Wheat Germ Flour Market

Wheat Germ Flour Market - Global Industry Analysis 2016 - 2020 and Opportunity Assessment 2021 - 2031

Global Wheat Germ Flour Market – Outlook

Wheat germ Flour is one of the most complete natural food ingredients which add rich and balanced nutrients to the diet. Wheat germ flour has been suitable to use in a variety of food products due to providing a better texture and taste along with the additional health benefits. Wheat germ contains essential nutrients such as vitamin E, folic acid, phosphorous, thiamin, and zinc which makes wheat germ flour an excellent ingredient for food products.

The increasing popularity of plant-based ingredients in developed as well as developing economies is the key factor accelerating the demand for wheat germ flour. The plant-based food market had witnessed tremendous growth over the past decade and the trend being followed by consumers across the globe seems to be an opportunity for the players associated with the production and sales of the wheat germ flour market.

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What are Key Trends Impacting the Growth of the Global Wheat Germ Flour Market? 

Plant-based food demand is a major reason for the high sales of wheat germ flour. Food manufacturers are increasingly adding wheat germ flour as an additional ingredient in various products attributed to the nutritional benefits of wheat germ. Wheat as well as ingredients derived from wheat is one of the most commonly used food ingredients in the food industry which is expected to bolster the wheat germ flour market. Wheat germ flour is being used in baked goods such as cakes and biscuits, nutritional food, and other special foods. Wheat germ flour owing to its nutritional profile is an excellent product for boosting cardiovascular function and stamina. With the rapid development of technology, the manufacturer can provide high nutritional ingredients. Besides, wheat germ flour also has high proteins that can improve muscle recovery which is essential for professional athletes.

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Surge in Population Turning to a Healthy Diet is Expected to Accelerate the Sales of Wheat Germ Flour

Health-conscious consumers are keen on finding a convenient way to meet their hunger and nutritional demands that can also fit around their busy lifestyles. The healthy food trend is ought to be an influential factor for the health-conscious consumers in favor of the consumption of healthy snacks. Wheat-germ-based food products are a major part of plant-based diets, which is progressively creating better growth opportunities for wheat germ ingredients including wheat germ flours. With high dietary fiber and protein content, wheat germ flour certainly is a beneficial ingredient for health-conscious consumers looking for plant-based diets.

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How demand for high fiber food impacts the Wheat Germ Flour Market?

Shifting consumer’s perception of food had increased the demand for foods that is rich in fiber. Consumers are getting aware of the health benefits associated with the consumption of wheat germ and its derivatives. Wheat germ is an excellent source of high fiber that helps in curing digestive disorders. The rise in demand for functional food ingredients has been observed in the past few years attributed to the increasing number of consumers looking for healthier diet. Wheat germ is considered to be a promising source of high-quality vegetable protein which is a key factor for the growing popularity of wheat germ flour.

Growth in the number of consumers adopting vegan diets across the globe is also reason that may boost the sales of wheat germ flour. Attributed to the rising concern for animals and environment, the consumers across the globe are changing their food habits and looking for more plant-sourced ingredients in a regular diet. Wheat germ flour is an amazing ingredient that contains, folate Vitamin E and thiamin, wheat germ flour can be added to smoothies, baked goods, and breakfast cereals. Owing to the rise in consumption of convenient food products, the demand for wheat germ flour is expected to witness high growth.

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How Demand for Plant-Based Diets is Accelerating the Demand for Wheat Germ Flour?

With sustainability and animal cruelty concerns growing across the world, consumers are increasingly moving towards plant-based alternatives. Plant-based proteins are lower in calories and fat than animal proteins, along with being rich in essential nutrients and fiber. Thus, drawing the health-conscious customers towards it. Since wheat germ flour is among the increasingly used ingredients in most snacks such as baked goods, cookies, chips, and crackers, the healthy snacking trend is also expected to increase the use of health-beneficial wheat germ flour. Moreover, the growing consumption of baked snacks is also promoting the use of wheat germ flour in baked goods.

What are the Factors that will Hinder the Wheat Germ Flour Market Growth?

A significant rise in the number of consumers allergic to gluten has been observed in the past decade which may be a restraining factor for the sales of the wheat germ flour market. Gluten intolerance may cause celiac disease, thus consumers avoid consuming products that contain gluten. Many food manufacturers avoid adding gluten-based ingredients to meet the rising demand for gluten-free products which may reduce the sales of wheat germ flour. In addition to this less awareness among the consumers about the use of wheat germ flour in food products may restrain the market growth in emerging countries.

Key Segments of the Wheat Germ Flour Market covered in the report

Based on end-use the global wheat germ flour market is segmented as

  • Food & Beverages Industry
  • Foodservice
  • Household /Retail

Based on Distribution Channel the global wheat germ flour market is segmented as

  • Business to Business
  • Business to consumers
  • Hypermarkets/Supermarkets
  • Specialty stores
  • Online Retail

Based on Region the global Wheat germ Flour Market is segmented as

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia 
  • Middle East & Africa
  • Oceania

Competitive Landscape

Some of the key players offering wheat germ flour in the product portfolio are

  • Interquell GmbH
  • Ma yushan food industry co. ltd.
  • Bob's Red Mill Natural Foods
  • ABC International among others.

What are the Key Strategies Adopted by the Manufacturers to Increase Sales?

Manufacturers involved in the production and distribution of wheat germ flour are focused on increasing sales by expanding the distribution network. To reach target customers manufacturers need to increase the product penetration in a high potential market, thus increasing the distribution network helps to increase the sales of the wheat germ flour. Manufacturers are also focusing on collaborating with food manufacturers to increase the sales of wheat germ flour.

What is the Impact of COVID-19 on the Global Wheat Germ Flour Market?

The entire world is facing an unprecedented threat from the COVID-19 pandemic, which had adversely affected the world economy as well. As a result of the pandemic, the food technology industry is also likely to face repercussions. There has been a major shift in food consumption and eating habits, especially with new concerns such as hygiene, social distance, and health care protection that have now come to light and will affect the current and future market

Closure of processing units in mid-2020 impacted the market volume of wheat germ-based bakery products for certain times. Additionally, these aspects are also monitored for imported food products in the food and beverage industry. 

A sustainability trend is expected to occur for food and beverage manufacturers after this pandemic. Reshaping of the supply chain is a must for food ingredient manufacturers during a pandemic to reach the target customers. To enable future supply chain, it is essential for food and ingredient manufacturers to have long-term contract domestic, and regional level suppliers, as these will help the companies to meet any future contingencies like coronavirus pandemic.

What is the Market Scenario of Wheat germ Flour in the U.S.?

North America is expected to be the most potential market for wheat germ flour with rising concern among the consumers about health and wellness. A major factor in the growth of the wheat germ flour demand in North America is the increased ethical focus of the consumer. The consumption pattern of consumers is shifting towards healthy and organic foods, which is subsequently impacting the wheat germ flour market. The skyrocketing demand for plant-based food in the U.S. is playing a vital role in bolstering sales of wheat germ flour. Well established distribution network and willingness of consumers to increase spending on premium products are expected to boost the sales of wheat germ flour in the region. Food manufacturers operating in developed economies are largely adding ingredient which is nutritious and naturally sourced to meet the demand of the health-conscious consumers.

How Developing Economies are creating an Opportunity for the Manufacturers of Wheat Germ Flour?

The growing baking industry in emerging economies is creating space for wheat germ flour manufacturers to expand their product portfolio in developing countries. The baking industry has an opportunity to offer high fiber and nutrition-rich products as consumers are seeking ingredients that are easy to understand and minimally processed. Wheat germ flour is made by a simple milling process that is free from any artificial ingredients and chemicals, which has made it a perfect ingredient for use in the baking industry. The growing urban population coupled with increased per capita income of the consumers in developing economies is an important factor for the surge in demand for wheat germ flour. 

How Developing Economies are creating an Opportunity for the Manufacturers of Wheat Germ Flour?

The growing baking industry in emerging economies is creating space for wheat germ flour manufacturers to expand their product portfolio in developing countries. The baking industry has an opportunity to offer high fiber and nutrition-rich products as consumers are seeking ingredients that are easy to understand and minimally processed. Wheat germ flour is made by a simple milling process that is free from any artificial ingredients and chemicals, which has made it a perfect ingredient for use in the baking industry. The growing urban population coupled with increased per capita income of the consumers in developing economies is an important factor for the surge in demand for wheat germ flour. 

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