Horseradish Powder Market

Horseradish Powder Market - Global Industry Analysis 2016 - 2020 And Opportunity Assessment 2021 - 2031

Horseradish Powder Market Segmented By Business to business and Business to consumers distribution channel

Industry: Food and Beverages

Format: PPT*, PDF, EXCEL

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Report Type: Ongoing

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Report ID: PMRREP32465

Horseradish Powder Market Outlook:

Horseradish a root vegetable is conventionally known for its pungent taste and odor. It is also known to give a spicy kick to any preparation, marked its presence as a mustered oil-secreting root, and also allowing people to utilize it for various condiments and medical purposes. It consists mainly of calories, protein, fat, carbohydrates, and fiber.

The micronutrients and salts such as calcium, potassium, and folate are also present in a trace amount. The horseradish powder provides several health benefits including inhibition against cancer cells, anti-bacterial, anti-fungal, cold-relief and helps in the ailment of respiratory health issues.

The horseradish powder is used as a spice and also to prepare sauces to be consumed with meat or fish. Mostly it is used in the preparation of uncooked items as cooking inactivates the heat.

The evolutionary trends that are dominating the choice of a product by a consumer including organic, nature-derived, gluten-free, Non-GMO, Kosher Parve, etc. are the parameters that are met by horseradish powder. The search for alternatives to conventional unhealthy ingredients by modern-day consumers is looping these days.

Consumers globally are focusing their diets on foods that harm less and supplement more. Keeping in view such market trends a versatile product like horseradish powder is a lucrative business.

Will increased application of horseradish powder in the food industry drive market growth? 

The consumption of horseradish powder in dietary can ease sore joints, remedy cold which are among the most common diseases globally. This powder is also utilized traditionally in diets to stimulate one's sexual behaviour. The food industry is utilizing horseradish powder as a beef rub or as a seasoning for the hamburger.

Considering the health benefits and spicy taste this horseradish powder has to offer its applicability in various other food forms is not farsighted. The more consumers look for alternatives the more it will benefit the market growth.

The horseradish sauce preparation is as easy as a child’s play requiring only lemon juice, horseradish powder, and some water. The same horseradish powder can be utilized as a spice and then to make a sauce as well. This may also help manufacturers to present this product to their consumers at competitive prices.

How is the demand for increased shelf life food products driving the horseradish powder market growth?

It is a cogent fact that the simple preparation of horseradish powder has a proven shelf life of 2 years. The ever-evolving lifestyles and the work-oriented dominating population demand for nature-derived products, longer shelf life, and transparency. This has made manufacturers around the world invest heavily in research and development programs for enhancing the shelf life of their product and also retaining the quality and taste with time.

A product such as horseradish powder which initially has a good proven shelf life with some research and development has the potential of doing wonders to its consumers and manufacturers as well. Also, horseradish powder can be presented in several easily available packaging.

What are the key challenges faced by horseradish powder manufacturers?

Due to the pungent taste and odor that horseradish powder depicts it is not advised to use this very frequently as a supplement, but as a condiment, it can be utilized regularly. Too much consumption of horseradish powder in daily dietary as a supplement may irritate the nose, mouth, and stomach which may prove to be problematic to people suffering from stomach ulcers, digestive issues, or inflammatory bowel diseases.

These come out to be challenging for manufacturers of horseradish powder to fund initiatives to overcome the shortcomings of this product. A consumable product as horseradish powder must bound to bring minimal health issues to not only healthy consumers but also to ill ones. The minimal processing cost of horseradish root to obtain powder opens up opportunities to subsidize its research and development programs for ensuring a full flagged marketplace expansion across the globe.

Key segments of the Horseradish Powder Market covered in the report 

Based on distribution channels, the horseradish powder market has been segmented as

  • Business to business
  • Business to consumers
    • Hypermarkets/Supermarkets
    • Convenience stores
    • Specialty stores
    • Online retailers

Based on end-users, the horseradish powder market is segmented as

  • Food manufacturing industry
  • Foodservice industry
  • Pharmaceutical industry
    • Anti-oxidant
    • Anti-fungal
    • Anti-bacterial
    • Aphrodisiac
  • Household
  • Others

Based on region, the horseradish powder market is segmented as

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • Middle East & Africa

Competitive landscape

The key players include

  • Spice Alliance LCC DBA Spice Jungle
  • Burmaspice
  • Best Botanicals
  • Silver Spring Foods Inc.
  • and others

who are actively involved in providing horseradish powder for various applications in the food as well as pharmaceuticals industry.

What are the opportunities for the horseradish powder manufacturers?

The horseradish powder is a ready to use food product in its most basic dried and blended form and this brings down the processing cost of horseradish powder to a minimum. This is an easy-to-sell product under the organic, clean label, kosher parve, Non-GMO, and gluten-free nature-derived food item. The powdered form is versatile enough to be easily hydrated back and then used in a variety of dishes and as a condiment.

Also, some food experts have highlighted that horseradish powder is the best substitute for wasabi powder. This helps the manufacturers to get food processing and safety certifications easily and make available their products at competitive prices. These simple characteristics and quality utilisations of horseradish powder may cast a robust market growth for the manufacturers.

What strategies are the manufacturers adopting for increasing their market share in the horseradish powder market?

Burmaspice one of the key manufacturers of horseradish powder is constantly looking for expansion strategies by investing in research and development to bring natural spices like horseradish powder into mainstream utilization. It has already launched its 100% natural wellness curries and tea that have scientifically replaced several supplements by providing a natural alternative to those supplements.

The manufacturers along with highlighting the culinary as well as medical uses of the product are also targeting the customers on dietary-based issues like hypertension, diabetes, etc. by providing them with natural supplementing agents. The ongoing market trends are dominated by characteristics that the simplest form of horseradish powder holds and this may result in a good marketplace expansion for the manufacturers.

What is the western central U.S. offering to the manufacturers of horseradish powder?

This region of the U.S. is the largest producer of horseradish root globally. The soil is the best suit for the surplus production of horseradish root which acts as the raw material for making horseradish powder after drying and blending. The suitable soil and the cold temperatures are ideal conditions for producing horseradish roots.

The high production of horseradish roots caters to the manufacturers with a sustainable supply chain for raw material. The technology that the U.S. has to offer in terms of energy supply and machinery is the state-of-the-arts and also adding to the fact that horseradish powder needs minimal processing is cogently adding to processing cost reduction and good market growth.

Why China can offer a good marketplace expansion to manufacturers of horseradish powder?

China is the largest pharmaceuticals manufacturing hotspot in the world. There is a huge scope for the utilization of horseradish powder for the manufacturing of medicines for curing various ailments. And also the use of horseradish powder in Chinese cuisines is a well-established fact.

The manufacturing and the utilization of various sauces and spices in Chinese cuisines are well known to the rest of the world. As the horseradish powder can serve as an identical substitute for the wasabi powder which is again majorly utilized in Chinese cooking. All these factors present an optimistic marketplace expansion strategy for the manufacturers of the horseradish powder.

What was the impact of the covid-19 pandemic on the growth of the horseradish powder market?

This unprecedented pandemic bought nothing but havoc to the world economies and has caused billions of dollars loss in trade and the human resource globally. The disruption of the supply chain because of the sealing of borders, travel diminution, and trade barriers have all hindered the supply chain of raw material to various food processing industries.

Even though things are getting back on track still various industries are suffering from a slow growth rate over time. This is again hindering the marketplace expansion for various products.

Also, the Covid-19 pandemic had less impact on the horseradish market as this is one of the natural ingredients that were recommended for tackling the virus and boosting immunity naturally.

People were utilizing horseradish powder for making various preparations to supplement their bodies with anti-viral properties and various pharmaceutical industries are employing research and development to uncover the potentials that horseradish powder has to offer to mankind.

NOTE - All statements of fact, opinion, or analysis expressed in reports are those of the respective analysts. They do not necessarily reflect formal positions or views of the company.

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