DIY Trend Compelling U.S. Beauty Devices Manufacturer to Introduce Innovative Personal Care Solutions in Market

  • Published On : Apr 20, 2015
The global beauty devices industry is led by North America, wherein the U.S. is the largest beauty devices market. The increase in the disposable income has enabled consumers to spend more on personal-care in the region. The U.S. beauty devices industry is witnessing a surge, thanks to the rise in the awareness about the potential application of beauty devices for the treatment of problems pertaining to hair and skin.

Impressive Growth Foreseen at 18.8% CAGR

People in the U.S. are fascinated towards looking young and glamorous. This is especially true in case of the geriatric population that has also emerged as the biggest consumer of beauty devices in the region. To reduce signs of aging, the geriatric population is increasingly investing on various anti-aging and rejuvenation devices that tighten the skin. Apart from this, the rise in the prevalence of skin diseases caused by harmful effects of UV radiation is fuelling the growth of the beauty devices market in the U.S.

Meanwhile, even though obesity has become a matter of concern in the U.S., the cellulite removal and body toning industry is still under-developed. Additionally, the application of beauty devices brings in various complications such as contact dermatitis, prolonged erythema, and superficial fungal and bacterial infections, which is acting as a key restraint in the development of the beauty devices industry in the U.S. Moreover, the availability of easy-to-use self-service beauty products has also emerged as a major hindrance for the U.S. beauty devices industry.

In 2014, the beauty devices market in the U.S. had reached a value of US$9,034.2 million. The market is expected to develop at an impressive CAGR of 18.8% during the period of 2014 to 2020 and will be reaching an anticipated value of US$25,375.7 million by the end of 2020.

Do-It-Yourself At-Home Trend Ruling U.S. Beauty Devices Industry

Beauty devices utilized for body hair removal, hair growth, acne removal, cleansing, rejuvenation, oxygen and steamer, intense pulsed light, cellulite reduction, and derma roller form the key market segments according to the type of the device. Till now, the hair removal devices market accounted for the biggest chunk in the revenue generated by the overall market. However, the increasing prevalence of laser therapy and cosmetic surgeries for permanent hair removal is resulting in swift decline in the hair removal devices market.

With regards to usage, the beauty devices industry in the U.S. is classified into salon, spa, and at-home devices industries. The market for at-home beauty devices has registered a significant growth in recent times, which is attributed to the increasing trend of ‘Do-It-Yourself’ beauty treatment in the region. This DIY trend is compelling the U.S. beauty devices producers to come up with innovative skin care and hair care solutions that can be exercised at home and but deliver results as good as the devices utilized at professional salons. At-home beauty devices such as massagers and hair removers are broadly considered as cost-effective and convenient.

The beauty devices industry in the U.S. presents an opportunity-rich market as consumers increasingly want to look young, pleasant, and well-groomed. Hitherto, the potential of the beauty devices market in the U.S. is largely unrealized. But as the market is maturing, the participants will have to roll out innovative and highly advanced beauty devices products to stay in the race.

The market for beauty devices in the U.S. is highly fragmented with numerous players involved. Some of the major players in this industry are Nu Skin Enterprises, Inc., Home Skinovations Ltd., Panasonic Corporation, Carol Cole Company, Koninklijke Philips N.V., The Procter & Gamble Company (P&G), TRIA Beauty, Inc., HairMax (Lexington International, LLC), PhotoMedex, Inc., L’Oreal Group, Cynosure, Inc., and Syneron Medical Ltd.

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