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Air Fryer Market

Air Fryer Market Size, Share & Growth Forecast by Product Type (Manual, Digital), End User (Residential, Commercial), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Retail Stores, Specialty Stores, Online, and Others, and Region for 2024 - 2031

Air Fryer Market Size and Share Analysis

The global air fryer market is forecast to expand at a CAGR of 7.6% and thereby increase from a value of US$0.932 Bn in 2024 to US$1.5 Bn by the end of 2031.


Key Insights

Air Fryer Market Size (2024E)

US$0.932 Bn

Projected Market Value (2031F)

US$1.5 Bn

Global Market Growth Rate (CAGR 2024 to 2031)


Historical Market Growth Rate (CAGR 2019 to 2023)


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Market Introduction and Definition

The air fryer market represents a revolutionary shift in cooking technology, offering consumers a healthier alternative to traditional frying methods. Air fryers utilize hot air circulation to cook food, requiring little to no oil compared to conventional frying.

The market has gained significant traction in recent years, driven by health-conscious consumers seeking to enjoy their favourite fried foods with reduced fat content. The convenience, versatility, and efficiency of air fryers have made them a popular kitchen appliance choice, catering to a diverse range of culinary preferences and dietary needs.

Air fryers are countertop kitchen appliances designed to replicate the crispiness and texture of fried foods using hot air instead of oil. They feature a heating element and a high-powered fan that circulates hot air around the food, creating a crispy outer layer while maintaining moisture inside.

The market for air fryer encompasses a variety of models, ranging from compact units suitable for small households to larger capacity models ideal for families or commercial use. With adjustable temperature settings and cooking presets, air fryers offer versatility in preparing a wide array of dishes, from crispy fries and chicken wings to vegetables and desserts.

The air fryer market continues to expand rapidly, fueled by consumer demand for healthier cooking options and the convenience of air frying. Manufacturers are innovating to introduce advanced features such as touchscreen controls, smart connectivity, and multi-functionality, further driving market growth.

The market is witnessing a surge in demand for air fryers with eco-friendly designs and materials, reflecting a broad trend toward sustainability in consumer appliances. As awareness of the benefits of air frying grows and culinary enthusiasts explore new recipes and cooking techniques, the market for air fryer is poised for continued expansion and innovation.

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Market Growth Drivers

Shift in Consumer Preferences toward Healthy Eating Habits

The market for air fryer is witnessing significant growth propelled by a shift in consumer preferences toward healthy eating habits. With increasing awareness of the adverse effects of traditional deep-frying methods on health, consumers are actively seeking alternative cooking solutions that offer similar taste and texture without excess oil.

Air fryers utilize hot air circulation technology to cook food evenly and crisp it up with minimal or no oil, offering a healthy alternative to deep frying. This appeal to health-conscious consumers, coupled with growing concerns about obesity and related health issues, is driving the adoption of air fryers as a convenient and guilt-free cooking appliance. As more consumers prioritize health and wellness in their dietary choices, the demand for air fryers continues to surge, propelling market expansion.

Versatility and Convenience Driving Adoption Across Diverse Demographics

The air fryer market is experiencing rapid growth due to the versatility and convenience offered by these innovative kitchen appliances. Air fryers not only provide a healthier cooking method but also offer versatility in preparing a wide range of dishes, from crispy fries and chicken wings to roasted vegetables and baked goods. This multifunctionality appeals to consumers looking for kitchen appliances that can streamline meal preparation while offering a variety of cooking options.

Air fryers are user-friendly and require minimal supervision, making them popular among busy individuals and families seeking quick and hassle-free cooking solutions. The convenience factor, combined with the ability to achieve crispy and delicious results with less oil, has propelled the adoption of air fryers across diverse demographics.

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Factors Impeding the Market Growth

Consumer Awareness and Education

One significant growth restraint in the market is the lack of widespread consumer awareness and education regarding the benefits and functionalities of air fryers. Despite their popularity, many consumers remain unfamiliar with how air fryers work, and their versatility in cooking various foods. This knowledge gap hampers market growth as potential buyers may be hesitant to invest in a product they don't fully understand.

Manufacturers and retailers must prioritize educational initiatives through informative content, demonstrations, and user-friendly guides to empower consumers with the necessary information to make informed purchasing decisions and drive market expansion.

Pricing and Perceived Value

Another significant constraint in the market for air fryer is the challenge of balancing pricing with perceived value. While air fryers offer numerous benefits such as healthier cooking options, faster meal preparation, and convenience, their upfront costs may deter budget-conscious consumers.

There is a wide range of air fryer models available at varying price points, leading to confusion and indecision among potential buyers. Manufacturers must navigate this challenge by offering competitive pricing without compromising on quality or features. Strategies such as bundling accessories, offering promotional discounts, and highlighting long-term cost savings through reduced oil usage can help enhance the perceived value of air fryers, making them more accessible to a broader consumer base and driving market growth.

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Future Opportunities for the Market Players

Growing Consciousness about Health Among Consumers

The market is experiencing a significant surge driven by the growing health-consciousness among consumers. With an increasing emphasis on healthier eating habits and reduced oil consumption, air fryers have emerged as a popular kitchen appliance choice. These appliances utilize hot air circulation technology to cook food, resulting in crispy exteriors without the need for excessive oil.

As consumers seek alternatives to traditional frying methods, air fryers offer a convenient and efficient solution for preparing a wide range of dishes, from french fries to chicken wings and even desserts. Moreover, the versatility of air fryers, with features such as adjustable temperature settings and pre-programmed cooking modes, caters to the diverse culinary preferences of consumers.

Innovation and Product Diversification Propelling Market

Innovation and product diversification are key drivers shaping the competitive landscape of the air fryer market. Manufacturers are continuously investing in research and development to enhance product features, improve cooking performance, and expand the range of offerings. This includes the introduction of larger capacity models to accommodate families, integration of smart technology for remote control and recipe suggestions, and the development of multi-functional air fryer ovens capable of baking, grilling, and roasting.

Collaborations with celebrity chefs and culinary experts for recipe development and endorsement further enhance product appeal. As competition intensifies, companies are also focusing on branding, marketing campaigns, and distribution channels to capture market share and meet the evolving demands of consumers seeking healthy cooking alternatives.

Analyst's Overview

The air fryer market is experiencing a notable surge in growth, largely driven by a confluence of health consciousness, convenience, and culinary innovation. As many consumers prioritize healthier eating habits, air fryers offer a compelling alternative to traditional deep frying methods by significantly reducing oil usage or eliminating it altogether. This health-conscious trend is further propelled by the versatility of air fryers, which allow for the preparation of a wide range of dishes, from crispy fries to succulent chicken, with minimal added fats.

The increasing pace of modern lifestyles has amplified the demand for kitchen appliances that streamline meal preparation without compromising on taste or nutrition. Air fryers address this need by providing quick and convenient cooking solutions, making them increasingly popular among busy households.

Advancements in technology have led to the development of more efficient and user-friendly air fryer models, enhancing their appeal to a broad consumer base. With health, convenience, and innovation driving demand, the market for air fryer is poised for sustained growth in the foreseeable future.

Supply-side Dynamics 

The ability of air fryers to produce crispy, golden-brown foods with significantly less oil has appealed to health-conscious individuals seeking to reduce their fat intake without compromising on taste. Moreover, the convenience and time-saving benefits offered by air fryers have contributed to their popularity, particularly among busy households seeking quick and hassle-free meal preparation solutions.

Manufacturers are responding to this increasing demand by innovating and expanding their product offerings. They are introducing advanced features such as larger capacities, programmable settings, and smart connectivity to cater to diverse consumer needs and preferences.

Competition in the market is driving manufacturers to improve efficiency and affordability, making air fryers more accessible to a wider audience. As a result, the air fryer market is expected to continue its upward trajectory, driven by a growing consumer base and ongoing technological advancements.

Category-wise Analysis

How is the Air Fryer Market Segmented Based on Product Type?

The dichotomy between manual and digital air fryers presents consumers with a choice between simplicity and sophistication. Manual air fryers, characterized by their basic functionality and intuitive controls, appeal to those seeking fuss-free cooking experiences.

Digital air fryers boast advanced features such as programmable settings and precise temperature control, catering to tech-savvy users who value convenience and precision in their culinary endeavours. Despite the allure of digital innovation, manual air fryers retain a significant market share, particularly among traditionalists and budget-conscious buyers.

How is the Air Fryer Market Segmented Based on End User?

The segmentation based on end user divides the air fryer market into residential and commercial sectors, each with distinct demands and dynamics. Residential consumers, comprising households and individual users, prioritize factors like compact size, ease of use, and versatile cooking capabilities when selecting air fryers.

Commercial establishments such as restaurants, cafes, and foodservice providers prioritize factors like durability, capacity, and efficiency to meet the demands of high-volume cooking operations. While residential usage dominates the market landscape, the commercial segment exhibits steady growth driven by the burgeoning food industry and the increasing adoption of healthier cooking practices in professional kitchens.

Region-wise Analysis

Innovation and Health-conscious Consumer Needs Drive North America Market

In North America, the market for air fryer is experiencing significant growth driven by a combination of innovation and health-conscious consumer trends. With a focus on healthier cooking alternatives, consumers are increasingly turning to air fryers as a way to enjoy fried foods with reduced oil content.

Manufacturers in the region are capitalizing on this trend by introducing advanced features such as larger capacities, multiple cooking functions, and smart connectivity options.

North America market benefits from a strong culture of culinary experimentation and a willingness to adopt new kitchen appliances. As a result, air fryers have become a popular kitchen gadget among households, contributing to the market's steady expansion.

Shift Toward Healthy Lifestyles and Culinary Diversity Drive Europe Market

In Europe, the air fryer market is propelled by a shift toward healthy lifestyles and a growing interest in culinary diversity. Consumers in Europe are increasingly seeking convenient cooking solutions that enable them to prepare a variety of dishes with less oil and fat. Air fryers offer an appealing alternative to traditional frying methods, appealing to health-conscious individuals and families.

The cultural diversity across European countries contributes to the demand for air fryers as consumers seek to replicate their favourite fried foods from different cuisines in a healthier manner. Manufacturers are responding to these trends by introducing compact, user-friendly air fryer models tailored to European kitchen spaces and cooking preferences.

Increasing Awareness about Wellness and Health Contribute to the Adoption of Air Fryers in East Asia

In East Asia, particularly in countries like China, Japan, and South Korea, the air fryer market is driven by rapid urbanization and busy lifestyles. As urban populations grow, consumers seek convenient cooking solutions that allow them to prepare quick and healthy meals at home. Air fryers are gaining popularity in East Asia due to their versatility, time-saving benefits, and ability to produce crispy, fried-like textures with minimal oil.

The influence of Western dietary trends and a growing awareness of health and wellness contribute to the adoption of air fryers in the region. Manufacturers are tapping into this market opportunity by offering compact, space-efficient air fryer models suited to apartment living and urban kitchens.

Competitive Landscape for the Market

The air fryer market is dominated by several significant players, including Avalon Bay, BLACK+DECKER Inc., Breville Group Ltd, Conair Corporation, and GoWISE USA. Each of the company employs various unique competitive strategies to maintain their market positions. For instance, Breville Group Ltd focuses on innovation and product development, continuously introducing new features and designs to attract consumers seeking advanced cooking solutions.

BLACK+DECKER Inc. emphasizes affordability and accessibility, catering to a broader demographic by offering budget-friendly options without compromising on quality. Conair Corporation prioritizes branding and marketing strategies, creating a strong brand identity and leveraging it to capture consumer attention.

GoWISE USA differentiates itself through diversification, offering a wide range of air fryer models with varying capacities and functionalities to cater to different consumer preferences. These market leaders enjoy key competitive advantages such as brand recognition, extensive distribution networks, and economies of scale, allowing them to maintain their dominance in the industry.

Key Recent Developments

Integration of Smart Technology and IoT Connectivity

Recent advancements in the market for air fryer include the integration of smart technology and IoT connectivity, enabling users to control and monitor their devices remotely via smartphone apps. This development enhances convenience and user experience, driving adoption among tech-savvy consumers.

Impact on Market

The integration of smart technology and IoT connectivity revolutionizes the air fryer market by offering enhanced convenience and control to users. It expands the market by attracting tech-savvy consumers seeking innovative kitchen appliances, thereby driving sales and fostering competition among manufacturers to introduce more advanced features and functionalities.

Expansion of Product Offerings with Multi-Functionality

Companies in the market for air fryer are expanding their product offerings to include multi-functional units that serve as all-in-one cooking appliances, combining air frying with other cooking methods such as baking, grilling, and roasting. This diversification caters to consumer preferences for versatile kitchen appliances.

Impact on Market

The expansion of product offerings with multi-functionality broadens the appeal of air fryers, attracting consumers looking for versatile cooking appliances that save space and offer convenience. This trend stimulates market growth by catering to diverse consumer needs and preferences, driving sales and encouraging innovation in product design and features.

Introduction of Health-centric Features and Accessories

Recent developments in the market for air fryer involve the introduction of health-centric features and accessories, such as oil-less cooking technology, air circulation systems, and specialized cooking trays. These innovations aim to promote healthier cooking practices and cater to health-conscious consumers.

Impact on Market

The introduction of health-centric features and accessories addresses growing consumer concerns about health and wellness, driving demand for air fryers as healthier alternatives to traditional frying methods. It expands the market by appealing to health-conscious consumers seeking convenient ways to prepare nutritious meals, thus driving sales and market growth for air fryers with health-focused features.

Market Report Scope



Forecast Period 

2024 to 2031

Historical Data Available for 

2019 to 2023

Market Analysis 

US$ Billion for Value 

Key Regions Covered 

  • North America
  • Europe
  • East Asia
  • South Asia & Oceania
  • Latin America
  • The Middle East & Africa

Key Countries Covered 

  • The United States 
  • Canada 
  • Germany 
  • The United Kingdom 
  • France 
  • Italy 
  • Spain 
  • Russia 
  • China 
  • Japan 
  • South Korea 
  • India 
  • Thailand 
  • Malaysia 
  • Indonesia 
  • Australia 
  • New Zealand 
  • GCC Countries 
  • South Africa ? 

Key Market Segments Covered 

  • Product Type
  • End User
  • Distribution Channel
  • Region

Key Companies Profiled 

  • Avalon Bay
  • Breville Group Ltd
  • Conair Corporation
  • Groupe SEB
  • Koninklijke Philips N.V.
  • Meyer Manufacturing Company Limited
  • Newell Brands
  • NuWave LLC
  • Others

Report Coverage 

  • Market Forecast 
  • Company Share Analysis 
  • Competition Intelligence 
  • Market Dynamics and Challenges 
  • Strategic Growth Initiatives ? 

Customization & Pricing 

Available upon request 

Air Fryer Market Segmentation

By Product Type

  • Manual
  • Digital

By End User

  • Residential
  • Commercial

By Distribution Channel

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Retail Stores
  • Specialty Stores
  • Online
  • Others

By Region

  • North America
  • Europe
  • East Asia
  • South Asia & Oceania
  • Latin America
  • The Middle East & Africa

- Companies Covered in This Report -

- Frequently Asked Questions -

The market is expected to value from US$0.932 Bn in 2024 to US$1.5 Bn by the end of 2031.

Shift in consumer preferences toward healthy eating habits is a key factor for market growth.

Innovation and health-conscious consumer needs drive North America market.

Some of the key players in the market include Avalon Bay, BLACK+DECKER Inc., and Breville Group Ltd.

Growing consciousness about health among consumers presents a key opportunity for the market players.

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