The growing penetration of smart devices and the introduction of features that can replace physical wallets have imparted an explosive growth to the mobile payment transaction market. The growing preference for smart devices for different activities such as voice calling is fueling the adoption of mobile payment facilities. Different financial institutes are moving towards advanced and fast modes of transactions, compelling the consumers to follow the same.
Mobile transactions have emerged as a new source of income which is very lucrative in terms of growth prospects. The ease of use is one of the major factors driving the adoption rate of such solutions. The booming E-commerce industry has substantially surged the adoption of these payment methods, contributing a significant revenue in the market. The Middle East and Africa along with the Asia Pacific are projected to generate lucrative opportunities in the market.
Prominent market players are exploring new opportunities in mobile payments and transactions to expand their customer base. They are focused to develop innovative and attractive user interfaces to attract new customers. Telecom companies are shifting their traditional transaction methods to the new mobile payment systems. Established players profiled in the global market are MoneyBookers, Paypal, Google Wallet, MasterCard, WorldPay, and Visa.
Mobile payments are payment transaction done with the help of a mobile phone. The mobile payments market is worth billions of dollars and was worth US$ 550 billion in the year 2015, and is expected to touch a value of US$ 2849 billion in the year 2020, registering a CAGR of 39.1% during the assessment period.
This explosive growth in the mobile payments market is due to the spread and penetration of mobile phones in the populace and their increasing features that are replacing the physical wallet. In addition, people are using their smartphones for various other applications other than voice.
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Factors influencing the market
On the go lifestyle trends and increasing foothold of the mobile phones amongst the consumers, making them the preferred product for accessing various other applications other than voice calling is fuelling the growth of the mobile payment systems. Today’s consumers want faster and speedier transactions on the go and this consumer behavior is positively influencing the mobile payment transaction market.
Additionally, profits are declining from traditional sources of income and this is driving the financial institutions to try newer sources of income and profit. Also, the revenues from the traditional voice segments are declining for the telecom companies due to intense competition and consequently rock bottom call rates and they are looking for other lucrative sources of income, and mobile payment transaction market is one such lucrative source of income.
As per the research carried out by Persistence Market Research, mobile consumers need to understand the advantages and convenience that the mobile payment transaction market offers in order to switch over to this mode of payment. Thus, consumers need to be made aware about the advantages that payments through mobile phone offers. Telecom companies, in addition of attracting new consumers are also exploring options to retain their existing consumers and transform them into a loyal customer base.
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Booming ecommerce industry is one of the main reasons for the growth of the mobile payment transaction market. Amongst all the areas, merchandise purchases and ticketing is forecasted to contribute a significant share to the mobile payment transaction market.
The SMS segment is slated to witness a CAGR of 24.5% during the forecast period and is estimated to hold a share of 23.8% in the year 2020, at the end of the forecast period.
As far as the technology segment is concerned, the WAP/WEB sub segment is poised to occupy more than 60% of the total market followed by the SMS sub segment. However, it is the NFC communication sub segment is poised to deliver a high growth rate of 46% approximately by 2020.
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Asia Pacific and Middle East & Africa are the most lucrative regions for the global mobile payment transaction market. The Asia Pacific market is projected to register a CAGR of 39.5% during the forecast period of 2015-2020. In terms of revenue, the market of Asia Pacific was valued at US$ 146,140.6 Mn in the year 2015 and this is projected to reach a value of US$ 767,867.9 Mn in the year 2020. At the end of the forecast period in 2020, the Asia Pacific region is projected to hold 27% of the market share.
Middle East & Africa is another lucrative region for the global mobile payment transaction market. The Middle East & Africa market is projected to register a CAGR of 34.0% during the forecast period of 2015-2020. In terms of revenue, the market of Middle East & Africa was valued at US$ 183,197.0 Mn in the year 2015 and this is projected to reach a value of US$ 822,858.0 Mn in the year 2020. At the end of the forecast period in 2020, the Middle East & Africa region is projected to hold 28.9% of the market share.
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Key market players
Key players of this market include MasterCard, PayPal, GoogleWallet, Braintree and Visa. The ease of operations of the mobile payment transaction market followed by easy user interface is driving the market all over the world for these companies.