About the Report
Persistence Market Research presents a detailed forecast of the global tissue and hygiene market in a new report titled “Tissue and Hygiene Market: Global Industrial Analysis (2012-2016) and Forecast (2017-2025).” The report presents key findings across the various assessed regional markets and for the different market segments as per the global market taxonomy. Highlights on the performance of the global tissue and hygiene market along with key factors influencing market growth are presented in detail for the benefit of readers. This exhaustive report is meant to serve as a ready reckoner on the global tissue and hygiene market with vital information and insights to help interested market stakeholders make informed business decisions.
As with all our reports, this report follows a systematic structure that facilitates ease of navigation across the different sections. Readers can skim through the entire report at one glance by reading the executive summary, which is a clear and concise snapshot of the global tissue and hygiene market. Here we focus on the global tissue and hygiene market overview, market analysis and our expert recommendations. The market introduction defines the global tissue and hygiene market and describes the various market segments and assessed geographies. The market viewpoint chapter highlights the economic drivers anticipated to fuel revenue growth of the global tissue and hygiene market over the eight year assessment period 2017 – 2025. This is followed by the global tissue and hygiene market value chain analysis and forecast factors impacting global market growth.
The next few sections present the global tissue and hygiene market analysis and forecast by product type, distribution channel, and region. Here we present the global market size (US$ Mn) and volume (Tons) forecast for the period of assessment. This is followed by the regional sections that provide information on the tissue and hygiene market across the assessed geographies. These sections comprise regional market dynamics (drivers, restraints, trends), market size (US$ Mn) and volume (Tons) forecast by country, product type, and distribution channel, and end with a market attractiveness analysis.
One of the most important sections of the report features the competition landscape of the global tissue and hygiene market. This section comprises the global market structure, market share analysis, and a competition dashboard. In this section, we have also profiled some of the leading companies operating in the global tissue and hygiene market. Company profiles include a company overview, key financials, business and expansion strategies, and recent market developments. This section has been inserted in the report with a view to provide the report audience with useful insights into the vendor ecosystem of the global tissue and hygiene market.
In order to arrive at the eight year forecast of the global tissue and hygiene market, we have deployed our proven and tested research methodology that comprises detailed market profiling (where we leverage in-depth secondary research to ascertain the overall global market size, top industry players, top products, industry associations, etc.); formulation of a discussion guide and creation of a list of respondents (manufacturers, distributors, retailers, and industry experts) for extensive primary research; data collection and validation using the triangulation method wherein primary and secondary research data along with Persistence Market Research analysis contribute to the final data; and finally data analysis and scrutiny using advanced company tools to obtain pertinent qualitative and quantitative insights into the global tissue and hygiene market.
Asia Pacific to dominate the global tissue and hygiene market towards the later part of the forecast period
North America is a mature market for tissue and hygiene products and market growth in this region largely depends on the population of the continent. The North America regional market is estimated to hold a value share of 31.5% in 2017 in the global tissue and hygiene market and this is expected to decrease to 29.1% by the end of the forecast period in 2025. This represents a loss of 180 basis points in 2025 over 2017. However, the Asia Pacific tissue and hygiene market – estimated to be just behind North America in 2017 with a revenue share of 30.6% – will witness good growth towards the later part of the forecast period and hold the highest value share of 32.6% by the end of 2025. This is an impressive gain of 200 basis points in 2025 over 2017. Asia Pacific is estimated to reach a market valuation of US$ 20,087 Mn by 2025 end, witnessing a CAGR of 3.9%. Latin America – though likely to exhibit relatively low growth throughout the forecast period – will register the highest CAGR of 4.7% during the eight year assessment period.
This sudden growth in the Asia Pacific tissue and hygiene market can be attributed to rising urbanization coupled with a growing geriatric population demanding more personal hygiene products. Europe is a mature market for tissue and hygiene products and is estimated to reach a market valuation of about US$ 13,175 Mn by the end of 2025. Europe will hold a market share of just under 24% in the global tissue and hygiene market towards the close of the forecast period in 2025.
Factors boosting the growth of the global tissue and hygiene market
The global tissue and hygiene market is expected to register good growth in the coming years. The main reason for this growth is an increase in demand for feminine hygiene products. The introduction of recycled hygiene paper has created good growth opportunities in the tissue and hygiene products market. Further, rapid urbanization and industrialization in the developing economies of the Asia Pacific and the Middle East and Africa are also fueling revenue growth of the global tissue and hygiene market. A growing awareness regarding personal hygiene is also boosting demand in the global tissue and hygiene market. Companies operating in the global market are focusing on business expansion through new product launches. Structured investments in R&D are expected to increase the market share in the global tissue and hygiene market. The main differentiating strategy of key players includes targeting the emerging economies as well as introducing several R&D centers in potential growth markets such as Asia Pacific, Latin America, and the Middle East & Africa.
Factors restraining global market growth
The global tissue and hygiene market is not without its challenges. The governments of several countries have imposed stringent regulations pertaining to the proper disposal of wipes, which has created multiple challenges in the tissue and hygiene market. Also, the tissue and hygiene market in the developed economies of North America and Europe is a mature market, thereby stagnating further growth in these regional markets.
Developments trending the global tissue and hygiene market
Some of the developments currently trending the global tissue and hygiene market are – green light for environmentally friendly products, greater market potential for tissues with healthcare properties, and emergence of new market opportunities owing to the launch of innovative products such as Kleenex facial tissues.