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Fruit Infused Water Market

Global Market Study on Fruit Infused Water: More Flavors, Lesser Calories - Translating into Fruitful Opportunities

Fruit Infused Water Market Segmented By Infused Water, Infuser Water Bottle, Fruit Water, Herb Infused Water

Fruit Infused Water Market Outlook (2023 to 2033)

The global fruit infused water market expanded at 7.5% CAGR between 2018 and 2022 and ended up with a valuation of US$ 14,609.4 million in 2023. As per this study by Persistence Market Research, the sales of fruit infused water across the world is estimated to increase at 6.9% CAGR to reach a market size of US$ US$ 28,471.3 million by the end of the forecast duration (2033).

Consumers demanding tasty food as well as beverages influence the food & beverages market. Innovations in the food & beverages industry have led to the development of products that are healthy as well as tasty, and one such example is fruit-infused water.

Fruit infused water is water that has been infused with fresh fruits, and sometimes is referred to as fruit flavored water. As it is made by infusing flavor, rather than juicing or blending, this water contains fewer calories. This makes it a popular drink for detox regimes. Fruit-infused water is often recommended for weight loss and acts as a replacement for high sugar drinks such as sugary soda and fruit juices. Fruit infused water contains significant amount of antioxidants, which are beneficial to the human body. Manufacturers of fruit infused water owing to their antioxidant properties mostly prefer organic fruits. Fruit infused water also comes in combinations of various flavors and ingredients, which ensure novelty in the taste and nutritional profile of flavored water.

Report Attribute Details

Fruit Infused Water Market Size (2023E)

US$ 14,609.4 Million

Projected Market Value (2033F)

US$ 28,471.3 Million

Global Market Growth Rate (2023 to 2033)

6.9% CAGR

Historical Growth Rate (2018 to 2022)

7.5% CAGR

Revenue Share of Top 4 Countries (2022E)


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What are the Key Trends Driving the Demand for Fruit Infused Water?

“Functional Properties of Fruit Infused Water Making It a Favorable Choice”

Fruit infused water is often made by infusing flavors and colors of organic fruits in water, making it a completely organic product. Fruit infused water does not contain any genetically-modified ingredients. It is also free from lactose, which makes it a favorable drink for lactose-intolerant population. Thus, fruit infused water is a non-GMO and lactose-free product ideal for health-conscious consumers. These functional properties of fruit infused water are expected to boost the growth of the market.

“Refreshing Taste of Fruit Infused Water Encourages Consumers to Drink More Water”

Fruit infused water has a different taste than normal drinking water. The taste of infused fruit gives a unique characteristic and refreshing taste to the water. Dietitians consider infused water very healthy, as its unique taste encourages consumers to drink more water. Water is the most important element when it comes to weight loss. The diverse flavors of infused water help consumers to drink more water. This factor is expected to boost the demand for fruit infused water significantly in the market.

“Usage of Eco-friendly Packaging for Infused Water”

Manufacturers of fruit infused water are focusing on the ill effects of plastic bottles on the environment. Producer are finding alternatives to plastic as a packaging material and metallic cans are the next option available for them, but increase the pricing of the product. Hence, manufacturers are implementing new packaging materials, which are environment-friendly. The usage of eco-friendly and affordable packaging materials is expected to create more opportunities for the manufacturers of fruit infused water.

“New and Trendy Packaging Styles, the Emerging Supply-Side Trend”

Producers of fruit-infused water are focusing on new packaging materials and trending designs to attract more consumers. Attractive and innovate packaging styles without the use of plastic, are trending in the market. Such eco-friendly and trendy packaging options are expected to further boost the market demand for fruit infused water.

“Preference for Organic Flavored Drinks over Conventional Flavored Drinks”

Conventional flavored drinks contain additives and preservatives, which are likely to harm the human body. Manufacturers have started using organic ingredients without any additives and preservatives, and introduced 100% organic flavored drinks for diet-conscious consumers. The consumption of organic fruit infused water is the emerging trend as lifestyles of consumers are also changing. This emerging trend of consumption of organic flavored water over conventional flavored water is expected to drive the market growth in the forecast period.

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What are the Hindrances to the Adoption of Fruit Infused Water?

“Use of Homemade Infused Water Hindering the Market from Reaching Its Full Potential”

The process of making fruit infused water is simple as it involves placing a fruit in water for an approximate duration of 3 hours, which allows the infusion of flavor. This can also be carried out at home and consumers who consume fruit-infused water in limited quantities but on a regular basis, prefer to prepare it at home. Ingredients needed for the production are also available at home, and the cost incurred is very less. Hence, the preference for homemade-infused water is expected to hinder the market from reaching its full potential.

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Country-wise Insights

What Makes Germany a Lucrative Market for Manufacturers of Fruit Infused Water?

“Prominence of Fruit Infused Water among Health Conscious Consumers”

Germany accounts for a value of US$ 703.5 million and a market share of around 17% in the global landscape. Based on the popularity of flavors, strawberry will experience the fastest growth at a value CAGR of 8.7% and hold the greatest share in the forecast duration.

The extensive food and beverage industry in Europe allows consumers more open to trying out new products including fruit infused water. The product offers added benefits which accounts for its popularity in the region.

What is the Demand Outlook for Fruit Infused Water in the United States?

“High Consumption of Still Flavored Water in the Country”

North America holds almost 20% of the market share in the global market whereas U.S. holds around 90% of the North American market.

Out of these, the maximum consumption is exhibited by the still flavored type with a valuation of approximately US$ 2,596.3 million in 2022 and will continue to grow at a rate of roughly 5.1% CAGR.

Consumers in U.S. are health conscious and prefer new mixes and novel products. Fruit infused water makes plain water into a functional beverage that accounts for its higher sales in the region.

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Category-wise Insights

Which Cultivated Nature of Fruit Infused Water is Being Widely Utilized?

“Conventional Nature Contributing to Market Growth”

Based on the nature, conventional dominates the market with roughly 58.1% share. There is a novelty associated with organic products with consumers preferring them to the conventional counterpart. This trend is reflected in the value CAGR of 6.3% exhibited by the organic segment.

Which Flavor Finds the Maximum Utilization the Maximum Amount of Fruit Infused Water?

Use of Strawberry Flavored Fruit Infused Water to Dominate the Market in the Forecast Duration”

The global fruit infused water market is categorized based on the various fruits that are infused in it. These include apple, mango, orange, pineapple, strawberry, watermelon, berries, and others. Out of these citrus fruits holds the major market share of 14.5% and a value of US$ 1,970.8 million but is expected to be overtaken by strawberry by the end of the forecast duration (2033).

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Companies are focused on offering organic and clean label beverages. Manufacturers are engaged in the business of clean label and organic certified fruit-infused water across the globe. Manufactures are also following the strategy of acquiring regional manufacturers in the regions like North America, Asia and Oceania to increase their market share and market presence in the global market.

  • In Feb 2019, Nestlé Group had launched six new flavors in the portfolio of Poland Spring Sparkling Range. The flavors include Lemon, Lemon Lime, and Zesty Lemon.
  • In Jan 2019, PepsiCo, Inc. introduced four new flavors in the product range of Bubbly Sparkling Water. Flavors such as Blackberry, Cranberry, Raspberry, and Peach were added to the brand’s existing portfolio.
  • In March 2018, Dasani Sparkling, a subsidiary of The Coca-Cola Company introduced three new flavors Original, Pear Kiwi, and Pomegranate Blueberry.
  • In June 2018, Dr. Pepper Snapple Group announced the successful completion of the merger between Keuring Green Mountain, a leading provider of exceptional coffee and Dr. Snapple Group. This transaction creates the third-largest beverage company in North America.

Fruit Infused Water Industry Report Scope

Attribute Details

Forecast Period

2023 to 2033

Historical Data Available for

2018 to 2022

Market Analysis

US$ Million for Value

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • South Asia & Pacific
  • East Asia
  • Middle East & Africa

Key Countries Covered

  • United States
  • Canada
  • Germany
  • United Kingdom
  • France
  • Italy
  • Spain
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand
  • GCC Countries
  • Türkiye
  • Northern African Countries
  • South Africa

Key Market Segments Covered

  • Product Type
  • Nature
  • Flavor
  • Distribution Channel
  • Region

Key Companies Profiled

  • Nestle Group
  • PepsiCo, Inc.
  • The Coco Cola Company
  • Treo Brands LLC.
  • Dr. Pepper Snapple Group
  • Eslena LLC
  • Hint Inc.
  • Just Good, Inc.
  • Core Nutrition, LLC
  • Propel Water
  • Dash-Water
  • Spindrift
  • Gloe Water
  • Perrier
  • Ocean Spray

Report Coverage

  • Market Forecast
  • Company Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives

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Fruit Infused Water Industry Research Segmentation

By Product Type:

  • Still Flavored Water
  • Sparkling Flavored Water

By Nature:

  • Organic
  • Conventional

By Flavor:

  • Apple
  • Mango
  • Orange
  • Pineapple
  • Strawberry
  • Watermelon
  • Berries
  • Citrus Fruits
  • Others

By Distribution Channel:

  • Business to Business
  • Business to Consumer
    • Hypermarkets/Supermarkets
    • Convenience Stores
    • Pharmacy/Drug Stores
    • Specialty Stores

By Region:

  • North America
  • Latin America
  • Europe
  • South Asia & Pacific
  • East Asia
  • Middle East & Africa

- Companies Covered in This Report -

  • Nestle Group
  • PepsiCo, Inc.
  • The Coco Cola Company
  • Treo Brands LLC.
  • Dr. Pepper Snapple Group
  • Eslena LLC
  • Hint Inc.
  • Just Good, Inc.
  • Core Nutrition, LLC
  • Propel Water
  • Dash-Water
  • Spindrift
  • Gloe Water
  • Perrier
  • Ocean Spray

- Frequently Asked Questions -

The global fruit infused water market is valued at US$ 14,609.4 million in 2023.

Consumption of fruit infused water increased at a CAGR of 7.5% from 2018 to 2022.

Worldwide demand for fruit infused water is estimated to reach US$ 28,471.3 million by 2033.

Global demand for fruit infused water is projected to increase at 6.9% CAGR from 2023 to 2033.

Nestle Group, PepsiCo Inc., The Coca Cola Company, Dr. Peeper Snapple Group collectively account for 40-50% of the market share.

The market for fruit infused water in East Asia is estimated to reach US$ 2,122.2 million by 2033.

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