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Organic Feminine Care Market

Market Study on Organic Feminine Care: Sanitary Pads Account for Bulk of Product Sales

Organic Feminine Care Market by Product Type (Sanitary Napkins, Menstrual Cups, Intimate Wash, Panty Liners and Tampons)

Organic Feminine Care Market Outlook (2023 to 2033)

The Global Organic Feminine Care Market is valued at US$ 2.5 billion in 2023 and is projected to increase at a CAGR of 6.7% to reach US$ 4.6 billion by the end of 2033, as per this latest market study by Persistence Market Research.

Rising awareness about health and hygiene and growing consumer preference for sustainable products are driving the demand for organic raw materials to be used in personal care products. Rise in the working female population is also creating a positive impact on market growth. Also, increasing availability of low-cost feminine products is resulting in a boost to market expansion.

The working female population's preference for using tampons, menstrual cups, and internal cleansers is increasing substantially. The use of biodegradable and organic raw materials, which can be easily disposed of, is generating opportunities for the market to grow steadily over the coming years. Sanitary pads contain synthetic materials such as rayon, dioxin, and metal dyes, which cause irritation and allergies in women. This factor has aided in driving up the demand for organic raw material-based feminine care products across the world.

Attribute Details
Organic Feminine Care Market Size (2023E) ~US$ 2.5 Billion
Projected Sales of Organic Feminine Care Products (2033F) ~US$ 4.6 Billion
Market CAGR (2023 to 2033) ~6.7%
Market Share of Top 5 Manufacturers (2022) ~20% to 25%
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Demand Analysis of Organic Feminine Care Products (2018 to 2022) Vs. Market Projections (2023 to 2033)

The market for feminine care products expanded at a CAGR of 5.8% from 2018 to 2022.

Steady market growth is forecasted mainly because of growing manufacturers' understanding of product demand. Poor healthcare due to the rise in germs makes the body prone to infections. While female intimate care needs to be taken care of thoroughly, wipes and lotions care help in balancing the vaginal pH and prevent itching and bacterial infection.

There is a high preference for the use of sanitary goods with the increase in demand and the rising approach towards conducting intimate care programs. Increase in consumer spending capacity and the rise in urbanization and manufacturers' preference for manufacturing organic feminine care products, demand in the market is steadily increasing. Over the coming years, the market for organic feminine care will increase and show remarkable changes in product variety.

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What is Driving Up Demand for Organic Female Care Products?

“Increasing Awareness Regarding Female Health & Care across Regions"

In recent times, there has been a surge in awareness regarding female care and health, and this has driven up demand in the target market. As a result, the demand for products such as tampons, menstrual cups, sprays, and cleansers is growing rapidly, especially in regions such as North America and Western Europe.

This rise in demand is generating greater opportunities in the market for the long term. Owing to a higher focus on healthy lifestyles and organic personal care products, a majority of users are preferring organic personal care products that are easily disposable and also help in reducing various health risks.

“Rise in Number of Affluent Households”

Rise in the number of affluent households across the globe is a major trend driving the consumption of female care products. The ratio of female working employees is rapidly increasing and the working female population is more concerned about their health.

Poor menstrual care can often lead to cervical cancer and other health concerns. Thus, organic products not only contribute to economic development but also promote women's empowerment by raising health awareness and ensuring cleanliness.

Various initiatives have been taken by governments, such as the distribution of sanitary pads across major developing countries, which resulted in market expansion globally. Governments are also taking initiatives for increasing awareness of the related health symptoms and menopausal health, leading to the higher consumption of organic care products.

“Sustainability Aspect of Organic Feminine Care Products”

The organic feminine care market is now influenced by new market entries of very small companies where products largely focus on sustainability. Organic products in the market have a wide range of offerings, from organic tampons to biodegradable products. Undoubtedly, there is a huge advantage of eco-friendly products and more people now prefer to avoid the use of synthetic chemical-based products as they are harmful to the environment in the long run.

  • For instance, companies such as Cora and Naturalena Veeda offer care products that are made from pure cotton and do not contain harmful additives.

Since biodegradable products eventually break down into their basic components, they do not have a long-lasting negative effect on the environment.

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Country-wise Insights

How is the Market for Organic Feminine Care Progressing in India?

"Rapidly Rising Awareness about Feminine Care in the Country"

India is a country with one of the largest female populations in the world, which makes the Indian market profitable for women's intimate care products and has resulted in a significant rise in awareness regarding personal care and health.

In the next 10 years, demand for organic feminine care solutions is expected to grow substantially. With rising awareness and a surge in the growth of urbanization and women empowerment, there has been a significant rise in disposable income across the country, which is leading to higher demand for organic feminine care products in India.

How is the Organic Feminine Care Space Expected to Shape Up in China?

"China Market Expanding With Increase Literacy Rate of Women"

In China, the population of women is huge as compared to any other country, which is making it valuable for the manufacturers and suppliers of organic feminine care products. Women's intimate care products add value to female health and care and are contributing to the country's growing economy.

Nowadays, women are more literate and aware of the health risks associated with improper hygiene, and there has also been a surge in the number of working females, which has given a boost to the consumption of feminine care products that are organic in the country.

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Category-wise Insights

Which Feminine Care Product Accounts for Higher Demand?

“Sanitary Pads Hold Leading Share in Organic Feminine Care Product Sales"

The market entails a wide range of products where manufacturers are always taking initiatives to produce sustainable products, which is increasing the sales and revenue for feminine care product suppliers. Solutions for menstrual care and vaginal care are the most widely demanded products in the market.

With an increase in awareness about environmental conservation and rising demand for eco-friendly products, the market will grow substantially during the forecast period. Feminine care products are becoming more natural to reduce the effect on the environment. For instance, companies are offering natural hair remover wax powder for removing unwanted hair painlessly. Sanitary pads account for a leading market share and more companies are producing these using natural raw materials.

Which Age Group Accounts for Most Revenue for Organic Feminine Care Product manufacturers?

“Women in 26 to 40 Age Bracket Lead Market for Organic Feminine Care”

The age group category of 26 to 40 has a high working female population, which brings in the most revenue for organic feminine care product manufacturers. This age group is huge and is also more aware of health concerns related to intimate care, and thus, prefers the usage of sanitary napkins and tampons, which is the main factor aiding the demand growth for organic feminine care products.

Which User Type is Most Prominent in the Market for Organic Feminine Care Products?

“Women with Children Account for High product Consumption”

Women with children account for the most sales of organic feminine care products with 76.8% share of the global market. Women who have children not only have to take care of their own health but also need to take into consideration the health of their children. To maintain this, it is important that they use products that do not come with any health risks.

Competitive Landscape

Direct suppliers in the market are initiating collaboration with manufacturers to provide creative and sustainable feminine care solutions. Leading manufacturers offer a huge selection of products along with various offerings catered to the needs of varied customers through their distribution channels.

For Instance:

  • Unilever disclosed reusable packaging innovations across nine of its brands, including four new product formats.

Organic Feminine Care Industry Report Scope

Attribute Details
Forecast Period 2023 to 2033
Historical Data Available for 2018 to 2022
Market Analysis
  • US$ Million for Value
  • Units for Volume
Key Regions Covered
  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • META
Key Countries Covered
  • United States
  • Canada
  • Brazil
  • Mexico
  • Germany
  • United Kingdom
  • France
  • Spain
  • Italy
  • South Africa
  • Northern Africa
  • GCC Countries
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand
Key Market Segments Covered
  • Product Type
  • Age
  • User Type
  • Price Range
  • Sales Channel
  • Region
Key Companies Profiled
  • Unicharm
  • Procter & Gamble
  • Armada & Lady Anion
  • Bodywise Limited
  • Corman USA Inc.
  • Bella
  • Kimberly-Clark
  • Lunapads
  • Maxima Care
  • NatraCare
  • Ontex
  • P and G
  • The Honest Company
Pricing Available upon Request

Key Segments of Organic Feminine Care Industry Research

By Product Type:

  • Sanitary Napkins
  • Menstrual Cups
  • Intimate Wash
  • Panty Liners
  • Tampons
  • Period Panties

By Age Group:

  • 12-19 Years
  • 20-25 Years
  • 26-40 Years
  • 41-50 Years
  • 51 Years and Above

By User Type:

  • Women With Children
  • Women Without Children

By Price Range:

  • Economy
  • Mid-Range
  • Premium

By Sales Channel:

  • Online
  • Offline
    • Hypermarkets/Supermarkets
    • Drug Stores/Pharmacies
    • Beauty Salons
    • Others

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • META

- Companies Covered in This Report -

  • Unicharm
  • Procter & Gamble
  • Armada & Lady Anion
  • Bodywise Limited
  • Corman USA Inc.
  • Bella
  • Kimberly-Clark
  • Lunapads
  • Maxima Hygiene
  • NatraCare
  • Ontex
  • P and G
  • The Honest Company
  • Others ( As Requested)

- Frequently Asked Questions -

The global organic feminine care market stood at a value of US$ 1.8 billion in 2022.

Sales of organic feminine care products are forecasted to increase at 6.7% CAGR through 2033.

The market for organic feminine care products is expected to reach US$ 4.6 billion by the end of 2033.

Leading manufacturers of organic feminine care products are Unicharm, Procter & Gamble, Armada & Lady Anion, Bodywise Limited, Corman USA Inc., Bella, Kimberly-Clark, Lunapads, Maxima Care, NatraCare, Ontex, P&G, and The Honest Company.

Women with children account for over three-fourths of product sales.

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