Mobile Apps and Web Analytics Market

Market Study on Mobile Apps and Web Analytics: Rising Digitization and Need of Enhanced Customer Experience Pushes the Demand

Mobile Apps and Web Analytics Market Segmented By Solutions, Services on Cloud and on- premises for Email Marketing, Content Marketing, Marketing Automation, Social Media Management, Heat Map Analytics

Mobile Apps and Web Analytics Market Outlook

The mobile apps and web analytics market is expected to strengthen its hold at a CAGR of 16.4% between 2022 and 2032.

The market is valued at US$ 9.6 bn in 2022 and is likely to reach US$ 44 Bn by 2032. Previously, the market was flourishing at a slightly higher CAGR of 18.2% (2015-2021), resulting in market size of US$ 8.2 Bn in 2021.

“Growing competition in the mobile market and integration of cutting-edge advanced technologies like AI and ML are thriving the sales of mobile apps and web analytics solution software, enhancing the customer experience.”

Global study on mobile apps and web analytics market shows that high mobile penetration, better network bandwidths and demand for improved customer experience is strengthening the core of the mobile apps and web analytics market.

Other components of the market are data analysis and monitoring and mobile app integration with AI, fueling the demand for mobile apps and web analytics solutions. Covid-19 has also amplified the growth of the market due to its introduction of remote work processes.

Attributes

Details

Mobile apps and Web analytics Market CAGR (2022-2032)

16.4%

Mobile Apps and Web Analytics Market Value (2022)

US$ 9.6 Bn

Mobile Apps and Web Analytics Market Value (2032)

US$ 44 Bn

Find Out More about the Report Coverage

Companies

  • MICROSOFT
  • GOOGLE
  • ORACLE
  • SAP
  • AWS
  • IBM
  • TERADATA
  • ADOBE
  • SAS INSTITUTE
  • MICRO FOCUS

What is COVID-19 Impact on the Mobile Apps and Web analytics Market?

Covid-19 has brought uncertainty and damage for most of the global market, adversely impacting the supply chains, distribution channels and marketing channels. Markets related to the latest technologies have also got impacted through the spread of novel coronavirus.

The mobile apps and web analytics market has got mixed affect from covid-19. The market got affected as manufacturing units and corporates were shutdown to prevent the spread of the virus. Though the work from home procedures have helped the developers in finding new ways and tools to enhance customer experience. Also, the pandemic has increased the demand for decent and 24/7 customer support, mobile apps integrating AI chatbots help the end users in navigating through apps and resolve their query. The real-time customer support has increased the adoption of mobile apps and web analytics solutions.

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What Factors Contributes to the Growth of the Mobile Apps and Web Analytics Market?

Customer experience is a crucial part of the any enterprise’s functions. The enhanced customer experience is the part of competitive strategy, helping resolve the customer’s queries and issues. The mobile apps and web analytics work on multiple customer touchpoints that give information about customer’s dimension and the data that can be analyzed in order to understand his/her issues.

The growing competition has led companies to find new ways to indulge with their customers or potential customers, providing them a good customer experience, increasing the sales mobile apps and web analytics. With the integration of AI chatbots, the customers get basic troubleshooting service 24/7. Customer behavior and intent-driven engagement is said to hold the highest ROI rate as it’s the most helpful while analyzing customer experience through channels like website traffic, social media engagement.

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What Limits the Growth of the Mobile Apps and Web Analytics Market?

Privacy and security concerns due to the distance between consumers and business and cyberattacks such as phishing attacks are the most prominent. For example, website imitating to be the official website to steal the personal information of customer in order to commit multiple thefts.

These concerns the growth of mobile apps and web analytics market the most. The government and concerned authorities have introduced new compliance laws that restricts companies to collect data from the visitors or customers without their consent. The law restricts the first and third parties to collect the data.

Cyber breaches are rising amongst large as well as SMEs that leads to account thefts, leading authorities to push companies to be transparent about their data collections, pushing the demand for web analysis tools.

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What are the Opportunities Prevailing in the Mobile Apps and Web Analytics Market?

High mobile app penetration and better networks with expanded bandwidths along with covid-19 have pushed companies to go remote.

Remote work has created multiple opportunities for vendors and developers to enhance their platform and make it more flexible for advanced technologies like artificial intelligence, machine learning and predictive decision-making tools, companies are pushing bring your own device prospect (BYOD) that helps in increasing the sales of mobile apps and web analytics solutions.

mobile apps and web analytics market

What are the Challenges in the Mobile Apps and Web Analytics Market?   

Data synchronization across the enterprises play crucial role in the different operations regarding web analytics and monitoring of customer related data, working on joining multiple end points to make the overall experience. Data collected from multiple touchpoints that is not helpful created the data vacuum, restricting the growth of mobile apps and web analytics.

Comparative View of Adjacent Mobile Apps and Web analytics Market:

Attributes

Mobile Apps and Web analytics Market

CAGR (2022-2032)

16.4%

Market Value (2026)

US$ 17.99 Bn

Growth Factor

Enhanced customer experience, remote work and increased competitiveness in engaging the potential customers are driving the sales of mobile apps and web analytics solutions.

Opportunity

Market is creating opportunities for the vendors to the components more accessible and easily installable for end users.

Key Trends

The integration of customer support with artificial intelligence, machine learning and predictive decision-making tools.

Comparative View of Adjacent Web Analyticss Market

Attributes

Web Analyticss Market

CAGR (2022-2032)

15%

Market Value (2026)

US$ 7.05 Bn

Growth Factor

Expanding marketing automation around multiple industries, martech platforms are largely adopted by the companies are pushing the web analytics market forth.

Opportunity

New Web engines adopting ML and AI are pushing the sales of web analytics, increasing the personalization of web analyticss tools through multiple platforms.

Key Trends

Retail market is the largest consumer of the web analytics market, where new breed of e-retailers has emerged.

Comparative View of Adjacent Mobile Analyticss Market:

Attributes

Mobile Analyticss Market

CAGR (2022-2032)

22.7%

Market Value (2026)

US$ 13.35 Bn

Growth Factor

Growth in multiple mobile marketing chains along with the demand for creating feedback loops in e-commerce industry are fueling the sales of mobile analysis market.

Opportunity

The rising smartphone penetration have increased the sales of mobile analyticss, creating opportunities for new generation mobile applications.

Key Trends

Digitization of corporate spaces have led the companies to opt mobile analysis systems to enhance the customer experience, creating new marketing channels.

Mobile apps and web analyticss tools and their integration with artificial intelligence makes the platform more feasible and flexible for the platforms, enhancing the customer experience by providing them 24/7 support. This also involves pushing organic campaigns under the funnel to the end user after analyzing the customer intent and behavior online, pushing the sales of mobile apps and web analytics market. Integration with machine learning help these platforms in finding solutions and troubleshooting errors through its latest technology, making web analysis easier.

What is the Segmentation Outlook for the Mobile Apps and Web Analytics Market?

The mobile apps and web analytics market is categorized by Component, Application, deployment mode, organization size and industry vertical. These categories are further divided into small segments that hold different market spaces in various regions.

Segments hold multiple components with various distribution channels, marketing funnels and supply chains. The component category is divided into solution and services service segment is sub segmented into Managed Services, Professional Services.

The application segment is mobile advertising & marketing analytics, search engine tracking and ranking, heat map analytics, marketing automation, content marketing, social media management, email marketing, application performance and advertising optimization.

The deployment mode is segmented into cloud, on-premise, while organization size is categorized into small and medium-sized enterprise (SMEs) and large enterprise. The last category, vertical is divided into BFSI, Government, healthcare and life sciences, IT & Telecom, Travel and Hospitality and media and advertisement.

Which Segment is Likely to Lead the Mobile Apps and Web Analytics Market by Component?

By component, solution holds the biggest portion of the mobile apps and web analytics market and is likely to generate the highest revenue in the forecast period, flourishing at a strong CAGR of 16% between 2022 and 2032.

The factors attributing to the growth of this segment are its easy application, installation with the integration of internet of thing and other tools, enhancing the customer experience through resolving queries and troubleshooting errors.

Which Segment is Likely to Lead the Mobile apps and web analytics Market by Deployment Model?

By deployment model, cloud segment is the largest segment in the mobile apps and web analytics market that thrives on a CAGR of 16.2% between 2022 and 2032. Factors driving the high sales of this segment are the data security, enhanced and controlled monitoring of advanced apps

The cloud deployment allows end user to scan and monitor the apps in order to provide service like online analytics of web based platforms.

Which is the Leading Region in the Mobile apps and web analytics Market?

Regions

CAGR (2022-2032)

United States

16.2%

United Kingdom

15.3%

China

15.7%

Japan

14.6%

South Korea

13.8%

The mobile apps and web analytics market is divided into regions; North America, Latin America, Asia Pacific, Middle East and Africa (MEA) and Europe. The biggest market is United States, thriving at a CAGR of 16.2% between 2022-2032.

The factors behind this excessive growth in this region are high rate of technological adoption, increasing smartphone penetration and covid-19 spread followed by remote work procedures. It is expected to hold a market revenue of US$ 15.3 Bn by the end of 2032.

Apart from this, China holds the second highest growth potential in the mobile apps and web analytics market size as it thrives on a CAGR of 15.7% (2022-2032) and is likely to hold US$ 3.1 Bn by 2032. Japan follows China and flourishes at a CAGR of 14.6% and is likely to hold US$ 2.5 Bn by 2032. South Korea is also growing at a strong CAGR of 12.9% and is expected to hold US$ 1.6 Bn by the end of 2032.

How does Competition Influence the Mobile Apps and Web Analytics Market?

The global study on mobile apps and web analytics market at PMR explains that the market holds dynamic interests as the new cutting-edge technology integrates, allowing new key players to compete and experiment with their mobile apps and web analytics software.

Brands focus on expanding the distribution channels and integrating it with new technologically advanced platforms like machine learning and artificial intelligence. Key players also do collaborations and mergers with other significant brands that help them in enhancing customer experience. This expands the mobile apps and web analytics market in new regions.

  • IBM and Siemens have tied up in order to deliver a services like lifecycle management solution. This integrated Siemens’s Xcelerator portfolio and IBM’s Maximo to enhance the performance and expand the mobile apps and web analytics market size.
  • Teradata has introduced a myriad of enhancements that has upgraded the mobile apps and web analytics platforms, helping the market expand itself in new regions.

Report Scope

Attributes

Details

Forecast period

2022-2032

Historical data available for

2015-2021

Market analysis

USD Bn for Value

Key Countries Covered

  • U.S.
  • Canada
  • Brazil
  • Mexico
  • Germany
  • Italy
  • France
  • U.K.
  • Spain
  • Russia
  • BENELUX
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Indonesia
  • Malaysia
  • Australia and New Zealand
  • GCC Countries
  • Turkey
  • Northern Africa
  • South Africa

By Market Segments

  • Component
  • Applications
  • Deployment Model
  • Organization Size
  • Verticals
  • Region

Key Companies Profiled

  • Microsoft
  • Google
  • Oracle
  • SAP
  • AWS

Pricing

Available Upon Request

Key Segments:  

By Component:

  • Solutions
  • Services
    • Managed Services
    • Professional Services

By Deployment Model:

  • On-premise
  • Cloud

By Application:

  • Mobile advertising and marketing analytics
  • Search Engine tracking and ranking
  • Heat Map Analytics
  • Marketing Automation
  • Content Marketing
  • Email Marketing
  • Social Media Management

By Organization Size:

  • Small and Medium-Sized Enterprises (SMEs)
  • Large Enterprise

By Industrial Vertical:

  • BFSI
  • Government
  • Healthcare &
  • IT and Telecom
  • Manufacturing
  • Research and academia

Media Release

- FAQs -

Mobile apps and web analytics market is projected to have a CAGR of 16.4% through 2032. 

United States is the leading region with an anticipated value of US$ 15.3 Bn by 2032. 

Solutions segment lead the market by business model type with the projected CAGR of 16% by the end of the forecast period.  

The mobile apps and web analytics market is predicted to grow US$ 44 Bn by 2032. 

Cloud segment leads the market with the projected CAGR of 16.2% from 2022-2032.  

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