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Natural Cosmetic Ingredients Market

Market Study on Natural Cosmetic Ingredients: Identifying the Boom Around Natural Cosmetic Products Growing Denser, PMR Foresees Various Opportunities Appearing on the Horizon

A Detailed Analysis of the Natural Cosmetic Ingredients Market Based on a Growing Product Portfolio, Newer Product Launches, and Frequent Entry of New Players

Natural Cosmetic Ingredients Market

The global natural cosmetic ingredients market is forecast to expand at a CAGR of 7.1% and thereby increase from a value of US$766.5 Mn in 2023, to US$1,238.9 Mn by the end of 2030.


Key Insights

Natural Cosmetic Ingredients Market Size (2023E)

US$766.5 Million

Projected Market Value (2030F)

US$1,238.9 Million

Global Market Growth Rate (CAGR 2023 to 2030)


Historical Market Growth Rate (CAGR 2018 to 2022)


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Market Introduction and Definition

Natural cosmetic ingredients encompass the entire territory where skin care formulations incorporate raw materials sourced from nature. By utilizing organic materials, minerals, and plants as sources of these components, an emphasis is placed on the development of sustainable and environmentally favorable beauty products. In an era where environmental impact is a growing concern for consumers, natural cosmetic ingredients present a persuasive substitute for their synthetic counterparts. This segment comprises an extensive variety of constituents, including botanical extracts, essential oils, and minerals, with the common goal of satisfying consumer desire for goods that advocate for well-being, environmental responsibility, and ethical procurement.

Numerous significant variables contribute to the market's explosive expansion of natural cosmetic ingredients worldwide. The increasing consciousness among consumers concerning the potential adverse consequences of synthetic compounds found in conventional cosmetics is the primary concern. To enhance their well-being and promote health, consumers are increasingly drawn to natural constituents recognized for their nourishing and skin-friendly characteristics.

Furthermore, the market's expansion is propelled by the increasing popularity of organic beauty products and the growing trend towards pure beauty. This trend is amplified by regulatory initiatives that encourage the use of natural constituents in cosmetics, and governments across the globe support safer, more environmentally sustainable alternatives. The amalgamation of these elements forms a strong basis for the ongoing growth of the worldwide market for natural cosmetic ingredients, signaling the commencement of a paradigm shift in the beauty and personal care sector.

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Market Growth Drivers

Increasing Demand from Consumers for Uncontaminated Beauty Products

A significant factor propelling the global natural cosmetic ingredients market is the increasing demand from consumers for uncontaminated beauty products. An increasing awareness of the potential adverse effects associated with the use of synthetic chemicals, which are frequently present in conventional cosmetic products, has caused this seismic shift in consumer behavior. There is an increased consumer preoccupation with product labels and a preference for formulations that contain few chemical additives. This trend has led to a greater focus on natural cosmetic ingredients that are recognized for their skin-friendly properties and purity.

A convergence of circumstances contributed to the emergence of clean attractiveness. To begin with, there is an increasing awareness of health among consumers who are developing a greater critical stance towards the products they use on their epidermis. As awareness of the skin's absorption capabilities increases, there is a growing pursuit of cosmetics that are devoid of hazardous substances. This movement is motivated by the conviction that the efficacy of substances applied to the skin should be equivalent to those ingested. The demand for natural cosmetic ingredients, which are considered safer and have a lower probability of causing irritation or adverse reactions, has been stimulated by this shifting mindset.

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Market Restraints

Supply Chain Vulnerabilities

The global natural cosmetic ingredients market is currently undergoing substantial expansion; however, supply chain vulnerabilities emerge as a substantial constraining factor. The complex network responsible for procuring and distributing these natural constituents encounters obstacles that may disrupt the uninterrupted movement of materials that are vital to the sector.

A fundamental element that contributes to this limitation is the reliance on geographic areas for production of essential natural components. Climate fluctuations, natural calamities, and geopolitical unrest in these areas jeopardize the consistency and dependability of these constituents' supplies.

Intricacy of Regulations, and the Quest for Uniformity

One of the primary obstacles that the global natural cosmetic ingredients market must contend with is the intricacy of regulations and the quest for uniformity. In their efforts to establish distinct guidelines for the incorporation of natural ingredients into cosmetic formulations, regulatory bodies encounter difficulty due to the diverse compositions and origins of these components.

Ambiguity arises due to the lack of standardized definitions and classifications for natural constituents, which complicates efforts to guarantee the safety and efficacy of products. The presence of regulatory variations among various regions introduces an extra level of intricacy, requiring industry participants to exert strenuous compliance endeavors.

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Opportunistic Nature of the Holistic Wellness Trend

The opportunistic nature of the holistic wellness trend propels the increasing market demand for natural cosmetic ingredients. A growing number of consumers are embracing a holistic perspective when it comes to personal care, perceiving beauty as an essential element of their overall well-being.

The current paradigm shift is generating a substantial market opportunity for natural cosmetic ingredients as consumers actively pursue products that not only improve their aesthetic appeal but also support their overall well-being. The intersection of aesthetics and well-being has generated a need for cosmetic formulations that incorporate natural components that not only enhance appearance but also contribute to general health.

The increasing inclination towards holistic wellness is apparent in the demand for skincare and cosmetic products that surpass mere superficial improvements. Natural cosmetic ingredients, which are frequently endowed with therapeutic properties, are consistent with this holistic perspective. Botanical extracts, essential oils, and herbal infusions are not considered trivial additives to cosmetic products; rather, they are regarded as agents that promote well-being.

For example, the integration of components recognized for their potential to induce relaxation or rejuvenation not only attends to visual considerations but also aids in the alleviation of tension and the promotion of emotional equilibrium. In response to this prevailing trend, the market has devised formulations that not only fulfil cosmetic demands but also address the wider wellness ambitions of contemporary consumers.

Analyst’s Viewpoint

The global market for natural cosmetic ingredients is anticipated to experience significant expansion due to a convergence of factors that highlight a paradigm shift in consumer inclinations and industry dynamics. A growing consumer consciousness regarding the possible health and environmental consequences of synthetic cosmetic components is a significant factor driving market growth. The rising emphasis on sustainability and well-being among individuals has generated a substantial surge in the demand for natural cosmetic ingredients, thereby establishing a favorable environment for the expansion of the market.

The correlation between manufacturers and consumers significantly influences the sales environment for ingredients found in natural cosmetics. Manufacturers are exerting an impact on consumer preferences in addition to reacting to them. Manufacturers are actively engaging with consumers, utilizing social media platforms and other communication channels to educate and enlighten them about the benefits of natural cosmetic ingredients as the industry undergoes a paradigm shift. This direct exchange of information fosters confidence and openness, both of which are pivotal elements that impact consumer buying behavior at a time when genuineness is highly valued in the products they select.

Consequently, companies that successfully convey information regarding the origin, sustainability, and effectiveness of the constituents used in their natural cosmetics are more likely to earn the loyalty of customers and, as a result, achieve greater sales. It is crucial to acknowledge and address challenges such as regulatory complexities and supply chain vulnerabilities. To confront these challenges, manufacturers ought to adopt a proactive stance by diversifying their procurement regions strategically, allocating resources toward sustainable practices, and actively engaging in efforts to promote standardized regulations.

In essence, the global market for natural cosmetic ingredients is experiencing growth due to several factors: changing consumer preferences, improved relationships between manufacturers and consumers, advancements in technology, and a wider societal emphasis on sustainability and well-being. With the industry adeptly managing obstacles and capitalizing on prospects, it is positioned to revolutionize the cosmetics sector by providing customers with a comprehensive encounter that corresponds with their ideals and ambitions rather than merely merchandise.

Supply-side Dynamics

Within the highly competitive global natural cosmetic ingredients market, prominent entities, including BASF SE, Croda International Plc, and Clariant AG, establish themselves as dominant contenders. These titans of the industry maintain their market leadership through strategic partnerships, global distribution networks, and extensive research and development capabilities.

Prominent nations that have adopted natural cosmetic ingredients are the United States, Germany, and Japan. These countries support the market for such ingredients due to their strong beauty and hygiene cultures, as well as their well-informed consumers. The market for clean beauty products in the United States, for instance, is experiencing substantial expansion because of increased consumer demand for formulations for haircare and skincare products containing natural cosmetic ingredients.

Prominent participants in the global natural cosmetic ingredients market have a significant impact on the development of the sector. These prominent entities make substantial investments in innovation, introducing state-of-the-art formulations and natural ingredients. By emphasizing sustainable procurement and production methods, BASF SE, for instance, establishes a standard for environmental accountability. Partnerships between industry leaders and retailers bolster market penetration, thereby guaranteeing the extensive accessibility of natural cosmetic products.

Moreover, their impact extends to regulatory advocacy, wherein prominent figures in the industry actively participate in the formulation of policies that promote the expansion and uniformity of natural cosmetic constituents on an international scale. By taking a proactive approach, they solidify their market leadership and catalyze industry-wide innovation and transformation.

Market Segmentation

Which is the Most Preferred Ingredient Type in the Market?

Emollients Remain the Most Preferred for their Moisturizing and Skin-Smoothening Abilities

Within the sectors above, emollients are positioned to secure the most substantial portion of the market share on a global scale for natural cosmetic ingredients. With their moisturizing and skin-smoothing attributes, emollients are essential constituents of a wide range of cosmetic formulations. The growing consumer preference for hydrating and texture-improving products establishes emollients as a significant market contributor, with a wide range of cosmetic applications to accommodate them.

It is expected that the biosurfactants sector will experience the most rapid expansion within the worldwide natural cosmetic ingredients market. As the cosmetics industry places a greater emphasis on eco-friendly formulations and sustainability, biosurfactants derived from renewable sources are gaining prominence. As consumer preferences shift towards products that have a reduced ecological footprint, it is anticipated that the demand for biosurfactants will increase significantly. This will propel the growth of this market segment in comparison to other sectors.

Which is the Primary Application Area?

Skin Care to Remain Dominant Through 2030

It is anticipated that the skin care segment will hold the highest market share in the Global Natural Cosmetic Ingredients Market among the specified cosmetic industry segments. The skin care segment's dominance can be attributed to the rising demand for products that enhance skin health and radiance, as well as the growing awareness of the importance of hygiene routines. The market share of this segment is being propelled by consumers' preference for natural ingredients in skin care formulations as companies strive to create effective and innovative natural cosmetic ingredients for use on the skin.

The quickest growth is anticipated in the hair care segment of the global natural cosmetic ingredients market. As consumer consciousness regarding natural beauty products expands beyond skin care, the demand for natural ingredients in hair care formulations increases. The rapid growth of the hair care segment is propelled by the emphasis on revitalizing and nourishing hair with botanical extracts and components derived from plants. Given the growing demand among consumers for natural remedies to address a wide range of hair issues, this sector is poised to experience significant growth on a global scale.

Top Regional Markets

North America Tops with Rising Prevalence of Pure Beauty, and a Well Established Beauty Industry

The region of North America is positioned to hold the largest market share in the worldwide natural cosmetic ingredients market. Multiple factors contribute to this region's dominance. In the first place, consumer cognizance regarding the potential disadvantages of synthetic cosmetics in North America is exceptionally high. The increasing prevalence of pure beauty among consumers, in conjunction with the firmly established beauty and skincare sector, drives the market demand for natural cosmetic ingredients.

Furthermore, rigorous regulatory frameworks in North America serve to guarantee the safety and adherence to product standards, thereby promoting consumer trust and stimulating the expansion of the market. The incorporation of natural cosmetic ingredients is significantly accelerated by the region's robust retail infrastructure and economic prosperity, which positions North America as a major player in the global market.

Evolving Beauty Trends Account for a Strong Market Build-up in South Asia and Oceania

It is anticipated that South Asia, and Oceania will witness the most rapid expansion of the worldwide natural cosmetic ingredients market. Numerous factors are at play in shaping this trajectory. Increasing disposable income and the expansion of the middle class in nations such as India, and Southeast Asia are the primary drivers of rising beauty and personal care product expenditures. A rising awareness among consumers in the region regarding the substances they use on their skin has resulted in an increased desire for formulations of natural and organic cosmetics.

Moreover, South Asia, and Oceania's abundant biodiversity grants access to a vast selection of native natural ingredients, which enhances the region's attractiveness as a supplier of premium natural cosmetic components. The beauty and wellness culture prevalent in nations such as Japan, and South Korea, which are recognized for their advancements in skin care products, serves to reinforce the trend of utilizing natural cosmetic ingredients. With its maturation and alignment with global trends, the South Asia, and Oceania market is expected to experience substantial growth, rendering it a pivotal region for manufacturers and suppliers of natural cosmetic ingredients.

Competitive Intelligence and Business Strategy

Prominent companies in the global market for natural cosmetic ingredients, including BASF SE, Croda International Plc, and Clariant AG, maintain and increase their market share through the implementation of diverse strategies. An essential element of their methodology entails an unwavering dedication to the advancement of research and development. These market leaders make substantial investments in the investigation of new natural constituents, groundbreaking extraction methods, and environmentally sustainable practices.

Through remaining at the vanguard of technological developments, they consistently introduce distinctive and efficacious cosmetic components that cater to the ever-changing preferences of consumers regarding eco-friendly and natural products.

In addition, the attainment of optimal market share is significantly influenced by marketing efforts and brand visibility. Prominent entities allocate resources toward extensive marketing campaigns that emphasize the virtues of effectiveness, ethicality, and purity in relation to the components of their natural cosmetics. They place significant emphasis on establishing consumer confidence by means of open and honest communication regarding the origin of ingredients, manufacturing procedures, and commitment to quality benchmarks.

Fundamentally, dominant actors strive to attain maximum market share through a dynamic combination of collaboration, branding, sustainability, innovation, and sustainability. Through consistent adjustment to changing consumer preferences and industry trends, these participants establish themselves as frontrunners in the Global Natural Cosmetic Ingredients Market, thereby not only propelling their expansion but also exerting an impact on the industry's overall course.

Key Recent Developments

New Product

Global Bioenergies introduced isododecane, a new cosmetic ingredient derived from natural sources, in 2021. This substance is now available for incorporation into large-scale haircare and hygiene products.

Market Impact: Global Bioenergies' introduction of isododecane signifies a substantial advancement for natural cosmetic ingredients within the worldwide market. By virtue of its natural origin, this novel cosmetic constituent broadens the range of components that can be incorporated into extensive haircare and hygiene products. The introduction of the product acknowledges the rising consumer interest in natural alternatives, thereby promoting market innovation and diversification. Additionally, it satisfies the growing demand for environmentally benign and sustainable cosmetic solutions.

(Source: Global Bioenergies)

Investment Notice

The USDA National Institute of Food and Agriculture declared in February 2023 that it would invest more than US$70 million in sustainable agriculture initiatives.

Market Impact: The February 2023 declaration by the USDA National Institute of Food and Agriculture regarding an investment in sustainable agriculture projects exceeding USD 70 million is anticipated to influence the global market for natural cosmetic ingredients significantly. This significant financial commitment indicates a dedication to sustainable sourcing methods, which is consistent with the cosmetics industry's growing focus on ethical and environmentally conscious sourcing. Consequently, increased availability and variety of natural ingredients are anticipated to provide advantages for cosmetic manufacturers on a global scale, stimulating innovation and propelling the market's progression toward sustainability.

(Source: FAO)

Natural Cosmetic Ingredients Market Report Scope



Forecast Period

2023 to 2030

Historical Data Available for

2018 to 2022

Market Analysis

US$ Million for Value

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • South Asia & Pacific
  • East Asia
  • The Middle East & Africa  

Key Countries Covered

  • United States
  • Canada
  • Germany
  • United Kingdom
  • France
  • Italy
  • Spain
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand
  • GCC Countries
  • South Africa  

Key Market Segments Covered

  • Ingredient Type
  • Application
  • Region

Key Companies Profiled

  • Dow Inc
  • Solvay 
  • Evonik Industries AG
  • Clariant AG
  • Ashland Global Holdings Inc.
  • Croda International PLC
  • Symrise AG
  • Argana Beteiligungs-AG  
  • Lubrizol Corporation

Report Coverage

  • Market Forecast
  • Company Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives  

Customization & Pricing

Available upon request

Natural Cosmetic Ingredients Market Research Segmentation

By Ingredient Type:

  • Emollients
  • Bio Surfactants
  • Sugar Polymers
  • Natural Preservatives
  • Others

By Application:

  • Skin Care
  • Hair Care
  • Make-up
  • Oral Care
  • Others

By Region:

  • North America
  • Europe
  • East Asia
  • South Asia & Oceania
  • Latin America
  • Middle East & Africa

- Companies Covered in This Report -

  • Dow Inc
  • Solvay 
  • Evonik Industries AG
  • Clariant AG
  • Ashland Global Holdings Inc.
  • Croda International PLC
  • Symrise AG
  • Argana Beteiligungs-AG  
  • Lubrizol Corporation

- Frequently Asked Questions -

The market for natural cosmetic ingredients is anticipated to grow at a CAGR of 7.1% during the projected period.

The global natural cosmetic ingredients mast is approximately US$766.5 million as of 2030.

The US captures the largest revenue share of the natural cosmetic ingredients market as of 2023.

Some of the prominent players in this market include BASF SE, Dow Inc, Solvay, Evonik Industries AG, and Clariant AG.

The hair care segment will be the fastest-growing one in the market during 2023 - 2030.

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