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Dry Wash Spray Market is Segmented by form such as Foam, Liquid, Powder having packaging such as Trigger Spray, Pressing Spray with applications such as Personal Care, Laundry Care, Surface Care
The pace of life has increased across the world, especially in the case of millennials. Increasing pressure and work schedules have transformed the way people live, which is reflected in their buying behavior. Millennials are now more conscious and prefer products that are convenient.
As such, businesses are offering products that cater to this changing millennial lifestyle, and thus, dry wash sprays are gaining popularity in the market. Dry wash sprays are handy, portable, convenient, and effective to use.
Besides this, the priorities of millennials is also changing. Their preference for immediate and convenient consumption rather than planned purchases is another factor that is likely to drive the dry wash spray market size in the coming years.
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Shifting Consumers Focus toward Natural / Free-of-Synthetic-chemical Products: The existence of toxic chemicals in conventional products and their harmful impact has encouraged people to opt for natural and organic products. In the dry wash spray market, numerous small-scale players are offering dry wash sprays that are made from natural and organic ingredients, and are extremely safe as they do not consist of any harmful chemicals, especially in the haircare segment.
Newly introduced dry wash sprays under the organic segment include ingredients such as Avena sativa kernel flour, rice starch, and many others. This shift in preference is the main factor driving the sales of natural and organic-claimed products.
Enhancing Product Features to Include Antibacterial Properties to Cater to Current Consumer Needs: Consumer needs and preferences are dynamic in nature. Organizations operating in the market highly focus on fulfilling these changing needs by enhancing their product performance. This trend continues to prevail in the dry wash spray market as well.
To increase profitability, companies in the dry wash spray market are focused on expanding their product portfolios to include products with enhanced features. In the dry wash spray market, due to increasing hygiene consciousness among people, manufacturers are introducing products with antibacterial properties. This trend is being observed more in the laundry care segment.
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Get a Customized VersionGlobal sales in the dry wash spray market are projected to reach US$ 7 Bn in 2030. Region-wise, North America holds a prominent part of the global dry wash spray market share, followed by Europe, as the consumption of dry wash spray is high in these regions as compared to other regions.
The dry wash spray market sees high penetration in the surface cleaning and personal care segment. Improving standard of living and changing pace of life are expected to contribute significantly to the growth of the dry wash spray market in East Asia and South Asia.
The dry wash spray market is dominated by well-established players. Companies in the market are focused on expanding the end use of their products. Apart from this, focus is also more on increasing awareness of product existence, especially in developing economies where traditional washing methods that result in high water wastage are still prominent.
In such cases where product awareness is low, companies are concentrating more on product promotions as compared to brand promotion. Companies are promoting their products backed by the sustainability concept in all segments. Unilever PLC is one such example – the company is promoting its dry wash spray products in the market based on its sustainability concept.
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The COVID-19 pandemic outbreak has caused disruptions in market operations, including manufacturing operations, domestic and international logistics, and supply chains, besides demand.
There has been a drastic shift in demand from non-essential products to essential products across the world, which will positively impact the dry wash spray market in the coming years.
Amid the outbreak of novel coronavirus, maintaining hygiene has become more prominent than ever before. Frequent use of water for cleaning is not an ideal option. This is where the need for dry wash spray arises, which waterless spray helps maintain cleanliness by ensuring sustainability. A little product awareness will open up doors to new opportunities in the market.
A brief overview of the changing landscape of the dry wash spray market has led our analysts to conclude that, the market has immense potential for future growth, despite the current temporary disruptions due to COVID-19. The dry wash spray market is well established in Western regions, and is likely to exhibit growth in emerging economies in the future. Expanding product use and application is something that players in the dry wash spray market need to focus on to gain a competitive edge over others.
PMR’s research study on the global dry wash spray market offers a detailed market taxonomy, wherein, key segments have been discussed in detail. The dry wash spray market is segmented on the basis of application, price range, nature, form, packaging, sales channel, and region. Every segment is analyzed in detail, and data pertaining to the growth of each segment has been included in the study.
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The dry wash spray market research report includes a competitive landscape that provides a dashboard view of the key competitors operating in the market. Some of the market players included in this section are Unilever PLC, Combe Incorporated, L’Oréal SA, High Ridge Brands, Church & Dwight Co., Henkel Corporation, Faultless Brands, Procter and Gamble Company, Turtle Wax Inc., 3M Company, The Clorox Company, and many others.
The research study on the dry wash spray market offers inclusive insights about the growth of the market in the most comprehensive manner. Key insights offered in the dry wash spray market report answer some of the most salient questions that assist stakeholders in gauging all the emerging possibilities.
