Industry: Healthcare
Published Date: August-2024
Format: PPT*, PDF, EXCEL
Delivery Timelines: Contact Sales
Number of Pages: 232
Report ID: PMRREP13498
The invisible orthodontics market value was estimated at US$6.0 Bn in 2024 and is expected to be valued at US$24.8 Bn by 2031. The market for invisible orthodontics is predicted to achieve an expanding, significant CAGR of 22.4% from 2024 to 2031.
Key Highlights of the Market
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Attributes |
Key Insights |
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Market Size (2024E) |
US$6.0 Bn |
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Projected Market Value (2031F) |
US$24.8 Bn |
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Global Market Growth Rate (CAGR 2024 to 2031) |
22.4% |
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Historical Market Growth Rate (CAGR 2018 to 2023) |
21.2% |
North America emerged as the dominant market, capturing a substantial 54.5% share in 2023. The region's invisible orthodontics growth is fueled by factors such as high personal disposable income, increased healthcare expenditure, a pool of certified professionals, well-established healthcare infrastructure, easy access to aesthetic services, and a strong acceptance of aesthetic treatments.
According to Align Technology, the utilization of invisible orthodontics among North American orthodontists has witnessed a significant increase, with cases per doctor rising from 67.3 in 2020 to 89.2 in 2022.
General practitioners (GPs) have also embraced invisible orthodontics, with cases per doctor growing from 9.6 in 2020 to 13.9 in 2022. This data underscores the growing adoption in both orthodontic and general dentistry practices across the region.
The market concentration represents that Asia Pacific is expected to witness substantial growth in the healthcare market. The region's swiftly developing economies, such as India and China, offer opportunities for expansion due to the surge in patient numbers and the presence of prominent healthcare providers.
The desire among Indians to look young and presentable has led to a rise in cosmetic procedures, indicating a growing adoption of aesthetic treatments. This trend has attracted both foreign and domestic companies to invest in the invisible orthodontics market. The region's potential for growth is further supported by increasing awareness and demand for quality healthcare services.
As per the market overview, clear aligners dominated the market in 2023, capturing an impressive 84.1% share. The surge in tele-dentistry and telemedicine has fueled the demand for clear aligners, while the public's growing knowledge of invisible orthodontics has further boosted market growth.
As the success of clear aligners in treatment continues to soar, the segment is expected to experience significant expansion. In a report by Parkwood Dental, Invisalign boasts an impressive 96% success rate, solidifying its position. Market growth is also driven by key players adopting innovative strategies, with Angel Aligner launching custom-made, clear aligners and aligner technology in the US in July 2023.
The market update shows that the hospital segment is projected to experience substantial growth over the forecast period. While there are claims about the effectiveness of clear aligners, evidence supporting their efficacy is generally lacking, as reported by the Dental Elf.
Currently, the reduced treatment and chair time are the main indicators of clear aligners' effectiveness, particularly in mild-to-moderate malocclusion cases. In contrast, conventional systems have strong evidence supporting their efficacy in treating all classes of malocclusion.
The lack of evidence contributes to the lower adoption of clear aligners in hospitals. However, ceramic braces, which function similarly to traditional metal braces, are widely used for complex dental treatments and find greater acceptance in hospital settings.
The invisible orthodontics forecast highlights that the general dentist's segment is projected to witness significant growth in the coming years. The increasing demand for invisible orthodontics therapy and cosmetic restoration treatments has led to a notable rise in the adoption of invisible orthodontics services among general dentists (GD).
To support this market trend, several manufacturers are partnering with GDs, providing them with training and assistance in utilizing clear aligners in their practices. Invisalign, for example, offers a certification program that equips GDs with the knowledge and skills to leverage clear aligners as a tool for improving treatment outcomes.
Additionally, the Invisalign Assist treatment program offers procedural and technical support throughout the treatment process, helping GDs achieve effective patient results.
The teens segment is poised to achieve the highest CAGR in the forecast period. The popularity of ceramic, lingual braces and clear aligners among teens stems from their discreet appearance and enhanced comfort and control compared to traditional metal braces.
According to Becher & Gil Orthodontics, a staggering 80% of U.S. teenagers currently undergo orthodontic treatment. Recent advancements in clear aligner systems, such as Invisalign Teen with Mandibular Advancement, address Class II dental conditions in teenagers by improving their jaw position. Utilizing 3D scans, orthodontists can create customized trays based on precise calculations of teeth alignment.
The invisible orthodontics market refers to the industry for orthodontic treatments that are designed to be discreet and less noticeable compared to traditional braces. These treatments include clear braces, clear aligners, and lingual braces.
According to invisible orthodontics analysis, it was valued at US$2.3 Bn in 2019 and is projected to reach US$6.0 Bn in 2024, with a CAGR of 21.2% from 2019 to 2023. Furthermore, the market is expected to continue growing at a CAGR of 22.4% from 2024 to 2031, reaching a value of US$24.8 Bn by 2031.
One of the key market trends is the growing demand for aesthetic dental treatments. Patients are increasingly seeking orthodontic solutions that are less noticeable and more aesthetically pleasing compared to traditional braces.
Technological advancements have played a crucial role in the growth of the market revenue. The development of clear aligner systems, such as Invisalign, has revolutionized the orthodontic industry.
The adoption of digital tools in orthodontic practices has been on the rise. While orthodontic treatment was traditionally associated with teenagers, there has been a significant shift towards adult orthodontics in recent years.
Further, dental tourism, which involves traveling to another country to receive dental treatment, has been on the rise. This trend is driven by factors such as cost savings, access to high-quality dental care, and the availability of advanced orthodontic treatments.
As per the report, countries like Mexico, Thailand, and Hungary have become popular destinations for invisible orthodontics treatments, attracting patients from around the world.
The demand has witnessed significant growth in recent years and is expected to continue its upward trajectory in the coming years. The market size for invisible orthodontics was valued at US$2.3 Bn in 2019 and is projected to reach US$6.0 Bn in 2024, with a CAGR of 21.2% from 2019 to 2023.
The growth of the market shares can be attributed to several factors. There is an increasing demand for aesthetic dental treatments, with patients seeking orthodontic solutions that are less noticeable and more aesthetically pleasing compared to traditional braces.
Technological advancements have also fueled the invisible orthodontics market growth. The development of clear aligner systems, such as Invisalign, has revolutionized the orthodontic industry. Additionally, the integration of 3D printing technology has further improved the accuracy and efficiency of orthodontic treatments.
One of the major market trends is the rising adoption of digital tools in orthodontic practices. Digital tools, such as intraoral scanners and 3D treatment planning software.
Furthermore, there has been a shift towards adult orthodontics, with more adults seeking orthodontic treatment to improve their oral health and enhance their appearance.
Looking ahead, the market is expected to continue its growth trajectory. The market is expected to grow at a CAGR of 22.4% from 2024 to 2031, reaching a value of US$24.8 Bn by 2031. Factors such as increasing awareness of aesthetic dental treatments, technological advancements, and the rising prevalence of orthodontic conditions are expected to drive the market ahead.
Increasing Demand for Aesthetic Dental Treatments
The rising demand for aesthetic dental treatments is a significant growth driver for the market expansion. Patients are increasingly seeking orthodontic solutions that are less noticeable and more aesthetically pleasing compared to traditional braces. This trend is driven by the desire for a confident smile and the influence of social media, where appearance plays a significant role.
Technological Advancements
Technological advancements have played a crucial role in driving the market growth. The development of clear aligner systems, such as Invisalign, has revolutionized the orthodontic industry. These systems use advanced computer-aided design and manufacturing (CAD/CAM) technology to create customized aligners that gradually move the teeth into the desired position. Additionally, the integration of 3D printing technology has further improved the accuracy and efficiency of orthodontic treatments.
Rising Awareness and Adoption
Increasing awareness of the consequences of untreated dental misalignments and the benefits of orthodontic treatments has contributed to the growth of the market. Patients are becoming more informed about the available treatment options and are seeking orthodontic care to improve their oral health and enhance their appearance. The growing awareness and adoption of invisible orthodontics have driven industry revenue growth.
High Cost of Invisible Orthodontics
The high cost associated with invisible orthodontics treatments can be a barrier to market growth. Compared to traditional braces, invisible orthodontics treatments such as clear aligners or lingual braces can be more expensive due to the advanced materials and technology required for their production. The cost factor may limit the accessibility of these treatments for some patients, especially those with limited financial resources.
Regulatory Hurdles and Economic Factors
The invisible orthodontics market may face challenges due to regulatory hurdles and economic factors. Regulatory requirements and approvals can impact the development and commercialization of new orthodontic products and technologies.
Economic factors, such as fluctuations in disposable income and healthcare spending, can also influence the demand for orthodontic treatments. These factors may create uncertainties and hinder the growth potential of the market value.
Expanding Market Penetration in Developing Regions
One future opportunity lies in expanding the market penetration of invisible orthodontics in emerging regions. As disposable incomes rise and dental awareness increases in these regions, the demand for aesthetic dental treatments is expected to grow.
By focusing on marketing and distribution strategies tailored to these regions, orthodontic companies can tap into a vast untapped market and drive significant growth.
Advancements in Technology and Treatment Options
The continuous advancements in technology and treatment options present significant invisible orthodontics market opportunities. Innovations such as improved clear aligner materials, faster treatment times, and enhanced digital planning tools can attract more patients to choose invisible orthodontics over traditional braces.
By investing in research and development, companies can stay at the forefront of technological advancements and offer patients more convenient, efficient, and effective treatment options, further expanding the market.
Invisible orthodontics market manufacturers are actively pursuing growth through acquisitions and innovation, while the competitive landscape is enriched by the emergence of startups offering fresh solutions.
To stay competitive, invisible orthodontics market companies are investing significantly to expand production capabilities and enhance technological features. Their objective is to develop innovative functionalities and seamlessly integrate technologies into this rapidly evolving sector. This strategic approach fosters successful concentration, entry, and widespread adoption in the industry.
Recent Industry Developments
In August 2023, Impress, a leading orthodontic brand in Europe, opened its first clinic in New York City. The clinic, located at 9 W 19th Street, will be joined by tennis star Paula Badosa. Impress operates in over 160 cities across eight countries, making it one of the largest networks of orthodontic clinics in the world. The brand uses advanced technology, including CBCT X-rays, 3D scanners, patented treatment planning software, and in-house tools, to provide personalized orthodontic care.
In Nov 2023, Ormco Corporation launched Ormco Digital Bonding (OBD) in Canada, allowing doctors to streamline daily workflow and achieve customized bracket positioning using Damon Ultima brackets and the Spark Approver Software. This development makes bracket bonding consistent and allows doctors to use their digital workflows for all patients and make choices across multiple treatment options in the software. Ormco Digital Bonding is now available in Canada and the US and will soon be available in Australia.
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Attributes |
Details |
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Forecast Period |
2024 to 2031 |
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Historical Data Available for |
2018 to 2023 |
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Market Analysis |
US$ Billion for Value |
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Key Country Covered |
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Key Market Segments Covered |
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Key Companies Profiled |
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Report Coverage |
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Customization & Pricing |
Available upon request |
By Product
By Age
By End Use
By Dentist Type
By Region
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The market for invisible orthodontics is anticipated to grow from US$6.0 Bn in 2024 to US$24.8 Bn by 2031.
The increasing demand for aesthetic dental treatments, technological advancements, and the rise of dental tourism are augmenting the market growth.
Angel Aligner, SmarTee, Dentsply Sirona, Institut Straumann AG, and SCHEU DENTAL GmbH are some key industry players.
Challenges like the high cost associated with treatments, regulatory hurdles, and economic factors are restraining industry expansion.
The growing market penetration and continuous advancements in technology and technology are the key opportunities in the market.
