Due to an ever increasing mobile device user base and a substantial growth in the adoption of smartphones and tablets in the Asia Pacific region, the mobile protective case market offers a huge opportunity to the manufacturers of such devices. In addition, there is a steady decline in the prices of smartphones across the globe, further fueling the Asia Pacific mobile protective case market. Moreover, an increase in the disposable income has transformed the buying and spending patterns of consumers especially in urban areas. The increasing adoption of mobile devices amongst the youth across the globe provides a fillip to the growth of the mobile protective case market. Besides this, the increasing penetration of the internet is surging the online retailing trend in the mobile accessories market and this is further cemented due to the convenience offered by the cash on delivery payment option and various other discounts offered by e-retailers for numerous products. All these factors combined are expected to catalyze the growth of the mobile protective case market.
The Asia Pacific mobile protective case market is estimated to be valued at nearly US$ 10,500 Mn in 2017 and is expected to register a CAGR of 5.9% to reach nearly US$ 18,000 Mn by 2026 end. In terms of volume, the Asia Pacific mobile protective case market is expected to register a CAGR of 4.8% during the forecast period. In terms of value, the Asia Pacific mobile protective case market is estimated to create incremental opportunity of nearly US$ 9,000 Mn and expand 1.8X between 2016 and 2026.
Market drivers fueling the growth of the Asia Pacific Mobile Protective Case Market
Increasing disposable income and growing global population
A strong preference of people towards mobile accessories, more so in the developing countries of Asia Pacific and Latin America, fueled by increasing disposable income has encouraged the growth of the mobile accessories market over the last few years. Moreover, increasing population, mainly in developing regions such as the Asia Pacific and Middle East and Africa, is anticipated to further boost the growth of the mobile accessories market during the forecast period. As per the estimates of the United Nations, the global population is expected to increase from 7.2 billion in 2013 to around 9.6 billion by 2050. This, along with growing GDP of developing countries is expected to drive the growth of the mobile accessories market all over the world, thereby boosting the mobile protective case market in the Asia Pacific region.
Proliferation of smartphones
The rate of smartphone adoption is growing across countries such as China, Indonesia and Brazil and this is related to increasing internet penetration and popularity of social networking in these countries. Furthermore, as smartphones become more integrated to the lifestyle of people in the form of mobile shopping, e-banking, and bring your own device (BYOD), the demand for smartphones is accelerating across the globe, which in turn is fueling the growth of the mobile protective case market.
Market restraints stalling the growth of the Asia Pacific Mobile Protective Case Market
Threat of piracy
Piracy is a worldwide menace, and impacts the market for mobile phone protective cases. In pirated products, the kind of materials utilized, sound properties, as well as the durability of the pirated products are inferior to those offered by major mobile accessories manufacturers. However, due to the low price of the pirated products – which are offered at a fraction of the price of the original products – consumers, especially in developing countries such as China and India are attracted towards buying such pirated products. Thus, counterfeit products hamper market growth to a significant extent.
Lack of standardization
Presently, there is a lack of standardization in technology and components used in the manufacturing of mobile phone accessories. The lack of definite standards in the market lead to high product and price differentiation, and this may hinder the growth of the mobile protective case market to a certain extent.
Asia Pacific Mobile Protective Case Market Attractiveness Analysis, by Country
Mobile protective case market in China is expected to generate comparatively high potential revenue opportunities in the near future owing to the presence of a large customer base
The China market was estimated to account for more than 50% share of the Asia Pacific mobile protective case market by 2016 end. It is expected to be a highly attractive market in terms of CAGR and revenue share during the forecast period. The market in China is anticipated to create a substantial incremental opportunity during the forecast period and is estimated to account for almost 54% market share by the end of 2026, exhibiting an attractiveness index of 3.1. In terms of revenue, the Indonesia market is projected to expand 1.5X and account for close to 3% share by 2026 end. The Indonesia market is likely to exhibit a low market attractiveness index as compared to other country markets.
“Major players in the market are focused towards enhancing their presence and expanding their market share through diverse mergers and acquisitions
In 2014, Apple Inc. acquired Beats Music and Beats Electronics – a subscription streaming music service provider – for a combined value of US$ 3 Bn. The objective of this acquisition was to expand Apple’s product portfolio related to mobile accessories and subscription-based music services. In 2014, Brightstar Corp. completed acquisition of the commerce and service division of SoftBank BB Corp. – a Tokyo-based distributor of mobile accessories – in order to expand its footprint in the region.”
– Analyst – Consumer Goods, Persistence Market Research
Persistence Market Research presents a comprehensive analysis of the Asia Pacific mobile protective case market in its new publication titled ‘Mobile Protective Case Market: Asia Pacific Industry Analysis and Forecast, 2016–2026’. In this report, Persistence Market Research has focused on offering detailed insights and in-depth research on the Asia Pacific mobile protective case market over a 10 year forecast period 2016 – 2026. This report covers the important factors driving the expansion of the Asia Pacific mobile protective case market, untapped opportunities for market players in this field, trends and developments shaping the dynamics of the Asia Pacific mobile protective case market and other insights across various key segments. In addition, the report identifies the key drivers and restraints affecting the development of the Asia Pacific mobile protective case market. Changing trends are also analyzed and incorporated in the report to equip clients with exhaustive information about the Asia Pacific mobile protective case market resulting in better decision making. Macroeconomic factors that directly and indirectly affect the performance of the Asia Pacific mobile protective case market are also incorporated in the report.
This research report provides detailed analysis of the Asia Pacific mobile protective case market and offers insights on the various factors driving the popularity of these products and devices. The market study provides comprehensive assessment of key stakeholder strategies and imperatives for succeeding in the business. The report begins with an overview of the Asia Pacific mobile protective case market. In addition, this section includes an analysis of key trends, drivers and restraints from the supply, demand and economy side, which are influencing the Asia Pacific mobile protective case market. Impact analysis of key growth drivers and restraints based on the weighted average model is included to facilitate clients with crystal clear decision-making insights.
A detailed analysis has been provided for every segment in terms of market size analysis for the mobile protective case market across the different countries. The report provides a detailed analysis covering key trends, absolute dollar opportunity analysis and BPS analysis. The next section provides a detailed analysis of the Asia Pacific mobile protective case market across various countries in the region. It provides a market outlook for 2016–2026 and sets the forecast within the context of the mobile protective case market including latest technological developments as well as service offerings in the market. This study discusses key trends within countries contributing to the growth of the market, as well as analyses the degree to which drivers are influencing this market in each country.
The final section of the report focuses on the competitive landscape of the Asia Pacific mobile protective case market to provide clients with a dashboard view based on categories of providers in the value chain, their presence in the mobile protective case market portfolio and key differentiators. This section is primarily designed to provide clients with an objective and detailed comparative assessment of key providers specific to a market segment in the Asia Pacific mobile protective case value chain and the potential players for the same. Report audiences can gain segment-specific vendor insights to identify and evaluate key competitors based on an in-depth assessment of capabilities and success in the marketplace. Detailed profiles of providers are also included in the scope of the report to evaluate their long-term and short-term strategies, key offerings and recent developments in the Asia Pacific mobile protective case market.
To calculate the Asia Pacific mobile protective case market size, the report considers country-wise and product-wise weighted Average Selling Price (ASP) to deduce market values. Average selling price varies by protective case type, and varies for Chinese, regional and global players. Factors such as GDP, mobile phone adoption growth, per capita consumption, population, and retail sector growth focusing on e-tailing have also been considered. The forecast presented here assesses the total revenue by value across the Asia Pacific mobile protective case market. In order to offer an accurate forecast, the report starts by sizing the current market, which forms the basis of how the Asia Pacific mobile protective case market will develop in the future. Given the characteristics of the market, the outcome of different types of analyses is triangulated based on the technology trends. In addition, the report not only conducts forecasts in terms of CAGR, but also analyzes the Asia Pacific mobile protective case market on the basis of key parameters such as year-on-year (Y-o-Y) growth to understand the predictability of the market and to identify the right opportunities across the market.
As previously highlighted, the Asia Pacific mobile protective case market is split into a number of segments. All segments in terms of price range, distribution channel and based on different countries are further analyzed in terms of basis point share to understand individual segments’ relative contribution to market growth. This detailed level of information is important for identification of various key trends in the Asia Pacific mobile protective case market. Also, another key feature of this report is the analysis of all key segments in terms of absolute dollar opportunity. This is traditionally overlooked while forecasting the market. However, absolute dollar opportunity analysis is critical in assessing the level of opportunity that a provider can look to achieve, as well as to identify potential resources from a sales and delivery perspective in the Asia Pacific mobile protective case market.