Umami, the fifth taste, is rapidly gaining popularity among consumers. It is found in limited sources such as mushrooms, tomatoes, cheese, and seaweed. Addition of white button mushroom powder in food products can generate umami, which has led manufacturers to increase its usage in their food product offerings.
Rising demand for convenience food among millennials and incorporation of mushroom powder in these food products to make them more appealing to health-conscious consumers are anticipated to boost the growth of the global white button mushroom powder market in the foreseeable future.
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- Mycotrition GmbH.
- Monterey Mushrooms, Inc.
- Greenyard Group
- Shaanxi Dongyu Bio-Tech Co.,Ltd.
- PLT Health Solutions
- Shaanxi Hongda Phytochemistry Co., Ltd
- Golden Horizon Technology Co., Ltd.
- Scelta Mushrooms
- Pistol River Mushroom Farm Inc.
Growing Consumer Interest in Mushroom-infused Beverages to Drive Market Growth
The health beneficial, nutritional, and taste enhancing characteristics of white button mushroom powder are increasing its usage and application in the food & beverage industry. Increasing demand for various mushroom powders, including white button mushroom powder for mushroom-infused beverages, drives the growth of the global white button mushroom powder market. These beverages include mushroom-infused cocktails, mushroom teas, mushroom coffees, and multiple functional beverages.
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Vitamin D-enhanced White Button Mushroom Powder Gaining Momentum
Vitamin D is among the essential nutrients required by the human body, and it maintains the health of the bones and teeth, and human metabolism. While sunlight is an important source of vitamin D, consumers are preferring vitamin D-enhanced food or supplements.
White button mushroom contains 7 IU vitamin D per 100 grams, which is equivalent to 4% of the daily intake requirement of vitamin D (200 IU). The amount of vitamin D increases when mushrooms are in the dry condition. Thus, white button mushroom powder is considered one of the food sources that contains a significant amount of vitamin D.
Growing demand for vitamin D-enhanced food products or supplements is boosting the sales of white button mushroom powder, thereby catalyzing the growth of the global white button mushroom powder market.
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Regional Landscape of Global White Button Mushroom Powder Market
In the global white button mushroom market, a large number of manufacturers are located in North America and Asia Pacific. Increased demand for nutrition-rich convenience food by health-conscious consumers in North America is boosting the regions market share.
South Asia and East Asia are anticipated to witness high growth rates, owing to increasing number of diet-conscious consumers. The inclination of consumers toward nutritional supplements to maintain their health and high adoption rate of white button mushroom powder-incorporated products are also providing thrust to the white button mushroom powder market in the South Asia and East Asia regions.
India and China are among the most profitable countries in the Asian region. However, lack of awareness among consumers in many other regions is hampering the growth of the global white button mushroom powder market.
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The global white button mushroom powder market has witnessed substantial growth in the past few years, and this growth rate is expected to increase by a significant rate over the forecast period of 2019-2029. South Asia is projected to register the highest growth rate, followed by East Asia, owing to rising inclination of health-conscious consumers toward white button mushroom powder-incorporated supplements.
Market participants are adopting various strategies to increase and expand their production capacities and improve their market share in the global white button mushroom powder market. Leading manufacturers of white button mushroom powder are focusing on sustaining the position of their brands in the mushroom industry.
They are also focusing on strategic developments and investments in multi-channel distribution networks. However, the high presence of substitutes for white button mushroom powder is somewhat restricting the market from reaching its full potential.
Key Segments of White Button Mushroom Powder Market
PMR’s report on the global white button mushroom powder market offers comprehensive information on the basis of end use, distribution channel, and region.
Key Questions Answered in Report
- How much is the white button mushroom powder market worth?
The global white button mushroom powder market is estimated to be worth US$ 164.18 Mn in the year 2021.
- What will be the demand outlook for white button mushroom powder market?
The white button mushroom powder market is slated to grow on a voracious note between 2021 and 2031.
- What was the last 5 year market CAGR?
The white button mushroom powder market witnessed a CAGR of 4.5% between 2015 and 2020.
- What are the key trends of white button mushroom powder market?
The latest trend is that of the beverage industry using white button mushroom powder on an extensive note as a taste enhancer ingredient. Several retail channels are offering white button mushroom powder herein.
- What is driving the demand for white button mushroom powder?
Increase in awareness about the advantages offered by mushroom powder is driving the demand for white button mushroom powder.
- What is the market share of top 5 players?
The top 5 players (Rejuva, Donnguan, Naturealm, DailyNutra, and Happy Wholefoods) account for more than 40% of the overall market share.
- What are the top 5 countries driving demand?
The top 5 countries driving demand include the US, China, India, UK, and France.
- What is the North America’s market Outlook?
North America is the major revenue generator to white button mushroom powder market.
- At what percentage white button mushroom powder market is going to register growth in Europe?
Europe will register growth at the rate of 4% in the white button mushroom powder market.
- What is the key market statistics in Korea and Japan?
Japan and Korea are amongst the leading consumers of white button mushroom powder, and would continue to be so.