Facial Steamer Market

Market Study on Facial Steamers: PMR Foresees Growing Awareness About Skincare Products, the Increasing Awareness About the Benefits of Facial Steaming in Skincare, and the Convenience of At-home Beauty Treatments

A Detailed Analysis of the Facial Steamer Market Based on Rising Popularity of At-home Skincare Routines, and the Perceived Therapeutic and Cleansing Benefits of Facial Steaming

Report ID: PMRREP33994

Number of Pages: 167

Format: PPT*, PDF, EXCEL

Industry: Consumer Goods

Published Date: February-2024

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Facial Steamer Market

The global facial steamer market is forecast to expand at a CAGR of 11.4% and thereby increase from a value of US$739.2 Mn in 2023, to US$1,573.8 Mn by the end of 2030.


Key Insights

Facial Steamer Market Size (2023E)

US$739.2 Mn

Projected Market Value (2030F)

US$1,573.8 Mn

Global Market Growth Rate (CAGR 2023 to 2030)


Historical Market Growth Rate (CAGR 2018 to 2022)


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Market Introduction and Definition

The facial steamer market pertains to the industry involved in the production, distribution, and sale of facial steamers—devices designed for skincare that emit a gentle steam to open pores and promote deep cleansing. These devices are popular in beauty and skincare routines, offering benefits such as improved hydration, unclogged pores, and enhanced absorption of skincare products. The market encompasses various types of facial steamers, including portable and salon-grade models. Key considerations include design, features like adjustable steam settings, and additional functionalities such as aromatherapy. The facial steamer market caters to consumers seeking effective and convenient solutions for skincare and facial wellness.

The facial steamer market is growing due to several factors driving consumer demand for skincare and wellness solutions. Increasing awareness of skincare benefits, including deep cleansing, improved hydration, and enhanced product absorption, fuels the market expansion. With a growing emphasis on self-care and beauty routines, facial steamers have become popular among individuals seeking spa-like experiences at home. The market's growth is also propelled by advancements in technology, resulting in portable and multifunctional steamers catering to diverse consumer needs. Additionally, the rising interest in natural and holistic skincare practices contributes to the appeal of facial steamers, driving their adoption and overall market growth.

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Market Growth Drivers

Growing Awareness Among Consumers Regarding Skincare

Growing skincare awareness is a key driver of the facial steamer market as consumers increasingly recognize the benefits of effective skincare routines. Facial steamers play a crucial role in promoting healthy skin by opening pores, facilitating deep cleansing, and enhancing product absorption. The awareness of these skincare advantages motivates individuals to incorporate facial steamers into their beauty regimens. Informed consumers understand that regular use of facial steamers can contribute to improved skin texture, hydration, and overall complexion.

Additionally, as skincare becomes an integral part of self-care practices, the demand for at-home spa experiences boosts the market, with facial steamers offering a convenient and accessible solution for individuals seeking enhanced skincare and wellness benefits. The increasing trend towards natural and holistic skincare is driving the facial steamer market as consumers seek gentle and non-invasive approaches to skincare. Facial steamers align with these preferences by offering a natural method to open pores, cleanse, and rejuvenate the skin without harsh chemicals.

The holistic skincare movement emphasizes the overall well-being of the skin, considering factors beyond just appearance. Facial steamers, by promoting relaxation and aiding in the absorption of natural skincare products, resonate with those seeking a more mindful and holistic skincare routine. As individuals prioritize clean and sustainable beauty practices, facial steamers become a popular choice for achieving a healthy and radiant complexion in harmony with the principles of natural and holistic skincare.

Market Research Methodology

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Market Restraints

Rapidly Changing Consumer Trends

Consumer trends significantly impact the facial steamer market performance as preferences evolve and shape the demand for skincare solutions. Changes in beauty and wellness trends, such as a shift towards minimalism, clean beauty, or specific skincare rituals, directly influence consumer choices regarding facial steamers. Consumer awareness of new ingredients, sustainable practices, and emerging technologies can drive shifts in demand for specific features in facial steamers.

Additionally, the influence of social media, beauty influencers, and online reviews plays a crucial role in shaping consumer perceptions and preferences. Manufacturers and retailers must stay attuned to these dynamic consumer trends, adapting their offerings to align with evolving expectations and ensuring that facial steamers meet the current demands of the beauty and skincare market.

Regulatory Compliance, and Evolving Beauty Trends

Changing beauty trends pose a challenge for the facial steamer market as consumer preferences evolve, impacting the demand for skincare devices. Shifts in beauty trends may lead individuals to explore alternative skincare treatments or devices, potentially diverting attention from traditional facial steamers. The market must adapt to changing beauty standards, including preferences for different skincare practices or emerging technologies.

Intense competition in the beauty industry means facial steamer manufacturers need to continuously innovate, aligning with the latest beauty trends to maintain relevance. Keeping abreast of consumer expectations, influenced by social media, influencers, and evolving beauty narratives, is crucial for facial steamer brands to navigate this challenge and ensure their products remain in sync with dynamic beauty trends.


Introduction of Portable and Travel-friendly Designs

Portable and travel-friendly designs present a significant opportunity for the facial steamer market as consumers increasingly prioritize on-the-go skincare solutions. The demand for compact and portable facial steamers is fueled by the modern lifestyle, where individuals seek convenience and versatility in their beauty routines, even while traveling.

Portable designs cater to consumers who value skincare as an integral part of their daily activities, regardless of location. These travel-friendly facial steamers provide an avenue for skincare enthusiasts to maintain their routines seamlessly, contributing to market growth. Manufacturers incorporating lightweight, compact, and easily transportable features not only tap into the growing demand for convenience but also align with the broader trend of personalized and accessible beauty solutions in the evolving beauty and wellness landscape.

A holistic wellness focus represents a significant opportunity for the facial steamer market as consumers increasingly seek skincare solutions that align with overall well-being. Positioning facial steamers as more than just beauty devices but as contributors to holistic wellness can broaden their appeal.

The calming and relaxation benefits of facial steamers, coupled with their skincare advantages, resonate with individuals embracing holistic self-care practices. This approach aligns with the growing trend of incorporating mindful rituals into daily routines, enhancing mental and physical well-being. Manufacturers can seize this opportunity by promoting the holistic aspects of facial steamers, creating a unique selling proposition that appeals to consumers seeking a comprehensive and rejuvenating wellness experience through their skincare routines.

Analyst’s Viewpoint

The future of the facial steamer market looks promising, driven by a confluence of factors. Continued consumer focus on skincare, wellness, and at-home beauty routines will sustain demand for facial steamers. Technological advancements, such as smart features and customizable settings, will enhance user experiences. The market is likely to witness innovations in eco-friendly materials, aligning with growing environmental consciousness.

In addition, increased penetration of e-commerce channels will expand market accessibility. Collaborations with skincare experts and beauty influencers will shape product development and marketing strategies. The rising popularity of facial steamers in professional settings, including beauty salons and spas, will also contribute to market growth. Overall, the facial steamer market is poised for sustained expansion, driven by evolving consumer preferences and advancements in skincare technology.

Supply-side Dynamics

The demand-supply dynamics in the facial steamer market are influenced by growing consumer awareness, beauty trends, and wellness priorities. Current pricing structures reflect variations in features, brand positioning, and technological advancements, impacting market accessibility. Pricing will influence long-term growth, with competitive pricing and value-added features driving consumer adoption.

Major trends driving competition include technological innovations, sustainability, and personalized skincare features. The supply chain involves sourcing quality materials, manufacturing compliance, and efficient distribution. As e-commerce gains prominence, a robust supply chain is crucial for meeting global demand. The industry's future will likely see a focus on sustainable practices, strategic collaborations, and continuous innovation to meet evolving consumer expectations in the dynamic facial steamer market.

Market Segmentation

Which is the Most Popularly Selling Steamer Type?

Sales for Face Steam Inhalers Higher

Face Steam Inhalers have captured the largest market share in the facial steamer market due to their versatile functionality. These devices not only provide the benefits of facial steaming for skincare but also offer inhalation therapy for respiratory and sinus health. Face Steam Inhalers cater to a dual purpose, making them attractive to consumers looking for a comprehensive wellness solution.

The inhalation feature, often designed to alleviate congestion and promote respiratory comfort, adds a therapeutic dimension to the traditional facial steamer. This versatility, addressing both skincare and respiratory needs, contributes to the widespread adoption of Face Steam Inhalers, establishing them as a preferred choice and capturing a significant portion of the market share.

Which is the Major Application Segment?

Beauty Parlors Hold the Largest Revenue Share

Beauty parlors capturing the largest market share in the facial steamer market by application can be attributed to several factors. Beauty parlors often use professional-grade facial steamers as essential tools for skincare treatments. These establishments benefit from high-quality, durable, and advanced facial steamers that cater to a diverse clientele seeking professional skincare services.

Additionally, beauty parlors emphasize the importance of relaxation and pampering, where facial steamers contribute to a soothing and spa-like experience. The demand for effective skincare treatments, coupled with the desire for a luxurious and rejuvenating atmosphere, positions beauty parlors as major consumers of facial steamers. This reliance on professional-grade equipment in beauty services establishes beauty parlors as key contributors to the market share in the facial steamer market.

Top Regional Markets

North America Rides the Flourishing Beauty and Wellness Trend

North America has captured the largest market share in the facial steamer market due to several factors. The region boasts a robust beauty and wellness industry with a high concentration of beauty salons, spas, and skincare professionals. Consumers in North America prioritize skincare as part of their self-care routines, contributing to the demand for facial steamers.

Additionally, the region's affluent population with disposable income is willing to invest in premium skincare devices, including advanced facial steamers. Strong distribution networks, effective marketing strategies, and the presence of key industry players further solidify North America's dominance in the facial steamer market, making it a key contributor to the overall market share.

An Expanding Skincare Range, and Growing Consumer Awareness Elevate Prospects of Asia Pacific

The Asia Pacific region is likely to be experiencing the fastest CAGR in the facial steamer market due to several factors. The region's growing population, rising disposable incomes, and increasing awareness of skincare contribute to a surge in demand for beauty and wellness products, including facial steamers. The cultural emphasis on skincare rituals and holistic wellbeing in countries like South Korea, and Japan further propels market growth.

Moreover, the penetration of e-commerce platforms makes facial steamers more accessible to a wider consumer base. The dynamic beauty industry landscape, coupled with changing consumer lifestyles, positions the Asia Pacific region as a key growth driver with the highest CAGR in the facial steamer market.

Competitive Intelligence and Business Strategy

The competitive landscape of the facial steamer market is characterized by a mix of established brands and emerging players. Leading companies such as Conair Corporation, Panasonic Corporation, and Revlon Inc. dominate the market with their innovative and high-quality facial steamers. Established players leverage brand recognition, extensive distribution networks, and technological advancements to maintain a competitive edge.

Potential entrants often focus on unique features, eco-friendly initiatives, or collaborations to differentiate their products. The market is dynamic, with ongoing product launches and strategic partnerships. Overall, the competitive landscape is shaped by continuous innovation, marketing efforts, and the ability to meet diverse consumer demands in the evolving beauty and skincare industry.

Key Recent Developments

New Product Launch

L'Oréal SA has completed the acquisition of Skin Better Science, an American skincare brand distributed through physicians. Skin Better Science is recognized for its innovation in developing products featuring active ingredients for various skincare purposes, including anti-aging, moisturizing, cleansing, exfoliating, skin peeling, and sun protection. The brand's strength lies in its profound understanding of skin and chemistry, backed by clinical trials conducted by board-certified dermatologists.

Market Impact: L'Oréal SA's acquisition of Skin Better Science, known for innovative skincare formulations, is expected to positively impact the facial steamer market. The addition of a renowned skincare brand with a focus on active ingredients and clinical backing enhances L'Oréal's skincare portfolio. This move may lead to the development of advanced facial care products, potentially influencing the facial steamer market by offering consumers effective and scientifically validated solutions for various skincare needs.

Facial Steamer Market Report Scope



Forecast Period

2023 to 2030

Historical Data Available for

2018 to 2022

Market Analysis

US$ Million for Value

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • South Asia & Pacific
  • East Asia
  • The Middle East & Africa  

Key Countries Covered

  • United States
  • Canada
  • Germany
  • United Kingdom
  • France
  • Italy
  • Spain
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand
  • GCC Countries
  • South Africa  

Key Market Segments Covered

  • Type
  • Application
  • Region

Key Companies Profiled

  • Beurer GmbH
  • Secura
  • Revlon
  • Belsin Outdoors, LLC
  • Ivation
  • Panasonic
  • Conair
  • Homedics
  • Pure Enrichment
  • BeautyPro

Report Coverage

  • Market Forecast
  • Company Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives  

Customization & Pricing

Available upon request

Facial Steamer Market Research Segmentation

By Type:

  • Face Steam Inhaler
  • Face Steam Aromatherapy
  • Face steam vaporizer
  • Hand Held Facial Steamer

By Application:

  • Beauty Parlor
  • Household/Home use
  • Salons
  • Health and Wellness Centres
  • Spas
  • Hospitals

By Region:

  • North America
  • Europe
  • East Asia
  • South Asia & Oceania
  • Latin America
  • Middle East & Africa

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Companies Covered in This Report

  • Beurer GmbH
  • Secura
  • Revlon
  • Belsin Outdoors, LLC
  • Ivation
  • Panasonic
  • Conair
  • Homedics
  • Pure Enrichment
  • BeautyPro

Frequently Asked Questions

The market is anticipated to grow at a CAGR of 11.4% during the projected period.

The facial steamer market was valued at US$739.2 million in 2023.

The US held the largest market share in 2023.

Some of the prominent players in the market include Beurer GmbH, Secura, Revlon, Belsin Outdoors, LLC, Ivation, Panasonic, Conair, Homedics, Pure Enrichment, and BeautyPro.

The household/home use segment is expected to grow at the fastest rate during the forecast period.

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