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Mobile Marketing Market

Market Study on Mobile Marketing: Zeal to Offer Enhanced Customer Experience to Fuel the Demand

Mobile Marketing Market Segmented By Platform, Services Component for Messaging, Push notification, Mobile Emails, Quick Response (QR) Code, Location-based Marketing, In-app Messages, Mobile Web, Others Channel for Small and Medium Enterprises (SMEs), Large Enterprises

Mobile Marketing Market Outlook

The global mobile marketing market was worth US$ 17.6 billion in 2022 and is expected to grow to US$ 91 billion by 2032, with a CAGR of 17.8% between 2022 and 2032.

The high growth of the mobile marketing market can be attributed to multiple factors. An analysis of the mobile marketing market indicates that over the projected period, rising geofencing use across various sectors is expected to considerably fuel the mobile marketing market.

Attributes Details

Mobile Marketing Market CAGR (2022-2032)


Mobile Marketing Market Value (2022)

US$ 17.6 Bn

Mobile Marketing Market Value (2032)

US$ 91 Bn

Furthermore, the use of Artificial Intelligence (AI) and Augmented Reality (AR) in the retail sector to analyse consumer behaviour and provide notifications in response to that behaviour is expected to drive the sales of mobile marketing.

Over the next few years, a rapid increase in viewers accessing Over the Top (OTT) content is expected to generate the major potential for digital businesses. The increased adoption of ad-blocking software by smartphones users to avoid annoying adverts is the key factor restricting the growth of the demand for mobile marketing. Furthermore, growth is projected to be limited by government regulations governing mobile advertising, as well as privacy and security concerns.


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What is the COVID-19 Impact on the Mobile Marketing Market?

Covid –19 has been detrimental to various industries, the mobile marketing market being one of them. The major market players of the industry have been successful in transforming the challenges into opportunities and growing their market share during the period of a pandemic.

One of the important aspects expected to have a direct impact on the industry is the growing usage of omnichannel platforms. According to studies, over 60% of consumers prefer to shop online, while 30% prefer to shop in physical stores, with the remaining 10% choosing both channels. One of the primary aspects that have influenced online marketing and purchasing experiences is the easy availability of these platforms, along with effective network connectivity.

Within the pandemic scenario, as most organizations embrace a work-from-home policy, demand for cloud services has increased, requiring businesses to focus on excellent consumer experience surveys and insights in order to supply perfect behaviour and services. This has led to growth in the demand for mobile marketing and stabilizing the impact of a pandemic on the sales of the mobile marketing industry.

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What Factors Contributes to the Growth of the Mobile Marketing Market?

The mobile marketing market has been growing rapidly due to changes in the global sociological and economic market outlook. The rise in popularity of the on-demand business model, the omnichannel shopping experience, and the desire for personalization in consumer behaviour has prompted a number of organizations to implement strategic initiatives that are projected to raise overall product sales and profit margins pertaining to mobile marketing.

Furthermore, improvements in software, such as the incorporation of artificial intelligence and analytics into mobile applications, are expected to have a positive impact on the mobile marketing market share growth. However, given the entire data structure includes both structured and unstructured formats, the increased difficulties associated with integrating electronic data exchange and data sync are projected to stifle the mobile marketing market growth.

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What Limits the Growth of the Mobile Marketing Market?

As per the mobile marketing market study by Persistence Market Research, despite the success of mobile marketing, there are still limitations in the market. For example, many marketers are still unsure if their target customer is mobile, so they avoid using the technology.

Many websites and content are not responsive, which might lead to the failure of mobile marketing tactics. Good mobile traffic does not always imply good conversion, and marketers that use mobile marketing frequently become disappointed, even when the problem is with the method rather than the technology.

The increased adoption of ad-blocking software by smartphone users to avoid annoying adverts is the key factor restricting the growth of the mobile marketing market share. Furthermore, growth is projected to be limited by government regulations governing mobile advertising, as well as privacy and security concerns.

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What are the Key Trends Prevailing in the Mobile Marketing Market?

Websites, email, SMS and MMS, social media, and applications are all used in mobile marketing to contact a core demographic on their phones, tablets, and other portable devices.

Customers have begun to move their attention (and expenditure) to cell phones in recent years. As a consequence, in order to achieve optimal omnichannel participation, marketers are getting on board. As technology becomes increasingly more dispersed, marketing is becoming more factionalized as well.

Content must be sophisticated and precisely targeted in order to grab and maintain the attention of potential buyers. This trend has been the driving force behind the growth of mobile marketing market adoption trends.

In the context of mobile marketing, this means taking into account gadgets and utilizing SMS/MMS as well as smartphone apps. Mobile marketing is a crucial part of any marketing plan, whether short- or long-term.

Mobile marketing may increase brand value and demand for products or services by connecting with more consumers in real-time at any point in the customer lifecycle. In the approaching years, such advantages are expected to propel the mobile marketing business forward. Mobile phones are also gaining in popularity.

Mobile marketing is unique in that it reaches individuals right where they are, in real-time. Additionally, as more and more purchases are made through mobile devices, it is becoming an increasingly important function of marketing which is leading to increased demand for mobile marketing.

Comparative View of Adjacent Mobile Marketing Market

Attributes Mobile Marketing Market

CAGR (2022-2032)


Market Value (2026)

US$ 25 Bn

Growth Factor

Growth in software developments, such as the integration of artificial intelligence and analytics inside mobile applications, is expected to have a positive impact on total mobile marketing market growth.


Artificial Intelligence (AI) and Augmented Reality (AR) are expected to proliferate in the retail sector, allowing companies to better analyse customer behaviour and provide information accordingly.

Key Trends

Because of the increasing adoption of mobile marketing platforms and services among businesses in this region, North America is likely to be the largest revenue contributor to the worldwide mobile marketing market during the forecast period.

Comparative View of Adjacent SMS Firewall Market

Attributes SMS Firewall Market

CAGR (2022-2032)


Market Value (2026)

US$ 3 Bn

Growth Factor

SMS phishing, SMS spoofing, and SMS spamming are all instances of SMS fraud which are driving the SMS firewall market.


Telecom operators are eagerly embracing SMS firewall solutions to safeguard their networks and detect unlawful SMS traffic, which allows them to expand their business operations and improve customer service.

Key Trends

China is one of the most developed markets in the world, with companies like China Telecom, China Unicom, and China Mobile leading the way in the development of 5G services, despite the fact that 4G remains the most popular mobile technology in the country, accounting for more than 80% of total connections.

Comparative View of Adjacent Marketing Resource Management Market

Attributes Marketing Resource Management Market

CAGR (2022-2032)


Market Value (2026)

US$ 5.5 Bn

Growth Factor

Increased digitalization across all sizes of businesses, as well as the emergence of cutting-edge technology like AI and machine learning is projected to drive the market forward.


Hybrid cloud services are becoming more popular which is expected to increase the horizon for the marketing resource management market.

Key Trends

Modular suites with integrated solutions and third-party interfaces provide numerous advantages and is projected to lead the market in the coming years.

The mobile marketing market adoption trends portray that organizations use mobile marketing as one of their primary digital marketing methods to promote their products and services. It also reduces paper expenses and represents a quick and simple way to communicate with target clients. It enables the incorporation of new, inventive advertising approaches into pre-existing marketing plans in order to increase their impact and accessibility among prospective customers.

According to several surveys conducted by various companies, more than 90% of young people use cell phones to obtain information or material. Mobile internet is used by around 49% of smartphone owners to access search engines. Such aspects are expected to provide growth prospects for the leading players in the mobile marketing industry.

What is the Segmentation Outlook for the Mobile Marketing Market?

A thorough analysis of the mobile marketing market by Persistence Market Research has enabled clarity on the segmentation of the industry. Component, channel, organisation size, verticals, and region are the main categories in the mobile marketing market. The market is divided into platform and service segments based on components.

It is divided into messaging, push notifications, mobile emails, fast response codes, and other channels. It is divided into two categories based on the size of the company: small and medium businesses and large businesses.

Retail and E-Commerce, travel & logistics, automotive, BFSI, Telecom and IT, and Others are the verticals in which the mobile marketing market share is divided. North America, Europe, Asia-Pacific, and LAMEA are the regions included.

Which Segment is Likely to Lead the Mobile Marketing Market by Component?

The platform segment dominated the global mobile marketing market share by components in 2020, and it is expected to continue to do so during the forecast period as the necessary to assess customer requirements and behaviour to design a successful product range grows.

The expected growth rate for the platform segment in the mobile marketing market is 17.3% through the forecast years 2022 to 2032.

Demand for online food delivery, transportation, and a variety of other services where technology integration plays a key role are just a few examples of this business model in action. The demand for an all-in-one platform integration tool is expected to drive the mobile marketing market expansion throughout the projected period, owing to this model's quick adoption.

Which Segment is Likely to Lead the Mobile Marketing Market by Channel?

Due to an increase in the number of mobile phone users who use mobile search engines often, the mobile web segment is predicted to lead the global mobile marketing market in terms of revenue over the forecast period. Furthermore, growing spending by firms to advertise their product lines via mobile search engines is likely to fuel revenue growth in this segment over the projection period.

Due to the increasing popularity of QR codes in mobile marketing across numerous industries, the QR codes segment is predicted to rise significantly over the forecast period. This has changed the mobile marketing market outlook for the upcoming years, and the mobile web segment is expected to rise at a high CAGR of 16.9% throughout the forecast period.

Which is the Leading Region in the Mobile Marketing Market?

Regions CAGR (2022-2032)

United States


United Kingdom






South Korea


Because of the increased use of mobile marketing solutions and services by businesses in this region, North America is likely to continue to account for a bigger revenue share among other regional markets throughout the projection period.

Furthermore, as a result of increased rivalry to gain new clients, satisfy existing clients, and keep such clients, businesses are investing more in automated marketing. Furthermore, the region's mobile marketing market expansion is likely to be boosted by the presence of mobile marking solutions and service providers such as Microsoft Corporation, Oracle Corporation, International Business Machines Corporation, and Google LLC, among others.

The North American mobile marketing market is expected to contribute significantly to the mobile marketing adoption trends.

Due to the rising demand for mobile marketing solutions and services across various industries in countries such as China and Japan, Asia Pacific is predicted to develop at a much faster rate in terms of revenue during the forecast period.

Companies in the region have realized that mobile marketing may provide them with a competitive advantage, improve customer and company communications, and help them build a strong brand identity, leading to a continuous transition away from traditional marketing techniques and toward mobile marketing.

How does Competition Influence the Mobile Marketing Market? 

Owing to the enormous number of small and major competitors working in both the domestic and foreign markets, the mobile marketing market is extremely competitive. Key firms are pursuing methods such as product and service innovation, as well as mergers and acquisitions, to fragment the market. This is expected to drive the demand for mobile marketing in the upcoming years and lead to the growth of the industry at a higher rate.

Some of the key players in the mobile marketing market include, as per market analysis, include :

  • IBM Corporation
  • Alphabet Inc. (Google)
  • InMobi
  • Millennial Media
  • Marketo (Adobe Inc.)
  • Amobee Inc. (Singapore Telecommunications Ltd)
  • Flurry Inc.
  • Inc.
  • Oracle Corp.
  • Chartboost Inc.
  • SAS Institute Inc.

Report Scope

Attributes Details

Forecast period


Historical data available for


Market analysis

USD Bn for Value

Key Countries Covered

  • U.S.
  • Canada
  • Brazil
  • Mexico
  • Germany
  • Italy
  • France
  • U.K.
  • Spain
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Indonesia
  • Malaysia
  • Australia and New Zealand
  • GCC Countries
  • Turkey
  • Northern Africa
  • South Africa

By Market Segments

  • By Component
  • Channel
  • Organization Size
  • Vertical
  • Region

Key Companies Profiled

  • IBM Corporation
  • Alphabet Inc. (Google)
  • InMobi
  • Millennial Media
  • Marketo (Adobe Inc.)
  • Amobee Inc. (Singapore Telecommunications Ltd)
  • Flurry Inc.
  • Inc.
  • Oracle Corp.
  • Chartboost Inc.
  • SAS Institute Inc.


Available Upon Request

Key Segments:

By Component

  • Platform
  • Services

By Channel

  • Messaging
  • Push notification
  • Mobile Emails
  • Quick Response (QR) Code
  • Location-based Marketing
  • In-app Messages
  • Mobile Web
  • Others

By Organization Size

  • Small and Medium Enterprises (SMEs)
  • Large Enterprises

By Vertical

  • Retail and eCommerce
  • Travel and Logistics
  • Automotive
  • BFSI
  • Telecom and IT
  • Media and Entertainment
  • Healthcare
  • Government
  • Others (includes energy, education, real estate, and utilities and power)

By Region

  • North America
    • US
    • Canada
  • Europe
    • UK
    • Germany
    • Rest of Europe
  • APAC
    • China
    • Japan
    • ANZ
    • Rest of APAC
  • MEA
    • UAE
    • South Africa
    • Rest of MEA
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America

- Companies Covered in This Report -

  • Google
  • Microsoft
  • Amazon Web Services
  • IBM
  • Oracle
  • SAP
  • Teradata
  • SAS
  • Dell Technologies
  • Hewlett Packard Enterprise

- Frequently Asked Questions -

Mobile Marketing market is projected to have a CAGR of 17.8% through 2032.

United States is the leading region in the mobile marketing market with an anticipated value of US$ 31.2 Bn by 2032.

Mobile Web segment lead the market by business model type with the projected CAGR of 16.9% by the end of the forecast period.

The Mobile Marketing market is predicted to grow US$ 91 Bn by 2032.

Platform segment leads the market with the projected CAGR of 17.3% from 2022-2032.

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