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Cosmetic Dentistry Market

Market Study on Cosmetic Dentistry Market: Advancements in technology Spurring growth of cosmetic dentistry

Cosmetic Dentistry Market Segmented by Products [Dental Systems & Equipment - Instrument Delivery Systems, Dental Handpieces, Light Curing Equipment, Dental CAM/CAD Systems, Dental Radiology Equipment | Dental Implants | Dental Crowns & Bridges | Dental Veneer | Orthodontic Braces | Bonding Agents]

Cosmetic Dentistry Market Outlook (2022-2032)

With growing digitalization, the market for cosmetic dentistry is likely to flourish, garnering US$ 106.3 Billion and exhibiting a 13.5% CAGR from 2022-2032. As of the current year, 2022, the market is estimated at US$ 30 Billion, against US$ 26.43 Billion in 2021.

Rapid digitalization in the healthcare sector is advancing and shaping the landscape for cosmetic dentistry market. This, in turn, will innovate and launch various cosmetic surgeries in the dental treatments industry.

Increasing disposable incomes along with the use of technology for dental treatments is spurring the growth of cosmetic dentistry market. Furthermore, increasing awareness regarding dental aesthetics is positively influencing the growth of the market.



Cosmetic Dentistry Market CAGR (2022-2032)


Cosmetic Dentistry Market Size (2022)

US$ 30 Billion

Cosmetic Dentistry Market (2032)

US$ 106.43 Billion

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What are the Factors Propelling the Growth of Cosmetic Dentistry Market?

Increasing geriatric population and inclination towards aesthetics influencing cosmetic dentistry market growth

With an increasing population opting for the improvement of dental aesthetics, this industry has undergone great advancements. Cognizance among the population about such techniques and procedures has allowed this industry to prosper by leaps and bounds. Developing countries have generated a large amount of disposable income, which is the main reason why cosmetic dentistry is flourishing.

The geriatric population, in general, has propagated the growth of this industry, owing to old age-related tooth ailments. Treatments that include teeth whitening, changes in dental appearance, and malocclusion are the most frequent procedures that patients undergo in cosmetic dentistry. Dental tourism has been an important reason that has caused cosmetic dentistry to prosper globally.

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What are the Prevailing Opportunities in the Cosmetic Dentistry Market?

Development of Telemedicine shaping Cosmetic Dentistry Landscape

COVID-19 has significantly impacted the market and the business of various market players. The pandemic has resulted in supply chain disruptions such as cost inflation, shortages of supply, and shipping delays. The COVID-19 pandemic has also increased the financial burden of market players in terms of labor availability, which has resulted in an increase in labor costs.

However, telemedicine became a boon for both dental surgeons and patients. With ease in COVID-19 restrictions in different regions, the market players are able to continue their operations at a lucrative growth rate in terms of sales and profits. For instance, Danaher Corporation has witnessed 8% sales growth in 2021 compared to 2020.

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What are the Factors Hampering the Growth of Cosmetic Dentistry Market?

High-cost of Cosmetic Dentistry hindering Overall Market Growth

The expensive nature of cosmetic dentistry is hindering the overall growth of the market. This is owing to the numerous gadgets used for performing surgeries along with the dentist fees. In addition, teeth sensitivity is a major concern faced by people after undergoing dental cosmetic surgeries. This, in turn, is affecting the overall market growth of cosmetic dentistry market.

Furthermore, in certain cases, cosmetic dentistry is irreversible and permanent. This leaves little to no chances for patients to change their decision. Thus, along with its high-cost and frequent visits to the dentist, permanence of cosmetic dentistry is restraining the market growth.

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Comparative View of Cosmetic Dentistry Market


Cometic Dentistry Market

CAGR (2022-2032)


Market Value (2032)

US$ 106.43 Billion

Growth Factor

Increasing inclination towards dental cosmetics with the help of technological advancements is expected to drive the market in the forecast period.


Development of telemedicine along with launch of newer dental cosmetic treatments is expected to offer lucrative opportunities to the market.

Comparative View of Digital Dentistry Market


Digital Dentistry Market

CAGR (2022-2032)


Market Value (2032)

US$ 16.3 Billion

Growth Factor

The development, storage, and gathering of computational data is increasing the dependency on digital dentistry.


Digital imaging could provide precise tracking of the prevalence and distribution of oral disorders to enhance the delivery of healthcare services are expected to offer lucrative opportunities to the market.

Comparative View of Robotic Dentistry Market


Robotic Dentistry Market

CAGR (2022-2032)


Market Value (2032)

US$ 19 Billion

Growth Factor

Technological advancement in the field of healthcare is expected to drive the growth of the market in the forecast period.


Wide range of application, functionality, and accuracy is anticipated to offer significant robotic dentistry market.

Oral diseases are the most common non-communicable diseases and affect individuals throughout their lifetime, which results in pain, discomfort, and disfigurement. Inadequate exposure to fluoride and poor oral hygiene hurt oral health. According to the American Academy of Cosmetic Dentistry (AACD) in 2020, estimates that 96% of females opt for cosmetic dentistry and more than 70% of female patients who opt for cosmetic dentistry are between the ages of 31 and 50. Also, the resource article titled "7 ADVANTAGES OF COSMETIC DENTISTRY IN 2022" published in April 2022 stated that more dentists are performing cosmetic dentistry as it becomes more popular, making it more widely available.

Furthermore, more sophisticated dental treatments typically require numerous sessions to complete, some procedures, like composite veneers, are likely to be completed in a single appointment. Owing to such advantages of cosmetic dentistry, the market is likely to grow over the forecast period. Moreover, the growing geriatric population increases the prevalence of tooth-related diseases and is in part fueling the demand for dental aesthetic procedures.

The government and non-governmental organizations are taking initiatives to increase awareness regarding age-related dental disorders. For instance, in February 2021, the American Dental Association celebrated National Children's Dental Health Month to raise awareness regarding dental health among children.

The dental systems and equipment segment hold a significant market share in the cosmetic dentistry market and is anticipated to show a similar trend over the forecast period due to the increasing application of novel technologies such as dental CAD/CAM system and other technologies and also increasing awareness related to dental reformation.

Category-Wise Insights

Demand for Improving Dental Aesthetics Increasing Dependency on Dental Systems and Equipment for Cosmetic Dentistry?

Development and availability of Dental Equipment accelerating Cosmetic Dentistry

Dental systems and equipment include a variety of arrangements like instrument delivery systems, dental chairs, dental handpieces, light-curing equipment, dental scaling units, dental CAD/CAM systems, dental lasers, and dental radiology equipment. With the increase in the population wanting to improve dental aesthetics, the use of orthodontic braces comprising fixed and removable braces has increased rapidly. Dental implants comprising titanium implants and zirconium implants are also used on a large scale in individuals who are recovering from disfigurations and accidents.

Wide range of applications in the dental industry such as dental systems and equipment, dental implants, dental crowns and bridges, dental veneers, orthodontic braces, bonding agents, inlays and onlays, and whitening. Thus, by product type, dental systems and equipment is expected to account for over 33% market share in 2022

On the other hand, the orthodontic braces segment is expected to accumulate a revenue share of 27% in the forecast period. The campaigns and activities such as Oral Health Foundation's initiatives National Smile Month, Dental Buddy, and others are creating awareness about dental products, dental health, and appearance, thereby facilitating segment growth.

Which are the Key Regions in the Cosmetic Dentistry Market?



United States










Regional Insights

Inclination towards Aesthetic Treatments Favoring Growth of Cosmetic Dentistry Market in North America?

Growing Aesthetic Consciousness spurring Cosmetic Dentistry Market Growth

Technological advancements and an increase in the number of individuals opting for procedures involved in cosmetic dentistry is favoring the growth of the market. Moreover, factors like high acceptance and openness toward aesthetic treatments and growing appearance consciousness are likely to propel the market growth in the region.

North America is further expected to exhibit the highest growth rate in the forecast period. This can mainly be attributed to factors like high personal disposable income. According to data published by the U.S Bureau of Economics, in April 2020, personal income increased by USD 1.97 trillion (10.5%) and Disposable Personal Income (DPI) increased by USD 2.13 trillion. Moreover, the increasing expenditure on healthcare, availability of certified professionals, well-built healthcare infrastructure, and easy access to aesthetic services are key growth factors. Thus, North America is expected to dominate the market for cosmetic dentistry by possessing more than 42% market share in 2022.

Geriatric Population and Millennials Contributing to Growth of Cosmetic Dentistry Market?

Focus on dental aesthetics bolstering demand for cosmetic dentistry in Asia Pacific

Developing countries in Asia Pacific such as India are major contributors to the cosmetic dentistry market. Moreover, favorable government policies along with different schemes and customization of treatments is appealing people to undertake cosmetic dentistry. In addition, well-established presence of dental healthcare infrastructure in Japan and China is further accelerating the growth of the market.

Furthermore, increasing geriatric population in the region along with millennials have exhibited a keen inclination towards investing in cosmetic dentistry. This is owing to favorable dental treatments and the demand for improving dental aesthetics. Thus, Asia Pacific is expected to possess 35% market share for cosmetic dentistry market.

Market Competition

Most companies are involved in the modification of already launched products, thereby enhancing their product portfolios. Consolidated partnerships between companies in this industry are a frequent phenomenon to keep ahead of other competitors.

Some prominent players in the global cosmetic dentistry market include Align Technology Inc, Dentsply International, Inc, 3M Company, Zimmer Biomet Holding, Inc., Institut Straumann AG, Sirona Dental Systems, Inc, Biolase, Inc, Planmeca Oy, A-dec Inc.

  • In March 2019, Align Technology, Inc. announced a distribution agreement for iTero Element Intraoral Scanners with Benco Dental, which is the largest privately-owned dental distributor in the U.S. The company’s iTero Element scanner can help dentists perform a wide range of restorative and orthodontic procedures with greater precision and visualization capabilities. Danaher Corporation
  • In May 2022, Align Technology introduced Invisalign outcome simulator PRO, a next generation patient communication tool that enables doctors to show the patients smile before the treatment. Through this, the company is aiming to understand the requirements of patients and meeting the demand by customizing the treatments.

Report Scope



Forecast Period


Historical Data Available For


Market Analysis

US$ Mn for Value

Key Countries Covered

  • U.S.
  • Canada
  • Mexico
  • Brazil
  • Germany
  • Italy
  • France
  • U.K.
  • Nordics
  • China
  • Japan
  • South Korea
  • GCC Countries
  • South Africa
  • Turkey

By Market Segments

  • Product
  • Region

Key Companies Profiled

  • Danaher Corporation
  • Align Technology Inc.
  • Dentsply International, Inc.
  • 3M Company
  • Zimmer Biomet Holding, Inc.
  • Institut Straumann AG
  • Sirona Dental Systems, Inc.
  • Biolase, Inc.
  • Planmeca Oy
  • A-dec Inc.


Available Upon Request

Key Segments Profiled in the Cosmetic Dentistry Industry Report

Cosmetic Dentistry by Product

  • Dental Systems & Equipment
    • Instrument Delivery Systems
    • Dental Chairs
    • Dental Handpieces
    • Light Curing Equipment
    • Dental Scaling Units
    • Dental CAM/CAD Systems
    • Dental Lasers
    • Dental Radiology Equipment
  • Dental Implants
  • Dental Crowns & Bridges
  • Dental Veneer
  • Orthodontic Braces
  • Bonding Agents
  • Inlays & Onlays
  • Whitening

Cosmetic Dentistry by Region

  • North America Cosmetic Dentistry Market
  • Latin America Cosmetic Dentistry Market
  • Europe Cosmetic Dentistry Market
  • Asia Pacific Cosmetic Dentistry Market
  • Middle East & Africa Cosmetic Dentistry Market

- Companies Covered in This Report -

  • Danaher Corporation
  • Align Technology Inc.
  • Dentsply International, Inc.
  • 3M Company
  • Zimmer Biomet Holding, Inc.
  • Institut Straumann AG
  • Sirona Dental Systems, Inc.
  • Biolase, Inc.
  • Planmeca Oy
  • A-dec Inc.

- Frequently Asked Questions -

The global cosmetic dentistry market is estimated at a 13.5% growth rate during the forecast period of 2022-2032

The global cosmetic dentistry market is expected to garner US$ 106.43 Billion by 2032

U.S is projected to register a CAGR of 9% for cosmetic dentistry market in the forecast period 2022-2032

India is expected to register a CAGR of 8.5% for cosmetic dentistry market in the forecast period 2022-2032.

The global cosmetic dentistry market was estimated at US$ 26.43 Billion in 2021

Dental systems and equipment are expected to account for over 33% market share in 2022

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