Feminine Hygiene Product Market

Market Study on Feminine Hygiene Products: Sales through Retail Pharmacies to Remain High

Feminine Hygiene Products Market Segmented By Sanitary Pads/Napkins, Tampons, Panty Liners, Menstrual Cups, and Feminine Hygiene Wash

  • November-2021
  • PMRREP3226
  • 277 Pages
  • Healthcare

Market Snapshot

The importance of personal care has seen a substantial rise over the past couple of decades, and this has driven the sales of sanitary products across the globe. The global feminine hygiene products market was worth US$ 21.5 Bn in 2020, and is projected to offer an absolute dollar opportunity of US$ 17.5 Bn through 2031.

Analysts at Persistence Market Research have conducted detailed analysis of the current market landscape and predicted a rise in feminine hygiene product demand at a CAGR of 6.1% for the next ten years. The feminine cleansing products market contributes to around 13% share of the global personal hygiene market.

Feminine Hygiene Products Market Net Worth (2020)

US$ 21.5 Bn

Feminine Hygiene Product Sales Forecast (2031)

US$ 39 Bn

Market CAGR (2021-2031)


Dominant Product Types

Sanitary Napkins/Pads and Tampons

Find Out More about the Report Coverage


Company Profiles

  • Lil-lets UK Limited
  • Edgewell Personal Care
  • Ontex
  • Sanofi
  • Johnson & Johnson
  • Svenska Cellulosa Aktiebolaget SCA
  • Unicharm Corporation
  • Procter and Gamble
  • Diva International Inc.
  • Kimberly-Clark Corporation
  • Others.

Demand Analysis of Feminine Hygiene Products (2016 to 2020) Vs Future Market Estimations (2021 to 2031)

Awareness regarding personal feminine care have risen over the past decades, and this trend is expected to be followed through this decade as well. Focus on feminine care especially is expected to see a rise as this decade progresses, and, in turn, drive sales of feminine hygiene product brands.

Demand for feminine hygiene products across the globe is driven by factors such as increasing awareness about personal hygiene, high prevalence of infections and allergies due to improper hygiene, rising disposable income, emergence of low-cost sanitary products, etc.

Focus on feminine care is expected to grow exponentially over the years and this would eventually benefit the feminine hygiene products industry, both, in terms of demand as well as sales.

This research anticipates the global feminine hygiene market to expand at a CAGR of 6.1% over the next ten years.

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Which Feminine Care Products are Expected to Witness High Demand?

The feminine hygiene industry has a wide variety of products to offer, and manufacturers of these products are continuously working on researching and developing new and innovative products to boost their sales and drive their revenue potential. The most in-demand products in the market are menstrual hygiene products and vaginal hygiene products.

Among other vaginal hygiene products, intimate washes and cleansers are also gaining popularity as the number of vaginal infections, UTIs, and allergies increase in prevalence. Sanitary pads/napkins, tampons, and menstrual cups are some of the most popular feminine hygiene products that are leading the industry in terms of sales.

Demand for eco-friendly and environment-friendly feminine hygiene products is expected to be substantial over the next ten years, and this is due to rising consumer awareness regarding environment conservation. Most hygiene products would have to comprise more natural and biodegradable ingredients, which would benefit the environment rather than harm it. For instance, manufacturers of intimate washes and cleansers would have to reduce their chemical footprint and make products based on more natural ingredients.

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Which Factor Could Restrain Sales of Feminine Hygiene Product Manufacturers?

There’s a social element to vaginal hygiene and menstrual hygiene, and this has been a major factor that has adversely affected demand for feminine hygiene products in various parts of the world. Lack of awareness and education about feminine care and hygiene in rural and underdeveloped areas is a major restraining factor that stops the industry from reaching its true potential.

Social discrimination, gender inequality, cultural taboos regarding menstruation, and complete abolition of modern feminine hygiene products are some of the major aspects that need to be addressed in various underdeveloped and undereducated regions of the world.

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How is Demand for Feminine Hygiene Products Shaping up across Regions?

This research details the global feminine hygiene products industry landscape across regions such as North America, Latin America, Europe, APAC, China, and MEA.

In terms of value, Asia Pacific dominates the global feminine hygiene products industry. Growth in this regional market is anticipated to be driven by factors such as rising per capita disposable income and increasing awareness toward feminine hygiene and care. The market in China is expected to rise at the fastest CAGR.

North America and Europe already have saturated demand for feminine hygiene products, and growth of these regional markets is expected to rise at a steady pace. Feminine hygiene product sales in North America and Europe are still expected to contribute significantly to global revenue.

Demand in the MEA region for feminine hygiene products is expected to see a steady rise, but market growth in the region could be hampered by the social stigma associated with menstruation and feminine hygiene.


Country-wise Analysis

What is the Sales Forecast for Feminine Hygiene Products in India?

The massive population of India makes it a lucrative market for hygiene products, and the nation has been seeing major increase in awareness toward personal hygiene. This is driving demand for various sanitary products for personal care.

Demand for feminine hygiene products is expected to be significant over the next ten years as awareness regarding feminine hygiene increases, women empowerment accelerates, urbanization rises, and disposable income increases across the country.

Why is the Demand Outlook for Feminine Hygiene Product Suppliers in China Bright?

The feminine hygiene products space in China is anticipated to have a bright outlook over the next ten years. The nation has a massive population, which provides a lucrative setting for all personal care product producers. China is seeing a massive increase in the adoption of feminine hygiene products and this is expected to benefit market potential in the nation.

Rising awareness regarding feminine hygiene, increasing female literacy, growing female population, and rising disposable income are some of the major factors driving the sales of feminine hygiene products in China.

Category-wise Insights

Which Distribution Channel is Expected to Dominate Feminine Hygiene Product Sales?

Retail pharmacies are expected to have a dominant outlook over the forecast period and account for over 1/4 market share in the sales of feminine hygiene products. However, Sales via the online purchase segment are expected to rise at the fastest CAGR among all distribution channels.

Supermarkets are also expected to have a significant revenue contribution to the sales of feminine hygiene products due to increasing infrastructure projects across regions.

COVID-19 Impact Evaluation

The coronavirus pandemic disrupted the global supply and distribution chains and the world also saw a major drop in manufacturing activity across various industry verticals. The feminine hygiene products industry also saw a noticeable drop in sales during the pandemic.

Now, as the world returns to normalcy in the post-pandemic era, manufacturing activity is returning to its full capacity, and this would allow the manufacturing of feminine hygiene products at full capacity.

Sales of feminine hygiene products are expected to rise over the forecast period as more innovative products are launched in the market. Majorly, sales via supermarkets and retail pharmacies, which dropped significantly in 2020, are expected to make a comeback in the post-pandemic era.

Competitive Landscape

Key feminine hygiene product companies are focusing on mergers and collaborations to increase their geographical presence. Manufacturers are also focusing on increasing their manufacturing capacity in order to meet the growing demand for feminine hygiene products across the world.

  • In March 2020, The Woman’s Company announced the launch of its new line of biodegradable hygiene and care products for females in India. The launch was on the account of International Women’s Day. The products in the new line are tampons, sanitary pads, panty liners, menstrual cups, and a pee stick.
  • In September 2021, LastObject, a Danish manufacturing firm, focused on making reusable hygiene and skin-care products, announced the launch of its new reusable sanitary towel. The product is named LastPad and is aimed at reducing waste caused by disposal of sanitary napkins and pads. The product is solely designed for sustainable and reuse purposes.

More recent developments related to key manufacturers of feminine hygiene products have been also been tracked by analysts at Persistence Market Research, which are accessible in the full report.

Feminine Hygiene Products Industry Report Scope



Forecast Period


Historical Data Available for


Market Analysis

US$ Mn for Value

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • Asia-Pacific
  • China
  • Middle East and Africa

Key Countries Covered

  • United States
  • Canada
  • Brazil
  • Mexico
  • Germany
  • U.K.
  • France
  • Spain
  • Italy
  • China
  • Japan
  • South Korea
  • India
  • Indonesia
  • Malaysia
  • Singapore
  • Australia
  • New Zealand
  • Turkey
  • South Africa
  • and GCC Countries

Key Market Segments Covered

  • Product Type
  • Distribution Channel
  • Region

Key Companies Profiled

  • Lil-lets UK Limited
  • Edgewell Personal Care
  • Ontex
  • Sanofi
  • Johnson & Johnson
  • Svenska Cellulosa Aktiebolaget SCA
  • Unicharm Corporation
  • Procter and Gamble
  • Diva International Inc.
  • Kimberly-Clark Corporation


Available upon Request

Key Segments Covered in Feminine Hygiene Products Industry Survey

Product Type

  • Sanitary Napkins/Pads
  • Tampons
  • Panty Liners
  • Menstrual Cups
  • Feminine Hygiene Wash

Distribution Channel

  • Feminine Hygiene Products Sold at Supermarkets
  • Feminine Hygiene Products Sold at Convenience Stores
  • Feminine Hygiene Products Sold at Department Stores
  • Feminine Hygiene Products Sold at Retail Pharmacies
  • Online Purchase of Feminine Hygiene Products

Media Release

- FAQs -

The global feminine hygiene products market is anticipated to progress at a CAGR of around 6.1% through 2031.

Sanitary napkins/pads and tampons are expected to dominantly account for majority of sales in the industry.

Sales revenue from feminine hygiene products was US$ 21.5 Bn in 2020.

Growing awareness of personal hygiene, increasing women empowerment, rising per capita disposable income across the globe, and increasing female population are some of the major factors that are shaping industry potential.

The retail pharmacies segment is anticipated to have a bright outlook over the next ten years.

As per this market survey, top manufacturers of feminine hygiene products are Lil-lets UK Limited, Edgewell Personal Care, Ontex, Sanofi, Johnson & Johnson, Svenska Cellulosa Aktiebolaget SCA, Unicharm Corporation, Procter and Gamble, Diva International Inc.

Feminine hygiene product sales are expected to hold a net worth of around US$ 39 Bn by 2031.


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