Automotive Window Films Market

Global Market Study on Automotive Window Films: High Emphasis on Driving Comfort and Safety to Bolster Market

  • January-2020
  • PMRREP31062
  • 170 Pages
  • Automotive


The automotive industry is undergoing rapid technological transformation, with manufacturers focusing on offering added vehicular features to stand out in the competition. Every individual demands comfortable commute solutions.

Tinted automotive window films offer heat and glare reduction, and are utilized by end consumers to attain the desired level of comfort. Rising emphasis on a comfortable riding experience is expected to propel demand in the automotive window films market space.

Most consumers in developing markets prefer to buy automotive accessories that are manufactured by local or domestic manufacturers. Their focus is on buying automotive accessories that comply with safety and quality standards relevant to the region. Moreover, these domestic/local products are cost-effective.

Automotive end consumers are focused on attaining maximum safety levels to ensure safe travel. Automotive window films are also used for the security and safety of the car.

These films prevent window glass from shattering if hit by any object or in case of an accident. Increasing concerns regarding safety are anticipated to bolster the demand for automotive window films in the market.

Find Out More about the Report Coverage


  • 3M Company
  • Eastman Chemical Company
  • Avery Dennison Corporation
  • Lintec Corporation
  • Saint-Gobain Performance Plastics
  • Garware Suncontrol.
  • Madico, Inc.
  • Sican
  • Dingxin
  • Sigma Tint
  • Bentonville Glass Inc.
  • Decorative Films, LLC

Rising Focus on Vehicle Safety & Security Propelling Sales of Window Films

Automotive, a capital-intensive and technology-driven industry, has been playing an important role in the socio-economic development of every country. Car accessories such as window films improve the safety of a vehicle up to a substantial extent.

End users are ramping up the safety level of interiors with improved aesthetics in their cars with automotive window films. By applying window films, the window glass becomes harder to breach.

In the case of an accidents, the window glass gets contracted to one place improving security and reducing the risk of harm to passengers. Increasing focus on vehicle safety and security by end users is procuring traction for the sales and consumption of automotive window films.

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Increasing Health Consciousness to Surge Window Film Demand

In recent years, the incidence of harmful diseases due to UV rays has been increasing. Health is a prominent factor for the millennial generation. Window films act as an obstacle to direct sunlight and associated UV rays that can damage the skin. Growing health consciousness is estimated to spur the demand for automotive window films in the coming years.

automotive window film market

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Automotive Window Films Market: Structure Analysis

Key manufacturers are focusing on collaborating with local channel partners to capitalize on regional or unexplored markets. Additionally, manufacturers are launching their own online e-Commerce platforms to effectively reach end consumers.

  • Major players in the automotive window films market include 3M, Eastman Chemicals Company, LINTEC Corporation, Saint-Gobain S.A., Toray Plastics, Inc., American Standard Window Film, Johnson Window Films, etc.
  • The Asia Pacific region, especially ASEAN countries, are new target markets for prominent manufacturers in the global window films market.

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Automotive Window Films Market: Analysts’ View

The global automotive window films market is estimated to be valued at US$ 3.7 Bn in 2019, and progress at a CAGR of 5% during the forecast period of 2019-2027. Europe and Asia Pacific will be prominent regions in the global automotive window films market, and manufacturers can collaborate with regional players to increase their footprint and customer base in these regions.

Key Segments of Global Automotive Window Films Market

PMR’s study on the automotive window films market is divided into four significant segments - product type, sales channel, vehicle type, and region. This report offers comprehensive data and information about the important market dynamics and growth parameters related to these categories.

Product Type

  • Dyed Film
  • Hybrid Film
  • Ceramic Film
  • Others (Metalized / Deposited Film, Carbon Film, etc.)

Sales Channel

  • Online
  • Offline

Vehicle Type

  • Passenger Cars
  • LCVs
  • HCVs


  • North America
  • Latin America
  • Europe
  • APAC
  • Middle East & Africa

Key Questions Answered in Report

  • How much is the automotive window films market worth?

    The global automotive window films market is slated to be worth US$ 4.2 Bn in the year 2021.

  • What will be the sales forecast for the automotive window films market?

    The automotive window films market is bound to reach US$ 5.68 Bn by the year 2031.

  • What was the last 5 year market CAGR?

    The automotive window films market witnessed a CAGR of 4.5% between 2015 and 2020.

  • What are the key trends of the automotive window films market?

    The ongoing trend is that of a new-fangled film called “the Crystalline Series” doing the rounds. As it does render protection against UV light, the market will see a sea change herein.

  • What is driving the demand for automotive window films?

    The fact that automotive window films enhance aesthetic quotient (AQ) of the vehicles drives the demand for automotive window films.

  • What is the market share of top players?

    The top 4 players (3M, Eastman Chemicals Company, LINTEC Corporation, and Saint-Gobain SA) account for more than 80 of the market share.

  • What are the top 5 countries driving demand?

    The top 5 countries driving demand are the US, Germany, Japan, Korea, and UK.

  • What is the North America’s market Outlook?

    North America accounts for more than 30% of the overall market share.

  • At what percentage automatic window films market is going to register growth in Europe?

    Europe is expected to register growth at the rate of 4% between 2021 and 2031.

  • What is the key market statistics in Korea and Japan?

    Japan and Korea are looked upon as game changers herein, as they are home to the finest car producers.

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