Automotive Wheel Coating Market

Market Study on Automotive Wheel Coating: While Emphasis on Both Aesthetics and Performance Heightens, PMR Foresees an Influx of Opportunities Arising on the Horizon, for Coatings Manufacturers

A Detailed Analysis of the Automotive Wheel Coating Market Based on Rapid Technological Advancements, Focus on Sustainability, and Evolving Industry Demands

Report ID: PMRREP33614

Number of Pages: 214

Format: PPT*, PDF, EXCEL

Industry: Chemicals and Materials

Published Date: December-2023

Report Price

$4900*

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Automotive Wheel Coating Market

The global automotive wheel coating market is forecast to expand at a CAGR of 3.4% and thereby increase from a value of US$812.6 Mn in 2023, to US$1,026.9 Mn by the end of 2030.

 

Attributes

Key Insights

Automotive Wheel Coating Market Size (2023E)

US$812.6 Mn

Projected Market Value (2030F)

US$1,026.9 Mn

Global Market Growth Rate (CAGR 2023 to 2030)

3.4%

Historical Market Growth Rate (CAGR 2018 to 2022)

2.5%

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Market Introduction and Definition

Automotive wheel coating encompasses the sector devoted to the manufacturing and implementation of specialized coatings that are specifically engineered for automotive wheels. These coatings fulfil various functions, such as augmenting the visual attractiveness of rims, ensuring corrosion resistance, and enhancing longevity. In general, these coatings are designed to endure the severe environmental conditions encountered by wheels while traveling, including UV rays, road additives, and a range of weather elements.

The market comprises various coating varieties, such as liquid coatings, powder coatings, and electroplating, each of which provides distinct benefits about aesthetics, functionality, and ecological repercussions. The expansion of the worldwide automotive wheel coating market is propelled by a multitude of factors. To begin with, the growing desire for personalized and aesthetically pleasing rims has prompted the implementation of sophisticated coatings to attain distinctive finishes.

Additionally, the market is driven by the expansion of the automotive industry as a whole and rising consumer demand for corrosion-resistant and high-performance coatings. Additionally, strict emission and environmental impact regulations have spurred the development of eco-friendly coatings. Furthermore, the expansion of the market is facilitated by developments in coating technologies, including water-based formulations and nano coatings, which resolve environmental concerns and improve coating performance. As a result of these elements working in concert, the automotive wheel coating market expands worldwide.

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Market Growth Drivers

Increasing Environmental Concerns, and Changing Driving Styles

Automotive wheel coating encompasses the sector devoted to the manufacturing and implementation of specialized coatings that are specifically engineered for automotive wheels. These coatings fulfil various functions, such as augmenting the visual attractiveness of rims, ensuring corrosion resistance, and enhancing longevity. In general, these coatings are designed to endure the severe environmental conditions encountered by wheels while traveling, including UV rays, road additives, and a range of weather elements. The market comprises various coating varieties, such as liquid coatings, powder coatings, and electroplating, each of which provides distinct benefits about aesthetics, functionality, and ecological repercussions.

The expansion of the worldwide automotive wheel coating market is propelled by a multitude of factors. To begin with, the growing desire for personalized and aesthetically pleasing rims has prompted the implementation of sophisticated coatings to attain distinctive finishes. Additionally, the market is driven by the expansion of the automotive industry as a whole and rising consumer demand for corrosion-resistant and high-performance coatings.

Moreover, strict emission and environmental impact regulations have spurred the development of eco-friendly coatings. Furthermore, the expansion of the market is facilitated by developments in coating technologies, including water-based formulations and nano coatings, which resolve environmental concerns and improve coating performance. As a result of these elements working in concert, the automotive wheel coating market expands worldwide.

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Market Restraints

Volatile Raw Material Costs

The global automotive wheel coating market is substantially hindered by the volatile nature of raw material costs. To formulate coatings with particular properties, the market is extremely dependent on a variety of basic materials, such as pigments, solvents, resins, and additives. The volatility in the costs of these primary resources can substantially impede the operations of coating producers, resulting in unpredictability regarding pricing and profitability.

The automotive wheel coating sector is especially susceptible to fluctuations in the costs of critical materials, including titanium dioxide, an indispensable pigment found in numerous coatings. Unpredictable fluctuations in basic material prices may be caused by geopolitical events, global economic factors, or disruptions in the supply chain.

Producers are thus confronted with the task of sustaining consistent product pricing, which may impede their ability to transfer escalated expenses to consumers in highly competitive markets. The aforementioned limiting factor underscores the importance of implementing risk mitigation strategies, strategic supply chain management, and novel formulations to alleviate the consequences of volatile raw material prices on the automotive wheel coating market.

Opportunities

The Rise of Intelligent Coatings

The expanding use of intelligent coatings and technological advances in the automotive industry represents a dynamic opportunity that is propelling the global automotive wheel coating market. The increasing connectivity and integration of digital technologies into vehicles have generated a surge in the need for coatings that provide functional features in addition to aesthetic improvements. Intelligent coatings, which may consist of responsive materials, actuators, or sensors, can fundamentally transform the automotive tire coating industry. The provision of real-time information by these coatings regarding temperature, pressure, and damage are among the factors that can be monitored, thereby enhancing vehicle maintenance and safety.

The integration of sensors into intelligent coatings could enable the detection of variations in tire pressure or temperature. This would provide drivers with early warning of potential problems, thus augmenting the overall performance and safety of the vehicle. Furthermore, the incorporation of technological advancements into automotive wheel coatings presents prospects for adding interactive and individualized attributes. The implementation of intelligent coatings that alter their color or appearance in response to user preferences or environmental factors enables a dynamic and individualized driving encounter. This innovation is in line with the changing demands of consumers for interactive and intelligent automotive solutions.

The automobile wheel undergoes a metamorphosis from a merely utilitarian component to one that contributes to the vehicle's aesthetic and technological allure by becoming dynamic and responsive. With the increasing investment in research and development by automakers and coating manufacturers to leverage the capabilities of smart coatings, this opportunistic force not only contributes value to the automotive wheel coating market but also establishes the sector as a leader in the digital transformation of the automotive industry. By combining intelligent features with coating technology, this product not only satisfies present consumer needs but also foresees forthcoming trends, thereby serving as a significant catalyst for expansion and distinction within the worldwide automotive wheel coating industry.

Market Restraints

Supply Chain Disruptions that Demand Resilient Strategies and Planning

The global automotive wheel coating market is confronted with a significant obstacle in the form of supply chain disruptions. Natural disasters, geopolitical tensions, and global health crises are a few of the disruptions that could affect the industry due to its excessive dependence on a network of suppliers for specialized components, raw materials, and compounds.

Contemporary occurrences, including the COVID-19 pandemic, have emphasized the vulnerability of worldwide supply chains to unforeseen disruptions that result in scarcities, setbacks, and escalated expenses. Supply chain disruptions have the dual effect of impeding the timely delivery of products to consumers and causing inventory difficulties for manufacturers, in addition to affecting the availability of vital materials.

The profound impact of disruptions is exacerbated by the interdependence of economies worldwide, which presents a formidable obstacle for firms operating in the automotive wheel coating industry striving to uphold dependable and consistent supply chains. To address this challenge, the industry must implement flexible manufacturing processes, strategic supplier diversification, and strategic planning to bolster resilience against unanticipated events and guarantee its capacity to navigate the intricacies of the global market.

Analyst’s Viewpoint

The worldwide automotive wheel coating market is anticipated to experience significant expansion, driven by several pivotal factors. The demand for sophisticated wheel coatings is anticipated to increase due to rising disposable incomes and a burgeoning automotive aftermarket, which are driving consumers' preference for customized and aesthetically pleasing vehicles. In response to consumer preferences for sustainable products and stringent environmental regulations, manufacturers are developing eco-friendly formulations.

Manufacturers and consumers are experiencing a transformation in their collaborative relationship, as there is an increasing focus on personalized products, performance improvements, and technological integrations such as smart coatings. The automotive sector is expected to witness a significant increase in demand for specialized coatings, especially in East Asia, South Asia, and Oceania, as it adopts electric vehicles and high-performance segments.

As functionality and aesthetics converge, the market is poised for a bright future, with a growing emphasis on intelligent coatings that provide real-time insights. However, to maintain market resilience, manufacturers must engage in strategic planning in the face of obstacles such as supply chain disruptions and volatile raw material prices. In general, the automotive wheel coating market is expanding at an ongoing rate, propelled by technological developments, consumer inclinations, and the sector's dedication to environmental friendliness.

Supply-side Dynamics

The supply side of the automotive wheel coating market is influenced by a confluence of factors, including manufacturing capabilities, technological advancements, and the availability of raw materials. Technological advancements in coating formulations are of utmost importance, as ongoing research and development endeavors strive to produce coatings that provide improved longevity, resistance to corrosion, and visual attractiveness.

Increasing consumer demand for innovative and high-performance products is motivating manufacturers to invest in cutting-edge coating technologies, including nanocoatings and smart coatings. The pursuit of innovation in this sector not only satisfies aesthetic considerations but also corresponds with the industry's overarching objectives of environmental stewardship and sustainability. As a result, environmentally friendly coatings featuring diminished volatile organic compound (VOC) emissions have been developed.

The pricing and availability of raw materials are pivotal factors that influence the supply-side dynamics of the market. Price volatility of critical raw materials, including pigments, resins, and additives, has the potential to affect manufacturing expenditures and, consequently, the pricing of finished goods. Natural disasters, geopolitical events, and supply chain disruptions have the potential to amplify the difficulties associated with sustaining a cost-efficient and reliable supply chain.

As a result, to mitigate the effects of volatile raw material prices, manufacturers must implement strategic supply chain management practices, such as supplier diversification and long-term purchasing agreements. In addition, manufacturers are increasingly prioritizing sustainable sourcing practices as they search for environmentally favorable alternatives to raw materials. In general, the automotive wheel coating market's supply-side dynamics are marked by an intricate equilibrium involving technological advancements, considerations regarding raw materials, and the necessity to satisfy market expectations regarding performance and sustainability.

Market Segmentation

Which is the Leading Coating Type Category?

Powder Coating Dominates on the Back of Durability, and Environmental Advantages

The coating type segment is segmented into powder coating, liquid coating, ceramic coating, and chrome plating. Powder coating is anticipated to hold the greatest market share among the aforementioned coating types under the current market conditions. The prevalence of powder coating can be attributed to its exceptional durability, corrosion resistance, and environmental benefits resulting from its low emissions of volatile organic compounds (VOCs).

The automotive sector's growing focus on environmentally sustainable and high-performing coatings establishes powder coating as the prevailing option, which significantly contributes to its considerable market presence. On the contrary, the ceramic coating sector is expected to witness the most rapid expansion. The increasing prevalence of ceramic coatings can be attributed to their remarkable resistance to heat, durability, and protective attributes.

In an era where durable solutions and cutting-edge technologies are highly valued by both consumers and manufacturers, ceramic coatings provide advantageous attributes including improved resistance to scratches and efficient dissipation of heat. The increasing demand for premium and performance-oriented coatings in the automotive industry is driving the rapid expansion of this market segment, demonstrating a trend toward innovative and high-end protective solutions for vehicle surfaces.

What Substrate Type Contributes the Largest Revenue Share?

Steel Remains Dominant with its Economical Appeal, Lightweighting Propels Composite Material Surge

The base-oil segment is bifurcated into alloys, carbon fiber, composite materials, and steel. Among the substrate materials mentioned, steel is anticipated to hold the largest market share in the automotive wheel coating market. Steel wheels have historically been a preferred material in the automotive sector on account of their economical nature, lengthy lifespan, and extensive application in diverse vehicle categories.

The widespread utilization of steel wheels in commercial and passenger vehicles substantially supports their prevailing market position. On the contrary, it is anticipated that composite materials will witness the most rapid expansion in the forthcoming years. The growing emphasis of the automotive sector on lightweighting to improve fuel economy and decrease emissions drives the market demand for composite material wheels.

Composite wheels are becoming increasingly popular, particularly in high-performance and electric vehicles, due to their potential for innovative design possibilities and high strength-to-weight ratio. This is contributing to the rapid growth of the segment as the automotive industry seeks advanced materials to meet evolving efficiency and sustainability standards.

Which is the Most Prominent Vehicle Type Segment in the Market?

Passenger Cars Register the Maximum Adoption of Wheel Coatings

The vehicle type segment is segmented into passenger cars, light commercial vehicles, heavy commercial vehicles, performance and sports cars, and off-road vehicles. Passenger cars are anticipated to account for the highest market share of the automotive wheel coating market, among the vehicle types mentioned. Passenger automobiles are extensively utilized on a global scale, and the ongoing desire for aesthetic improvements and protective coatings places this sector at the forefront of the market. Passenger vehicles, encompassing both compact and luxury models, make a substantial contribution to the aggregate demand for wheel coatings on account of their considerable quantity and varied consumer inclinations.

Concurrently, it is anticipated that the performance and sports vehicle segment will expand at the quickest rate over the next few years. In line with the rise in production and consumer interest in high-performance and sports vehicles, the automotive sector is experiencing a surge in the need for specialized coatings that enhance the aesthetic allure of wheels on these dynamic and premium vehicles while also providing protection.

The exponential expansion of this sector can be attributed to the distinctive coating demands of high-performance automobiles, in which visual appeal, longevity, and functionality are pivotal elements. This underscores a development toward customization and innovative coatings within the domain of sports and performance vehicles.

Top Regional Markets

East Asia Leads, Robust Automotive Industry, and Transforming Consumer Preferences Drive Demand

The automotive wheel coating market worldwide is anticipated to witness the greatest concentration of market share in East Asia. The significant production and consumption of automotive wheels originate from countries such as China, Japan, and South Korea, where the automotive industry is robust. A large population of vehicle owners, a strong emphasis on technological advancements, and the presence of major automotive manufacturers all contribute to the region's dominance.

The aftermarket and original equipment manufacturers (OEMs) contribute significantly to the demand for high-quality wheel coatings in East Asia, which remains a global manufacturing center for automobiles. Additionally, a rising awareness of aesthetic and protective enhancements for vehicles, shifting consumer preferences, and rising purchasing power all contribute to the prospering automotive wheel coatings market in East Asia.

Asian Markets Hold a Remarkable Opportunity

South Asia, and Oceania are anticipated to witness the most rapid expansion of the worldwide automotive wheel coating industry. The automotive sectors in nations such as Thailand, Australia, India, and Thailand are largely responsible for this expansion. The increasing urbanization and disposable income in these economies are driving a surge in the demand for passenger vehicles, including two-wheelers and four-wheelers.

The automotive aftermarket exhibits notable dynamism in these regions due to the substantial investments made by an expanding middle class in vehicle customization and maintenance. Additionally, the market is propelled by the growing recognition of the advantages that wheel coatings offer, including resistance to corrosion and aesthetic appeal. The evolving automotive landscape in South Asia, and Oceania, marked by an emphasis on sustainability and a transition towards electric vehicles, is anticipated to generate substantial demand for sophisticated and environmentally friendly wheel coatings.

This, in turn, will contribute to the swift expansion of the market in the region. In general, the convergence of economic progress, evolving consumer inclinations, and an expanding automotive sector establishes South Asia, and Oceania as a pivotal area for the expedited growth of the automotive wheel coating market.

Competitive Intelligence and Business Strategy

Key participants including Ak Akzo Nobel N.V., Kansai Paint Co. Ltd., PPG Industries Inc., Axalta Coating Systems, and BASF SE significantly influence the competitive landscape of the automotive wheel coating market. By capitalizing on their vast product portfolios, extensive research and development capacities, and global distribution networks, these market leaders establish themselves as dominant entities.

Market utilization is predominantly adopted by China, the United States, Germany, Japan, and India, among others. As an illustration, China, being the foremost automotive market, observes the substantial implementation of sophisticated wheel coatings. This can be attributed to the expanding automotive manufacturing industry and the escalating desire of consumers for personalized touches and visual improvements. The automotive aftermarket, which includes wheel coatings, is similarly robust in the United States and Germany. This is due to the countries' strong automotive cultures and emphasis on vehicle customization.

The market leaders in automotive wheel coatings are proactively influencing the terrain using strategic endeavors. These industry participants are allocating resources towards research and development to introduce cutting-edge coating technologies, with a particular focus on intelligent coatings and environmentally sustainable formulations. For instance, AkzoNobel has implemented environmentally friendly particle coatings by international environmental standards.

Market penetration is further enhanced through the establishment of strategic partnerships and collaborations with automotive manufacturers. Offering coatings that strike a balance between performance, environmental sustainability, and aesthetic appeal, PPG Industries and Axalta Coating Systems have been augmenting their product lines to accommodate consumers' shifting preferences. In addition to satisfying present market demands, the dominant players are also playing a crucial role in shaping the future of the market through their advancements in coating technology and commitment to sustainable practices.  

Notable Recent Developments

  • Agreement

AkzoNobel, and Lankwitzer Lackfabrik GmbH reached a definitive agreement in July 2022 regarding the acquisition of the wheel liquid coatings business. Regulatory approvals notwithstanding, the transaction is anticipated to be finalized by the end of 2022. The Rims and Wheels division of Lankwitzer is operational from a production facility situated in Leipzig, Germany. Automobile manufacturers including Audi, Daimler, Fiat, Renault, and Opel have approved the use of their products.

Market Impact: Through the July 2022 acquisition of Lankwitzer Lackfabrik GmbH's wheel liquid coatings business, AkzoNobel expands its product portfolio and market presence. By implementing this strategic maneuver, AkzoNobel enhances its standing in the worldwide Automotive Wheel Coating Market, thereby offering a broader range of products and potentially exerting an impact on the dynamics of competition within the sector.

(Source: AkzoNobel)

  • Acquisition Notice

The acquisition of the wheel liquid coatings division of Lankwitzer Lackfabrik GmbH by AkzoNobel was finalized in Fen 2022. This transaction enhances the performance coatings portfolio of the company. The acquired company will enhance AkzoNobel's current portfolio of innovative products by complementing its particle coatings division. Lankwitzer's Rims and Wheel division, which operates from a manufacturing facility in Leipzig, Germany, provides authorized products to automobile manufacturers including Daimler, Audi, Volkswagen, Opel, Fiat, and Renault.

Market Impact: The acquisition of the wheel liquid coatings business of Lankwitzer Lackfabrik GmbH by AkzoNobel bolsters the company's performance coatings portfolio and broadens its product line. It is expected that this strategic maneuver will enhance AkzoNobel's market share and competitiveness in the worldwide Automotive Wheel Coating Market by providing major car manufacturers with a more extensive and varied selection of coating solutions.

(Source: European Coatings)

  • PPG completed the acquisition of Cetelon Lackfabrik, a producer of compounds intended for use on the wheels of light trucks and automobiles, in May 2021. Regarding the transaction, no financial information was disclosed. PPG will be able to expand its existing coatings product portfolio, liquid and powder coating technologies, and color-matching capabilities through the strategic acquisition of Cetelon. The complementary nature of Cetelon's enduring and established customer relationships with PPG's current customer base and worldwide reach will enable both organizations to persist in providing transportation industry-leading solutions and fostering expansion.

Market Impact: The acquisition of Cetelon Lackfabrik by PPG strengthens the company's standing in the international automotive wheel coating market. By executing this strategic maneuver, PPG can broaden its range of coating products, capitalize on advancements in liquid and particle coating technologies, and enhance its capacity for color matching. The acquisition strategically situates PPG to provide cutting-edge solutions that stimulate expansion in the transportation industry.

(Source: Nasdaq)

Automotive Wheel Coating Market Report Scope

Attribute

Details

Forecast Period

2023 to 2030

Historical Data Available for

2018 to 2022

Market Analysis

US$ Million for Value

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • South Asia & Pacific
  • East Asia
  • The Middle East & Africa  

Key Countries Covered

  • United States
  • Canada
  • Germany
  • United Kingdom
  • France
  • Italy
  • Spain
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand
  • GCC Countries
  • South Africa  

Key Market Segments Covered

  • Coating Type
  • Substrate
  • Vehicle Type
  • Region

Key Companies Profiled

  • Akzo Nobel N.V.
  • Kansai Paint Co. Ltd.
  • PPG Industries Inc.
  • Axalta Coating Systems
  • BASF SE
  • Emil Frei Gmbh and Co. KG
  • Lankwitzer Premium Coatings
  • TIGER Coatings GmbH and Co. KG
  • Arsonsisi
  • Helios Coatings

Report Coverage

  • Market Forecast
  • Company Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives  

Customization & Pricing

Available upon request

Automotive Wheel Coating Market Research Segmentation

By Coating Type:

  • Powder Coating
  • Liquid Coating
  • Ceramic Coating
  • Chrome Plating
  • Misc

By Substrate:

  • Alloys
  • Carbon Fiber
  • Composite Materials
  • Steel
  • Misc

By Vehicle Type:

  • Passenger Cars
  • Light Commercial Vehicles
  • Heavy Commercial Vehicles
  • Performance and Sports Cars
  • Off-road Vehicles

By Region:

  • North America
  • Europe
  • East Asia
  • South Asia & Oceania
  • Latin America
  • Middle East & Africa

For report customisation and delivery information contact our sales representative.

Companies Covered in This Report

  • Akzo Nobel N.V.
  • Kansai Paint Co. Ltd.
  • PPG Industries Inc.
  • Axalta Coating Systems
  • BASF SE
  • Emil Frei Gmbh and Co. KG
  • Lankwitzer Premium Coatings
  • TIGER Coatings GmbH and Co. KG
  • Arsonsisi
  • Helios Coatings

Frequently Asked Questions

The automotive wheel coating market size is anticipated to grow at a CAGR of 3.4% by the end of the projected period.

The automotive wheel coating market size is approximately US$812.6 Mn as of 2023.

China presently holds the largest market share as of 2023.

Some of the prominent players in the global market for automotive wheel coatings are Akzo Nobel N.V., Kansai Paint Co. Ltd., PPG Industries Inc., Axalta Coating Systems, BASF SE, and Emil Frei Gmbh and Co. KG.

Performance and sports cars are expected to represent the fastest-growing segment of the market till 2030.

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