ID: PMRREP11398| 200 Pages | 12 Feb 2026 | Format: PDF, Excel, PPT* | Automotive & Transportation
The global motorcycle accessories market size is supposed to be valued at US$ 13.6 billion in 2026 and is projected to reach US$ 23.2 billion by 2033, growing at a CAGR of 7.9% between 2026 and 2033. The market's robust expansion is driven by a surge in motorcycle registrations worldwide: Europe's five largest markets recorded 1,155,640 units in 2024, a 10.1% year-over-year increase, and Asia's motorcycle demand reached 39.04 million units, accounting for 71.9% of global demand.
Rising rider safety consciousness, coupled with technological advancements in smart accessories with Bluetooth connectivity and GPS navigation, continues to drive demand for aftermarket customization and upgrades across mature and emerging markets. At the same time, safety agencies such as the World Health Organization (WHO) report that nearly 30% of global road traffic deaths involve powered two- and three-wheelers, which is accelerating the adoption of protective and visibility-enhancing accessories worldwide.
| Key Insights | Details |
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Motorcycle Accessories Market Size (2026E) |
US$ 13.6 Bn |
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Market Value Forecast (2033F) |
US$ 23.2 Bn |
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Projected Growth CAGR (2026–2033) |
7.9% |
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Historical Market Growth (2020–2025) |
7.1% CAGR |
Stringent regulatory mandates for protective motorcycle gear are significantly transforming the global accessories market. The protective riding gear segment recorded 15% growth in 2024, driven by heightened safety awareness and stronger enforcement, with protective equipment accounting for 75.8% of segment revenue. In 2023, approximately 1.19 million global road traffic deaths and tens of millions of injuries underscored the urgency of certified safety gear, especially in high-risk regions such as Thailand, which reported over 87,000 accidents in Bangkok alone. Safety remains a critical structural driver, as powered two and three-wheelers constitute nearly 30% of global road fatalities, reaching up to 43% in South-East Asia. Accordingly, governments and institutions are tightening standards and increasingly recommending certified helmets, guards, lighting systems, and advanced protective technologies.
The integration of advanced electronic systems and digital connectivity features represents a transformative growth driver for the motorcycle accessories market. Bluetooth communication devices and integrated GPS navigation systems have evolved from luxury additions to essential equipment for touring and adventure riders. Modern helmet communication systems that incorporate mesh networking technology enable simultaneous connectivity for up to 8 riders, with ranges exceeding 2,000 meters.
Helmet communication systems using mesh networking connect to eight riders over distances exceeding 2,000 meters. Manufacturers are integrating over-the-air (OTA) updates, app-linked navigation, and turn-by-turn instructions displayed on digital TFT clusters, catering to tech-savvy consumers who expect seamless smartphone integration and voice-controlled interfaces in their riding experience. With more than 705.9 million motorcycles worldwide, led by India with about 221 million, Indonesia with 112 million, and China with 85 million units, the expanding global fleet further strengthens recurring demand for performance, comfort, and connectivity accessories.
The high cost of premium motorcycle accessories remains a major constraint for the market, particularly among price-sensitive consumers in emerging economies. High-performance exhaust systems made from titanium and carbon fiber command substantial premiums, further elevated by the need for professional installation. Price gaps between standard and premium products are significant, with SMK helmets priced at around INR2,200 compared with Studds helmets at INR730.
Economic downturns compound the issue, as shown by Harley-Davidson’s 47% revenue decline and 53% shipment reduction in Q4 2024 amid weakened consumer confidence. Dealers also reported stagnant accessory sales throughout 2023. Additionally, volatile raw material prices and stringent emission regulations increase production and R&D costs. Premium safety gear meeting ECE 22.05/22.06 or DOT standards remains expensive due to rigorous testing, making high-quality components from brands like Brembo and Alpinestars unaffordable for many riders.
The presence of substandard counterfeit accessories poses a significant challenge to market growth by jeopardizing rider safety and diminishing consumer confidence in aftermarket products. Inconsistent quality standards across regions and distribution channels can confuse consumers seeking authentic, certified products.
Furthermore, the lack of unified global regulations governing motorcycle accessories allows non-compliant items to enter markets through unauthorized channels, particularly online platforms, where authenticity verification can be difficult. This fragmentation compels consumers to navigate a complex landscape of certification requirements: European markets require CE/EN ratings for protective gear, while U.S. markets predominantly rely on manufacturer self-certification under FMVSS standards.
The accelerating shift toward electric motorcycles is creating significant opportunities for accessory manufacturers to develop specialized products for this growing segment. With governments enforcing stricter emissions regulations and manufacturers advancing battery and charging technologies, the electric motorcycle category is experiencing strong expansion. LiveWire has projected 1,000–1,500 electric motorcycle sales in 2025. This transition is driving demand for EV-specific accessories such as battery management displays, regenerative braking enhancers, lightweight components, and touring-oriented charging equipment.
The integration of connected motorcycle systems and digital cockpit technologies enables accessory manufacturers to develop smart accessories with real-time vehicle diagnostics, predictive maintenance alerts, and energy consumption optimization features. First-half 2025 electric two-wheeler sales reached 4.4 million units, reflecting 7.2% growth and strengthening demand for high-value, performance-oriented accessories favored by technologically inclined consumers.
The Asia-Pacific region offers significant growth opportunities, supported by rising disposable incomes and an expanding middle class.class populations, and increasing motorcycle penetration. India remains a key driver, producing 36 million motorcycle units in 2024 with a sustained 12% annual growth rate, while Honda Motorcycle and Scooter India recorded 29% year-on-year growth in January 2026 with 574,411 units sold.
India’s motorcycle accessories import market grew 27.36% in 2024 and is projected to expand at a 20.79% CAGR through 2029, reflecting strong demand for quality accessories. The Philippines has emerged as the region’s largest buyer, accounting for 87% of regional imports, driven by the world’s highest motorcycle density at 299 units per 1,000 people. Premiumization trends are accelerating, with Studds expecting premium helmet revenue to increase from 15.5% to 30% over the next two years.
Electrical & Electronics accessories lead the market with a 34% share, supported by the rapid adoption of connectivity and digital enhancement features among modern riders. This segment includes GPS navigation systems, Bluetooth communication devices for multi-rider connectivity, advanced LED headlights and fog lamps, and integrated digital dashboards. Bluetooth systems have become standard in touring motorcycles.
The performance & functional parts segment also remains strong, with the full-exhaust aftermarket, driven by lightweight titanium and carbon-fiber designs. Demand for crash guards, engine plates, and protective grills continues to rise in high-accident regions, while premium comfort accessories, such as ergonomic seats and adjustable foot pegs, appeal to long-distance touring riders.
Touring motorcycles constitute the largest accessories segment, accounting for approximately 31% of the market, owing to high accessorization needs focused on comfort, functionality, and long-distance capability. Harley-Davidson held a 74.5% share in the U.S. Touring segment in 2024, supported by the launch of new Street Glide and Road Glide models, which contributed to nearly 5% growth despite broader industry challenges. Touring riders typically invest heavily in luggage systems, navigation devices, communication equipment, comfort upgrades, and protective accessories, generating higher per-unit accessory spending.
The Sports segment follows, driven by demand for performance exhausts, suspension upgrades, and lightweight components. Off-road motorcycle accessories are also growing rapidly due to adventure-tourism trends, while the Standard and Cruiser segments maintain steady demand for aesthetic customization, comfort enhancements, and safety equipment.
Specialty motorcycle accessory retailers hold the largest market share at about 37%, supported by their specialized product knowledge, extensive inventories, professional installation services, and strong brand relationships with enthusiast communities. Retailers such as RevZilla and regional specialists offer curated selections of premium brands, including Sena, Cardo Systems, Garmin, and Alpinestars, thereby appealing to quality-conscious consumers through expert guidance and product testing.
The online channel is the fastest-growing, projected to grow at an 8.5% CAGR, driven by convenience, broader product selection, competitive pricing, and rising adoption of digital commerce. E-commerce platforms accounted for about 60% of initial product research among buyers in 2025, with many completing purchases online. Authorized dealerships maintain a 28% share by cross-selling certified accessories and offering integrated installation, supported by network expansions such as Honda’s new outlets in early 2026.
North America maintains market leadership with around 36% share, supported by a mature motorcycle culture, high spending power, and strong demand for premium customization and performance accessories. The region's motorcycle dealership and repair industry generated $53.3 billion in revenue in 2026, with approximately 15,147 businesses operating across the landscape.
Harley-Davidson’s 74.5% share in the U.S. touring segment reflects a strong preference for heavyweight motorcycles, though the company recorded an 11% revenue decline in 2024 due to economic pressures. The aftermarket segment dominates, with consumers seeking to personalize vehicles and enhance performance through premium accessories, including advanced GPS navigation systems, Bluetooth communication devices, performance exhaust systems, and touring luggage solutions. In May 2023, SpeedKore announced its expansion into the motorcycle accessories market with a new line of custom carbon-fiber parts designed for American V-twin touring and bagger motorcycles, underscoring opportunities for innovation.
Europe is a highly regulated and mature motorcycle accessories market, shaped by stringent safety and environmental standards. PPE Regulation (EU) 2016/425 and the ECE 22.06 helmet standard set rigorous benchmarks that major brands have adopted, while CE-approved helmets and gloves are mandatory across the region. The five largest EU markets recorded 15.5% growth in new motorcycle registrations in early 2023, supporting strong aftermarket demand.
Countries such as Germany, the U.K., France, and Spain display distinct consumption patterns driven by tourism and national regulations, including Germany’s StVZO technical requirements and France’s Low Emission Zones. Rising focus on certified protective gear and sustainable materials continues to shape purchasing trends, while Europe’s growing base of electric two and three-wheelers creates opportunities for EV-specific charging and performance accessories.
Asia-Pacific is the fastest-growing region in the motorcycle accessories market, driven by the rapid growth of the motorcycle population, rising incomes, urbanization, and heightened safety awareness. Two-wheeler consumption reached 92 million units in 2024 and is projected to rise to 103 million by 2035. India remains the regional manufacturing hub, producing 36 million units in 2024, while Honda Motorcycle and Scooter India posted 29% year-on-year growth in January 2026.
India’s accessories import market grew 27.36% in 2024 and is expected to expand at a 20.79% CAGR through 2029, driven by premiumization and a growing middle class. The Philippines, with the world’s highest motorcycle density, accounts for 87% of regional imports. The region is also leading global electric two and three-wheeler adoption, boosting demand for EV-specific chargers, protection components, and smart connectivity accessories.
The global motorcycle accessories market is highly fragmented, comprising numerous multinational corporations, regional specialists, and emerging players competing across varied product categories and pricing tiers. Market concentration remains low, with the top 50 companies generating only about 20% of industry sales in mature markets, creating a wide scope for differentiation and specialization. Leading companies continue to invest heavily in innovation, integrating smart connectivity, advanced safety technologies, and lightweight materials into their offerings. Strategic partnerships between motorcycle manufacturers and accessory specialists are increasingly common, enabling integrated product development and exclusive distribution models. The landscape is distinctly segmented, with premium brands such as Alpinestars, Brembo, and Akrapovi targeting performance and safety-focused consumers, while value-oriented players serve price-sensitive markets. Key differentiators include technological capability, brand heritage, certification compliance, distribution strength, and service quality.
Harley-Davidson, Inc. (Milwaukee, U.S.) commands a premium position in heavyweight cruisers and touring motorcycles, with a substantial accessories portfolio encompassing exhaust systems, seats, luggage, lighting, and styling collections. Its genuine parts and accessories business leverages a dense global dealer network and strong brand loyalty, driving high per-bike accessory spend, particularly in North America and Europe.
Yamaha Motor Co., Ltd. (Iwata, Japan) is one of the world’s largest motorcycle manufacturers and a key influencer in the standard, sports, and touring segments. The company offers an extensive range of OEM accessories, from performance exhausts and suspension upgrades to comfort seats and electronic rider aids, integrated with its motorcycles across Asia, Europe, and North America. Its scale, engineering depth, and strong dealer networks underpin its leading role in both factory-fit and aftermarket accessory sales.
Hero MotoCorp Ltd. (New Delhi, India) dominates India’s commuter and executive motorcycle segments, with quarterly sales often exceeding 1.3 million units and a market share of more than 40% in the domestic motorcycle category. This enormous installed base of standard motorcycles supports a fast-growing accessories ecosystem focused on protection (crash guards, leg guards), utility (luggage racks, seat covers), and functional electrics (lighting, USB chargers). Hero’s widespread rural and urban dealership footprint, coupled with affordable accessory pricing, makes it a key player in value-driven markets across South Asia, Africa, and Latin America.
The global Motorcycle Accessories Market is expected to grow from about US$ 13.6 Bn in 2026 to approximately US$ 23.2 Bn by 2033, reflecting a robust CAGR of 7.9% over the 2026–2033 forecast period.
Key demand drivers include heightened rider safety awareness, stricter road-safety regulations, expansion of the global motorcycle parc, and rising interest in customization and touring. High motorcycle fatality shares, nearly 30% of road deaths globally involving powered two- and three-wheelers, are pushing riders toward certified protective and visibility-enhancing accessories.
Electrical & Electronics accessories lead with approximately 34% market share, encompassing GPS navigation systems, Bluetooth communication devices, advanced LED lighting, and integrated dashboard systems.
North America maintains market leadership with approximately 36% regional share, driven by a mature motorcycle culture, high consumer spending power, and strong customization preferences.
A major opportunity lies in smart, connected, and EV-ready accessories that integrate sensors, AI-based safety features, and sustainable materials. Suppliers aligning portfolios with electrified two- and three-wheelers and connected services can capture emerging demand from urban commuters, fleets, and adventure riders globally.
Key players include Harley-Davidson, Inc., Yamaha Motor Co., Ltd., Hero MotoCorp Ltd., TVS Motor Company, Alpinestars USA Inc., Brembo S.p.A., EMGO International Ltd., Garmin Ltd., OSRAM Licht AG, AltRider LLC, FOX Head Inc., Ducati Motor Holding S.p.A., and Triumph Motorcycles Ltd., alongside several regional OEMs and aftermarket specialists.
| Report Attribute | Details |
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Historical Data/Actuals |
2020 - 2025 |
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Forecast Period |
2026 - 2033 |
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Market Analysis Units |
Value: US$ Bn, Volume: As Applicable |
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Geographical Coverage |
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Segmental Coverage |
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Competitive Analysis |
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Report Highlights |
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By Accessories Type
By Motorcycle Type
By Distribution Channel
By Region
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