The automotive industry is undergoing rapid technological transformation, with manufacturers focusing on offering added vehicular features to stand out in the competition. Every individual demands comfortable commute solutions. Tinted automotive window films offer heat and glare reduction, and are utilized by end consumers to attain the desired level of comfort. Rising emphasis on a comfortable riding experience is expected to propel demand in the automotive window films market space. Most consumers in developing markets prefer to buy automotive accessories that are manufactured by local or domestic manufacturers. Their focus is on buying automotive accessories that comply with safety and quality standards relevant to the region. Moreover, these domestic/local products are cost-effective.
Automotive end consumers are focused on attaining maximum safety levels to ensure safe travel. Automotive window films are also used for the security and safety of the car. These films prevent window glass from shattering if hit by any object or in case of an accident. Increasing concerns regarding safety are anticipated to bolster the demand for automotive window films in the market.
Rising Focus on Vehicle Safety & Security Propelling Sales of Window Films
Automotive, a capital-intensive and technology-driven industry, has been playing an important role in the socio-economic development of every country. Car accessories such as window films improve the safety of a vehicle up to a substantial extent. End users are ramping up the safety level of interiors with improved aesthetics in their cars with automotive window films. By applying window films, the window glass becomes harder to breach. In the case of an accidents, the window glass gets contracted to one place improving security and reducing the risk of harm to passengers. Increasing focus on vehicle safety and security by end users is procuring traction for the sales and consumption of automotive window films.
Increasing Health Consciousness to Surge Window Film Demand
In recent years, the incidence of harmful diseases due to UV rays has been increasing. Health is a prominent factor for the millennial generation. Window films act as an obstacle to direct sunlight and associated UV rays that can damage the skin. Growing health consciousness is estimated to spur the demand for automotive window films in the coming years.
Automotive Window Films Market: Structure Analysis
Automotive Window Films Market: Analysts’ View
The global automotive window films market is estimated to be valued at US$ 3.7 Bn in 2019, and progress at a CAGR of 5% during the forecast period of 2019-2027. Europe and Asia Pacific will be prominent regions in the global automotive window films market, and manufacturers can collaborate with regional players to increase their footprint and customer base in these regions.
Automotive Window Films Market – Report Scope
Persistence Market Research (PMR) recently published a study report on the global automotive window films market. The report provides detailed valuation on key market dynamics, such as the drivers, trends, opportunities, and restraints, along with detailed information about the automotive window films market structure. This market research report presents exclusive facts and figures about how the global automotive window films market will grow over the forecast period of 2019-2027.
Key indicators of market growth, such as value chain analysis, compounded annual growth rate (CAGR), and year-on-year (Y-o-Y) growth of the market are explained in PMR’s study in a comprehensive manner. This information can help readers understand the quantitative development projections of the global automotive window films market over the forecast period.
The study is relevant for stakeholders in the automotive window films market, as well as manufacturers, distributors, suppliers, and investors, as it can help them understand applicable strategies to grow in the market. Stakeholders, investors, industry experts, researchers, and journalists, as well as business researchers in the automotive window films market can leverage the information and statistics presented in PMR’s research report.
The report includes facts & figures related to the macro as well as macroeconomic factors that are impacting the growth of the global automotive window films market. The study also offers actionable insights based on the future trends in the automotive window films market. Furthermore, regional players and new entrants in the automotive window films market can also use the information presented in this report to make business decisions and gain momentum in the market.
Key Segments of Global Automotive Window Films Market
PMR’s study on the automotive window films market is divided into four significant segments - product type, sales channel, vehicle type, and region. This report offers comprehensive data and information about the important market dynamics and growth parameters related to these categories.
Key Questions Answered in PMR’s Automotive Window Films Market Report
Automotive Window Films Market: Research Methodology
In PMR’s research report, exclusive research methodology is utilized to conduct comprehensive research on the development of the automotive window films market and reach conclusions on the future growth factors of the market. In this research methodology, secondary and primary research is utilized by assistant analysts to ensure precision and reliability of the conclusions.
Secondary resources are referred by analysts during the evaluation of the automotive window films market study, which comprises of the facts and figures from the World Bank, OEM websites, government websites, white papers, trade journals, and external and internal databases. Analysts have thoroughly interviewed several industry experts, such as sales supervisors, sales operation managers, product portfolio managers, senior managers, market intelligence managers, marketing/product managers, and production managers to provide insightful information.
Comprehensive information acquired from primary resources and secondary resources is validated from companies operating in the market to make PMR’s projection on growth prospects of the automotive window films market more accurate and reliable.