Even though automotive aftermarket parts may not always work at the same level as original equipment in terms of quality or compatibility with the vehicle, their role in the automotive parts industry is just as crucial as that of OEMs. Fierce competition among aftermarket manufacturers has been driving down prices and increasing product choice, which can either be a veritable value addition or prove to be a confusing experience for customers. The rapid changes in product demand is another factor that has led to automotive aftermarket manufacturers offering a wider range of parts and prices. The challenge, though, is sifting through the companies that offer lower-priced products of inferior quality.
Persistence Market Research's global team of consultants provides value-based and actionable insights on how these changes and challenges will impact future markets. Our unique combination of customized research and market expertise aids clients in their quest for profitability.