Hand Sanitizer Market

Market Study on Hand Sanitizers: Together, North America & Europe Account for Over 50% Market Share

Hand Sanitizer Market Segmented By Foaming Hand Sanitizers, Foaming Instant Hand Sanitizers, Instant Hand Sanitizer Gels, Spray Hand Sanitizers Product with Alcohol-based Hand Sanitizers, Non-Alcohol-based Hand Sanitizers content in Ethanol or Ethyl Alcohol, Benzalkonium, Chloride Isopropyl Active Ingredient in Flip-Flop Bottles, Pump Bottles, Dispensing Packets, Jars/Cans Packaging

Hand Sanitizer Market Outlook (2022-2032)

Worldwide consumption of hand sanitizers accounts for US$ 14.24 Bn in 2022, and is projected to attain a market valuation of US$ 30.3 Bn by the end of 2032. From 2022 to 2032, the global hand sanitizer market is expected to expand at a steady CAGR of 6.2%.

Hand Sanitizer Market Size (2022)

US$ 14.24 Bn

Sales Forecast (2032)

US$ 30.3 Bn

Global Market Growth Rate (2022-2032)

6.2% CAGR

North America Market Share


Sales of hand sanitizers contributed around 5% share of the global personal care market in 2020. The COVID-19 pandemic fostered new demand for hand sanitizers and uplifted the market potential, driven by increased sales of products such as sanitizer wipes, hand sanitizer gels, pocket sanitizers, etc.

Find Out More about the Report Coverage


  • The Procter and Gamble Company
  • Gojo industry Inc.
  • Reckitt Benckiser Group plc.
  • Best sanitizers Inc.
  • The Himalaya drug company
  • Henkel corporation
  • Unilever
  • Kutol products company
  • Linkwell corporation
  • Vi-Jon Laboratories, Inc.
  • Chattem Inc.
  • Cossmic Products
  • Carroll Company
  • Seatex Ltd.
  • Guangzhou Beaver Cosmetic Co., Ltd.
  • Xi'an Youpai Biotechnology Co., Ltd.
  • Unisource Shanghai Co., Ltd.
  • Guangdong Kanwan Cosmetics Co., Ltd.
  • Huizhou Lanbom Industrial Co., Ltd.
  • BODE Chemie Gmb
  • Other Players

Demand Analysis of Hand Sanitizers (2017 to 2021) Vs Future Market Estimates 2022 to 2032

The focus on healthcare and hygiene has substantially risen over the past few years, and this trend has now been further bolstered as awareness about hygiene among the general population has significantly increased with the onset of COVID.

Especially, the focus on hygiene skyrocketed after the emergence of the COVID-19 pandemic in 2020 and drove high demand for personal hygiene products such as disinfectants, liquid sanitizers, gel sanitizers, hand soaps, etc. Evolving at a CAGR of 7.8% from 2017 to 2021, the hand sanitizer market accounted for a net worth of US$ 13.32 Bn in 2021.

Increasing focus on healthcare, rising awareness regarding hygiene, growing popularity of personal hygiene products, increasing demand for organic and chemical-free hand sanitizers, attractive marketing strategies, and government initiatives to boost hand hygiene awareness are some of the major factors that will propel the shipments of hand sanitizers through 2032.

Hand sanitizer consumption is anticipated to rise at a CAGR of 6.2% from 2022 to 2032.


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Which Factors Positively Uplift Hand Sanitizer Market Potential?

“Supportive Government Initiatives Boosting Personal Hygiene Awareness”

Governments across the world are investing in healthcare and are implementing new initiatives to increase awareness about hygiene among the general population. Healthcare professionals are also recommending maintaining clean hygienic habits, which is positively impacting hand sanitizer demand, and is expected to be a major trend through 2032.

“Rising Demand for Natural Hand Sanitizers”

Consumers have become more aware of the adverse effects of chemicals on their health and the environment, and this is propelling demand for organic and natural hand sanitizers.

Hand sanitizer vendors are investing in the development of such products and are trying to capitalize on this trend. Organic hand sanitizers are expected to see an increase in sales through 2032 as several hand sanitizer manufacturers launch new products to fulfil the high demand from consumers across the world.

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What Could Possibly Hinder Hand Sanitizer Sales?

“High Availability of Alternative Products to Hinder Market Growth”

The global personal hygiene and personal care market is rife with a wide variety of products such as hand soaps, hand disinfectants, disinfectant wipes, liquid soaps, etc.

These products are alternatives to hand sanitizers and some are relatively more affordable than hand sanitizers, which is negatively impacting hand sanitizer market growth to a certain extent.

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Which Regions Should Hand Sanitizer Manufacturers Target?

“North America Hand Sanitizer Market Holds Dominant Stance”

This revised hand sanitizer research analysis details metrics for regions such as North America, Latin America, Europe, East Asia, South Asia, Oceania, and the Middle East and Africa (MEA).

The North America hand sanitizer market currently holds a dominant share of 31.9% in the global landscape. Presence of prominent hand sanitizer manufacturers and increasing awareness regarding personal hygiene are projected to be major drivers for hand sanitizer market growth in this region through 2032.

The Europe hand sanitizer market is anticipated to be a highly lucrative market for hand sanitizer suppliers owing to the presence of an established and efficient medical infrastructure in the region.

Rising focus on healthcare and hygiene in countries such as Germany, France, the U.K., Italy, and Spain is expected to influence hand sanitizer sales through 2032. At present, European hand sanitizer shipments account for a share of 26.4% in the global market.

Consumption of hand sanitizers in the regions of East Asia and South Asia and Pacific is expected to have a bright outlook over the forecast period. Government initiatives to boost awareness regarding personal care and hygiene are expected to majorly influence the shipments of hand sanitizers in these regions over the forecast period.

Rising preference for organic hand sanitizers is expected to be a prominent trend in these regions through 2032. Currently, East Asia and South Asia hold market shares of 13.9% and 11.3%, respectively, in the global hand sanitizer marketplace. India, China, and Japan are anticipated to be notable markets for hand sanitizer suppliers in these regions due to increasing focus on personal care and hygiene.

Country-wise Analysis

What is the Outlook for the Hand Sanitizer Market in India?

“Increasing Focus on Personal Care & Hygiene to Drive Hand Sanitizer Demand”

India has seen substantial increase in demand for personal care products as government initiatives are boosting awareness of hygiene in the nation. Rising consumer awareness regarding natural products will also drive demand for organic hand sanitizers in the nation over the forecast period.

Increasing spending on hygiene and personal care will be a major factor propelling hand sanitizer sales in the country through 2032.

Will Sales of Hand Sanitizers Increase in the U.S.?

“High Spending on Personal Care Products to Boost Hand Sanitizer Demand”

The U.S. is one of the major consumer markets in the world, and is especially lucrative for personal care and hygiene products, as the population is highly aware and more capable of spending on such products. This high spending potential of consumers in the U.S. is expected to be a prominent drive for hand sanitizer product consumption.

Increasing demand for organic hand sanitizers and rising awareness about personal care and hygiene are other factors that will positively influence hand sanitizer shipments in the United States.

Category-wise Insights

Which End Use will Account for Major Consumption of Hand Sanitizers?

“Hospitals Account for Majority of Hand Sanitizer Sales”

The hospitals segment holds a dominant market share and is expected to remain a prominent segment over the forecast period as well.

Increasing focus on hygiene in hospitals due to rising need for patient safety and increasing instances of Hospital Acquired Infections (HAIs) will further bolster the adoption of hand disinfectants and hand sanitizers in these settings.

What Impact Did COVID-19 Have on the Hand Sanitizer Industry?

In 2020, as coronavirus infections swept the world and led to a global-scale pandemic, sales of hand sanitizers saw a notable surge owing to their rising use to combat the spread of infections. Hand sanitizer manufacturers were unequipped to cope with such a sudden spike in demand, and this did not allow the hand sanitizer market to attain its full potential.

Hand sanitizers were recommended by healthcare professionals and organizations across the world, and this highly favored hand sanitizer market growth in 2020. Products such as sanitizer wipes, pocket sanitizers, hand disinfectants, hand sanitizer gels, etc., saw a hike in demand but faced difficulties in attaining full potential due to restricted manufacturing and distribution activities under lockdown restrictions prevalent across nations.

Competitive Landscape

Key hand sanitizer market players are focusing on launching new hand sanitizer products to meet the increasing demand on a global scale, which was bolstered by the outbreak of COVID-19 in 2020.

  • In April 2021, Wet Ones, a renowned brand known for its signature antibacterial hand wipes, announced the launch of its new liquid gel hand sanitizers and new alcohol hand sanitizing wipes.

More recent developments related to key manufacturers of hand sanitizers have also been tracked by analysts at Persistence Market Research, which will be accessible in the full report.

Hand Sanitizer Industry Report Scope



Forecast Period


Historical Data Available for


Market Analysis

  • Units for Volume
  • US$ Mn for Value

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East and Africa (MEA)

Key Countries Covered

  • United States
  • Canada
  • Brazil
  • Mexico
  • Germany
  • U.K.
  • France
  • Spain
  • Italy
  • China
  • Japan
  • South Korea
  • India
  • Indonesia
  • Malaysia
  • Singapore
  • Australia
  • New Zealand
  • Turkey
  • South Africa
  • and GCC Countries

Key Market Segments Covered

  • Product
  • Content
  • Active Ingredient
  • Packaging
  • End Use
  • Pack Size
  • Sales Channel
  • Region

Key Companies Profiled


Available upon Request

Key Segments Covered in Hand Sanitizer Industry Research

Hand Sanitizer Market by Product:

  • Foaming Hand Sanitizers
  • Foaming Instant Hand Sanitizers
  • Instant Hand Sanitizer Gels
  • Spray Hand Sanitizers

Hand Sanitizer Market by Content:

  • Alcohol-based Hand Sanitizers
    • Up to 60% Content
    • Above 60% Content
  • Non-alcohol-based Hand Sanitizers

Hand Sanitizer Market by Active Ingredient:

  • Ethanol or Ethyl Alcohol
  • Benzalkonium Chloride
  • Isopropyl

Hand Sanitizer Market by Packaging:

  • Flip-Flop Bottles
  • Pump Bottles
  • Dispensing Packets
  • Jars/Cans

Hand Sanitizer Market by End Use:

  • Institutional Use of Hand Sanitizers
    • Hand Sanitizers for Hospitals & Healthcare
    • Hand Sanitizers for Offices/Commercial
    • Hand Sanitizers for Foodservice
    • Hand Sanitizers for Food Processing
    • Hand Sanitizers for Schools & Universities
    • Hand Sanitizers for Manufacturing & Industrial
    • Hand Sanitizers for Hospitality
    • Hand Sanitizers for Grocery, Convenience Stores & Retail
    • Others
  • Household Use of Hand Sanitizers

Hand Sanitizer Market by Pack Size:

  • Below 100 ml
  • 101 ml - 300 ml
  • 301 ml - 500 ml
  • 501 ml & Above

Hand Sanitizer Market by Sales Channel:

  • Direct Sales of Hand Sanitizers
  • Indirect Sales of Hand Sanitizers
    • Hand Sanitizer Sales in Hypermarkets/Supermarkets
    • Hand Sanitizer Sales in Specialty Stores
    • Hand Sanitizer Sales in Multi-brand Stores
    • Hand Sanitizer Sales in Discount Stores
    • Hand Sanitizer Sales in Independent Departmental Stores
    • Online Retailers
  • Other Sales Channels

Hand Sanitizer Market by Region:

  • North America Hand Sanitizer Market
  • Latin America Hand Sanitizer Market
  • Europe Hand Sanitizer Market
  • South Asia Hand Sanitizer Market
  • East Asia Hand Sanitizer Market
  • Oceania Hand Sanitizer Market
  • Middle East & Africa (MEA) Hand Sanitizer Market

Media Release

- FAQs -

In 2022, the global hand sanitizer market is set to be valued at US$ 14.24 Bn.

Rising focus on health and hygiene, increasing awareness regarding personal care, and supportive government initiatives to increase awareness for personal hygiene are factors that will drive hand sanitizer consumption through 2032.

Sales of hand sanitizers are anticipated to progress at a CAGR of 6.2% over the next ten years.

Hand sanitizer industry revenue is expected to reach US$ 30.3 Bn by 2032.

Key hand sanitizer manufacturing companies are Gojo Industry Inc., Reckitt Benckiser Group plc., Best Sanitizers Inc., The Himalaya Drug Company, Henkel Corporation, Unilever, Kutol Products Company, Linkwell Corporation, Vi-Jon Laboratories Inc., and Chattem Inc.


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