Facial Mask Market

Facial Mask Market Outlook (2023 to 2033)

The Global revenue from the Facial Mask Market was around US$ 4.9 Billion in 2022, with the global market expected to grow at a CAGR of 4.0% to reach a valuation of around US$ 7.6 Billion by the end of 2033.

As assessed by Persistence Market Research, medical masks held a market share of around 65.1% in the global market, in 2022. Overall, facial mask market sales account for around 39.7% of revenue share in the global facial aesthetics market, which was valued at around US$ 12.3 Billion in 2022.

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Sales Analysis of Market from 2015 to 2022 Vs Market Outlook for 2023 to 2033

The global market recorded a historic CAGR of 3.8% in the last 7 years from 2015 to 2022.

Globally rising temperatures, air pollution, dust, and smoke can cause skin infections and itchiness, which has raised the market for facial mask products. Clinically recommended skincare treatments called facial masks are mostly utilised in hospitals and clinics that specialise in skincare.

The need for facial mask products has increased as cases of skin-related issues such rashes, dark bags under the eyes, oily skin, and skin ageing issues rise.

• Around 938 new individual cases of work-related epidermal skin disorders were reported in the United Kingdom in 2018, according to the Health and Safety Executive. Skincare product demand has increased as people's awareness of cleanliness and hygiene has increased.

After the COVID-19 outbreak, there is a daily rise in the demand for facial masks. Face masks are mostly utilised as personal protective equipment (PPE) to stop or impede the spread of diseases like SARS-CoV-2. Hence, these face masks have been used as a health management measure for both the general public and individuals.

The global market is likely to show high growth over the coming years at a CAGR of 4.0% and reach a global market size of US$ 7.6 Billion by 2033.

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How Can the Global Market Grow?

“Increase in the Number of Respiratory Disorders”

The need for non-invasive ventilation masks and circuits is rising because asthma is the most common respiratory disease worldwide, ahead of COPD, acute lower respiratory tract infections, and other conditions.

• For instance, according to the Global Impact of Asthma in Adult Populations. Ann Glob Health. 2019, asthma is the most prevalent chronic disease, affecting an estimated 334 million people.

In order to prevent viruses and bacteria from entering the mouth and nose, a surgical mask serves to stop large-particle drops, splashes, sprays, or splatters. The public exposure of saliva and respiratory secretions may be decreased with the aid of surgical masks. As a result, surgical masks are frequently used in the healthcare sector.

A surgical mask does not successfully filter inhaled microscopic particles, fumes, or vapours; it simply acts as a barrier against large-particle droplets. The main purposes of a surgical mask are to safeguard sterile or disinfected medical equipment and supplies as well as to shield patients and healthcare professionals from individuals who may have respiratory infections. As a result, throughout the projection period, there will be an increase in demand for surgical masks.

To help stop the spread of the SARS-CoV-2 virus, many social media sites and mobile apps have made an effort to encourage the wearing of face masks in public and communal situations. The world's largest social media platform Facebook works with the World Health Organization, and has provided free ad space, to assist with spreading awareness of the COVID-19 outbreak.

The company changed the user interfaces of popular social media platforms like Facebook and Instagram by adding notifications above the feeds section, advising users to wear face masks, and making other recommendations to stop the spread of COVID-19. These suggestions are CDC recommendations, making them very advantageous for customers.

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Can the Market Growth Be Affected in Any Way?

“Variations in the Cost of Raw Materials.”

One of the main factors limiting the growth of the face mask market is changing raw material prices. The metal strips, nonwoven fabrics and ear loops used to make face masks are all products of the mining and oil and gas sectors. Early in 2020, supply chain disruptions and subpar industrial output had an influence on the flow of raw materials, but these problems persisted into 2021. The profitability, cash flows, and earnings of businesses in the face mask industry have all suffered as a result of changes in the price of raw materials.

In the global market for facial masks, fraudulent schemes, fake respirators, and misrepresentations of regulatory certifications are all too prevalent. One of the leading manufacturers of respirators, 3M, was a victim of fraud at the start of the COVID19 pandemic. The false Fake N95 Scam on Amazon was finally put an end to legally by the corporation in August 2020 (after more than 5 months). To stop unauthorised profiteering from the epidemic in 3M's name, 18 lawsuits have been brought in the U.S. and Canada to address fraud, price gouging, and counterfeiting.

• Around 7,000 listings with offers for fake or replica products have been removed from international e-commerce platforms by 3M, along with over 10,000 false or misleading social media posts.

The market expansion for facial masks is being severely hampered by inexpensive, low-quality products without authorization.

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Country-wise Insights

Why is the United States Market Booming?

“Increasing Number of Surgeries”

The United States accounted for around 93.6% market share in the North America market in 2022. Increase in number of surgeries in the United States is the main factor propelling the regional dominance.

• For instance, according to a study published in International Journal of Surgery in 2020, Trauma of major surgery: A global problem that is not going away, every year in United States 40 – 50 million major surgeries are performed out of the 310 million surgeries conducted globally.

Favourable safety regulations, growing prevalence of respiratory disorders, increasing concern towards disposable masks, are some additional factors responsible for regional dominance.

Will the United Kingdom Be a Lucrative Market for Facial mask?

“Presence of Strong Market Players”

The United Kingdom market held around 39.4% market share of the Europe market in 2022. Presence of strong key players in the region is the factor attributed for the regional dominance. SunMed LLC, HoneyWell International Inc., ResMed, and Cardinal Health, are some of the major key players present in the region.

Increasing concern towards disposable masks, increasing counterfeit products, and increasing prevalence of infectious diseases in the region are some prominent factor propelling the regional dominance.

How is China Emerging as a Prominent Market?

“Increasing Awareness about Personal Care”

China held a market share of about 56.2% of the East Asia market in 2022. China is one of the key region for cosmetics and personal care products. Unfavourable environmental conditions and developing skin problems are crucial growth-promoting factors. Male interest in skincare cosmetic is expected to significantly rise, which should boost facial masks' potential for expansion.

The market for skincare has dramatically increased because to the global rise of the upper middle class, particularly in China, where consumers are aware of and passionate about this category.

Category-wise Insights

Which Product is Driving Demand within the Global Market?

“Prevention of Spread of Infectious Diseases”

The medical masks segment held around 65.1% share of the total market in 2022. Medical mask prevents the spread of diseases. When worn properly, these masks can help stop the spread of respiratory viruses and germs by covering the patient's mouth and nose.

The COVID-19 pandemic had increased the demand of these medical masks (N95 mask) due to social distancing and stringent rules and regulations put forth by the government. These masks are designed to achieve close facial fit and very efficient filtration of airborne particles leading to segment’s growth.

Which Masks as per Usage Category are Widely Used?

“Growing Advantages of Reusable Face Masks”

Reusable masks held around 58.9% share of the total market in 2022. The main factor leading to segment growth is that this mask can be washed, and they may be cleaned and re-worn, as opposed to being thrown away after a single usage.

Reusable masks are better for the environment because they don't litter the streets and won't get into the ocean. Also, they are more comfortable, provide greater protection for the wearer and others around them, save consumers money over time, and, perhaps most importantly, may be customised to match their unique style. This factors are responsible for the segment growth.

Which Distribution Channel Propels the Global Sales in the Market?

“Growing Demand of Masks Due to COVID-19 Pandemic”

The institutional sales segment held a share of about 55.9% in 2022, within the global market.

The COVID-19 pandemic has influenced the segment growth, due to stringent rules and regulations put forth by government for social distancing. Even after the pandemic, the people had become habitual to it and the continuity of wearing mask is still there. Mainly is hospitals, clinics, laboratories, and others has made compulsory to wear mask for further procedure. These factors are responsible for the segment’s growth.

Competition Landscape

Product launches has been the key strategy opted by numerous players in this arena. Especially, during pandemic phase, numerous leading players were involved in manufacturing specialized masks such as N95.

Some key instances of development include:

• In January 2022, profits for 3M surpass forecasts as the omicron virus's spike in demand for N95 masks. Omicron cases were on the rise, and 3M outsold its N95 mask demand. Due to the more contagious omicron form and consequently higher COVID-19 infection and hospitalization rates in the United States in December 2021, 3M's respirators saw an increase in demand.
• In January 2021, a new reusable, three-dimensional knitted face mask from Honeywell with interchangeable filters was launched.

Similarly, the team at Persistence Market Research has tracked recent developments related to companies in the facial mask market, which are available in the full report.

Facial mask Industry Report Scope

Key Segments Covered in Facial mask Industry Research

Product:

• Medical Masks
  • Anaesthesia Masks
  • Non-Invasive Ventilation Masks
  • Oxygen Masks
  • Aerosol Masks
• Respirators
  • Single Strap Masks
  • Filter Dust Masks
  • Half-Face Masks
  • Full-Face Masks
  • PAPRs

Usage:

• Reusable
• Disposable

Distribution Channel:

• Institutional Sales
  • Hospitals
  • Ambulatory Surgical Centres
  • Office Based Clinics
  • Skilled Nursing Facilities
  • Diagnostic Laboratories
  • Academic and Research Institutes
• Retail Sales
  • Retail Pharmacies
  • Drug Stores
  • Mail Over Pharmacies
  • Retail Stores
  • Online Sales

Region:

• North America
• Latin America
• Europe
• South Asia
• East Asia
• Oceania
• Middle East and Africa