Flavors Into Over The Counter Otc Pharmaceuticals Market

Global Market Study on Flavors into Over-the-Counter (OTC) Pharmaceuticals: Feasibly Masking the Taste of Medicines

  • October-2019
  • PMRREP30665
  • 267 Pages
  • Healthcare


Over-the-counter (OTC) pharmaceuticals have gained notable traction over the years, primarily driven by different flavors offered in the market. The adoption rate of conventional flavors is very high, especially in regions such as East Asia and South Asia, contributing a major revenue in the market. With the growth in the number of health-conscious consumers, the organic flavors in OTC pharmaceuticals are gaining rapid traction in the market.

The rising demand for flavored tablets on the back of high acceptance in older and younger demographics is paving the way for the market to grow. Growing penetration of e-commerce and online channels is boosting the growth of this pharmaceutical landscape. These channels are highly preferred for their cost-effectiveness and they involve direct sales of these pharmaceutical products from the manufacturer to the consumers. Favorable government regulations are boosting the flavored  OTC pharmaceutical market for pediatrics. 

High demand for oral drug formulation has diverted the attention of the manufacturers towards developing innovative and solid oral drug forms such as chewable tablets and lozenges.  Introductions of such attractive forms are expected to escalate the sale of OTC pharmaceuticals, positively influencing the market revenue.Major players profiled in the over-the-counter pharmaceutical market are Prinova Group LLC, Sensient Technologies Inc., and Kerry Group.

The flavors into over-the-counter (OTC) pharmaceuticals market has gained notable traction in recent times. Conventional flavors are expected to hold a large revenue share in the flavors into over-the-counter (OTC) pharmaceuticals market during the forecast period.  It has been seen that the adoption of conventional flavors is high, especially in South Asia and East Asia where health care services have expanded at a phenomenally high rate.

On the other hand, organic flavors are expected to grow at a significant rate owing to their health benefits and increasing awareness around their use in North America and Europe.

flavors in otc pharma market

Find Out More about the Report Coverage


Company Profiles:

  • Givaudan SA
  • International Flavors & Fragrances Inc.
  • Kerry Group
  • Sensient Technologies Corp.
  • Prinova Group LLC.
  • Carmi Flavour and Fragrance Co. Inc.
  • AromataGroup s.r.l.
  • Marc Flavours
  • Quest Nutra Pharmaceuticals
  • Sapphire Flavors & Fragrances
  • Virginia Dare
  • Concept Flavours & Fragrances Pvt. Ltd.
  • Flavor & Fragrance Specialties


Growing Penetration of E-Commerce and Online Stores to Offer Significant Opportunities

Increasing number of e-commerce and online stores is an important factor, which can boost the sales of flavors into over-the-counter (OTC) pharmaceuticals. The easy availability of flavored tablets and syrups, through online stores, is fueling the growth of flavors into over-the-counter (OTC) pharmaceuticals market.

Moreover, online channels are providing products that have specific labels, showcasing trending flavors into the over-the-counter (OTC) pharmaceuticals market. Some of the widely sought-after flavors are- organic, natural, gluten-free food, GMO- free etc.

Sales of pharmaceutical products through online channels is a cost-effective strategy because the distribution and retailing of the products is directly done by the manufacturers.

Hence, many people prefer to order medicines through online stores and this can increase the sales of flavored medicines, thus giving an impetus to the growth of flavors into over-the-counter (OTC) pharmaceuticals market.

Customize this Report

Explore Intelligence Tailored to Your Business Goals.

Increasing Research in Pediatric Formulations to Raise the Demand for Flavored Oral Medicines

New regulations have been introduced for flavored pharmaceuticals for pediatrics. These regulations in general, focus on the safety impacts of the excipients with reference to the chemical structure, chemical reactivity, doses used, and toxicity observed in the pediatric population.

This has been shifting the focus of manufacturers on the development of excipients used in both oral, solid and liquid pediatric formulations, which are flexible, dispersible and multi-functional.

They also have a high appeal value for children, infants and toddlers. Hence, the demand for flavored pediatric medicines is increasing, boosting the growth of flavors into the over-the-counter (OTC) pharmaceuticals market.

Market Research Methodology - Perfected through Years of Diligence

A key factor for our unrivaled market research accuracy is our expert- and data-driven research methodologies. We combine an eclectic mix of experience, analytics, machine learning, and data science to develop research methodologies that result in a multi-dimensional, yet realistic analysis of a market.

Get actionable insights on Ship Repair And Maintenance Services Market

Increasing Demand for Flavored Tablets to Boost the Market Growth

A notable rise in demand for flavored tablets, is one of the main factors, influencing the growth of the flavors into over-the-counter (OTC) pharmaceuticals market.

Demand for oral drug formulations has been witnessing a steady increase over the past five years, owing to their ease of consumption by a large number of patients, including children.

Oral dosage formulations generally require a larger number of excipients than other forms during the drug manufacturing process, and are being promoted due to the adoption of increased patient-centric approaches by drug manufacturers.

This has prompted drug companies to devise more innovative and solid, oral product forms such as orally disintegrating granules (ODGs), effervescent tablets, lozenges and chewable tablets. This is expected to create a substantial demand for flavors into over-the-counter (OTC) pharmaceuticals in the foreseeable future.

Explore Persistence Market Research’s expertise in promulgation of the business !

High Preference for Liquid Flavors by Pharmaceuticals Marks the Prominent Trend

Liquid form of flavors for over-the-counter (OTC) pharmaceuticals is highly preferred by drug formulators and manufacturers.

Easy availability and cost effectiveness of liquid flavors are likely to remain the key growth promoters.

Growing Demand for OTC Medicines to Create Lucrative Opportunities

The demand for OTC medicines is increasing across the globe, which is led by increasing prevalence of commonly occurring diseases such as pain, cold, and cough along with growing awareness regarding over-the-counter medication among the general population.

Oral solids represent the largest growth opportunity for generic players or innovative companies that are planning to introduce the generic versions of their own brand.

Competitive Landscape

Kerry Group, Sensient Technologies Inc., and Prinova Group LLC are the top players of the flavors into over-the-counter (OTC) pharmaceuticals market. The top players in the market are expected to hold approximately 30% of the revenue share.

Analysts’ Viewpoint

A comprehensive view of the flavors into over-the-counter (OTC) pharmaceuticals market has led our analysts to conclude that the market is growing at an impressive rate, with East Asia and South Asia holding a large chunk of the global demand for flavors into over-the-counter (OTC) pharmaceuticals market.

Increasing acceptance of generic medicines, especially in developed countries such as the U.S, Mexico, and Germany is spurring the growth of the global flavors into over-the-counter (OTC) pharmaceuticals market. Furthermore, the higher adoption of oral pharmaceuticals is more likely to support the growth of the flavors into over-the-counter (OTC) pharmaceuticals market over the forecast period.

The flavors into over-the-counter (OTC) pharmaceuticals market is expected to have a robust growth in the forecast period in countries of the Asia Pacific region because of the increasing research and developmental activities for pediatric formulations.

Also, increasing incidence of acute pain is anticipated to create more opportunities for flavors into Over-the-Counter (OTC) pharmaceuticals market players. In addition, the growing awareness about the online medical stores and growing penetration of e-commerce is fueling the growth of the flavors into over-the-counter (OTC) pharmaceuticals market. 

Key Segments of the Flavors into Over-the-Counter (OTC) Pharmaceuticals Market

PMR’s study on the flavors into over-the-counter (OTC) pharmaceuticals market offers information divided into five important segments - Form, Nature, Type, End Use and by Region. This report offers comprehensive data and information about the important market dynamics and growth parameters associated with these categories.


  • Liquid
  • Powder


  • Organic
  • Conventional


  • Vanilla
  • Chocolate & Cocoa
  • Fruit Flavor
  • Cream & Milk Flavors
  • Citrus & Mint
  • Others

End Use

  • Liquid Medications
  • Supplements
  • Chewable tablets
  • Gums
  • Prebiotics


  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • Middle East & Africa

Key Questions Answered in PMR’s Flavors into Over-the-Counter (OTC) Pharmaceuticals Market Report

  • Which regions will continue to remain the most profitable regional markets for flavors into over-the-counter (OTC) Pharmaceuticals market players?
  • Which factors will induce a change in the demand for flavors into over-the-counter (OTC) pharmaceuticals therapy during the assessment period?
  • How will changing trends impact the flavors into over-the-counter (OTC) pharmaceuticals market?
  • How can market players capture the low-hanging opportunities in the flavors into over-the-counter (OTC) pharmaceuticals market in developed regions?
  • Which companies are leading the flavors into over-the-counter (OTC) pharmaceuticals market?
  • What are the winning strategies of stakeholders in the flavors into over-the-counter (OTC) pharmaceuticals market to upscale their position in this landscape?

Media Release


Global Market Study on Antibiotic Resistance: Approval & Launch of Novel Therapeutics Aiding Market Expansion

Global antibiotic resistance market is projected to be valued at US$ 12.6 Bn by the end of 2031.

Global Market Study on Medical Marijuana: Europe to Register the Fastest Growth Through 2026

The global medical marijuana market is estimated to be worth US$ 12,209.9 Mn by 2018 end and is expected to expand at a CAGR of 15.9% over the forecast period of 2018 – 2026.

Global Market Study on Generic Oncology Drugs: Improved Drug Manufacturing Infrastructure and Favorable Government Policies Reinforcing Demand

Generic Oncology Drugs market study delivers a deep drive research on factors associated with the market involving most crucial aspects regarding the the future growth and quality difference..

Global Market Study on Dysphagia Management: Targeting the Geriatric and Paediatric Patient Pool

Oropharyngeal dysphagia (od) has been the highly prevalent form of dysphagia, according to indications of research studies and surveys. However, greater prominence of od has been observed among the elderly patient population. While od remains among the most predominant precursors to the growth of the dysphagia management market,.

Talk Show:

The Rise of Intelligent Packaging

Personalized, Connected and Sustainable

November 18, 2021 11:00-11:45 AM PST (USA & Canada)
This is a LIVE session
Future Market Insights MarketNgage

Our Clients

Our Clients