Global Market Study on Feminine Hygiene Products: Worldwide Sales to Cross US$ 38 Bn by 2026; APEJ to Retain Dominance Led by Most Lucrative Market in China


Feminine Hygiene Product  Market
  • Published On : Apr-2018 |
  • Pages : 277 Pages |
  • Format :

This Persistence Market Research (PMR) report examines the ‘Global Feminine Hygiene Products Market’ for the period 2018–2026. The primary objective of the report is to offer updates and information related to market opportunities in the global feminine hygiene products market.

The feminine hygiene products market is segmented as follows:

  • Feminine Hygiene Products Market, by Product Type
  • Feminine Hygiene Products Market, by Distribution Channel
  • Feminine Hygiene Products Market, by Region

This report covers the global feminine hygiene products market performance in terms of revenue contribution from various segments. The feminine hygiene products market report begins with an overview of the feminine hygiene products and raw material definitions. Market viewpoints section underlines macro-economic factors influencing growth of the feminine hygiene products market along with detailing opportunity analysis of market.

The global feminine hygiene products market is segmented based on product type, distribution channel and region. On the basis of product type, the global feminine hygiene market has been segmented into sanitary pads/napkins, tampons, panty liners, menstrual cups, and feminine hygiene wash. On the basis of distribution channel, the global feminine hygiene market has been segmented into supermarkets, convenience stores, department stores, retail pharmacies, and online purchase.

A detailed analysis has been provided for each region in terms of market size, Y-o-Y growth rate, absolute $ opportunity, market attractive index. Regional market dynamics provides key growth driver, restraints, and trends pertaining to each region. The forecast of feminine hygiene products market by country, product type and end user are represented in tabular form for each region. This section will provide client to understand the opportunity of feminine hygiene products market in major countries by each segment.

In the next section of the report, the ‘Competitive Landscape’ is included to provide report audiences with a dashboard view and to access the key differentiators among the competitor firms. This section is primarily designed to provide clients with an objective and detailed comparative assessment of product offerings and strategies of key providers specific to a market segments. Detailed profiles of players in feminine hygiene products market are also provided in the report which highlights company description, product/segment overview, SWOT analysis, financial information, key developments related to market and strategic overview.

The next section of the report highlights market outlook for 2018–2026 and sets the forecast within the context of the feminine hygiene products market by region. Key regions assessed in this report include North America, Latin America, Europe, Asia Pacific, China and MEA. A detailed analysis has been provided for each region in terms of market size, Y-o-Y growth rate, absolute $ opportunity, market attractive index. The above sections – by product type, and by distribution channel– evaluate the historic market analysis for the period of 2013-2017 and growth prospects of the feminine hygiene products market for the period 2018-2026. We have considered 2017 as the base year and provided data for the forecast period.

The final section of report representing the global scenario for feminine hygiene products market along with Y-o-Y growth and market forecast till 2026. This section also evaluate the global market opportunity over the forecast period and also the absolute dollar opportunity for each year. This section will help client to understand the overall market growth of feminine hygiene products market and the opportunity analysis for every year over the forecast period. The forecast presented in the report provides total revenue of feminine hygiene products market over 2018–2026.

While forecasting the market size we considered impact of several factors such product approvals for female hygiene, R&D investment by major players, increasing lifestyle, awareness about hygiene, government initiatives for healthcare, penetration of products in different distribution channel, local market player’s presence across all regions etc. However, quantifying the market across the aforementioned segments and regions is more a matter of quantifying expectations and identifying opportunities rather than rationalizing them after the forecast has been completed. In addition, we have taken into consideration the year-on-year growth to understand the predictability of the market and to identify the right growth opportunities in the global market.

Feminine hygiene products are personal care products used by women, constructed in layers of quilted cotton fabrics and alternative layers of super absorbent polymers and plastics, which is impermeable to liquids. These products include sanitary napkins/pads, tampons, panty liners, feminine hygiene wash and menstrual cups. The global feminine hygiene market report has categorically been divided into three sections namely by product type, distribution channel, and region.

The report includes different categories of absorbent material products such as cotton fabrics, polymers, cotton fiber, bleached rayon, latex, plastic products manufacture by key player and local players. Sanitary pads are made from different types of materials such as quilted cotton fabrics and superabsorbent polymer layers which are impermeable to liquids. Menstrual cups are made using a range of polymers and thermoplastic elastomers such as silicon rubber, latex, polyurethane, and nylon, among others.

feminine hygiene product

Market Value and Forecast

The global feminine hygiene products market, forecasted to be worth US$ 38706.7 Mn by 2026 end, and is expected to increase at a CAGR of 6.9% throughout forecast period. In terms of revenue, product type sanitary napkins/pads is projected highest share in forecast period and expected to remain dominant in forecast period. By distribution channel retail pharmacies segment is expected to be most dominant segments and gain more the 26.8% market share over the forecast period. Among all distribution channels online purchase segment is expected to increase at a CAGR of 8.0% throughout forecast period. Asia-Pacific is the most lucrative region for the feminine hygiene products market and projected to grow with CAGR of 7.6% over the forecast period.

Market Dynamics

The global feminine hygiene market is expected to witness significant revenue growth over the forecast period. This is attributed to rising per capita disposable income in many countries and changing lifestyle among the global population. Increasing awareness on female health and hygiene, and emergence of low cost feminine hygiene products are factors that are expected to boost demand for feminine hygiene products during the forecast period. However, reports of some women suffering from allergies and infections due to the materials used to manufacture feminine hygiene products are leading to product recalls and low awareness benefits of such products in undeveloped countries are expected to hamper revenue growth of the global feminine hygiene market.

Market Segmentation by Product Type

Based on product type, the market has been segmented into,

  • Sanitary Napkins/Pads
  • Tampons
  • Panty liners
  • Menstrual Cup
  • Feminine Hygiene Wash

By product type, sanitary napkins/pads and tampons product type segment are expected to gain 67.5% of market share in term of value for feminine hygiene products market in forecast period. Feminine hygiene wash product type segment for global feminine hygiene products market is expected to reach US$ 4740.4Mn by 2026 end with CAGR of 5.6% over the forecast period.

Market Segmentation by Distribution Channel

Based on Distribution Channel, the market has been segmented into,

  • Supermarket
  • Convenience Stores
  • Department Stores
  • Retail Pharmacies
  • Online Purchase

Retail pharmacies segment is expected to gain maximum share in term of value among all distribution channels whereas supermarket segment is expected to be the second most lucrative segment over the forecast period. Supermarket segment is contributing higher revenue share due to increasing infrastructure and purchasing power of people in urban countries.

Market Segmentation by Region

Based on region, the market has been segmented into,

  • North America
  • Latin America
  • Europe
  • Asia-Pacific
  • China
  • Middle East & Africa

In terms of value, Asia Pacific is the largest market, and is expected to increase at over 7.6% CAGR during the forecast period. China is the fastest growing market place for feminine hygiene products market and projected to grow with CAGR of 7.8% to reach US$ 7992.1Mn by 2026.

Key Players

Some key players in the global Feminine Hygiene Products Marketacross the value chain are Kimberley – Clark Corporation, Procter & Gamble, Unicharm Corporation, Svenska Cellulosa Aktiebolaget SCA, Johnson & Johnson, Lil-lets UK Limited, Sanofi, Ontex, and Egdewell Personal Care, Diva Cup. Leading manufacturer are focusing to expand their regional presence in the emerging geographies such as Latin America and MEA by collaborating with the distributers and promotion through social media.

Company Profiles

  • Lil-lets UK Limited
  • Edgewell Personal Care
  • Ontex
  • Sanofi
  • Johnson & Johnson
  • Svenska Cellulosa Aktiebolaget SCA
  • Unicharm Corporation
  • Procter and Gamble
  • Diva International Inc.
  • Kimberly-Clark Corporation
  • Others.
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