Hand Sanitizer Market

Global Market Study on Hand Sanitizers: Sales of Plant-based Hand Sanitizers Gaining Traction


The surging awareness drives across different social media platforms are contributing to the growing sale of hand sanitizers. The COVID-19 pandemic has exponentially escalated this sale, creating a major hike in the revenue. Technological advancements along with the emergence of online distribution channels have a major role to play in the expansion of the market.

Hand sanitizers containing natural components such as aloe vera are gaining rapid popularity amongst the demographics. Plant-based ethanol ingredients are preferred over other synthetic products for their chemical-free formula. The side effects of synthetic products such as allergies and rashes are driving the consumers towards natural products.

Scaling demand for innovative natural products is generating growth prospects for the market players. North America is estimated to the largest market followed by Europe on the back of high hygiene standards maintained in these regions. Buoyed by a surge in government initiatives, the market in East Asia is projected to exhibit rapid growth.

Regional and global players are increasing their production capacity to meet the growing demand during the COVID-19 pandemic. They are investing in research & development activities to develop effective products. Companies are using advertisements to garner consumer attention and populate their customer database. Major players in the market are

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  • The Procter and Gamble Company.
  • Gojo industry Inc.
  • Reckitt Benckiser Group plc.
  • Best sanitizers Inc.
  • The Himalaya drug company
  • Henkel corporation
  • Unilever
  • Kutol products company
  • Linkwell corporation
  • Vi-Jon Laboratories, Inc.
  • Chattem Inc.
  • Cossmic Products
  • Carroll Company
  • Seatex Ltd.
  • Guangzhou Beaver Cosmetic Co., Ltd.
  • Xi'an Youpai Biotechnology Co., Ltd.
  • Unisource Shanghai Co., Ltd.

The Himalaya drug company, The Procter and Gamble Company, Unilever and Vi-Jon Laboratories, Inc.

Natural hand sanitizers containing aloe vera are becoming popular among consumers. These hand sanitizers are easy to manufacture, as the necessary ingredients are readily available in the market. Moreover, hand sanitizers containing plant-based ethanol ingredients are considered safer as compared to synthetic products, and they are free from harmful chemicals.

Synthetic hand sanitizers may cause rashes and allergies, and repeated use often leads to health issues. Increasing demand for new and innovative products containing natural ingredients is likely to present significant growth opportunities to players in the hand sanitizer market. Manufacturers operating in the market are also constantly engaged in extensive research & development activities to develop safer products.

Increasing popularity of ethanol or ethyl alcohol-based hand sanitizers is expected to boost the growth of the hand sanitizer market, which is anticipated to register a growth rate of 8% in East Asia countries

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Company and Government Initiatives Regarding Hand Hygiene to Accelerate Hand Sanitizer Market

Prominent companies in the hand sanitizer market, such 3M, The Procter & Gamble Company, and others are collaborating with various governments across the globe to spreading awareness about hand hygiene practices and benefits associated with hand sanitizers.

In countries such as China and India, companies with various government organisations are actively increasing awareness regarding hygiene products and use of sanitizers among people through means of television and other communication channels, to take preventive measures due to the coronavirus outbreak. Thus, companies in partnership with governments are expected to witness new growth opportunities in the hand sanitizer market.

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Fast-paced Advertising & Technological Landscape to Propel Market Growth

The fast-paced advertising and technological landscape has become an essential part of the personal hygiene industry, as customers seek the best features and ingredients in a shorter duration. Awareness of hand sanitizers among customers is increasing due to various social media and digit platforms, not the mention the current Covid-19 outbreak.

Technological advancements that are enhancing digital platforms, such as M-commerce, artificial intelligence, IoT, and big data, are further boosting the sales of hand sanitizers through online sales channels, and are responsible for the fast-paced advertising in this industry.

These rapid changes in technology and advertisements have increased competitiveness between companies. Offering innovative services and focusing on advertisement can help companies increase their customer base.

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Hand Sanitizer Market: Competition and Regional Overview

The global hand sanitizer market is anticipated to be highly consolidated, where a large number of prominent players operate in the market space. There are many regional and local market players who are significantly increasing their production capacity to meet the growing market demand for hand sanitizers to control the spread of coronavirus effectively across the globe.

They are also investing in research & development activities along with focusing on product development, frequent product launches, increased product availability in the retail format, and mergers and acquisitions.

  • In March 2020, Unilever entered into a strategic partnership with the U.K. Department for International Development to co-fund a US$ 61.1 Bn campaign, with an objective to create awareness among public regarding hand hygiene during the ongoing spread of Covid-19. This hand washing campaign is meant to reach people through radio, TV, print media, social media, and various digital media platforms.
  • In January 2020, Reckitt Benckiser Group PLC donated US$ 6.7 million in cash and antibacterial products to fight against the coronavirus outbreak in China.
  • In 20193M Company invested around US$ 3.6 billion toward research & development activities and capital expenditure, with an objective to invent and manufacture new and innovative solutions for customers.

Global sales of the hand sanitizer market reached US$ 1.3 Bn in 2019. According to PMR’s report, the hand sanitizer market is estimated to register a CAGR of 7% during the forecast period of 2020-2030. North America held the largest market share for hand sanitizers in 2019, followed by Europe, owing to high hygiene standards in developed countries.

Moreover, consumers in developed regions are considerably shifting their focus toward benzalkonium chloride-based hand sanitizers. The hand sanitizer market in East Asia is expected to expand at the highest CAGR during the forecast, owing to rise in government initiatives to promote the usage of hand care products.

Analysts’ Viewpoint

A brief overview of the changing landscape of the hand sanitizer market has led our analysts to conclude that, the market is exponentially gaining popularity. The demand for ethanol or ethyl alcohol-based hand sanitizers is increasing from developed regions such as North America and Europe.

On the other side, government bodies in developing countries are providing licenses to sugar, brewing, distillery, and new manufacturing companies to produce alcohol-based hand sanitizers, owing to increasing demand for such products along with substantial rise in positive cases of coronavirus, worldwide.

Hand Sanitizer Market: Segmentation

PMR’s research study on the global hand sanitizer market offers a detailed market taxonomy, wherein, key segments have been discussed in detail. The hand sanitizer market is segmented on the basis of product, content, active ingredient, packaging, end use, pack size, sales channel, and region. Every segment is analyzed in detail, and data pertaining to the growth of each segment has been included in the study.


  • Foaming Hand Sanitizers
  • Foaming Instant Hand Sanitizers
  • Instant Hand Sanitizer Gels
  • Spray Hand Sanitizers


  • Alcohol-based
    • Up to 60% Content
    • Above 60% Content
  • Non-alcohol-based

Active Ingredient

  • Ethanol or Ethyl Alcohol
  • Benzalkonium Chloride
  • Isopropyl


  • Flip-Flop Bottles
  • Pump Bottles
  • Dispensing Packets
  • Jars/Cans

End Use

  • Institutional
    • Hospitals & Healthcare
    • Offices/Commercial
    • Foodservice
    • Food Processing
    • Schools & Universities
    • Manufacturing & Industrial
    • Hospitality
    • Grocery, Convenience Stores & Retail
    • Others
  • Household

Pack Size

  • Below 100 ml
  • 101 ml - 300 ml
  • 301 ml - 500 ml
  • 501 m & Above

Sales Channel

  • Direct
  • Indirect
    • Hypermarkets/Supermarkets
    • Specialty Stores
    • Multi-brand Stores
    • Discount Stores
    • Independent Departmental Stores
    • Online Retailers
  • Other Sales Channels


  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • Middle East & Africa (MEA)

The hand sanitizer market research report includes a competitive landscape that provides a dashboard view of the key competitors operating in the market. Some of the market players included in this section are Gojo industry Inc., The Procter and Gamble Company, Unilever, Best sanitizers Inc., Reckitt Benckiser Group PLC, Henkel Corporation, Linkwell Corporation, The Himalaya Drug Company, Vi-Jon Laboratories, Inc., Kutol Products Company, Guangzhou Beaver Cosmetic Co., Ltd., Carroll Company, Cossmic Products, Chattem Inc., Seatex Ltd., and others.

Key Questions Answered in Report

  • How much is the hand sanitizer market worth?

    The global hand sanitizer market is estimated to reach US$ 1.4 Bn in the year 2021.

  • What will be the demand outlook?

    The hand sanitizer market is expected to witness a CAGR of 7.5% between 2021 and 2031.

  • What was the last 5 year market CAGR?

    The global hand sanitizer market witnessed a CAGR of 6.5% between 2015 and 2020.

  • What are the key trends of hand sanitizer market?

    The ongoing trend is that of demand exceeding the supply, that too, through both – brick and mortar stores and e-Commerce channels, especially to avoid the further spread of pandemic and play safe.

  • What is driving the demand for hand sanitizer?

    The fact that hand sanitizers could be applied on direct basis (without water) is driving the demand for hand sanitizers.

  • What is the market share of top 5 players?

    The top 5 players such as Henkel AG and Company, Procter and Gamble, Reckitt Benckiser Group plc, The Himalaya Drug Company, and Unilever account for more than 50% of the market share.

  • What are the top 5 countries driving demand?

    The top 5 countries driving demand include the US, UK, Germany, India, and Australia.

  • What is North America’s market Outlook?

    North America holds more than 30% of the market share in terms of consumption.

  • At what percentage hand sanitizer market is going to register growth in Europe?

    Europe is expected to register growth at the rate of 5% in the hand sanitizer market between 2021 and 2031.

  • Which countries are key producers of hand sanitizers?

    The key producers of hand sanitizers are the US, Germany, UK, India, and Australia.

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