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Whitening Emulsions Market

Market Study on Whitening Emulsions: Around three-fourths Sales Accounted for by Microemulsions

Global Whitening Emulsions Market Segmentation By Product ( Lotion, Skin cream), Skin cream is leading the Whitening Emulsions Market with a share of 51.2% in 2021.

Whitening Emulsions Market Outlook (2022 to 2032)

The global whitening emulsions market recorded a valuation of US$ 2.88 billion in 2021 and is forecasted to expand at a CAGR of 5.2% to reach US$ 4.99 billion by the end of 2032. According to this new study by Persistence Market Research, skin creams lead the market and accounted for a share of 51.2% in 2021.

Whitening emulsion products use synthetic or herbal ingredients to lighten the skin tone or reduce the extent of melanin to give an even skin tone. Whitening emulsions contain elements that reduce the body's secretion of melanin. Bleaching products work by reducing the number of melanocytes in the skin layer. Most people use whitening emulsions to treat skin problems such as acne scars, age spots, or hormone-related discoloration. This technique is also used to lighten naturally dark skin.

Sales of whitening emulsions accounted for 30.7% share of the global skincare market in 2021.

Whitening Emulsions Market Size (2021)

US$ 2.88 Billion

Estimated Market Value (2022)

US$ 3.01 Billion

Forecasted Market Value (2032)

US$ 4.99 Billion

CAGR (2022 to 2032)


Market Share of Top 5 Countries


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Sales Analysis of Whitening Emulsions (2017 to 2021) Vs. Market Outlook (2022 to 2032)

Demand for whitening emulsions increased at a CAGR of 4.1% from 2017 to 2021 owing to the increased availability of specialized face creams and the rapid growth of online sales.

The COVID-19 outbreak led to a shift in consumer preferences and more people are now looking for active and functional skin care products, which is expected to accelerate target market growth over the forecast period. As such, manufacturers are bringing in new products to meet the changing needs of consumers.

  • For example, in June 2021, Shiseido Co. Ltd. released a multifunctional sunscreen under the brand Anessa. The product comprises 50% skincare ingredients, including M-acid, and tranexamic, which is a whitening agent that helps in suppressing melanin production.

Increasing demand for brightening products for flawless and radiant skin is one of the key driving factors in the skincare industry. A greater percentage of Asian women have shown a desire for skin whitening emulsions, largely to avoid color discrimination. The recently increased penetration of whitening emulsions is due to the growing demand for natural and organic products, a sustainable manufacturer approach, and the introduction of innovative formulations to the market.

Innovations aimed at introducing new skin whitening emulsifying agents indicate profitable demand growth for the forecast period. In recent years, leading manufacturers of cosmetics and personal care products have expanded their ability to produce whitening emulsions and other products. Market players are launching simple, inexpensive ingredients to increase their profit margins.

  • In 2019, Sirona Biochem, a Canadian manufacturer of skin-whitening ingredients, discovered its skin-whitening element that is SBM-TFC-1067.

The global market for whitening emulsions is expected to grow at a value CAGR of 5.2% during the forecast period (2022 to 2032).

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What Key Opportunities Await Manufacturers of Whitening Emulsions?

Several studies discuss the emotional advantages of users of skincare products, and thus, are expected to boost the sales of whitening emulsions.

  • For instance, a recent survey by Cosmetics Europe revealed that almost 70% of participants thought that cosmetics enhance the quality of life.

Industry participants have greatly increased the scope of their product portfolios over time by incorporating new items into their segments. Additionally, with an increased number of mobile phones in the market, it creates the opportunity to market products online.

Companies are focusing on online sales because the Internet continues to have a significant impact on marketing and sales. For increasing their sales, a majority of established companies have created sales channels in retailing. In the case of start-ups, the direct-to-customer sales channel and online platforms are given top priority from a financial and resource standpoint.

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How Can Demand Growth for Whitening Emulsions Get Impacted?

Growing controversies around the use of skin-whitening products around the world can hinder market growth.

  • For instance, in July 2020, Unilever rebranded its skin-whitening cream as Glow & Lovely, which is India's best-selling melanin-suppressing face cream, due to criticism about the branding of its products that creates racial stereotypes.

Whitening emulsions are used to reduce melanin levels in the skin, making the skin more radiant and even. Various topical solutions have been used extensively, including lotions, gels, creams, and other topical therapies. However, these do not guarantee 100% effectiveness. Therefore, several consumers are opting for combination therapies for skin whitening treatment. These include laser treatments and chemical peels, along with the use of topical solutions, which lead to better results.

These factors could have a negative effect on the developmental growth of the market for whitening emulsions.

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Country-wise Insights

What Makes India a Highly Lucrative Market for Whitening Emulsion Manufacturers?

India held 43.1% share of the South Asian market in 2021 and is projected to exhibit a CAGR of 3.6% during the forecast period.

The growing fascination with fair-skinned Indian women and men is a major driver for this regional market, encouraging manufacturers to introduce a variety of products to meet the needs of this demographic. The Indian market is also fuelled by explosive population growth as well as the growing influence of Western culture.

Why is the United States a Large Market for Whitening Emulsion Products?

The United States led the North American region with a market share of 94.5% in 2021 and is expected to continue to experience high growth over the forecast period.

Consumers in the country are willing to pay more to look younger, brighter, and have radiant skin.

  • For example, in 2021, Americans spent an average of US$ 322.88 on skincare, according to a report by SkinStore.

What is the Outlook for Whitening Emulsions in Germany?

Germany is set to exhibit a CAGR of 5.8% for whitening emulsions during the forecast period.

High consumer disposable income, easy access to online and offline channels, and a wide range of product offerings are driving market growth in Germany. Due to the onset of COVID in 2020, self-care products such as at-home face masks, creams, and whitening emulsions saw a jump in demand, which will continue over the years to come.

Category-wise Insights

Which Type of Whitening Emulsion Product is Highly Popular?

Skin creams accounted for a market value share of 51.2% in 2021, and their demand is set to increase at a CAGR of 4.7% between 2022 and 2032. With the high penetration of organic skincare products in the market, skin creams are expected to witness further demand growth due to the wide range of products available, combined with the growth in disposable income across China, Australia, India, and Europe.

Which Ingredient is Widely Used to Produce Whitening Emulsions?

The other ingredients segment is set to exhibit a CAGR of 4.6% over the forecast period after having held a market share of 55.6% in 2021. Chemical ingredients for skin depigmentation are widely used in dermatology and cosmetics, which also drives their use in conventional products.

Competitive Landscape

Manufacturers are turning to discreet, innovative, and sustainable packaging of whitening emulsions to meet varied consumer demands. As such, brand promotion takes place on a parallel path. Key players mostly rely on a mixture of organic and inorganic growth strategies such as product launches, acquisitions, and collaborations.

Some of the key developments in the market are:

  • In 2021, Beiersdorf launched the reformulated face care brand O.W.N with a focus on individual skincare needs.
  • In 2020, L'Oréal acquired U.S.-based skincare brand Theyers Natural Remedies. Through this acquisition, L'Oreal hopes to expand its customer base through integration into the consumer products space.
  • In April 2022, Neutrogena India introduced its new bright boost line to address the rising issue of dull skin. A resurfacing micro polish, illuminating serum, and gel cream are among the available products.

Whitening Emulsions Industry Report Scope



Forecast Period

2017 to 2021

Historical Data Available for

2022 to 2032

Market Analysis

US$ Million for Value

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • The Middle East & Africa

Key Countries Covered

  • U.S.
  • Canada
  • Brazil
  • Mexico
  • Argentina
  • U.K.
  • Germany
  • Italy
  • Russia
  • Spain
  • France
  • India
  • Thailand
  • Indonesia
  • Malaysia
  • Japan
  • China
  • South Korea
  • Australia
  • New Zealand
  • Türkiye
  • GCC
  • South Africa

Key Market Segments Covered

  • Product Type
  • Form
  • Ingredient
  • Distribution Channel
  • Region

Key Companies Profiled

  • L'Oréal S.A
  • Beiersdorf AG
  • Unilever PLC
  • Procter & Gamble Company
  • Shiseido Company
  • Estée Lauder Companies Inc
  • Avon Products Inc.
  • VLCC Health Care Limited
  • Lotus Herbals Private Limited
  • Clarins Group
  • Himalaya Global Holdings Limited
  • Kaya Limited
  • Kanebo Cosmetics Inc.
  • RichFeel Hair & Beauty Pvt. Ltd.
  • Eveline Cosmetics
  • Rozgé Cosmeceutical
  • Bio Veda Action Research Private Limited
  • Civant LLC
  • Sabinsa Corporation
  • Sanora Beauty Products


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Whitening Emulsions Industry Research Segmentation

By Product Type:

  • Lotions
  • Skin Creams

By Form:

  • Microemulsions
  • Others

By Ingredient:

  • Herbal
  • Others

By Distribution Channel:

  • Hospital Pharmacies
  • Supermarkets/Hypermarkets
  • Drug Stores
  • Retail Pharmacies
  • Online Pharmacies
  • e-Commerce

By Region:

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • Middle East and Africa (MEA)

- Companies Covered in This Report -

  • Unilever PLC
  • L'Oréal S.A
  • Beiersdorf AG
  • Procter & Gamble Company
  • Shiseido Company
  • Estée Lauder Companies Inc
  • Avon Products Inc.
  • VLCC Health Care Limited
  • Lotus Herbals Private Limited
  • Clarins Group
  • Himalaya Global Holdings Limited
  • Kaya Limited, Kanebo Cosmetics Inc.
  • RichFeel Hair & Beauty Pvt. Ltd.
  • Eveline Cosmetics
  • Rozgé Cosmeceutical
  • Bio Veda Action Research Private Limited
  • Civant LLC
  • Sabinsa Corporation
  • Sanora Beauty Products

- Frequently Asked Questions -

The global whitening emulsions market was valued at US$ 2.88 billion in 2021 and is set to expand 1.7X over the next ten years.

Demand for whitening emulsions is expected to reach US$ 4.99 billion by 2032, with sales revenue expected to register 5.2% CAGR.

Increased spending on skincare products, growing preference for fair skin, and rising consumer confidence are key trends in this market.

India, the U.S., China, Germany, and the U.K. are expected to drive the most demand for whitening emulsions.

The U.S. accounted for 94.5% share of the North American market in 2021.

Demand for whitening emulsions in Europe is expected to register a CAGR of 6% over the next ten years.

China, the U.S., and India are key manufacturers of whitening emulsions.

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