, high fiber food comprises low calories, and can be favorable for consumers who seek healthy diets.
Organic oats are rich in soluble fiber, which has numerous health benefits, including reducing cholesterol and blood sugar levels. Organic oats contain large amounts of beta-glucan, which is a type of soluble fiber.
Beta-glucan is most beneficial for reducing insulin response as well as increasing the growth of good bacteria in the digestive tract. Hence, growing consumer inclination toward high fiber is expected to stimulate the growth of the organic oats market.
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- Richardson International
- Quaker Oats Company
- Avena Foods
- Grain Millers, Inc.
- Bob’s Red Mill Natural Foods
- Fazer Mills
- Helsinki Mills Ltd.
- Ceres Organics
- Kialla Pure Foods
- NOW Foods
- Dutch Organic International Trade
- Nature's Path Foods
- Saaten-Union GmbH
- Swedish Oat Fiber AB
- Arrowhead Mills
- Royal Lee Organics
- Better Oats
Organic Oats for Nutraceutical Industry - Beneficial Market Opportunity
Organic oats have remarkable nutritious capabilities, which make them suitable ingredients for dietary supplements. Organic oats are rich in soluble fiber, which is further used to control diabetes and cholesterol.
Organic oats are also rich in carbs and proteins, which is an advantageous factor for their utilization in supplements. In ancient times, oats were majorly used for medicinal purposes, and today as well, they are increasingly being used to make various medicines, thereby boosting organic oats market growth.
- In November 2018, Swedish Oat Fiber AB launched a new go-to nutrition ingredient oat bran beta-glucan, which improves gut health as well as lowers cholesterol and glycaemia levels. Furthermore, the product is also proven to be a healthy ingredient for reducing the risk of cardiovascular disease.
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Flavor-enhanced Organic Oats Profiting the Market
Flavored-enhanced organic oats are becoming a favorite among consumers, as they offer better taste along with health benefits. With the growing demand for organic food products, manufacturers are flavoring organic oats with apple, cinnamon, peaches, cream, and other spices.
These flavors are customizing the taste of oats, which consumers are widely accepting. Furthermore, growing consumer preference for vibrant and spicy flavored food products is also a considerable factor for the growth of the organic oats market.
- For instance, in November 2019, Chobani Oat, an oat-based product provider, launched organic oat drinks with different flavors. These oat drinks are gluten-free and come in varieties such as vanilla, chocolate, creamy, and others.
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North America & Europe Dominating Organic Oats Market
The organic oats market is primarily led by North America and Europe; the major contributing factor is the high consumption of organic food in these regions. Europe is one of the prominent manufacturers of oats, with Russia, Finland, and Sweden being some of the highest oats growing countries.
Moreover, organic grain consumption has been steady from the past few years in Europe, as countries such as Germany, the U.K., France, and others have the most number of organic consumers.
The U.S. is one of the highest oats consuming countries across the world, and organic oats products are increasingly being liked by consumers. However, South and East Asia is becoming an emerging market for organic oats, as organic food consumption is expected to increase at an exponential growth rate in this region during the forecast period.
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Covid-19 Impact on Organic Oats Market
The spread of COVID-19 disease is a major drawback for the world economy, and subsequently for the food and beverage industry. Oats are widely consumed grains across the world, and with the disease gradually creating more difficulties for food supply & demand, the consumption of oats too has been affected.
Disruption in supply chain and dwindling stocks of commodities could be a significant factor affecting the supply of organic oats in retail channels and foodservice industries.
However, production won’t be affected that much, but could create a noteworthy impact on consumption in the foreseeable future due to increment in pricing. However, after the end of this global pandemic, the market could witness a substantial growth rate, as consumers would seek food products with health benefits.
The global organic oats market is expected to exhibit significant growth, with South Asia and East Asia projected to offer the most beneficial opportunities during the forecast period of 2020-2030. Increasing use organic oats in healthy breakfast food is a considerable factor for the growth of the global organic oats market in the foreseeable future.
Leading market players such as Avena Foods, Grain Millers, Inc, Quaker Oats Company, and others are focusing on business expansion and acquisitions to strengthen their positions in the global organic oats market. Increasing production capacity and improvement in quality are other strategies being adopted by key players to gain a competitive edge in the global organic oats market.
Key Segments of Global Organic Oats Market
PMR’s report on the global organic oats market offers information divided into four segments - type, end use, distribution channel, and region.
Key Questions Answered in PMR’s Global Organic Oats Market
- Which region will hold the highest market share in the global organic oats market during the forecast period?
- Which region is experiencing the highest growth (CAGR)?
- Which factors are impacting the global organic oats market?
- Which are the global trends impacting the organic oats market?
- What strategies must emerging players adopt to capture opportunities in various regions in the organic oats market?
- What is the market structure of the global organic oats market?