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Essential Oil Soap Market

Market Study on Essential Oil Soaps: Lavender Essential Oil Widely Preferred for Manufacturing Soaps

Essential Oil Soap Market by Type (Lavender, Rose, Tea Tree, Peppermint and Rosemary)

Essential Oil Soap Market Outlook (2023 to 2033)

The Global Essential Oil Soap Market is forecasted to expand rapidly at 11.5% CAGR and reach a valuation of US$ 28.5 billion by 2033, up from its size of US$ 8.5 billion at the end of 2022.

The market has been growing at a fast pace in recent years due to increased demand for natural and organic personal care products. This trend has been fueled by rising awareness among consumers about the harmful effects of synthetic ingredients in personal care products. Additionally, the COVID-19 pandemic had a significant impact on the demand for essential oil soaps. As people became more concerned about hygiene and hand washing during the pandemic, there was a surge in the demand for natural and organic soaps, including essential oil soaps.

There is also increased competition in the market with both established and new brands entering this space. Manufacturers are increasingly focusing on product innovation and marketing strategies to differentiate themselves from competitors. In terms of regional demand, North America and Europe have traditionally been the leading markets for essential oil soaps; however, there is also growing demand in the Asia Pacific region, particularly India and China.

Attribute Key Insights

Essential Oil Soap Market Size (2023E)

~US$ 9.5 Billion

Projected Sales of Essential Oil Soaps (2033F)

~US$ 28.5 Billion

Market CAGR (2023 to 2033)

~11.5%

Market Share of Top 5 Manufacturers (2022)

~25% to 30%

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Demand Analysis of Essential Oil Soaps (2018 to 2022) Vs. Market Estimates (2023 to 2033)

From 2018 to 2022, sales of essential oil soaps increased at a CAGR of 8.5%, with the demand for organic essential oils rising at a significant rate.

In recent years, there has been growing interest in natural and organic products, including skincare and personal care items. This trend has led to an increase in the demand for organic essential oil soaps, which are believed to offer several benefits for the skin and overall well-being. Furthermore, essential oil soaps are considered more environment-friendly than conventional soaps as they typically contain natural ingredients and do not have synthetic fragrances or harsh chemicals that are harmful to the environment.

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Why are We Seeing Surging Demand for Essential Oil Soaps?

“Growing Concerns about Potential Health Risks Associated with Synthetic Ingredients”

Consumers are becoming more aware of the potential health risks associated with the use of synthetic ingredients in personal care products. As a result, there is a growing demand for natural and organic products that are perceived as safer and healthier options.

Consumers across the world are becoming more environmentally conscious and are looking for personal care products that are eco-friendly and sustainable. Essential oil soaps are often perceived as more environmentally friendly than conventional soaps because they are manufactured from natural ingredients rather than synthetic ingredients and harsh chemicals. Demand for organic female care products, including essential oil soaps, is growing rapidly, driven by consumer demand for natural and environment-friendly personal care products that promote overall health and well-being.

“Surging Interest in Aromatherapy”

Essential oils are commonly used in aromatherapy to promote relaxation, reduce stress, and improve overall well-being. Certain essential oils have been shown to help improve mood and emotional well-being. For instance, citrus oils such as lemon and orange can be uplifting and energizing, while frankincense and ylang-ylang are known for their calming and mood-enhancing properties.

When used properly, essential oils are generally considered safe and do not have the same risks or side effects associated with traditional medicines. As more consumers are becoming interested in aromatherapy, the demand for essential oil soaps is also increasing in the market.

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What Can Stifle Sales of Essential Oil Soaps to Some Extent?

“High Cost of Essential Oil Soaps Limiting their Accessibility”

Essential oil soaps are generally more expensive than conventional soaps due to the cost of the natural ingredients used to manufacture them. High cost of essential oil soaps is making them less competitive against lower-priced products as conventional soaps and personal care products that are less expensive attract consumers who are not willing to pay the premium price for these products.

This factor could limit their appeal to price-sensitive consumers who may not be willing to pay more for their products. This is affecting the global market by limiting accessibility, increasing competition, and requiring manufacturers to different find ways to differentiate their products.

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Country-wise Insights

How is the Essential Oil Soap Market Progressing in Indonesia?

"Rising Awareness about Natural & High-Quality Soaps"

Indonesia is known for producing a variety of essential oils such as patchouli, clove, and nutmeg oil, which is providing an opportunity for the growth of essential oil soap suppliers in the country. Local manufacturers can leverage these natural ingredients to produce unique and high-quality products.

With rising awareness of the benefits of natural and organic products, coupled with growing demand for personal care products, growth of the essential oil soap market in Indonesia is set to be substantial. The country's large population, which is expected to continue growing, also presents a significant opportunity for organic personal care product manufacturers.

Challenges to the growth of the market in Indonesia are based on factors such as competition from established soap brands, affordability issues for lower-income consumers, and potential regulatory hurdles in the use of essential oils in personal care products. Market players in Indonesia will need to navigate these challenges to create a strong market presence for their essential soap oils.

What is Driving Demand for Essential Oil Soaps in India?

"Rising Urbanization and Lifestyle Changes in India"

Since India has a long history of using natural and organic products for personal care, it has contributed to the growth of the essential oil soap market. The use of essential oils in Ayurveda and traditional Indian medicine has also increased the popularity of essential oil soaps in the country. With the increase in urbanization and changing lifestyles, Indian consumers have created a growing demand for natural and organic personal care products, including essential oil soaps. The Indian market is also being driven due to the formulation of various policies by the Indian government.

What is the Stance of the China Market for Essential Oil Soaps?

“Rapidly Rising Awareness about Benefits of Essential Oils”

The market in China is growing rapidly and has a large and growing middle-class population that is increasingly interested in natural and organic personal care products. Rising awareness of the benefits of essential oils, such as aromatherapy and skin health benefits, has also contributed to the demand growth for essential oil soaps in China.

The country's large and expanding e-Commerce market has made it easier for consumers to access a wide range of personal care products, including essential oil soaps, which has further boosted the growth of the market. The Chinese government has introduced various policies and initiatives to promote the use of natural and organic products, which has created a favorable environment for the manufacturers of essential oil soaps in the country.

Category-wise Insights

Which Essential Oil is Widely Used for Manufacturing Soaps?

“Lavender Essential Oil Remains Widely Preferred Choice”

Lavender essential oil is one of the most popular essential oils used in soaps due to its well-known relaxing and soothing properties. As a result, lavender essential oil soaps are widely available and demanded around the world.

There are numerous factors influencing the demand for essential oil types in the market, including consumer preferences, brand reputation, pricing, and distribution channel. As the market for essential oil soaps continues to evolve, market share for specific types of essential oil soaps, such as lavender-based soaps, is expected to increase in the global market.

Which Sales Channel Accounts for High Sales of Essential Oil Soaps?

“e-Commerce Sales Account for Leading Market Share”

E-Commerce channels allow consumers to shop from the comfort of their homes at any time of the day or night. This is the major selling point for essential oil soaps, especially for busy consumers who may not have the time to shop in physical stores. e-Commerce sites have lower overhead costs than physical stores, which can translate into lower prices for consumers and higher profit margins for sellers.

Online marketplaces such as Amazon, Etsy, and eBay are increasingly popular for selling essential oil soaps. These platforms offer a wide range of products to consumers and make it easy for small businesses and individual sellers to reach a large audience.

Competitive Landscape

The market for essential oil soap products is highly competitive with many small- and medium-sized players competing for market share. Some of the key factors that are driving competition in the market include product quality, brand reputation, pricing, and distribution channels.

In terms of product quality, companies that offer high-quality essential oil soaps made with natural and organic ingredients are more likely to gain. Customers are becoming increasingly interested in natural and organic products that are free from harmful chemicals and synthetic fragrances.

  • Young Living Essential Oils and doTERRA have gained a strong foothold in the market by producing high-quality essential oil soaps made with natural and organic ingredients. Their products are known for their purity and potency, and they are able to command premium prices for their products.

Essential Oil Soap Industry Report Scope

Attribute Details

Forecast Period

2023 to 2033

Historical Data Available for

2018 to 2022

Market Analysis

  • US$ Million for Value
  • Units for Volume

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • META

Key Countries Covered

  • United States
  • Canada
  • Brazil
  • Mexico
  • Germany
  • United Kingdom
  • France
  • Spain
  • Italy
  • South Africa
  • Northern Africa
  • GCC Countries
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand

Key Market Segments Covered

  • Essential Oil Type
  • Soap Type
  • Price Range
  • Sales Channel
  • Region

Key Companies Profiled

  • Young Living Essential Oils
  • doTERRA
  • Dr. Bronner's
  • Rocky Mountain Soap Company
  • L'Occitane en Provence
  • Neal's Yard Remedies
  • Plantlife Natural Body Care
  • Aromatherapy Associates
  • EO Products
  • The Body Shop
  • Kama Ayurveda
  • ENCHANTEUR
  • Other

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Essential Oil Soap Industry Research Segmentation

By Essential Oil Type:

  • Lavender
  • Rose
  • Tea Tree
  • Peppermint
  • Rosemary
  • Others

By Soap Type:

  • Liquid Soap
  • Moisturizing Soap
  • Antibacterial Soap
  • Natural Soap

By Price Range:

  • Economy
  • Mid-Range
  • Premium

By Sales Channel:

  • Hypermarkets/Supermarkets
  • e-Commerce
  • Retail Stores
  • Pharmaceutical Stores

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • META

- Companies Covered in This Report -

  • Young Living Essential Oils
  • doTERRA
  • Dr. Bronner's
  • Rocky Mountain Soap Company
  • L'Occitane en Provence
  • Neal's Yard Remedies
  • Plantlife Natural Body Care
  • Aromatherapy Associates
  • EO Products
  • The Body Shop
  • Kama Ayurveda
  • ENCHANTEUR
  • Other Players (As requested)

- Frequently Asked Questions -

The global essential oil soap market is expected to surge ahead at 11.5% CAGR through 2033.

The market for essential oil soaps stands at a valuation of US$ 9.5 billion in 2023.

Prominent manufacturers of essential oil soaps are Young Living Essential Oils, doTERRA, Dr. Bronner's, Rocky Mountain Soap Company, L'Occitane en Provence, Neal's Yard Remedies, Plantlife Natural Body Care, Aromatherapy Associates, EO Products, The Body Shop, Kama Ayurveda, and ENCHANTEUR.

Revenue from the sales of essential oil soaps is estimated to reach US$ 28.5 billion by 2033.

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