Europe Electric Kick Scooter Market Size, Share and Growth Forecast for 2024 - 2031

Europe Electric Kick Scooter Market by Product Type (Two Wheeled, Three Wheeled), Battery Outlook (Lead Acid, Lithium Ion (Li-Ion), & Other) Drive Outlook (Belt Drive, Chain Drive, & Hub Drive), End-use (Personal, & Commercial) and Country for 2024 to 2031

Industry: Automotive

Published Date: September-2024

Format: PPT*, PDF, EXCEL

Delivery Timelines: Contact Sales

Number of Pages: 177

Report Price

$ 3500*

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Report ID: PMRREP34822

Europe Electric Kick Scooter Market Size and Share Analysis

The Europe electric kick scooter market is estimated to increase from US$1.4 Bn in 2024 to US$3.8 Bn by 2031. The market is projected to record a remarkable CAGR of 14.5% during the forecast period from 2024 to 2031. Electric kick scooters, operating with zero emissions, perfectly align with the push for sustainability. Furthermore, numerous cities in Europe are adopting supportive policies, including designated parking areas and incentives aimed at promoting shared mobility services.

europe electric kick scooter market size, 2024 - 2031, US$ Bn

Key Highlights of the Market

  • Electric scooters in Germany benefit from the country's well-connected urban infrastructure, reflecting its emphasis on efficient and eco-friendly mobility solutions.
  • Electric scooters are experiencing rapid growth driven by government regulations and incentives that promote their use as an alternative mode of transportation.
  • Germany electric kick scooter market is estimated to gain a significant market share of 36.3% in 2024.
  • The market is projected to grow significantly driven by increasing demand for sustainable transportation solutions.
  • Based on product type, the two-wheeled electric kick scooter segment is projected to hold the largest share accounting for 65.40% of the market.
  • Increasing preference for convenient, flexible, and eco-friendly transportation options among urban dwellers is boosting market growth.
  • Advances in battery technology and safety features are improving user experience and driving demand.
  • The rise of shared e-scooter services is increasing accessibility and encouraging more users to opt for electric scooters.

Market Attributes

Key Insights

Market Size (2024E)

US$1.4 Bn

Projected Market Value (2031F)

US$3.8 Bn

Global Market Growth Rate (CAGR 2024 to 2031)

14.5%

Historical Market Growth Rate (CAGR 2019 to 2023)

 16.8%

Strong Focus on Sustainable Urban Mobility to Boost Sales in Germany

Country

Market Share in 2024

Germany

36.3%

Germany electric kick scooter market is projected to sustain a significant market share of 36.3% in 2024 driven by the country’s strong focus on sustainable urban mobility and environmental policies. Germany's large urban population, especially in cities like Berlin, Hamburg, and Munich has created a high demand for eco-friendly transportation alternatives such as electric kick scooters.

Government support through subsidies and incentives for e-mobility solutions along with the development of dedicated bike and scooter lanes has further encouraged the adoption of electric kick scooters.

Technological innovations such as longer-lasting batteries and AI-enabled safety features are enhancing user experiences and further solidifying Germany's position as a leader in the Europe electric kick scooter market. Combination of different factors has cemented its dominant market share.

europe electric kick scooter market, 2024 - 2031

Two Wheeled Electric Kick Scooter to be the Top Product Category

Category

Market Share in 2024

Product Type - Two Wheeled

65.40%

The two wheeled electric kick scooter segment is projected to hold the largest share, accounting for 65.40% of the Europe electric kick scooter market. This dominance is driven by several factors.

Two-wheeled models are preferred for their balance, maneuverability, and compact design, making them ideal for urban commuting. Their lightweight construction, ease of use, and ability to navigate through narrow streets in densely populated cities of Europe further enhance their appeal.

Two-wheeled scooters are highly popular in shared mobility services, which have seen significant growth in cities like Paris, Berlin, and Madrid. Companies like Voi and Tier Mobility have adopted these scooters for their fleets due to their efficiency and cost-effectiveness.

Advancements in battery technology and improved safety features are encouraging wider adoption, ensuring that two-wheeled models remain the primary choice for both personal and shared use in Europe.

Lithium Ion (Li-Ion) Segment Maintains Primacy in the Market

Category

Market Share in 2023

Battery Outlook - Lithium Ion (Li-Ion)

70.24%

The electric kick scooter industry has experienced a significant rise in the use of lithium-ion batteries, which accounted for 70.24% of the market share in 2023.

Lithium-ion batteries are favored for their high energy density allowing for longer rides and improved performance, which has contributed to their broad usage in electric kick scooters. These batteries also offer fast charging capabilities, reducing the time needed to recharge and making them more convenient for users, thereby increasing demand.

Lightweight structure of the batteries helps reduce the overall weight of electric scooters, enhancing portability and maneuverability, which aligns with consumer preferences for compact, easy-to-carry vehicles. Furthermore, the long lifespan and low maintenance costs of lithium-ion batteries make them a cost-effective and sustainable option for electric kick scooter users in the long run.

Market Introduction and Trend Analysis

The Europe electric kick scooter market is experiencing significant growth driven by increasing demand for sustainable urban mobility solutions and a rising preference for eco-friendly transportation. As cities across Europe face challenges like traffic congestion and air pollution, electric kick scooters have emerged as a popular alternative for last-mile commuting.

Governments are actively promoting their adoption through incentives such as subsidies and infrastructure development for e-mobility. Consumers are also demanding more customization and personalization options such as adjustable speed settings, smartphone connectivity, and anti-theft systems, which are becoming common across newer models. As a result, both the personal and shared electric kick scooter markets are poised for continued expansion.

As cities become increasingly congested, electric kick scooters offer a convenient and efficient mode of transportation for short distances. They help alleviate traffic congestion and reduce the need for parking space, making them an attractive option for urban dwellers. Moreover, with a rising population and expanding urban areas, the demand for alternative transport solutions is growing significantly.

Environmental awareness also plays a significant role in the market's expansion. Consumers and governments alike are increasingly prioritizing eco-friendly transportation options to combat air pollution and reduce carbon footprints.

Historical Growth and Course Ahead

The Europe electric kick scooter market witnessed significant growth during the period from 2019 to 2023 fueled by increasing urbanization and a shift toward sustainable transportation. In 2019, the market was relatively nascent primarily focused on personal ownership. However, as cities began implementing infrastructure improvements and regulatory support, the adoption of electric kick scooters surged.

By 2020, the emergence of shared mobility services played a pivotal role in expanding market reach, with companies launching fleets in urban areas. The COVID-19 pandemic further accelerated this trend as people sought socially distanced transport options.

The market is poised for continued expansion during the forecast period from 2024 to 2031. With an increasing focus on sustainability and the decarbonization of urban transport, electric kick scooters are expected to become a cornerstone of last-mile solutions.

Market Growth Drivers

Rising Demand for Electric Kick Scooter Across Europe

Key market growth drivers for the Europe electric kick scooter market include increasing sustainability initiatives and government support such as subsidies and infrastructure development. Rapid urbanization leads to high traffic congestion making scooters an attractive commuting option.

The rise of shared mobility services enhances accessibility while technological advancements in battery performance improve user experience. Growing consumer preferences for convenient and flexible transportation solutions coupled with enhanced safety features, boost confidence in electric scooters. Additionally, the cost-effectiveness of electric kick scooters, due to lower maintenance and operational costs, further drives market demand.

Factors Impeding the Market

Regulatory Challenges and Varying Local Laws

Regulatory challenges and varying local laws can create confusion and limit operational consistency for shared mobility services. Safety concerns, including accidents and injuries, may deter potential users from adopting scooters.

Limited infrastructure such as inadequate charging stations and designated lanes hampers usability. Seasonal weather conditions can also affect scooter usage, leading to fluctuations in demand. Competition from other modes of transportation such as bicycles and public transit, poses a challenge for electric kick scooters to capture a larger market share.

Future Opportunities for the Market Players

Sustainable Urban Mobility

The Europe electric kick scooter market presents significant opportunities driven by rising urbanization and a growing emphasis on sustainable transportation. With increasing government support through incentives and infrastructure development, the adoption of electric scooters as a last-mile solution is on the rise.

Innovations in battery technology and smart features enhance user experience and safety, attracting both personal and shared mobility consumers. Additionally, the demand for eco-friendly commuting options aligns with consumer preferences for convenience and flexibility, positioning electric kick scooters as a key component of future urban mobility strategies across the cities of Europe.

Competitive Landscape for the Europe Electric Kick Scooter Market

The electric kick scooter industry in Europe is highly competitive with several leading players offering a diverse range of electric kick scooters including both shared and personal models. In addition, they provide various software solutions such as mobile apps for booking and managing rides.

Key players in the Europe market are consistently innovating to introduce new and enhanced products and services. For instance, Lime is developing electric kick scooters with extended battery life and more durable construction tailored to European urban conditions.

Bird is working on electric kick scooters with artificial intelligence capabilities to boost safety and efficiency. Meanwhile, Spin is focusing on scooters with built-in GPS tracking and navigation systems, improving convenience for users across European cities.

Recent Developments in the Europe Electric Kick Scooter Market

  • At the 2022 edition of the prestigious EICMA motorcycle show in Milan, the Piaggio Group's Aprilia brand made a significant announcement by unveiling its inaugural electric model, the Electrica, which falls into the supermoto category. This move aligns with the broader industry trend toward eco-friendly and sustainable mobility solutions, as evidenced by the increasing presence of electric scooters, motorcycles, and bicycles at the event.
  • In November 2022, Piaggio unveiled the Piaggio 1 Active, an enhanced variant of their Piaggio 1 electric scooter for the 2023 model year. This new iteration boasts a larger 3-kWh battery pack enabling it to achieve a top speed of 60 km/h, a significant improvement over the standard Piaggio 1's top speed of 45 km/h.

Europe Electric Kick Scooter Market Report Scope

Attributes

Details

Forecast Period

2024 to 2031

Historical Data Available for

2019 to 2023

Market Analysis

US$ Billion for Value

Key Country Covered

  • Germany
  • France
  • UK
  • Italy
  • Spain
  • Russia
  • Türkiye
  • Rest of Europe

Key Market Segments Covered

  • By Product Type
  • By Battery Outlook
  • By Drive Outlook
  • By End-use
  • By Region

Key Companies Profiled

Report Coverage

  • Market Forecast
  • Company Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives

Customization & Pricing

Available upon request

Europe Electric Kick Scooter Market Segmentation

By Product Type

  • Two Wheeled
  • Three Wheeled

By Battery Outlook

  • Lead Acid
  • Lithium Ion (Li-Ion)
  • Others

By Drive Outlook

  • Belt Drive
  • Chain Drive
  • Hub Drive

By End-use

  • Personal
  • Commercial

By Country

  • Germany
  • France
  • UK
  • Italy
  • Spain
  • Russia
  • Türkiye
  • Rest of Europe

To know more about delivery timeline for this report Contact Sales

Companies Covered in This Report

  • Segway Inc.
  • Jiangsu Xinri E-Vehicle Co. Ltd.
  • YADEA Technology Group Co., Ltd.
  • NIU International
  • Bird Rides, Inc.
  • SWAGTRON
  • SEGWAY INC.
  • Xiaomi
  • iconBIT GmbH
  • Razor USA LLC
  • Others

Frequently Asked Questions

The market is estimated to value at US$3.8 Bn by 2031.

A growing emphasis on sustainable mobility solutions is a primary driver for market growth.

Some of the prominent players in the market are Segway Inc., Jiangsu Xinri E-Vehicle Co. Ltd., and YADEA Technology Group Co.

The market is projected to record a remarkable CAGR of 14.5% during the forecast period from 2024 to 2031.

The surge in urban mobility solutions in Europe provides a key opportunity for the market players.

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